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As qualitative researchers struggle to come to grips with the technological revolution, they are faced with the necessity of learning and teaching qualitative data analysis software in higher education research courses. This change has significant implications for their practice as researchers and teachers. In this article we provide experienced‐based recommendations for individual practice (research instructors, dissertation advisers, and doctoral students) and for institutional practice (scaling up for deep integration of qualitative data analysis software). Our recommendations are grounded in hard‐earned experience gleaned from many years of working with individuals and institutional contexts to improve the use of qualitative research in higher education.

As qualitative researchers struggle to come to grips with the technological revolution, they are faced with the necessity of learning and teaching qualitative data analysis software in higher education research courses. This change has significant implications for their practice as researchers and teachers. In this article we provide experienced‐based recommendations for individual practice (research instructors, dissertation advisers, and doctoral students) and for institutional practice (scaling up for deep integration of qualitative data analysis software). Our recommendations are grounded in hard‐earned experience gleaned from many years of working with individuals and institutional contexts to improve the use of qualitative research in higher education.

Computer-aided/assisted qualitative data analysis software (CAQDAS) supports qualitative and mixed methods researchers to organize, analyze, and explore data in a meaningful, and efficient, way. Successfully utilizing CAQDAS software can be challenging, particularly for the novice researcher. To assist all researchers 21 CAQDAS dilemmas are articulated. These relate to choosing, using, and getting started with the software, as well as writing about CAQDAS use. These dilemmas suggest there is no right way to use CAQDAS programs, rather the specific research project, along with researcher experience and philosophy, should drive the extent to which any project utilizes the extensive CAQDAS capabilities, while also encouraging the researcher(s) to drive their ideas and exploration beyond what they initially thought possible.

This chapter aims to explicate the use of computer software for qualitative data analysis. Drawing on both a review of relevant literature and a reflexive commentary on an ongoing ethnography, this chapter argues that the use of computer software for qualitative data analysis facilitates rigour and reliability in research, whilst also contributing to wider debates regarding the distinctions made between different research paradigms.

The chapter is divided into two sections. In the first, a review of literature pertaining to the use of computer software for qualitative data analysis is reported. The key themes to emerge from this review are then explored in the second section, which consists of a reflexive commentary on the use of computer software for qualitative data analysis within an ongoing three-year Canadian/UK research project.

The chapter concludes firstly by foregrounding the methodological benefits of using computer software for qualitative data analysis, and secondly by commenting on wider debates relating to the historical distinctions between quantitative and qualitative research paradigms.

The chapter suggests that the uptake of computer software for qualitative data analysis should be considered as an integral element of the research design process.

The originality of this chapter rests in its focus on methodology rather than method, on a reflexive discussion of the place of computer software within the research process rather than a technical description of how software should be used. This chapter is of value not only to researchers who are using or considering using software for their research, but also to researchers who are engaged in wider methodological discussions relating to qualitative and quantitative research paradigms, and to research quality and generalisability.

The purpose of this paper is to present a method for a structured literature review (SLR). An SLR is a method for examining a corpus of scholarly literature, to develop insights, critical reflections, future research paths and research questions. SLRs are common in scientific disciplines dominated by quantitative approaches, but they can be adapted in accounting studies since quantitative and qualitative approaches are commonly accepted.

A literature review, as a piece of academic writing, must have a logical, planned structure. The authors also argue it requires tests based on qualitative and quantitative methods. Therefore, the authors describe ten steps for developing an SLR.

The SLR method is a way that scholars can stand “on the shoulders of giants” and provide insightful and impactful research that is different to the traditional authorship approaches to literature reviews.

Traditional literature reviews can have varied results because of a lack of rigour. SLRs use a process that, through a set of rules, potentially offers less bias and more transparency of the execution and measures and techniques of validation and reliability.

SLRs provide an approach that can help academics to discover under-investigated topics and methods, nurturing, therefore, the development of new knowledge areas and research approaches.

The paper presents accounting researchers with an opportunity to develop insightful and publishable studies, and also serves as a basis for developing future research agendas in the accounting field. The authors advocate the SLR method especially to higher degree research students and emerging scholars as a way of potentially developing robust and defensible research agendas and questions.

Hybrid structures are emerging in the leisure sector that are neither museums nor amusement parks, but which borrow elements from both. Dedicated to the exploration of a cultural theme (cultural heritage, ecosystems and historic events), they use experiential marketing levers to entertain large publics while at the same time pursuing the cultural integrity of heritage. This study aims to examine how visitors perceive and experience the offer proposed by these hybrid museums and how they manage the dual (cognitive and sensorial) stimulation. The authors then consider the extent to which the experiential levers used to dramatize these venues help to deliver a unique experience.

The authors developed a qualitative approach based on a case study methodology. The authors first selected the case studies (the Cité du Vin – a wine museum in Bordeaux, France and the Cité de l’Océan – a museum dedicated to the ocean at Biarritz, France) and analysed them from two angles. The authors began by examining the managerial perspective from secondary data to identify the experiential levers used by providers and the promises made to visitors in terms of experience. The authors then analysed the visitors’ experiences through a netnographic approach. The data were drawn from visitor reviews of their experience as posted on Tripadvisor.

The authors show that hybrid museums manage to provide visitors with edutainment value, but the promise made by managers for a memorable experience by way of an immersive journey is not kept. The authors demonstrate that a hybrid museum environment contains certain elements that prevent visitors from enjoying immersion. More specifically, the authors note issues regarding the way the theme is expressed through spectacular buildings, the way visitors are free to choose their visit and the scenarization presented through digital devices. The authors also show that hybrid museums are perceived largely as traditional museums and so are subject to culturally-established preconceptions.

This contribution concerns a topic that has drawn little attention in the marketing literature, namely, hybrid museums. The authors adopted a qualitative methodology from the perspective of both the provider and the consumer to gain a global understanding of the hybrid museum. The data were analysed using a manual thematic analysis, completed with a QDAS to support the findings.

Giampietro Gobo called for new methods that combine qualitative and quantitative approaches in a single instrument, suggesting this was the next challenge facing social research and mixed methods in particular. The purpose of this paper is to respond to that challenge.

An overview of methods, demonstrating their inherently mixed qualities, with special emphasis on a range of methods that can be classified as merged.

The real challenge is not to find merged methods, but to ensure integration of the quantitative and qualitative aspects of the methods used during the analysis and writing processes.

Researchers need to be alerted to the mixed elements within their work, to learn how to better tap into these and to exploit the integrative potential of their methods during analysis and writing. Researchers need more “rounded” methods training.

This paper refocuses the challenge facing mixed methods research.

The method applied to carry out the study of the transformation of strategic alliances in emerging markets is discussed in this chapter. Specifically, this chapter discusses how the whole study is conducted, i.e. the identification and development of the research issues, the research aim and problem, the development of the conceptual framework, the development of the research method, how the empirical study is analyzed and conclusions are drawn. The specific research strategy applied to conduct the current study is a longitudinal research approach. A short discussion on how the ECE countries are classified into various groups is conducted in the current chapter and a detailed discussion on the classification of ECE countries into different groups is also conducted in chapter eight. Moreover, the logic for adopting a longitudinal research strategy to conduct the current study of the transformation of strategic alliances is also justified. The identification and choice of the case companies, the logic followed in the development of the questionnaire and how much and to what extent the questionnaire is modified are also discussed in detail. The identification of the interviewees, the execution of the interviews and the transcription of the interview materials and the structuring of the cases are also discussed in detail.

The purpose of this study is to uncover ground truth insights underlying the agriculture crisis from the perspectives of rural farmers in North-East Nigeria. The needs of individual farmers are otherwise not adequately reflected in national or regional economic development strategies.

A unique sequential mixed-methods research design was adopted for this study. A grounded theory approach was used for the literature review followed by a consensual qualitative research (CQR) technique. Data were collected through a semi-structured sense-making focus group (FG) held at a field site with agricultural extension workers. The CQR technique included brainstorming, the nominal group technique, open discussions, sense-making and consensual agreement on the most important ideas. The FG sense-making was recorded, and discourse analysis was conducted to develop thematic concept maps using NVivo software.

Agriculture crisis ground truth insight themes were consistent with the extant literature but several different issues were also found. Rural farmers in North-East Nigeria have significant challenges with government support in six core areas, namely, farm input quality and dissemination, fair input subsidization, training, market facilitation, corruption and insecurity.

The target population of this study was rural farmers in Adamawa State, North-East Nigeria. A relatively small sample of 16 agricultural extension workers – very experienced farmers who also act as mentors and are paid incentives by the government for doing so – was used.

In tackling the agriculture crisis in Nigeria, policymakers will do well to recognize the realities that the rural farmers face and their needs, the government must address the areas highlighted in this study where support for farmers lacks and urgently review the current process of farm inputs dissemination.

Agriculture crisis problems were explored from the perspectives of rural North-East Nigerian farmers, who have not been previously sampled due to cultural, language, literacy and schedule constraints. The extension workers were better able to communicate agriculture crisis insights in modern economic planning terminology because they are well-educated farmers, knowledgeable about the problems due to their field experience and because they have more flexible work schedules. A unique sequential mixed-methods constructivist research design was used with an embedded CQR technique, which would be of interest to scholars and research institutions.