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Technology offers great opportunities to firms. Successfully bringing the benefits of technology to market and realizing favourable returns requires a careful balance and management of a host of factors. The critical test of such efforts occur where and when technology “meets the market”, resources and great efforts will yield returns only if one meets the market. Focuses on push versus pull marketing forces and their importance in technology assessment, policy, strategy, and the management of efforts to exploit technology successfully. It defines characteristics of push versus pull forces, addresses the importance of economic, social, political and technical forces, and discusses factors of importance to the marketing analyst and strategist. It provides force assessment guidelines and an evaluation and scoring worksheet to evaluate and summarize factors that will determine the success or failure of a technology based effort. In addition, this assessment scheme is useful in a variety of other situations and environments. Includes examples related to the private and government sectors.

This study analyzes how the innovation ecosystem helps integrate technology-push and market-pull strategies in the Industry 4.0 paradigm.

This study investigates companies' involvement in the Industry 4.0 paradigm through technology-push strategies, and through both technology-push and market-pull strategies. The authors perform two econometric logit models to test the influence of collaborations with heterogeneous actors, research and university relationships, and relations with business incubator (the pivot actor) on companies' involvement in Industry 4.0.

The study empirically shows that developing relationships with a greater diversity of actors, collaborating with university and research laboratories, and developing intense relationships with business incubator increase the likelihood for companies to integrate both technology-push and market-pull strategies in companies' involvement in the Industry 4.0 paradigm.

This study provides insights to practitioners who are interested or involved in the new Industry 4.0 paradigm. The authors' study explains how specific features of an innovation ecosystem, such as complex interactions among actors, can stimulate creative ideas and successfully implement innovations to address Industry 4.0 challenges.

First, the authors confirm the role of the innovation ecosystem on companies' involvement in the Industry 4.0 paradigm. Second, the authors study highlights that the innovation ecosystem is a new relevant framework that enables companies to integrate both technology-push and market-pull strategies. Third, we provide empirical evidence about the role of business incubator on firms' strategies to get involved in the Industry 4.0 paradigm.

The growth of the public Internet and enterprise intranets as a digital distribution mechanism for information has exploded and today one of the most promising developments is the so‐called push technology. Current push technology‐based packages deliver customised news to users’ desktops, reducing the burden of acquiring and integrating data from multiple and dynamic sources. Aims to discuss the potential of push technology in integrating current techniques for evaluating IS/IT investments.

Technology Push Defined What do we mean by “technology push?” Let's first go to Webster for some assistance. Two of the formal definitions that apply to the word push are “to shove” and “to give impetus.” These definitions seem relevant, for what we are dealing with when we talk about technology push is frequently a situation where an organization finds itself with technology that has not been “demanded” by the potential market and therefore, it literally has to push that technology toward its potential markets.

This paper describes several problems with the current Internet technologies and the way they are currently utilized in education and proposes an innovative solution. First, the paper discusses an activity matrix that maps learning activities involved in business education along two dimensions: level of monitoring and level of interaction. The paper then proposes a unifying framework that utilizes emerging Internet technologies to support these learning activities. The framework goes beyond a simple piece of software at the client level to provide a complete solution with the student client, the instructor client and the server level software. Furthermore, the paper describes the architecture, features and specific technologies used in an actual education support system developed from the framework.

Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler‐Chrysler and Renault‐Nissan. Provides many case studies with regards to the adoption of technology and describes seven chief technology officer characteristics. Discusses common errors when companies invest in technology and considers the probabilities of success. Provides 175 questions and answers to reinforce the concepts introduced. States that this substantial journal is aimed primarily at the present and potential chief technology officer to assist their survival and success in national and international markets.

In this study, we propose and develop an opensource groupware system called NetIsle. NetIsle is a general purpose groupware system for uniform open groups that integrate a number of tools for online collaboration to ensure fast information exchange and sharing, increase the productivity of working groups, and reduce maintenance and administration costs. The main technologies used for the construction of the system are peer‐to‐peer (P2P) and push, which are best fitted to those principles and beliefs we build our system upon.

In the modern global marketplace, failure to respond to customer requirements can have dramatic effects on the success of manufacturing companies. Supporting customers after the “market” is a key element of such a response. Communication systems can be slow, unresponsive and expensive for large, distributed customer networks. Here a more proactive Internet‐based model is proposed. It uses push technology to provide greater visibility, improve inter‐company relationships, and lower costs. The model was developed at a leading UK manufacturer and a case study illustrates the developmental stages in terms of different types of communication media. This paper contends that information transfer, delivery and control is crucial for the effective management of extended aftermarket supply networks. A CD‐ROM‐based solution (developed by a UK diesel systems manufacturer) is documented, but it is further argued that such solutions may well already be insufficiently inflexible. The paper argues that manufacturing companies should adopt more information‐intensive solutions (such as webcasting, or push technologies) in order to manage the challenges emerging from Internet‐based business and communications.

In the UK as more and more traditional manufacturing is being outsourced to lower-cost countries, the development of manufacturing start-up companies is increasingly perceived as important in sustaining a competitive UK manufacturing base. However, start-up companies are often associated with a high failure rate, particularly during the early stages of operation. As they have yet to build up the strength and resources to sustain them through internal and external crises, start-ups operate under conditions that constantly challenge their survival. Developing the most appropriate manufacturing strategy is probably more critical in start-up companies than in established organisations, yet little research has addressed this area.

This paper reports the findings of an exploratory study involving six UK manufacturing start-up companies. A novel manufacturing strategy content framework is proposed. The chapter also examines the business orientation (technology-push or market-pull) adopted by the case companies, and investigates how business orientations influenced their manufacturing strategies. This leads to two business orientation mobility models. This chapter concludes by discussing the use of the frameworks and suggesting how they might be put into practice to provide assistance to operational managers in start-up companies.

The purpose of this paper is to examine critical barriers in transitions between technology push (TP) and demand pull (DP) strategies in Indian manufacturing industries for accomplishing sustainable development.

The factors that affect the transitions have been extracted and analyzed using factor analysis technique. For the purpose, various critical barriers are grouped together based on their relevance to TP-DP strategies. The responses to critical barriers have been collected from different Indian manufacturing organizations practicing TP-DP strategies, using a well-framed TP-DP questionnaire. Further, the responses are analyzed using factor analysis which improved the data interpretation.

Four latent factors were extracted from critical barriers and revealed that the manufacturing organizations face these barriers in transitions between TP-DP strategies. The recognition of the outcomes of critical barriers has been perceived to be substantial in the present context.

The research concludes that TP-DP strategies in Indian manufacturing industries encounter relevant critical barriers for accomplishing sustainable development. The outcomes of the study will help TP-DP practitioners, HR executives and organizational managers in manufacturing companies to develop clear understanding about the significant TP-DP strategies to be followed comprehensively for realization of sustainable development. The manufacturing organizations will be able to formulate and express their policies and issues in a more pertinent manner. Hence, the knowledge obtained from the empirical examination of critical barriers in transitions between TP and DP strategies will be helpful in improving the overall performance of manufacturing industries involved in the present study.