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Book part
Publication date: 1 June 2022

Roberto Roson and Camille Van der Vorst

This survey presents the recent and rapidly expanding literature, which analyses the economic impacts of the COVID-19 pandemic, by means of Computable General Equilibrium (CGE…

Abstract

This survey presents the recent and rapidly expanding literature, which analyses the economic impacts of the COVID-19 pandemic, by means of Computable General Equilibrium (CGE) modelling. It does so not only by contrasting and assessing the different methodological approaches, and the key findings of the simulation exercises, but also by putting the various contributions in a historical perspective. This is necessary because each CGE-based study should be evaluated while keeping in mind when it was realised, since questions, priorities, expectations have been constantly changing during the spreading of the pandemic.

Book part
Publication date: 6 February 2023

Nilendu Chatterjee

We all understand the everlasting harmful effects of pollution. A larger proportion of this pollution gets generated from industrial units due to use of backward technologies…

Abstract

We all understand the everlasting harmful effects of pollution. A larger proportion of this pollution gets generated from industrial units due to use of backward technologies along with intentional or unintentional economic policies that has allowed such industries to grow over the years. Many of these industries are poor, in many cases, they do not have the ability to install abatement technologies or use emission-free green technologies for their huge cost. In many cases, they do not do so intentionally just to enjoy higher profit and due to faulty planning. But, the pollution generated from such industries makes us all suffer, especially those who live in those industrial areas. They are more exposed to the emission directly. Again, growing consensus among people about pollution has increased the consumption of eco-friendly, less-polluting products which could have a wide-ranging impact on the production techniques and can force the producers to change their production techniques, In this chapter, by applying contingent valuation method (CVM), the authors have looked to capture how far people of two very renowned industrial belts in West Bengal, Howrah and Barrackpore, are willing to contribute to the reduction of such emission level by consuming eco-friendly products and paying the emitting producers to force them to adopt pollution-free technology. The authors have applied close-ended dichotomous choice (DC) bidding technique by using logit regression and have also applied open-ended bidding process by using ordinary least square (OLS) method. In both cases, the authors have found the mean willingness to pay (WTP) is quite high which shows that people are very much willing to move towards using eco-friendly goods and technologies.

Details

The Impact of Environmental Emissions and Aggregate Economic Activity on Industry: Theoretical and Empirical Perspectives
Type: Book
ISBN: 978-1-80382-577-9

Keywords

Book part
Publication date: 11 June 2009

Anca E. Cretu and Roderick J. Brodie

Companies in all industries are searching for new sources of competitive advantage since the competition in their marketplace is becoming increasingly intensive. The…

Abstract

Companies in all industries are searching for new sources of competitive advantage since the competition in their marketplace is becoming increasingly intensive. The resource-based view of the firm explains the sources of sustainable competitive advantages. From a resource-based view perspective, relational based assets (i.e., the assets resulting from firm contacts in the marketplace) enable competitive advantage. The relational based assets examined in this work are brand image and corporate reputation, as components of brand equity, and customer value. This paper explores how they create value. Despite the relatively large amount of literature describing the benefits of firms in having strong brand equity and delivering customer value, no research validated the linkage of brand equity components, brand image, and corporate reputation, simultaneously in the customer value–customer loyalty chain. This work presents a model of testing these relationships in consumer goods, in a business-to-business context. The results demonstrate the differential roles of brand image and corporate reputation on perceived quality, customer value, and customer loyalty. Brand image influences the perception of quality of the products and the additional services, whereas corporate reputation actions beyond brand image, estimating the customer value and customer loyalty. The effects of corporate reputation are also validated on different samples. The results demonstrate the importance of managing brand equity facets, brand image, and corporate reputation since their differential impacts on perceived quality, customer value, and customer loyalty. The results also demonstrate that companies should not limit to invest only in brand image. Maintaining and enhancing corporate reputation can have a stronger impact on customer value and customer loyalty, and can create differential competitive advantage.

Details

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises
Type: Book
ISBN: 978-1-84855-671-3

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Book part (3)
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