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This article presents fieldwork perspectives gained from conducting qualitative research among Bangladeshi immigrant communities in Lisbon (Portugal), Boston (Massachusetts – USA) and Brussels (Belgium). This discussion will primarily benefit those who conduct, or are interested in, undertaking qualitative research with Bangladeshi immigrants, one of the largest immigrant communities represented globally.

The author conducted 32 semi-structured interviews using a qualitative descriptive approach.

The author discusses and demonstrates effective strategies to acquire meaningful insights from fieldwork while interviewing Bangladeshi immigrants. Though maintaining standard criteria for producing credible qualitative research is crucial, the adoption of a flexible and dynamic approach is also necessary. The article highlights versatile approaches taken in the following four areas: (1) establishing community presence, (2) managing informed consent, (3) adjusting research instruments and protocols, and (4) dealing with unexpected situations during fieldwork. Moreover, these elements are examined within the context of navigating the role and positionality of the researcher.

The generalizability of these techniques is limited to this study, but similar issues in conducting qualitative research with Bangladeshi communities and other immigrant groups can be found.

This paper addresses a gap in the discussion of fieldwork strategies for conducting qualitative research with Bangladeshi immigrant communities. Practical knowledge for researchers facilitating qualitative research with this group is relatively scarce despite the growing presence of these communities globally.

The purpose of this paper is to present a qualitative methodological model applied in the human security research in local communities as a part of a wider community‐based participatory research (CBPR).

This paper synthesizes methodological experience from four empirical researches where a qualitative model of studying the security indicators in the local communities of Serbia has been applied. The paper presents how to apply qualitative approach and indicates its potentials, and suggests how to implement the study, design the sample plan and analyse obtained data.

The research of complex phenomenon of social perception of security demands a complementary approach strategy. At the most general level, it means the application of quantitative and qualitative research methods in order to achieve an integral insight into the self‐reflection of citizens about their individual and collective security.

The methodological experience from four conducted investigations on which this paper is based, gives only an initial foundation for the creation of a successful model of security appraisal. Further elaboration of this model demands inclusion of the findings from other surveys.

The suggested model may be further developed as well as in the sense of methodological subtilization, and as a practical model for the appraisal of security condition in a local community. This would be the starting point for creating strategies and their operationalization into specific action plans, in order to improve those indicators, which are established as expressing some form of security threat in the local communities studied.

By complementary application of qualitative and quantitative research perspective (using CBPR approach), we can get profound insights into the causes and character of security threats inside communities. Through application of this approach we get deeper understanding of comparable and representative (in)security survey findings, as well as significant participant's opinions about a potential model of action for improving their security and safety.

Like the hero of the 1946 Capra movie It's a Wonderful Life, Norman Denzin has been a builder of his local community. While much attention has been paid to his intellectual contributions on methods and in several substantive areas, possibly his greatest accomplishments have been in the area of building and fostering a robust, international, multidisciplinary qualitative research community. This chapter explores some of these contributions, focusing on Denzin's leadership in creating the Handbook of Qualitative Research, the International Congress of Qualitative Inquiry, and eight different journals or book series for which he serves as editor or coeditor. Through these channels, he has fostered the work of younger scholars, of marginalized groups, and of qualitative communities throughout the world, and supported innovative directions in qualitative theory and practice.

The purpose of this paper is to discuss the current role of qualitative research in the analysis of the relations between brands and consumers in new market spaces, with particular reference to how it can be enhanced with quantitative techniques to study interactions in online communities.

The paper reviews key scientific contributions in the area of qualitative marketing research. Drawing from this theoretical background, the authors then propose the integration of digital ethnography (a qualitative approach) with quantitative text mining as an innovative approach to gain insights into perceptions of brand associations among online consumers.

The paper contributes to a greater awareness of both limitations and new perspectives in relation to qualitative market research, while suggesting innovative paths for future research.

The new methodological approach described can be used to better understand brand knowledge based on consumer brand associations. These insights can then be applied towards developing and implementing effective branding strategies.

The authors propose an interdisciplinary methodology to study consumer behaviour in online communities which incorporates digital ethnography and computer-assisted textual analysis. Particularly the latter technique (borrowed from the field of linguistics) has not yet been exploited extensively in marketing research, but is capable of offering new types of knowledge with important implications for strategic brand management.

Qualitative social research strives to deepen our understanding of aspects of everyday human life and the narrative metaphor of people living storied lives is re‐created in the focus group method. The purpose of this paper is to propose an innovative methodology for social research, that is, chiasmatic interpretative communities (CIC).

The importance of evidence‐based research to inform future social policy and practice depends on trustworthy information and the chosen research design or methodology must fit the purpose. The strengths and limitations of the focus group method are critically evaluated. Potential issues of accuracy during analysis are resolved by informing the interpretation of the discourse with experts from the community.

Chiasmatic interpretative communities offer a re‐imagined synthesis of a repeated focus group approach, with community experts as interpreters.

This blurs two methodological boundaries to enhance academic rigor. They are, the temporal blurring of linear sequential phases in research design (data collection and then data analysis) and the spatial blurring of power relations within the researcher:participant dyad.

This transformative methodology is described from a pragmatist standpoint within an evaluative framework.

This innovative methodology potentially provides an emic perspective to inform social policy decisions. It aims to bring participants into the research process that might shape their future social services.

A final section discusses the foresight of CIC and describes the bricolage of this critical qualitative research methodology.

While netnography was established to study virtual communities from the traditional ethnography methodology, over time it has evolved and moved away from standard ethnographic practices. The modifications are especially prevalent in hospitality and tourism research because of the nature of experiential and service-based goods. This gap has created exciting new opportunities for researchers. As netnography has matured into its own methodology, it has provided the opportunity for researchers to use netnography techniques or more traditional techniques by following ethnography methodologies. This paper aims to analyze the differences between these two methodologies within hospitality and tourism literature enabling researchers to choose the methodology that is most suited for their project.

This study reviews netnographic research in hospitality and tourism and compares current uses of netnography against traditional ethnographic methodologies.

There are four major differentiating points between netnography and ethnography: online community definitions, data collection methodologies, ethics in research and data analysis techniques.

In comparing ethnography and netnography in hospitality and tourism research, this analysis provides a foundation to evaluate the best use and best practices for these two distinct qualitative methodologies in the field. The study also provides references to how other hospitality and tourism researchers have used netnography.

Ethnographic principles grounded in the foundation of anthropological doctrines are important and distinct from netnography. The ability to use the diverse tools in the qualitative methods toolbox will help hospitality and tourism researchers understand the transforming marketplace.

Qualitative methodology is used to examine social and dialogic interactions, in a fifth‐grade classroom known as ‘Freedom Falls’. The author discusses social interaction through dialogue as a means of constructing a democratic classroom community for students. In this case study, through descriptive data, classroom dialogue is examined from the collective group to individual members. The author explains how she discovered that meanings about democracy in the classroom were transferred from the collective group to the individual members, and ways of expressing democratic practices in the classroom enhanced students’ participation as active classroom members responsible for their classroom culture.

The purpose of this paper is to identify and articulate concepts and approaches to qualitative generalisation that will offer qualitative accounting researchers avenues for enhancing and justifying the general applicability of their research findings and conclusions.

The study and arguments draw from multidisciplinary approaches to this issue. The analysis and theorising is based on published qualitative research literatures from the fields of education, health sciences, sociology, information systems, management and marketing, as well as accounting.

The paper develops two overarching generalisation concepts for application by qualitative accounting researchers. These are built upon a number of qualitative generalisation concepts that have emerged in the multidisciplinary literatures. It also articulates strategies for enhancing the generalisability of qualitative accounting research findings.

The paper provides qualitative accounting researchers with understandings, arguments and justifications for the generalisability of their research and the related potential for wider accounting and societal contributions. It also articulates the key factors that impact on the quality of research generalisation that qualitative researchers can offer.

This paper presents the most comprehensively sourced and developed approach to the concepts, strategies and unique deliverables of qualitative generalising hitherto available in the accounting research literature.

Measures to tackle anti-social behaviour and nuisance to residents, particularly in urban areas, have been a major focus of UK Government policies over recent years. The Crime and Disorder Act 1998 and subsequent legislation such as the Anti-Social Behaviour Act 2003 introduced stricter powers, particularly through the use of anti-social behaviour orders (ASBOs), as a means of addressing problems in residential neighbourhoods. While there is clearly a need to tackle problem behaviour that impacts seriously on the quality of life of community members, evidence also suggests that behaviour previously tolerated by many is now targeted through enforcement measures, leading to increased polarisation and stigmatisation of some groups (Rowlands, 2005). At the same time, national agendas around Neighbourhood and Civic Renewal¹ aim to minimise conflicts in neighbourhood renewal areas through fostering understanding and building bridges between different groups within diverse communities. There is thus some tension between the different agendas which impacts on how such issues are addressed within localities.

In 2005, the Qualitative Methods in Psychosocial Health Research Group (QMiPHR) at the University of Nottingham was established as a forum to bring together academics, researchers and practitioners with an interest in qualitative methods. The group has provided colleagues in nutrition, psychiatry, psychology, social work and sociology with a forum for discussion around the question of how qualitative research is able to contribute to understanding mental health and the development of evidence‐based treatment. As a group, we asked ourselves where we stood in relation to the use of qualitative methods in mental health. While we are unified in our view that qualitative research is important and under‐utilised in mental health research, our discussions uncovered a range of views on the underlying philosophical stance of what it means to be a qualitative researcher in mental health. The aim of this paper is to provide an overview of our discussions and our view that as qualitative approaches have become more widely accepted they have largely been assimilated within the mainstream ‘medical model’ of research. In this paper, we call for researchers to re‐engage with the philosophical discussion on the role and purpose of qualitative enquiry as it applies to mental health, and for practitioners and decision‐makers to be aware of the implicit values underpinning research.