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Article
Publication date: 1 May 2005

Avinandan Mukherjee and Prithwiraj Nath

The purpose of this paper is to propose and empirically assess three comparative approaches to measuring service quality: modified gap model, TOPSIS and loss function. Aims to…

6464

Abstract

Purpose

The purpose of this paper is to propose and empirically assess three comparative approaches to measuring service quality: modified gap model, TOPSIS and loss function. Aims to argue for the use of TOPSIS from decision sciences, and Loss function from operations research and engineering, as alternative approaches to the gap model.

Design/methodology/approach

The empirical evidence is provided by large sample consumer data on the service quality for leading Indian commercial banks. The service quality evaluations obtained from these three distinct methods are compared and tested for their mutual agreement.

Findings

Fndings show that the rankings obtained from different methods are statistically in agreement, suggesting that the alternative approaches can provide equally good measurement of service quality. But they should not be used in an interchangeable manner.

Research/limitations/implications

Research shows that a single measure of overall service quality based on gap model is over‐simplistic. It would be more useful to explore a richer profile of customer service quality provided by different measurement approaches. Each methodology has its own advantages and disadvantages, and should be used based on its suitability for a particular application.

Practical implications

This research offers profound practical implications. It offers managers with a framework of service quality improvement that measures service quality gaps, selects an optimal combination of attribute levels to deliver customer satisfaction, and focuses on reducing the future loss caused by poor quality.

Originality/value

Extant marketing literature is replete with gap model applications for measuring service quality. Drawing from interdisciplinary literature, alternatives are provided to the traditional gap model, which show equally good measurement with greater suitability of application under certain conditions.

Details

Journal of Services Marketing, vol. 19 no. 3
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 5 October 2015

Satyendra Kumar Sharma and Vinod Kumar

Selection of logistics service provider (LSP) (also known as Third-party logistics (3PL) is a critical decision, because logistics affects top and bottom line as well. Companies…

1638

Abstract

Purpose

Selection of logistics service provider (LSP) (also known as Third-party logistics (3PL) is a critical decision, because logistics affects top and bottom line as well. Companies consider logistics as a cost driver and at the time of LSP selection decision, many important decision criteria’s are left out. 3PL selection is multi-criteria decision-making process. The purpose of this paper is to develop an integrated approach, combining quality function deployment (QFD), and Taguchi loss function (TLF) to select optimal 3PL.

Design/methodology/approach

Multiple criteria are derived from the company requirements using house of quality. The 3PL service attributes are developed using QFD and the relative importance of the attributes are assessed. TLFs are used to measure performance of each 3PL on each decision variable. Composite weighted loss scores are used to rank 3PLs.

Findings

QFD is a better tool which connects attributes used in a decision problem to decision maker’s requirements. In total, 15 criteria were used and TLF provides performance on these criteria.

Practical implications

The proposed model provides a methodology to make informed decision related to 3PL selection. The proposed model may be converted into decision support system.

Originality/value

Proposed approach in this paper is a novel approach that connects the 3PL selection problem to practice in terms of identifying criteria’s and provides a single numerical value in terms of Taghui loss.

Details

Benchmarking: An International Journal, vol. 22 no. 7
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 11 September 2011

Er‐shun Pan, Yao Jin and Ying Wang

The purpose of this paper is to develop an extensive economic production quantity (EPQ) model on the basis of previous research. Considering an imperfect three‐state production…

Abstract

Purpose

The purpose of this paper is to develop an extensive economic production quantity (EPQ) model on the basis of previous research. Considering an imperfect three‐state production process, this paper makes contributions to an integrated model combining conceptions of quality loss and design of control chart based on EPQ model. The objective is to minimize the total production cost with the determination of EPQ and design parameters of control chart subjected to quality loss and other process costs.

Design/methodology/approach

In this paper, imperfect process is defined as a three‐state process, and the quality cost corresponding to each state contributes to the eventual total expected cost formulation. Control chart is used to monitor the shift from the target value within whole process and its control limits are set to be related to the quality cost.

Findings

The proposed integrated model conforms more closely to the real situation of production process considering the process shift as a random variable.

Practical implications

Numerical computation and sensitivity analysis through a case study are presented to demonstrate the applications of the model.

Originality/value

Few research efforts investigate an integrated model considering EPQ, control chart and quality loss simultaneously. In particular, compared with the former researches, the process shift, due to which the quality cost incurs, is considered as a random variable in this paper.

Details

Journal of Manufacturing Technology Management, vol. 22 no. 7
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 31 August 2010

Sharon M. Ordoobadi

The purpose of this paper is to develop a decision model to help decision makers with selection of the appropriate supplier.

2003

Abstract

Purpose

The purpose of this paper is to develop a decision model to help decision makers with selection of the appropriate supplier.

Design/methodology/approach

Supplier selection is a multi‐criteria decision‐making process encompassing various tangible and intangible factors. Both risks and benefits of using a vendor in supply chain are identified for inclusion in the evaluation process. Since these factors can be objective and subjective, a hybrid approach that applies to both quantitative and qualitative factors is used in the development of the model. Taguchi loss functions are used to measure performance of each supplier candidate with respect to the risks and benefits. Analytical hierarchy process (AHP) is used to determine the relative importance of these factors to the decision maker. The weighted loss scores are then calculated for each supplier by using the relative importance as the weights. The composite weighted loss scores are used for ranking of the suppliers. The supplier with the smallest loss score is recommended for selection.

Findings

Inclusion of both risk and benefit categories in the evaluation process provides a comprehensive decision tool.

Practical implications

The proposed model provides guidelines for supply chain managers to make an informed decision regarding supplier selection.

Originality/value

Combining Taguchi loss function and AHP provides a novel approach for ranking of potential suppliers for outsourcing purposes.

Details

Industrial Management & Data Systems, vol. 110 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

Abstract

Details

Machine Learning and Artificial Intelligence in Marketing and Sales
Type: Book
ISBN: 978-1-80043-881-1

Article
Publication date: 23 January 2009

Sharon Ordoobadi

This paper seeks to provide a tool for decision makers to make more informed decisions regarding their outsourcing decisions and selection of the appropriate supplier.

2765

Abstract

Purpose

This paper seeks to provide a tool for decision makers to make more informed decisions regarding their outsourcing decisions and selection of the appropriate supplier.

Design/methodology/approach

The method uses the Taguchi loss function for the inclusion of intangibles in the evaluation and selection of suppliers. Intangibles are defined as factors that have an impact on the selection of an appropriate supplier but are not easily quantified to be included in the financial evaluation. These intangibles are classified as the benefits and risks of using a supplier to perform the outsourcing function. A decision maker has certain expectations regarding these intangibles and a loss occurs when a supplier's performance does not meet the decision maker's expectations. The Taguchi loss function has been selected as a means of measuring the loss. The decision maker defines the target value and the specification limits for each benefit and risk category. The weighted loss scores are calculated where the weights are the importance ratings assigned to benefit/risk categories by the decision maker. Based on this analysis each supplier will receive a weighted loss score for all the pertinent benefit categories and one weighted loss score for all the risk categories. To achieve a single measure, the aforementioned weighted loss scores are combined to determine a single aggregate loss score for each supplier, which is then used to rank them. The supplier who receives the highest ranking (minimum loss score) will be selected to perform the outsourcing function.

Findings

The procedure proposed here can help companies to identify the best supplier to perform an outsourcing function.

Originality/value

The paper presents a phased decision model that begins with economic evaluation and then uses Taguchi functions to measure the impact of intangibles.

Details

Supply Chain Management: An International Journal, vol. 14 no. 1
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 1 January 1986

ROGER N. CONWAY and RON C. MITTELHAMMER

In the last two decades there has been considerable progress made in the development of alternative estimation techniques to ordinary least squares (OLS) regression. The search…

Abstract

In the last two decades there has been considerable progress made in the development of alternative estimation techniques to ordinary least squares (OLS) regression. The search for alternative estimators has no doubt been motivated by the observance of erratic OLS estimator behavior in cases where there are too few observations, multicollinearity problems, or simply “information‐poor” data sets. Imprecise and unreliable OLS coefficient estimates have been the result.

Details

Studies in Economics and Finance, vol. 10 no. 1
Type: Research Article
ISSN: 1086-7376

Article
Publication date: 15 June 2010

Yongxiu He, Weijun Tao, Aiying Dai, Lifang Yang, Rui Fang and Furong Li

The purpose of this paper is to use artificial intelligence to evaluate the risks of urban power network planning.

Abstract

Purpose

The purpose of this paper is to use artificial intelligence to evaluate the risks of urban power network planning.

Design/methodology/approach

A fuzzy Bayesian least squares support vector machine (LS_SVM) model is established in this paper, which can learn the risk information of urban power network planning through artificial intelligence and acquire expert knowledge for its risk evaluation. With the advantage of possessing learning analog simulation precision and speed, the proposed model can be effectively applied in conducting a risk evaluation of an urban network planning system. First, fuzzy theory is applied to quantify qualitative risk factors of the planning to determine the fuzzy comprehensive evaluation value of the risk factors. Then, Bayesian evidence framework is utilized in LS_SVM model parameter optimization to automatically adjust the LS_SVM regularization parameters and nuclear parameters to obtain the best parameter values. Based on this, a risk comprehensive evaluation of urban network planning based on artificial intelligence is established.

Findings

The fuzzy Bayesian LS_SVM model established in this paper is an effective artificial intelligence method for risk comprehensive evaluation in urban network planning through empirical study.

Originality/value

The paper breaks new ground in using artificial intelligence to evaluate urban power network planning risks.

Details

Kybernetes, vol. 39 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 17 March 2020

Noura Almansoori, Samah Aldulaijan, Sara Althani, Noha M. Hassan, Malick Ndiaye and Mahmoud Awad

Researchers heavily investigated the use of industrial robots to enhance the quality of spray-painted surfaces. Despite its advantages, automating process is not always…

Abstract

Purpose

Researchers heavily investigated the use of industrial robots to enhance the quality of spray-painted surfaces. Despite its advantages, automating process is not always economically feasible. The manual process, on the other hand, is cheaper, but its quality is prone to the mental and physical conditions of the worker making it difficult to operate consistently. This research proposes a mathematical cost model that integrates human factors in determining optimal process settings.

Design/methodology/approach

Taguchi's robust design is used to investigate the effect of fatigue, stability of worker's hand and speed on paint consumption, surface quality, and processing time. A crossed array experimental design is deployed. Regression analysis is then used to model response variables and formulate cost model, followed by a multi-response optimization.

Findings

Results reveal that noise factors have a significant influence on painting quality, time, and cost of the painted surface. As a result, a noise management strategy should be implemented to reduce their impact and obtain better quality and productivity results. The cost model can be used to determine optimal setting for different applications by product and by industry.

Originality/value

Hardly any research considered the influence of human factors. Most focused on robot trajectory and its effect on paint uniformity. In proposed research, both cost and quality are integrated into a single objective. Quality is measured in terms of uniformity, smoothness, and surface defects. The interaction between trajectory and flow rate is investigated here for the first time. A unique approach integrating quality management, statistical analysis, and optimization is used.

Details

International Journal of Quality & Reliability Management, vol. 38 no. 1
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 2 March 2015

Elham Ghasemi, Abdollah Aaghaie and Elizabeth A. Cudney

The purpose of this paper is to present and analyze the current literature related to developing and improving the Mahalanobis-Taguchi system (MTS) and to present the shortcomings…

Abstract

Purpose

The purpose of this paper is to present and analyze the current literature related to developing and improving the Mahalanobis-Taguchi system (MTS) and to present the shortcomings related to this method for future research.

Design/methodology/approach

In this paper, articles in the literature are classified to give an overview on the MT strategy. For this purpose, 46 articles are considered for classification from 2000 to 2013 on the basis of: MTS contribution area, description of the issue, and results.

Findings

In this paper a review on the concepts and operations of the MTS was provided as a new method in the field of pattern recognition, multivariable diagnosis, and forecasting. A large number of studies were performed in recent years consisting of developing MTS and MTS case studies. The analysis of the articles showed the fields of MTS which had more potential for future studies and developing. The comparison of the MTS to other methods and the selection of the normal group for constructing the Mahalanobis space have received the most attention by researchers. In addition, several studies concentrated on the use of other methods instead of design of experiments, finding applications for multiclass MTS and finding an alternative for the SN ratio.

Originality/value

This paper contains the publications in the field of MTS chronologically and shows different areas for developing and case studies. It will be useful to researchers and professionals who are interested in pattern recognition, multivariate analysis, and forecasting.

Details

International Journal of Quality & Reliability Management, vol. 32 no. 3
Type: Research Article
ISSN: 0265-671X

Keywords

1 – 10 of over 3000