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Article
Publication date: 5 August 2014

Fei Xu

The purpose of this paper is to explore methods of producing Quick Response (QR) Code, its customization, artistic look and applications and elaborate the technique of…

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1237

Abstract

Purpose

The purpose of this paper is to explore methods of producing Quick Response (QR) Code, its customization, artistic look and applications and elaborate the technique of generating QR Code for library bibliographic records.

Design/methodology/approach

Through literature review, the study explored methods of generating QR Code and its applications in academic libraries. Based on research work and implementation experience, an efficient procedure for generating QR Code for bibliographic records was developed.

Findings

The study identified methods of generating QR Code, its customization and applications, and established the technique of generating QR Code for library bibliographic records.

Originality/value

The study is expected to facilitate the growth of QR Code’s visibility and success, and its mainstream adoption. The technique of generating QR Code for library bibliographic records in the study should be instructive for similar projects.

Details

VINE, vol. 44 no. 3
Type: Research Article
ISSN: 0305-5728

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Article
Publication date: 25 November 2014

Elizabeth Berndt-Morris and Kari Chrenka

This paper aims to describe the approach of using quick response (QR) codes in a large US research university library. It describes the reasoning behind the numerous…

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1356

Abstract

Purpose

This paper aims to describe the approach of using quick response (QR) codes in a large US research university library. It describes the reasoning behind the numerous decisions that were made throughout the process.

Design/methodology/approach

This project was carefully planned to keep detailed organized statistics, effective and clear signage and low expenditures. After one year, the patrons were surveyed regarding library QR use and those results were compared with scan statistics.

Findings

This preliminary research into the use of QR codes in a large research library validates that the codes effectively demonstrate the Library’s willingness to reach patrons in innovative ways. It also confirmed the need to promote the usefulness of scanning the codes.

Practical implications

Some patrons stated they did not own a smartphone or have an application (app) on their phone that could scan QR codes; therefore, alternate methods of accessing the information should be provided.

Social implications

The survey established that not all patrons recognize what QR codes are by name and/or by function, and libraries should recognize this need for education when imploring new technologies.

Originality/value

This paper looks at the opportunities provided to libraries through the use of QR codes, including the benefits of using them as a point of need service tool and marketing device.

Details

Library Hi Tech News, vol. 31 no. 10
Type: Research Article
ISSN: 0741-9058

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Article
Publication date: 5 June 2009

Andrew Walsh

This paper aims to explain the nature of quick response (QR) codes and their possible applications in libraries.

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2646

Abstract

Purpose

This paper aims to explain the nature of quick response (QR) codes and their possible applications in libraries.

Design/methodology/approach

Existing uses, applications, and functionality of QR codes are looked at, before turning to the limited existing use of QR codes in libraries. The author then suggests many different ways QR codes could be used in our libraries.

Findings

Most of our users are likely to be able to use QR codes if they install a free reader onto their camera phones or other mobile devices. An already high and further increasing number of people own suitable devices. There are many ways QR codes can be used, with the most exciting applications relying on the use of the internet from mobile devices. The main restrictions on their take up is likely to be increasing awareness of QR codes and carefully marketing services based on QR codes to our users.

Originality/value

Outside Japan few libraries have implemented services based on QR codes. This article is the first of its kind aimed at libraries and it shows how we can use them to take advantage of the mobile devices in many of our users” pockets.

Details

Library Hi Tech News, vol. 26 no. 5/6
Type: Research Article
ISSN: 0741-9058

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Article
Publication date: 19 June 2020

Reem M. Nofal

Android mobile phones are usually used in everyday life. QR (quick response) codes are one of the smart and interesting technologies to convey information fast and…

Abstract

Purpose

Android mobile phones are usually used in everyday life. QR (quick response) codes are one of the smart and interesting technologies to convey information fast and accurately through smartphones. So printing QR codes on different textiles by inkjet method concerns specific people, such as with Autism, and Down syndrome, deaf and dumb children and also people having Alzheimer’s disease, who do not have the ability to communicate to others properly; these people cannot know, express or remember information about their selves. So printing QR codes in their clothes can help improve their lives.

Design/methodology/approach

In this study, different factors affecting QR codes scanability on fabrics were examined to clarify optimum conditions of recognition and readability. This paper examines different factors as QR Code different resolutions, sizes and lighting conditions. Different weave structures were also used. A questionnaire was done in a deaf and dumb school, for clarifying how QR codes can improve communication to some extent with others, especially those who do not realize sign language. In this study, different factors affecting QR codes’ scanability on fabrics were examined to clarify the optimum conditions of recognition and readability. This paper examines different factors as QR Code different resolutions, sizes and lighting conditions. Different weave structures were also used. A questionnaire was done in deaf and dumb school, to clarifying how QR codes can improve communication to some extent with others who especially do not realize sign language.

Findings

The finding of this study can provide basic data for future researches on QR codes printing on textiles. The effect of weave structure on QR code reading is obvious, as code reading time consumed in the plain fabric is more than that required in a twill structure. This economical method can enhance wearer life, especially for some cases as deaf and dumb cases.

Originality/value

These creative functions will surprise users and motivate them to scan the Codes. Increasing utility of QR codes in the textile and clothing field, give sustainability to the wearer clothes and accessories.

Details

International Journal of Clothing Science and Technology, vol. 32 no. 6
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 11 November 2013

Maria Edith Burke, Simone O'Callaghan and Michael Quigley

The aim of this paper is to present case study findings that explore the implementation and use of a low-cost digital technology platform to collect, process and…

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1128

Abstract

Purpose

The aim of this paper is to present case study findings that explore the implementation and use of a low-cost digital technology platform to collect, process and disseminate information in business-to-consumer practices.

Design/methodology/approach

The research is interdisciplinary, drawing from a range of backgrounds, the epistemological approach is that of mixed methods, combining both qualitative and quantitative data collection and analysis techniques. Insights are drawn from what emerges from observations arising from the data, rather than starting with a hypothesis and designing the research to test this. The over arching research approach was “action research”. Action research has at its basis the premise of conducting research “in practice”. The “practice” on this occasion was a business practice, implemented in high street estate agents.

Findings

This approach to accessing information aids important decision-making in the buying and selling of homes. It allows for mobile augmentation technologies to facilitate a person's presence in the imagined spaces of the advertised properties “for sale”. This has the potential to enable faster, more efficient means of searching for the “right” home to purchase.

Originality/value

This research makes a contribution to the literature by providing empirical evidence regarding the implementation and impact that quick read code digital technologies have on a high street SME. The research showed that statistically more properties were viewed than would have normally been the case, thus whilst not guaranteeing new business, the codes certainly attracted increased attention.

Details

Journal of Systems and Information Technology, vol. 15 no. 4
Type: Research Article
ISSN: 1328-7265

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Article
Publication date: 19 June 2017

Maria Rowena Del Rosario-Raymundo

The purpose of this paper is to explore the use of QR codes as mobile learning tools and examine factors that impact on their usefulness, acceptability and feasibility in…

Abstract

Purpose

The purpose of this paper is to explore the use of QR codes as mobile learning tools and examine factors that impact on their usefulness, acceptability and feasibility in assisting the nurses’ learning.

Design/methodology/approach

Study participants consisted of 14 regular, full-time, board-certified LR nurses. Over a two-week period, participants used specially generated QR codes to access a mobile website, connect to physicians’ telephone numbers and access alphanumeric text information. Research data in the form of observations and insights on their experience in using the QR codes were collected from participants through individual, face-to-face, semi-structured interviews.

Findings

Findings revealed that QR codes encoded with text information, telephone numbers and URL links to the mobile website all demonstrated a high level of functionality, usability and usefulness. The majority of the participants liked the experience of using the QR codes, citing ease of use of the QR codes; a high level of satisfaction in the kind and amount of supplementary medical information accessed; and the favorable effect the QR codes had on their personal learning.

Research limitations/implications

The study focused on the evaluation of usefulness, acceptability and feasibility due to the limited time available for the conduct of the study.

Practical implications

These findings support the acceptability and feasibility of using QR codes as mobile learning tools in the labor room.

Social implications

It shows the QR codes’ potential for use in a workplace environment in the context of just-in-time learning and continuing nursing education.

Originality/value

The current literature on the use of QR codes in medical and nursing education is limited.

Details

Interactive Technology and Smart Education, vol. 14 no. 2
Type: Research Article
ISSN: 1741-5659

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Article
Publication date: 18 November 2013

Leo Lo, Jason Coleman and Danielle Theiss

– The purpose of this paper is to gain insight into patrons' preferences for quick response code (QR code) design as well as data about their potential benefits.

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1628

Abstract

Purpose

The purpose of this paper is to gain insight into patrons' preferences for quick response code (QR code) design as well as data about their potential benefits.

Design/methodology/approach

A survey was used to learn whether patrons find it easy to use a QR code, to gather patrons' opinions about several possible library uses for QR codes, and to solicit additional ideas for using QR codes in libraries. A small-scale pilot project was implemented to learn whether the Libraries' patrons would make use of QR codes. To augment the data gained from the first two studies, five focus groups were facilitated.

Findings

The authors found that patrons generally find QR codes easy to use and would welcome a variety of library services on their mobile devices.

Research limitations/implications

Further studies on a variety of mobile devices would be a useful way to gain more insight into how libraries can take advantage of mobile communication to provide services to patrons.

Originality/value

This paper would appeal to academic libraries considering implementing QR codes projects as there are only a very limited number of studies on library users' preferences of QR codes.

Details

New Library World, vol. 114 no. 11/12
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 February 2016

Ramón Alberto Manso Rodríguez and Manuel Osvaldo Machado Rivero

This paper aims to examine the use of different mobile devices by libraries to develop programs for information skills training, focusing on the application of quick…

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1604

Abstract

Purpose

This paper aims to examine the use of different mobile devices by libraries to develop programs for information skills training, focusing on the application of quick response (QR) codes for such a purpose.

Design/methodology/approach

The study was developed in two stages; primarily an analysis of the literature was conducted to determine the theoretical framework underlying the use of this tool for information literacy. The second part examined the practical application of this tool, with examples of several university libraries. In all, 13 academic libraries were included as the sample, which were chosen randomly from a global search on the Internet under the thematic basis for the theme of the study and thus evaluate the different employment opportunities of mobile telephony in developing skills information on users. The study is complemented with an assessment from the practice of the applicability of the principles described, arriving at conclusions and recommendations.

Findings

The purpose of the study is to recognize the use given to mobile technologies from libraries, particularly the use of QR codes, to help meet the demands of users in relation to skills training information, just as you may have the need.

Originality/value

The benefits of the use of mobile devices for the development of information literacy actions are identified and the set of actions that can be implemented for training information skills through the use of QR codes are set based on all outlined by the Association of College and Research Libraries goals.

Details

The Electronic Library, vol. 34 no. 1
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 19 August 2020

Nikola Vuksanović, Dunja Demirović Bajrami, Marko D. Petrović and Elena M. Grigorieva

The purpose of this study is to examine the impact of the use of Quick Response (QR) code application among the tourists on their satisfaction at a destination regarding…

Abstract

Purpose

The purpose of this study is to examine the impact of the use of Quick Response (QR) code application among the tourists on their satisfaction at a destination regarding information about restaurants’ offer.

Design/methodology/approach

A quantitative method was implemented in this study. The field study was conducted in 2019 in the two most visited urban destinations in Serbia. The proposed model was examined using partial least squares, and the model fits, composite reliability and convergent validity were assessed. The direction and significance of the relationships were determined by testing all of the hypotheses.

Findings

The results showed that there was a positive effect of using QR codes. However, the study showed that a QR code cannot completely affect the overall satisfaction at a destination. The analysis of the control variables (age and economic status) showed that individual, demographic and economic factors must be taken into consideration to predict individuals’ behaviour.

Research limitations/implications

To enable the generalization of the results, it is advised to conduct research on cross-cultural levels. Future studies related to the topic could be conveyed in other forms of tourism, as well as in other industries, which would provide a better insight into the application of this technology in the future.

Originality/value

The study enables managers of tourism businesses, especially in hospitality, to better understand the importance of the use of a QR code at a destination as an important marketing tool for getting information, and thus to satisfy guests’ expectations.

Details

Journal of Place Management and Development, vol. 14 no. 1
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 11 December 2019

Rohit Trivedi, Thorsten Teichert and Dirk Hardeck

Despite quick response (QR) codes’ prominence, little is known about their embedding in pull-based communications. This study aims to measure QR code effects in print…

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1546

Abstract

Purpose

Despite quick response (QR) codes’ prominence, little is known about their embedding in pull-based communications. This study aims to measure QR code effects in print advertising along five different stages of consumer decision making, using advertisement appeals with moderating effects of product category involvement.

Design/methodology/approach

Data were derived from a German market research initiative with 326,212 consumer evaluations for 792 real print advertisements from 26 product categories. Multinomial logit models were used to investigate the effects of QR code presence on consumer reactions.

Findings

QR codes steer purchase intention in a low-involvement product category if used alongside an emotional appeal. Advertisements for high-involvement products benefit if QR codes are combined with an overall informational appeal. QR codes do not enhance the persuasive effects of advertisements’ informational appeals in a low-involvement product category.

Research limitations/implications

The effects of QR codes on consumers’ responses cannot be analysed in isolation but depend on advertisement context. They interact with advertisements’ informational and emotional appeals and product category involvement.

Practical implications

Marketers should not use QR codes indiscriminately but should carefully consider advertisement context. QR codes should be used alongside an emotional appeal if the marketer’s objective is to induce purchase intention in low-involvement settings. Advertisements for high-involvement products need to combine QR codes with an informational appeal.

Originality/value

This study highlights the interplay of effects in print advertisements, which are typically considered push-based when they are combined with QR codes as pull-based communications in the digital marketing area.

Details

European Journal of Marketing, vol. 54 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

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