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Previous research has shown that children’s ability to understand mental states is related to their consumer development, yet it is unknown how parents can aid in this process. One possible way that parents may help is using mental state communication (i.e. communication that focuses on beliefs/intention to explain behavior by others). This study aims to examine whether this kind of communication is linked to children’s purchase requests through two potential mediators – active mediation and child socio-cognitive skills (i.e. Theory of Mind).

This study used a survey of 420 American mothers with children between the ages of 3 and 7. Respondents were given 12 scenarios describing typical parent–child interactions focused on discussing mental states and were asked how they would respond. Then, respondents were asked about demographic information, parenting style, mediation style, child socio-cognitive skills and child purchase requests.

Results showed both a direct and indirect negative association between parents’ mental state communication and children’s purchase requests via active advertising mediation. Contrary to expectations, active mediation was negatively associated with mental state communication and positively linked to child purchase requests. Children’s socio-cognitive skills were not associated with either parents’ mental state communication or children’s purchase requests.

To the best of the authors’ knowledge, this is the first known study that has examined mental state communication of parents as a potential predictor in shaping children’s purchase requests and found that it was negatively associated with it.

This study sets out to capture the consumer perspective regarding the purchase request relationship between parent and child.

This interpretive study enhances an understanding of these purchase request experiences as they are lived by respondents. The story of both parents, along with children, is thus considered paramount. Using a series of depth‐interviews and focus groups with parents and children, a key theme emerged through the interpretive process. “The game” permeates their experiences of this request relationship and is virtually unreported until now.

Contrary to extant research, this study positions the contemporary parent‐child purchase relationship as a positive experience where an understanding of “the game” permeates this natural familial interaction. Furthermore, a tacit understanding and awareness of the intricacies associated with “the game”, including each other's roles, tactics, outcomes, feelings and perspectives regarding “the game”, are considered playful and entertaining by all respondents.

First, adopting a consumer‐centric approach as the focus of this research instead of the much reported “vested interest” perspective added a new breadth and dimension to an understanding of the parent‐child purchase request relationship not previously captured. Second, the departure from extant positivistic research, to an interpretive approach proved very beneficial in uncovering “the game”: a novel departure from previous pester power research.

This paper aims to evaluate the use of alternative methods compared to traditional interlibrary loan (ILL) processes.

ILL departments around the world were surveyed about their policies and procedures for obtaining materials for their users.

The survey results indicated that alternative methods are predominantly a fringe activity, while most materials are still obtained through traditional ILL processes. There continues to be a great deal of room for exploration of purchasing, renting and the use of free resources to fill ILL requests.

This article shows that there continues to be a great deal of room for exploration of purchasing, renting and the use of free resources to fill ILL requests.

This paper aims to ask how best to integrate cooperative and demand‐driven collection development in order to simultaneously lower costs, create efficiency, reduce redundancy, increase the range of accessible materials and satisfy patron demand.

By means of example, this paper outlines ways in which the University at Buffalo Libraries are merging demand‐driven collection strategies with cooperative collection development and the rationale behind combining the two approaches.

This paper presents an analysis of three demand‐driven cooperative collection development programs describing the opportunities and challenges posed by such a combination and future directions in demand‐driven collaborative programs.

The paper provides insight into the structure and implementation of academic and multi‐type library demand‐driven cooperative collection development programs with possible applications for other library consortia.

Addressable television is an interactive medium that blends online data personalization with traditional TV content to better address individual consumers and improve advertising outcomes. Drawing on the persuasion knowledge model (PKM) and the influence of presumed influence (IPI), this paper aims to examine parents’ beliefs about the nature and persuasive intent of addressable TV advertising targeting their children, and the intervening influence those beliefs have on the parents’ intentions to purchase the advertised products.

The study used an online survey design to examine the influence that addressable TV ads targeting children have on parents’ consumer behaviors. In total, 196 parents of children aged 3 to 12 completed the study. The majority of respondents had one (23%) or two (40.3%) children were primarily in two-parent (73.5%) or one-parent households (21.9%), and 79.6% indicated that they were mothers. Respondents were 23 to 41 years old (M = 37, SD = 8.03); dominantly Caucasian (77.5%; 16.8% African American); had an education of less than a college degree (65.3%); and a median household income of $50,000–$75,000 (73.5%).

Findings from this study indicate beliefs that a TV ad personally addressing their children positively influence parents’ purchase intentions, and this influence is partially mediated by perceptions of children’s susceptibility to the ad and perceptions of the likelihood of children’s purchase requests. Beliefs in children’s susceptibility to an ad’s addressability alternatively negatively mediates parents’ purchase intentions when not sequentially mediated by beliefs in the likelihood of children’s purchase requests.

Currently, there is little published research related to parents’ perceptions about the effects of personalized advertising targeting their children in general, and none that consider addressable TV advertising or the indirect influence this targeted advertising has on parents. Thus, this study provides important insights for scholars interested in theoretical implications related to addressable TV advertising, as well as practitioners seeking to enhance addressable TV advertising outcomes.

Family consumption studies have been criticised for using an individualistic or dyadic approach to explore the types of influence strategies that children use to sway parental decisions. In this study, attention is refocused on the voices of South African families within twenty-first-century familial interactions. The purpose of this paper is to explore the prevalence of pester power in South Africa, and to understand the influence strategies used by children and the different categories of products that children attempt to influence the purchasing of. Parental responses to these strategies are also explored to determine their effectiveness.

An exploratory research design using quantitative, but mainly, qualitative data, was used to draw insights from 135 families to understand intra-familial negotiation tactics within the context of family consumption and everyday family life. Thematic content analysis was used to extract themes from the responses.

The findings suggest that children use everyday family interactions as a resource to select successful pester and negotiation tactics. These children have a relatively deep understanding of how to influence their parents by using different tactics, such as emotional appeals, product requests, purchase justifications and bad behaviour. Children were found to have an awareness regarding the circumstances during which these tactics are more effective.

The contribution offered by this paper is first to build on calls for perspectives in the African context, when marketing to children and second, to add deeper understanding of the categories that children from South Africa influence, and the negotiating tactics that they use. This also contributes to an understanding of the intra-familial interaction processes leading to the eventual emergence of influence strategies and concomitant consumption behaviour.

Qualitatively ascertain perceptions of parents regarding their children's influence on family food purchases. The paper aims to discuss these issues.

Content analysis of the transcripts of 31 semi-structured interviews conducted with parents of students from public and private institutions in Brazil. The public school provided meals supplied by the National School Feeding Program, and discouraged the consumption of foods brought from home. The private school did not receive any governmental subsidies for school feeding, and students were responsible for bringing their own school snacks.

Parents perceived children's influence especially of energy-dense nutrient-poor food purchases. Parents from the public school students, with lower income and educational levels, showed greater concern with quality and frequency with which requested foods were made available to the child. Only the parents from the private school students mentioned perceiving peer influence over their children's requests.

Results enabled an overview of the main factors that influence children's purchase requests as perceived by parents. School environment seemed to influence requests, reinforcing the need for strategies similar to those present in the public school to be employed in private schools, where government programs that encourage healthy eating are not in place.

Qualitative study conducted with parents of Brazilian school children found that those with lower income and educational level were actually more concerned about their children's eating habits and perceived less peer influence over their children's requests for foods. Initiatives in the public school environment that effectively reduced access to certain kinds of foods in favor of healthier food choices reinforced the school's role as a health promoter for students and also their families.

This paper aims to explore how children’s developing ability to effectively regulate their emotions influences their consumer behavior .

Working with 80 children and one of their parents, this study used direct observations of child behavior in a task where they needed to regulate their emotions and a survey of parents about their child’s emotional development and consumer behavior. The research used quantitative methods to test whether children’s emotion regulation predicted parent reported consumer behavior (e.g. purchase requests, parent–child purchase related conflict) via multiple regression analyses.

After controlling for children’s age and linguistic competence, the study found that children’s ability to control positively valenced emotions predicted consumer behavior. Specifically, children who had more difficulty suppressing joy/happiness were more likely to ask their parents for consumer goods and were more likely to argue with parents about these purchases.

Content analyses of commercials targeting children have shown that many of the persuasive appeals used by advertisers are emotionally charged and often feature marketing characters that children find affectively pleasing. These findings suggest that these types of marketing appeals may overwhelm younger children which can lead to conflict with parents. Consequently, marketers and policy makers may want to re-examine the use of such tactics with younger consumers.

While the potential link between children’s emotional development and consumer behavior has been suggested in theoretical work, this is the first known study to empirically test this theorized relationship.

The purpose of this paper is to find out how much the purchasing and lending of individual electronic books really cost. Additionally, this paper investigates which kind of approach would be cheaper and less time-consuming for library staff as well as library patrons – purchase or short-term loan.

This study was conducted at the Tallinn University of Technology (TalTech) Library. This is the only university library in Estonia where the Ebook Central platform is adapted on a large scale. For background information, all statistical data of expenditures and average prices of purchases and short-term loans during April 2013 and December 2018 were calculated and analysed. Through a case study, the time-driven activity-based costing (TDABC) method was used – all activities related to acquisition and lending of eBooks were identified, recorded in detail and analysed. More specifically, the study concerned eBooks offered in the Ebook Central platform and covered purchasing and short-term loan processes, such as receipt of order request, communication with the patron (if necessary) making a purchase or short-term loan, and feedback to the patron.

While analysing the results, it appeared there are many additional activities libraries can avoid during the eBook short-term loan process compared to purchasing. As a normality in TalTech library, purchase is always followed by a cataloguing process which increases the time and cost of this process in turn. On the basis of the current study, it can be said that short-term loan is a cheaper way to use eBooks; many activities related to the short-term loan of eBooks take remarkably less staff time and financial resources than eBooks acquisition/purchasing activities. When analysing the literature reviewed as well as collected statistical data, the problem may arise when the decision-maker librarian is not experienced, professional or long-sighted enough to understand the future behaviour of the patron or the usage of the specific eBook. When the usage reaches a certain point, it becomes an indicator of continuing future usage and so it makes sense to purchase the eBook, as the library pays no further charges once an eBook is owned.

Most studies reviewed by the author are based on the statistical data collected about expenditure, costs, usage, cost-per-use, etc. of short-term loans and purchases. While acquisitions costs, average cost per acquired item per year and cost per usage are easy to identify, it has been difficult to measure associated costs of acquisition, cataloging and circulation. The TDABC methodology seems to be one of the best tools for understanding cost behaviour and refining a cost system for university libraries. Based on the information known to the author, there is no study carried out using the TDABC methodology for analysing costs of eBook programmes.

Patron driven acquisitions (PDA) programs have emerged as an important component in library collection practices. The authors aim to report on four PDA programs (two completed, two currently underway) undertaken by the University of Illinois at Urbana-Champaign either by itself or in partnership with a statewide academic library consortium known as CARLI.

The authors use a case study approach based on their professional experience and direct involvement with these programs.

The programs were built on successful partnerships with both vendors and consortial partners; each program was informed by and built on the success of the previous one. The processes can be scaled up and applied to larger systems in order to maximize their impact and user satisfaction.

Acquisitions librarians and selectors will find the local PDA programs of interest, while the consortial approach will be of interest to anyone involved with building and sharing collections in a multi-institutional environment.