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Article

Avus C.Y. Hou and Wen-Lung Shiau

Emerging social networking sites (SNSs) are less advantageous than leading SNSs in attracting users. They might stand a better chance if they know what users want. The…

Abstract

Purpose

Emerging social networking sites (SNSs) are less advantageous than leading SNSs in attracting users. They might stand a better chance if they know what users want. The purpose of this paper is to study factors that urge Facebook users to switch to Instagram to reveal how latecomers in the SNSs circuit can win the hearts of users.

Design/methodology/approach

This study proposes an SNS switching framework that is adapted from the demographic Push-Pull (PP) migration model to investigate users’ switching intention. Structural equation modeling was applied to analyze the data collected from 260 Instagrammers who all had experience using Facebook before moving on Instagram.

Findings

Results show that socializing and system quality of the SNS negatively affect users’ switching intention, while attractiveness of the alternative, peer influence and critical mass do the opposite. Surprisingly, enjoyment is not associated with switching intention.

Research limitations/implications

SNSs switching may not mean a complete abandonment of previous SNSs. In many occasions, users simply become less active in one SNS and more active in other SNSs. The PP migration model provides a useful tool to understand the patterns as well as competing forces that influence the migration of SNS users, pushing them away or pulling them to new alternative sites. Specifically, pulling demonstrates to be a stronger influence than pushing.

Practical implications

This study suggests that SNS operators should satisfy users’ needs for socializing, maintain high system quality, provide peer influence tools and create their own attractive features, in order to retain existing customers or induce new users to switch.

Originality/value

This is one of the earlier empirical studies to investigate users’ switching intention from Facebook to Instagram with a valid sample. In addition, the present study approaches pull and push effects by multiple constructs, providing a clearer picture of what constitutes the pull and push forces.

Details

Information Technology & People, vol. 33 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

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Book part

Maciej Duszczyk and Kamil Matuszczyk

The main purpose of the chapter is to explain the impact of labour market security on migration-related decisions, especially in terms of push-pull factors theory. There…

Abstract

The main purpose of the chapter is to explain the impact of labour market security on migration-related decisions, especially in terms of push-pull factors theory. There are different ways to understand work-related security; the chapter discusses the importance of job security, employment security and income security from labour migration perspective. The article presents the existing body of literature on theoretical concepts as well as on some methodological facets of the measurements of the level of particular aspects of work-related security. Special attention is paid to labour migrants in terms of their working conditions in both sending and receiving countries. An overview of previous migration studies proves that the issue of migrants’ labour market security was not the subject of any in-depth analyses. There are, however, many examples of research showing that, under certain conditions, migration decisions are influenced by, among others, the generosity of a welfare state, stability of job and the desire to achieve the so-called normal life. In the case of migrants from third countries (e.g. from Ukraine), income security is of particular importance alongside remuneration.

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Article

Alberto Rodrigues Carvalho and Francisco Catunda Martins

The purpose of this paper is to seek the inner motivations present in immigrants moving from different regions of Brazil to its capital, Brasília. The goal is to find out…

Abstract

Purpose

The purpose of this paper is to seek the inner motivations present in immigrants moving from different regions of Brazil to its capital, Brasília. The goal is to find out the individuals’ stories, not only the macroeconomic aspects usually studied in migration movements. Also, the authors intend to understand how impacting the process of leaving one’s homeland and loved ones behind can be.

Design/methodology/approach

In this study, ten recent immigrants were interviewed about their inner motivations to migrate to Brasília and the difficulties faced. Their answers were categorized and distributed into charts showing the most relevant parts for the study.

Findings

Two main topics stood out: work and love. The search for a meaningful and rewarding job is a strong enough reason to migrate. Love presents itself as a different reason to migrate, especially when economic and political reasons are the most common motivators. Love has to do with wanting to be with a partner or family. Migration is a time for crisis, mourning can be present and the strangeness of the new place may affect some more than others. All interviewees mentioned the hardships of adapting, be it emotionally or psychologically.

Originality/value

It is a response to the lack of clinical psychology studies about migration in Brazil. The importance of having studies carried out with a more qualitative perspective in the field of migration, in which the focus are the inner motivations of the migrants and what their experiences are.

Details

International Journal of Migration, Health and Social Care, vol. 12 no. 3
Type: Research Article
ISSN: 1747-9894

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Article

Yingying Hu, Ling Zhao, Xin (Robert) Luo, Sumeet Gupta and Xiuhong He

The purpose of this paper is twofold: first, to clarify what specific behaviors are involved in consumers' partial switching in mobile application (app) usage, and…

Abstract

Purpose

The purpose of this paper is twofold: first, to clarify what specific behaviors are involved in consumers' partial switching in mobile application (app) usage, and, second, to explore the common and differential motivations of these behaviors.

Design/methodology/approach

This paper specified two behaviors in consumers' partial switching in mobile app usage, trialing and combining behaviors, and conceptualized them as different types of variety seeking behaviors. A theoretical model contrasting intrinsic motivations and extrinsic motivations on the two behaviors was developed and tested with a sample of 561 mobile app users in China.

Findings

The findings showed that both trialing and combining behaviors could be motivated by intrinsic individual-related and extrinsic technology-related factors. Besides, intrinsic individual-related factors were more effective in motivating trialing behavior, whereas extrinsic technology-related factors were more effective in motivating combining behavior. All these findings are applicable and consistent in both hedonic and utilitarian apps.

Originality/value

This study extends and advances the literature on information technology switching by investigating consumer use behaviors from a new perspective of partial switching and multiple competing apps usage. This study also contributes to variety seeking literature by extending the understanding of variety seeking to the context of mobile app usage. Finally, by investigating the associations and distinctions of trialing and combining behavior, this study not only helps to fully understand the partial switching but also enriches the understanding of different types of variety seeking behaviors.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

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Article

Nai-Hua Chen

The purpose of this paper is to examine a framework integrating the technology acceptance model (TAM), individuals’ task–technology fit (TTF) and perceptions toward…

Abstract

Purpose

The purpose of this paper is to examine a framework integrating the technology acceptance model (TAM), individuals’ task–technology fit (TTF) and perceptions toward adopting automobile telematics devices.

Design/methodology/approach

This study integrated the TAM with TTF to understand individual perceptions of a technology’s value. In addition, the intrinsic motivational factors toward technology usage, including positive perceptions (perceived enjoyment, personal innovation and perceived uniqueness) and negative perceptions (perceived risk and performance gap), were considered in the model. Furthermore, the moderating effect of driving experience was examined.

Findings

The perceived usefulness (PU) of telematics as well as perceived ease of use (PEOU) affected drivers’ adoption intentions. PEOU had a greater effect on adoption intentions than PU, and technology characteristics had a greater effect on TTF than task characteristics. Moreover, individuals’ perceptions of perceived enjoyment and uniqueness affected PU and PEOU. The negative perceptions of perceived risk and performance gap affected PU and PEOU, respectively. Furthermore, driving experience significantly weakened the relationship between PU and intentions.

Originality/value

Telematics is a niche market due to the development of the Internet of Things, but users’ adoption intentions remain unknown. This study constructed a more comprehensive model and tested the impacts of certain variables on telematics adoption, with driving experience as a crucial moderator.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

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Article

Simon Stephens

The purpose of this paper is to identify a group of Irish graduates who decided to emigrate following the global financial crash of 2008. The paper explores how the…

Abstract

Purpose

The purpose of this paper is to identify a group of Irish graduates who decided to emigrate following the global financial crash of 2008. The paper explores how the economic crisis in Ireland (2008-2014) framed the experience of this group of migrants. Specifically, the paper examines the push/pull factors leading to migration; the experience of the graduate migrants in the host country; and decisions regarding repatriation.

Design/methodology/approach

This paper adopts a qualitative approach to study the experiences of graduates. The paper utilises narrative structuring to provide an enhanced understanding of the migration experience of the graduates.

Findings

The data collected during depth interviews indicates a mixed experience. There are a wide range of push/pull factors that result in migration. However, the range of push/pull factors that might result in repatriation are blurred by: personal experiences in the host country, changing family circumstances and the performance of the economy in Ireland.

Practical implications

This research highlights complex patterns of graduate mobility which reflect the multifaceted push/pull factors shaping graduate movements. Economic conditions drive migration but they also frame the migrant experience in the host country and repatriation decisions.

Originality/value

A review of the literature indicates that most of the empirical studies on the experience of graduates are quantitative. This paper argues other softer outcomes must also be studied to help fully understand the experiences of graduates.

Details

Journal of Global Mobility, vol. 3 no. 1
Type: Research Article
ISSN: 2049-8799

Keywords

Content available
Article

Oluwaseyi Popogbe and Oluyemi Theophilus Adeosun

Human capital flight from Nigeria to developed countries has remained a topical issue. This paper aims to empirically analyze the push factors for the migrants who explore…

Abstract

Purpose

Human capital flight from Nigeria to developed countries has remained a topical issue. This paper aims to empirically analyze the push factors for the migrants who explore the various legal migrant schemes from a macro perspective. The authors examine human capital development and its role in contributing to human capital flight to more developed counties.

Design/methodology/approach

This paper is anchored on the push–pull model. Using secondary data from 1990 to 2019, the authors look at the relationship between human capital flight and variables such as life expectancy, infant mortality rate, population growth rate and Nigeria’s unemployment rate. The auto-regressive lag model (ARDL) was adopted to estimate the empirical relationship among these variables.

Findings

The results from the ARDL model suggest a positive relationship exists between population growth rate and migration rate. A negative relationship was, however, observed between life expectancy and migration rate. This study also found that an increase in the infant mortality rate negatively impacted migration significantly. Therefore, an increase in infant mortality rate lowered the migration rate. Finally, an increase in the unemployment rate increased migration; however, insignificantly.

Research limitations/implications

The findings from this study are limited to the push factors influencing migration out of Nigeria. These factors are also restricted to variables for which data can be derived under the study’s scope. The results of this study have far-reaching implications, especially for policymakers and citizens alike. Better human capital development through enhanced life expectancy and reduced population in Nigeria will reduce the migration rate. Therefore, this study calls for the doubling of developmental and infrastructural efforts at all levels of governance.

Originality/value

This paper’s importance lies in its ability to elucidate push factors that influenced migration out of Nigeria empirically. An empirical approach to the subject matter will explain these factors and the degree to which they influence migration. This will guide the policy-making process in curbing brain drain, which is a major challenge in Nigeria.

Details

Journal of Humanities and Applied Social Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN:

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Article

N.D. Diamantides

Structures a model of the macrodynamics of international migration using a differential equation to capture the push‐pull forces that propel the migratory current. The…

Abstract

Structures a model of the macrodynamics of international migration using a differential equation to capture the push‐pull forces that propel the migratory current. The model’s architecture is based on the functioning of information feedback between settled friends and family at the destination (migrant stock) and a pool of potential emigrants created by socioeconomic conditions prevailing at the origin. The intensity of the ensuing migratory flow is determined by a nexus of mediators functioning in either society and comprising: (a) legal imperatives such as migration laws; (b) economic imperatives measured by the ratio of income‐per‐capita between destination and origin; (c) political imperatives such as war or other forms of compulsion; (d) natural stimulants such as epidemics and climatic extremes; (e) societal conditions such as job‐hierarchy differences and migration network characteristics; and (f) causes other than the ones motivating the pool members, such as the reasons of the so called “brain drain”. The mathematical function representing the collective of these causes is named the mediating factor, and comprises both steady‐state and transient components. While the model’s architecture is independent of any geographic or temporal specificity, the model is capable of portraying the migration flow between any given origin/destination pair, and over any designated historical period: this through the numerical values of the model parameters derived from the historical, demographic, and economic data of the case. Two specific paradigms serve to demonstrate the model’s tenets and pertinence.

Details

Kybernetes, vol. 23 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

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Article

Yu-Hsin Chen and Ching-Jui Keng

The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit (PPMH) framework in order to better understand users’ intention of switching from offline to an…

Abstract

Purpose

The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit (PPMH) framework in order to better understand users’ intention of switching from offline to an online real-person English learning platform service.

Design/methodology/approach

Based on 301 valid responses collected from an online survey questionnaire, structural equation modeling was employed to examine the research model.

Findings

The causal model was validated using SmartPLS 3.0, and all study hypotheses were supported. The results show that push effects (learning convenience, service quality and perceived price), pull effects (e-learning motivation, perceived usefulness), mooring effects (learning engagement, switching cost and social presences) and habit effects (relationship inertia) all significantly influence users’ switching intentions from offline to an online real-person English learning platform.

Practical implications

The findings should help online English learning service providers and marketers to understand the intention of offline English learning users to switch to an online real-person English learning platform, and develop related theories, services and regulations.

Originality/value

The present study extends the prior research of an online real-person English learning platform by providing PPMH as the general framework and demonstrating its efficacy in explaining user switching intentions.

Details

Internet Research, vol. 29 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

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Article

Ruihe Yan, Kem Z.K. Zhang and Yugang Yu

Peer-to-peer (P2P) accommodation has become increasingly popular in recent years, and hotels are facing unprecedented impacts. Attracting new consumers and retaining…

Abstract

Purpose

Peer-to-peer (P2P) accommodation has become increasingly popular in recent years, and hotels are facing unprecedented impacts. Attracting new consumers and retaining existing ones are critical to the success of P2P accommodation and hotels. The purpose of this paper is to examine three categories of antecedents for hotels consumers’ switching intention: push (i.e. satiation), pull (i.e. perceived value) and mooring (i.e. optimal stimulation level) factors using push–pull–mooring (PPM) model.

Design/methodology/approach

Airbnb was chosen as the research context. An online survey was conducted to examine the proposed research model and hypotheses. A total of 292 valid data were collected from Airbnb users through a survey.

Findings

The findings show that the three categories of factors have positive and significant effects on switching intention. Additionally, the mooring factor has a significant moderating effect on the relationship between pull factors and switching intention. Furthermore, the mooring factor affects both pull and push factors.

Originality/value

First, this is one of the early studies to pay attention to switching intention from hotels to P2P accommodation. Second, to provide a comprehensive understanding of consumers’ switching intention, the authors use PPM model to establish the research framework. This research improves the understanding of consumer’s switching intention by identifying the push and pull factors based on the differences between hotels and P2P accommodation in accordance with optimal stimulation level theory and consumer value theory.

Details

Information Technology & People, vol. 32 no. 6
Type: Research Article
ISSN: 0959-3845

Keywords

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