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No longer do resource economists merely regard nature as a collection of inert materials to be improved by human labor and manufactured capital; rather, nature is, to an increasing extent, taken to be a mindless producer of economically valuable ecosystem goods and services. Instances of natural capital are frequently said to produce such goods and services in a manner that is relatively detached from human agency. This article argues that, historically, the idea of nature as a systematic original producer capable of self-generation is hardly novel. The eighteenth-century roots of this idea can be found in the writings of Carl Linnaeus who depicted the whole Earth and all of its productions as the “oeconomy of nature.”

Many companies produce environmentally friendly goods and offer their products with varied attractive marketing mix strategies. One of the company's potential target markets is millennials because the growing number of this community has become enormous. In terms of behavior, millennials have a high level of consumption compared to other generations. However, there are big questions about the willingness of millennials to consume green products. This study aims to acknowledge the green product buying behavior among millennials, especially premium green products. The variables expected to influence the millennial's willingness to pay premium include environmental concern, reference group, and pro-environmental attitude. Data collected through a survey of 250 respondents. The hypothesis framework was tested using PLS-SEM modeling to evaluate the measurement and structural models with the assistance of Warp PLS version 7.0. This study found that millennials who consider the importance of preserving the environment and have a reference group that solicitude to the environment will have a pro-environmental attitude and willing to buy the green product, even though it has a higher price. Green product's management can use the result to formulate an effective green marketing strategy to target the millennials. Regarding the need for millennials' environmental behavior clearer picture in a developing economy, the present study inflicts the literature by describing the antecedents of millennials' willingness to pay premium green products. The results also give practical implications by shedding light on millennials’ green behavior variables. It helps green entrepreneurs conceive their strategic marketing management, and thus can boost the green economy and economic growth.

The purpose of this chapter is to assess the food security situation in Bangladesh based on 2011/2012 Bangladesh Integrated Household Survey data using two commonly measured food security indicators: Food Consumption Score (FCS) and Household Hunger Scale (HHS).

The dependent variable in the model is a categorical variable representing different scales of food security as obtained from the FCS and HHS indicators. These categorical variables are explained by annual remittances received by the households; the demographic characteristics (age, gender, literacy level, and occupation) of the household head; and total monthly income from agricultural and non-agricultural wages using ordered probit regression models.

Results indicated that remittances play an important role in improving the food security of households. Other significant variables in the model were income earned outside of the farm, male-operated household, and literacy. Increasing income from other than the agricultural sector significantly raises the probability of a household being food secure.

The Government of Bangladesh should make the agriculture sector stronger at all levels of the value chain. Additionally, providing income generation opportunities for households outside of the farm can be used as a diversification measure to achieve food security within the country.