Search results

1 – 10 of 563
Article
Publication date: 10 November 2023

Kara Chan

The purpose of this paper is to explore the marketing opportunities for after-school educational services in the Chinese context by examining children’s perceptions of…

Abstract

Purpose

The purpose of this paper is to explore the marketing opportunities for after-school educational services in the Chinese context by examining children’s perceptions of intelligence using visual methodology.

Design/methodology/approach

Altogether 30 Chinese children aged 9–12 studying in grades four to six were asked to draw what comes to mind for two statements: “This is an intelligent child” and “This is a child of average intelligence.” After doing the drawings, the children were interviewed face-to-face to answer questions about the personalities and social relationships of the children depicted in the two drawings that they had produced.

Findings

A child described as intelligent was imagined wearing glasses, studying hard and obtaining excellent academic results. A child described as of average intelligence was imagined as having many friends, playing a lot and experiencing tension with parents over studies. Participants had a restrictive view of intelligence and associated intelligence with academic success. They endorsed both a growth mindset and a fixed mindset of intelligence. On the one hand, they endorsed a growth mindset of intelligence as they associated intelligence with personal efforts and practices. On the other hand, participants endorsed a fixed mindset of intelligence as they tended to avoid challenges and appeared to be threatened by the success of others. Participants imagined that an intelligent child would experience poor relationships with friends.

Research limitations/implications

The findings were based on a nonprobability small sample. The study did not investigate the socialization process of such perceptions.

Practical implications

Educational services and nonschool activity service providers can position themselves as agents to help students develop meta-analytical skills in embracing challenging tasks. Marketers can develop courses and learning materials that teach children different learning strategies. They can use incentives to encourage persistence and resilience in meeting challenges. This study uncovered the emotional and social needs of intelligent children. A new market segment was identified that targets children with high intelligence. Educational service providers can design curricula and activities to support high-performing children in developing empathy and good communication skills. Educators can assist those who perform well academically to nurture genuine friendships and improve social relations with peers.

Social implications

The prevalence of the private tutoring industry in the Chinese context may introduce educational disparity, as families with low resources will not be able to afford these services. Nonprofit organizations can provide similar educational services at a low cost to bridge the gap. The narrow view of intelligence expressed by participants, and their lack of awareness of the wide range of types of intelligence, indicates that education service providers can develop the confidence of a child with average intelligence through appreciation of his or her unique talents beyond academic achievements.

Originality/value

This study explores attributes associated with intelligence among Chinese children using an innovative visual method. The marketing implications can apply to other societies where the after-school tuition market is prevalent.

Details

Young Consumers, vol. 25 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Abstract

Details

A Neoliberal Framework for Urban Housing Development in the Global South
Type: Book
ISBN: 978-1-83797-034-6

Article
Publication date: 29 March 2024

Carolin Decker-Lange, Knut Lange and Andreas Walmsley

The purpose of this study is to examine the underexplored link between entrepreneurship education (EE) and graduate employability in the higher education (HE) sector in the United…

Abstract

Purpose

The purpose of this study is to examine the underexplored link between entrepreneurship education (EE) and graduate employability in the higher education (HE) sector in the United Kingdom (UK).

Design/methodology/approach

The study draws on a thematic content analysis of semi-structured interviews with 45 professionals in UK HE, representing the “supply” side of EE.

Findings

The findings demonstrate a unidirectional link between EE and employability outcomes. This link is affected by societal, stakeholder-related, and teaching and learning-related factors.

Research limitations/implications

Although the value of universities’ initiatives connecting EE and employability for economic development is emphasized, the study does not provide direct empirical evidence for this effect. Macroeconomic research is needed.

Practical implications

EE and employability would benefit from knowledge exchange between universities’ stakeholders and a broader understanding of what constitutes a valuable graduate outcome.

Social implications

The study reveals the benefits of EE on a micro level. Participation in EE supports the connection between individual investments in HE and employability.

Originality/value

Based on human capital theory, many policymakers regard EE as a vehicle through which the relationship between investments in HE and career success on a micro level and economic growth on a macro level can be nurtured. Challenging this logic, the study highlights the potential of institutional theory to explain a contextualization of the link between EE and employability on a national level.

Details

International Journal of Entrepreneurial Behavior & Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 2 January 2024

Matti Juhani Haverila and Kai Christian Haverila

Big data marketing analytics (BDMA) has been discovered to be a key contributing factor to developing necessary marketing capabilities. This research aims to investigate the…

Abstract

Purpose

Big data marketing analytics (BDMA) has been discovered to be a key contributing factor to developing necessary marketing capabilities. This research aims to investigate the impact of the technology and information quality of BDMA on the critical marketing capabilities by differentiating between firms with low and high perceived market performance.

Design/methodology/approach

The responses were collected from marketing professionals familiar with BDMA in North America (N = 236). The analysis was done with partial least squares-structural equation modelling (PLS-SEM).

Findings

The results indicated positive and significant relationships between the information and technology quality as exogenous constructs and the endogenous constructs of the marketing capabilities of marketing planning, implementation and customer relationship management (CRM) with mainly moderate effect sizes. Differences in the path coefficients in the structural model were detected between firms with low and high perceived market performance.

Originality/value

This research indicates the critical role of technology and information quality in developing marketing capabilities. The study discovered heterogeneity in the sample population when using the low and high perceived market performance as the source of potential heterogeneity, the presence of which would likely cause a threat to the validity of the results in case heterogeneity is not considered. Thus, this research builds on previous research by considering this issue.

Article
Publication date: 25 March 2024

Tamer M. Elsawy

This study aims to apply the appreciative inquiry approach (AI) to develop a tourism strategy for poverty alleviation in marginalised communities. The focus is to provide…

Abstract

Purpose

This study aims to apply the appreciative inquiry approach (AI) to develop a tourism strategy for poverty alleviation in marginalised communities. The focus is to provide practical insights for leveraging tourism to drive positive socio-economic change for the impoverished, using Rosetta, a port city in Egypt with cultural and historical significance, as a case study.

Design/methodology/approach

This qualitative applied study uses the four-D phases of AI and thematic analysis to strategise tourism development in Rosetta. Through interviews, focus groups and field visits, the study identifies tourism potential, stakeholder aspirations and actionable strategies for sustainable development. The approach prioritises a bottom-up, community-centric and stakeholder-involved process, aiming for inclusive and equitable growth.

Findings

The study revealed Rosetta’s underutilised tourism potential, emphasising heritage tourism. Although tourism offers some economic benefits, its impact on alleviating poverty in Rosetta remains limited. A holistic strategy for tourism development in Rosetta is proposed for economic growth and poverty reduction, focusing on sustainable management, local empowerment, enhanced marketing, improved infrastructure and diversified tourism offerings.

Originality/value

While AI is not new in qualitative studies, the novelty of this study lies in its application to tourism planning for poverty alleviation in a marginalised community like Rosetta, introducing a comprehensive tourism strategy with an original framework applicable to comparable destinations. The study’s significance is emphasised by providing actionable strategies for policymakers, valuable insights for practitioners and enriching the discourse and methodology on pro-poor tourism for academics, representing a step towards filling the gap between theoretical concepts and practical strategies.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 27 March 2024

Ravindra Ojha and Alpana Agarwal

The accelerating business transformation through Industry 4.0 (I4.0) is expected to create significant value in the manufacturing industry by delivering considerably high…

Abstract

Purpose

The accelerating business transformation through Industry 4.0 (I4.0) is expected to create significant value in the manufacturing industry by delivering considerably high productivity, superior quality, better efficiency and effectiveness. However, its evolutionary processes have far-reaching challenging for humanity. This has triggered a need to analyze the impact of I4.0 on various people-centric variables (PCVs).

Design/methodology/approach

This paper attempts to analyze the interrelationship dynamics between the PCVs in the current digital-industry ecosystem using a focus-group approach and causal loop diagrams. Application of the SWARA (stepwise weight assessment ratio analysis) methodology has provided its prioritized ranking in terms of importance.

Findings

The study has highlighted that I4.0 has a significant influence on five of the 13 PCVs – human quality of life, digital dexterity, high-skilled talent, low-skilled employment and creativity which contribute to 80% of the total impact.

Originality/value

The prioritized weights of the human factors from the SWARA approach have facilitated the assessment of the Human Resource Development Index (HRDI). The study is also contributing in enriching the literature on the human impact of the growing I4.0 and triggered the researchers to study further its adverse impact on critical human factors.

Key points

  1. The paper pertains to debates on a very critical issue of impact of integration of the current intelligent digital technologies in manufacturing and services to transform businesses to be more flexible and agile.

  2. This paper features I4.0 as a technology that allows integration of new products in the existing production lines, one-off manufacturing runs and high mix manufacturing.

  3. The paper also highlights major adjustments in operational activities, processes, supply chain, and organizational redesign due to I4.0 adoption.

  4. The current research study has significantly enriched the literature on the I4.0 impact on people-centric variables (PCVs) using the SWARA method. The use of the Causal Loop Diagram has very aptly brought out the type of causality (polarity) between the different PCVs in the growth of I4.0.

The paper pertains to debates on a very critical issue of impact of integration of the current intelligent digital technologies in manufacturing and services to transform businesses to be more flexible and agile.

This paper features I4.0 as a technology that allows integration of new products in the existing production lines, one-off manufacturing runs and high mix manufacturing.

The paper also highlights major adjustments in operational activities, processes, supply chain, and organizational redesign due to I4.0 adoption.

The current research study has significantly enriched the literature on the I4.0 impact on people-centric variables (PCVs) using the SWARA method. The use of the Causal Loop Diagram has very aptly brought out the type of causality (polarity) between the different PCVs in the growth of I4.0.

Details

Journal of Advances in Management Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0972-7981

Keywords

Book part
Publication date: 26 March 2024

U. Ramya, A. Pushpa and Nitu Ghosh

Purpose: Entrepreneurship is one of the best ways towards self-sufficiency and poverty alleviation for women in a country without guaranteed employment. The research contributes…

Abstract

Purpose: Entrepreneurship is one of the best ways towards self-sufficiency and poverty alleviation for women in a country without guaranteed employment. The research contributes and provides reasons for supporting women’s entrepreneurship, as although it is well-documented that women’s entrepreneurship increases economic growth, other approaches need attention, especially those related to sustainability.

Need for the study: Women have superior emotional intelligence, resilience, and capacity to maintain a healthy work–life balance; women make better business and entrepreneurial leaders. Many businesses see encouraging women to join the workforce as a key to achieving sustainability goals. This study will provide valuable insights into the role of female entrepreneurs in driving sustainable business practices in the USA and India – rural India and urban India.

Methodology: The chapter adopts a descriptive research design methodology in conducting a thorough literature review on the evolution of women entrepreneurship in India. The case-based approach has been adopted to depict women entrepreneurs and their growth stories. The analysis is based on qualitative analysis of secondary data and primary data. This research proposes exciting revelations regarding the trend of women entrepreneurship in India and, from a global perspective, challenges women entrepreneurs face in organised and unorganised sectors in India and policies in different countries that promote women entrepreneurship towards sustainability.

Findings: Women business owners in India help the economy thrive, reduce poverty, and have a greater chance of shaping India’s destiny. This chapter looks at how entrepreneurial actions affect cultural morals and values. Women’s business growth rates vary from country to country, and this variation is influenced by the fact that countries can be broadly categorised as either developed or developing.

Details

The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Type: Book
ISBN: 978-1-83753-735-8

Keywords

Article
Publication date: 26 March 2024

Fatemeh Abbaspour, Rezvan Hosseingholizadeh and Mehmet Şükrü Bellibaş

Current school leadership research has primarily utilized quantitative methods to explore the relationship between leadership and teacher learning. However, there is a notable gap…

Abstract

Purpose

Current school leadership research has primarily utilized quantitative methods to explore the relationship between leadership and teacher learning. However, there is a notable gap in understanding how principals facilitate professional learning, especially in centralized educational settings. This study aims to address this gap by examining the role of school leadership in enhancing teacher professional learning within a highly centralized education system.

Design/methodology/approach

This qualitative case study delves into the lived experiences of 15 teachers and eight school leaders in eight primary schools in Mashhad, Iran. Through semistructured interviews, researchers employed open and axial coding to systematically explore and categorize qualitative data. The study focuses on understanding the role of principal leadership in facilitating teacher professional learning by connecting themes and sub-themes across transcripts.

Findings

Effective principals worked on the cultivation of a culture that champions perpetual personal growth and development, the nurturing of a collaborative learning community, and the provision of essential resources and support. Findings showed the pivotal role of principals in promoting teachers' self-development, facilitating idea exchange and acknowledging their efforts. Principals appeared as key to encouraging information sharing, fostering collective learning, promoting professional development, overseeing teaching practices and ensuring the availability of resources to cultivate a supportive climate in a centralized education context.

Originality/value

We concluded that in centralized education, leadership practices for promoting teacher learning share similarities and differences with decentralized settings. The findings offer guidance for principals in centralized systems, supporting them in facilitating teacher professional learning in their schools.

Details

International Journal of Educational Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 12 September 2023

Myriam Ertz, Shashi Kashav, Tian Zeng and Shouheng Sun

Traditionally, life cycle assessment (LCA) has focused on environmental aspects, but integrating social aspects in LCA has gained traction among scholars and practitioners. This…

Abstract

Purpose

Traditionally, life cycle assessment (LCA) has focused on environmental aspects, but integrating social aspects in LCA has gained traction among scholars and practitioners. This study aims to review key social life cycle assessment (SLCA) themes, namely, drivers and barriers of SLCA implementation, methodology and measurement metrics, classification of initiatives to improve SLCA and customer perspectives in SLCA.

Design/methodology/approach

A total of 148 scientific papers extracted from the Web of Science database were used and analyzed using bibliometric and content analysis.

Findings

The findings suggest that the existing research ignores several aspects of SCLA, which impedes positive growth in topical scholarship, and the study proposes a classification of SLCA research paths to enrich future research. This study contributes positively to SLCA by further developing this area, and as such, this research is a primer to gain deeper knowledge about the state-of-the-art in SLCA as well as to foresee its future scope and challenges.

Originality/value

The study provides an up-to-date review of extant research pertaining to SLCA.

Article
Publication date: 31 July 2023

Rabia Naguib and Muznah Madeeha

Despite several policies in the Arab Gulf States aimed at promoting women’s empowerment through employment, women’s career progress has not met the expected gains. Workplace…

Abstract

Purpose

Despite several policies in the Arab Gulf States aimed at promoting women’s empowerment through employment, women’s career progress has not met the expected gains. Workplace empowerment is a critical aspect of women’s economic empowerment. Therefore, this paper aims to investigate the factors that contribute to workplace empowerment for women in the Qatari public sector.

Design/methodology/approach

This research uses a mixed-methods approach to explore workplace empowerment among female civil servants in the State of Qatar. The study combines surveys (N = 310) and interviews (N = 30) and uses an inductive thematic approach that considers women’s narratives as the primary source of knowledge construction.

Findings

The authors’ findings strongly suggest that perception-related factors have a more significant impact on workplace empowerment than structural ones. The results indicate that feelings of disempowerment are influenced by perceptions of gender-based discrimination, poor relationships with supervisors and dissatisfaction with work–life balance. Women feel empowered when they have access to decision-making opportunities and perceive that their workplace supports their professional growth and advancement.

Research limitations/implications

Although this paper focuses solely on women’s perceptions, additional research is necessary to compare the experiences of both men and women regarding workplace empowerment. While individual and organizational factors were examined in this paper, future studies should also consider societal factors. The results highlight the importance of equal and supportive organizational practices and cultures to foster empowerment among women in the workplace, providing valuable insights for policymakers.

Originality/value

This paper addresses a critical research gap on the intersection of gender, work and management in the Middle East. It responds to the need for more diverse contextual research on Arab women’s work experiences and provides methodological diversity by using an exploratory, mixed-methods design with a grounded approach. The study highlights the interaction between structural and psychological factors, emphasizing the gap between policies and resources and women’s lived experiences and perceptions of workplace empowerment.

Details

Gender in Management: An International Journal , vol. 39 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

1 – 10 of 563