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Article

Agata Wawrzyniak, Agnieszka Elżbieta Woźniak, Anna Anyzewska, Małgorzata Kwiatkowska and Anna Kołłajtis-Dołowy

The purpose of this paper is to assess the Questionnaire Eating Behaviours (QEB), developed by the Science Committee of Human Nutrition of the Polish Academy of Sciences…

Abstract

Purpose

The purpose of this paper is to assess the Questionnaire Eating Behaviours (QEB), developed by the Science Committee of Human Nutrition of the Polish Academy of Sciences, as an instrument to examine the opinions on food and nutrition and diet quality indicators in women in various age groups.

Design/methodology/approach

The study involved 161 healthy Polish women aged 18–92, divided into four age groups to assess the QEB questionnaire, as an instrument to examine the opinions on food and nutrition and diet quality indicators.

Findings

Women provided statistically significant responses to 40 per cent of the statements in the test. In the case of 60 per cent of responses proper answers increased with the age of the participant. Questionnaire determines that people whose opinions were more compliant with nutritional knowledge more often applied the principles of proper nutrition. Dependencies between the number of points from the test of opinions about food and nutrition and the Prohealthy-Diet-Index (pHDI-8) or the sum of points from the test and the Non-healthy-Diet-Index (nHDI-8) were indicated. People who obtained the higher pHDI-8 and the lower nHDI-8 coefficient better evaluated their diet.

Originality/value

The QEB questionnaire can be an effective, quick and cheap instrument recommended to examine the association between the opinion about food and nutrition and the quality of diet of people at various ages and useful in determining the directions of further education and improvement in the quality of diet, including its assessment in large population groups.

Details

British Food Journal, vol. 121 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

Abstract

Details

British Food Journal, vol. 121 no. 6
Type: Research Article
ISSN: 0007-070X

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Article

Mike Doyle

An increasing number of organisations are experiencing high velocity discontinuous change. To facilitate their adaptation and transformation, many are introducing more…

Abstract

An increasing number of organisations are experiencing high velocity discontinuous change. To facilitate their adaptation and transformation, many are introducing more empowering structures and cultures. This has led them to disperse change agency to a more diverse “cast of characters” with implications for the way change agents are managed in the future. Draws on the findings of an ongoing empirical study into the experiences of those managers and employees with responsibility for implementing and managing change. Examines the way in which they are trained and developed to make the transition from change “novice” to change “expert”. Identifies some of the psycho‐social stresses and traumas associated with managing change. Explores the level of organisational support afforded to those who find that change responsibilities are now a significant part of their professional or operational role. Concludes with a discussion of the theoretical and practical implications facing those who have responsibility for “managing the change managers”, with a particular focus on HR strategies and policies.

Details

Personnel Review, vol. 31 no. 4
Type: Research Article
ISSN: 0048-3486

Keywords

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Article

Jens Mattke, Christian Maier, Lea Reis and Tim Weitzel

Individuals only click on a very small fraction of the in-app advertisements (ads) they are exposed to. Despite this fact, organizations spend generously placing in-app…

Abstract

Purpose

Individuals only click on a very small fraction of the in-app advertisements (ads) they are exposed to. Despite this fact, organizations spend generously placing in-app ads without theoretical knowledge of how the structure and the semantics of in-app ads influence individuals’ clicking behavior. This study aims to identify how the processing of structural and semantic factors leads to clicking behavior.

Design/methodology/approach

Based on the limited capacity theory, this paper proposes that the sequential processing of structural and semantic factors leads to clicking behavior. To mirror the sequential process, this paper applies a process-oriented configurational approach and performs a two-step qualitative comparative analysis (QCA) using 262 incidents of exposure to in-app ads.

Findings

The results support the proposed sequential processing and show that neither structural nor semantic factors alone lead to clicking behavior. This paper reveals four different paths of sequential processing of in-app ads that lead to clicking behavior. The results show that individuals click on non-animated in-app ads even though these are perceived as irritating or privacy-concerning. When the in-app ads are animated, individuals do only click on them when these are not irritating, privacy-concerning and personalized.

Research limitations/implications

Organizations can use these findings to improve their in-app ads and generate more clicks. This study recommends that organizations place in-app ads in a prominent location, design them similar to the design of the app and use bright colors. The advertising message needs to have new and relevant information in a credible and entertaining way. Depending on the degree of personalization, organizations should use different sizes of the in-app ad and only use animation if it is unlikely that the in-app ad caused irritation or privacy concerns.

Practical implications

Organizations can use these findings to improve their in-app ads and generate more clicks. This paper recommends that organizations place in-app ads in a prominent location, design them similar to the design of the app and with bright colors. The advertising message needs to have new and relevant information in a credible and entertaining way. Depending on the degree of personalization, organizations should use different sizes of the in-app ad and only use animation if it is unlikely that the in-app ad caused irritation or privacy concerns.

Originality/value

From the in-app ad perspective, this study is the first to theoretically develop and empirically show the sequential processing of structural and semantic factors of in-app ads. From the methodological perspective, this study applies an advanced configurational two-step QCA approach, which is capable of analyzing sequential processes and is new to marketing research.

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