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Publication date: 3 August 2011

Mehmet Mehmetoglu

Tourism motivation is a prerequisite in understanding tourist behavior. Push and pull factors have provided a simple framework for comprehending tourism motivation in…

Abstract

Tourism motivation is a prerequisite in understanding tourist behavior. Push and pull factors have provided a simple framework for comprehending tourism motivation in various contexts. Nevertheless, many of the propositions related to the push–pull framework have rarely been empirically examined. One of these suggests that pull factors both respond to and reinforce push factors. The current study, consequently, examines this twofold proposition empirically through partial least-squares path modeling. The findings indicate that push factors influence the tourism-demand variable (length of vacation) via pull factors and vice versa. Further, the findings indicate that the total effects of push and pull factors on the tourism-demand variable of the study are nearly equal. Theoretical and practical implications are also provided.

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-0-85724-769-8

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Article
Publication date: 1 March 1993

John C. Groth

Technology offers great opportunities to firms. Successfullybringing the benefits of technology to market and realizing favourablereturns requires a careful balance and…

Abstract

Technology offers great opportunities to firms. Successfully bringing the benefits of technology to market and realizing favourable returns requires a careful balance and management of a host of factors. The critical test of such efforts occur where and when technology “meets the market”, resources and great efforts will yield returns only if one meets the market. Focuses on push versus pull marketing forces and their importance in technology assessment, policy, strategy, and the management of efforts to exploit technology successfully. It defines characteristics of push versus pull forces, addresses the importance of economic, social, political and technical forces, and discusses factors of importance to the marketing analyst and strategist. It provides force assessment guidelines and an evaluation and scoring worksheet to evaluate and summarize factors that will determine the success or failure of a technology based effort. In addition, this assessment scheme is useful in a variety of other situations and environments. Includes examples related to the private and government sectors.

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Management Decision, vol. 31 no. 3
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 6 July 2020

Sri Rahayu Hijrah Hati, Gita Gayatri and Kenny Devita Indraswari

This study aims to examine the interactive effect of the push factor from the conventional bank, the pull factor from the Islamic bank and the internal mooring factor of…

Abstract

Purpose

This study aims to examine the interactive effect of the push factor from the conventional bank, the pull factor from the Islamic bank and the internal mooring factor of the customers in influencing the switching behavior of two types of customer account holders, the conventional only and the mixed (conventional and Islamic bank) account holders, from the services marketing mix perspective.

Design/methodology/approach

This study applied an explanatory research design. The data were collected via an online survey from 1,171 Muslim participants; participants consisted of conventional only account holders, Islamic bank only account holders and mixed (conventional and Islamic bank) account holders. The data were mainly analyzed using structural equation modeling.

Findings

Based on the account, the results showed that the three types of customers differ significantly in terms of the effect of the push, pull and mooring factors. The study also showed that the mooring factor, which is internal to the customer, is the most significant factor that inhibits customers from migrating to Islamic banks. The effect was observed for both conventional customers and those who hold mixed accounts.

Research limitations/implications

The study was conducted via an online survey, which reduces the representativeness of the sample. In addition, most respondents were urban dwellers and well educated, which might not represent the banking behaviour of Indonesian Muslim customers in general.

Practical implications

The study implies that to attract the conventional only account holder, Islamic banks should first weaken the mooring factors (the internal characteristics of the customers) that inhibit customers from switching to an Islamic bank.

Originality/value

The main contribution of the study is that it simultaneously identifies the push, pull and mooring factors that have the most significant impacts on Muslim customers' switching behavior from a conventional to an Islamic bank.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 5 May 2015

Ling Guan, Yi Luo and Liang Rebecca Tang

The purpose of this paper is to identify push and pull factors that motivate decision makers to choose wedding banquet venues, and to explore the relationships between the…

Abstract

Purpose

The purpose of this paper is to identify push and pull factors that motivate decision makers to choose wedding banquet venues, and to explore the relationships between the motivational factors and demographic information.

Design/methodology/approach

The initial questionnaire was pre-tested involving a sample of six graduate students in a hospitality management program of a major university in the Midwestern USA. The wordings were changed based on their feedback. The final survey was consisted of three sections: push motivations, pull motivations, and demographic information. In the first section, 13 push motivation statements were employed to investigate decision makers' reasons for selecting a wedding banquet venue.

Findings

The four push factors identified included “seeking relaxation and knowledge,” “fulfilling prestige,” “escaping from daily routine,” and “social networking.” The six pull factors were composed of “budget,” “atmosphere,” “facilities,” “wedding services,” “transportation,” and “service and quality.”

Originality/value

The study helps event industry practitioners understand consumers’ motivations of choosing wedding venues and predict consumers’ behavior. It further suggests marketing strategies to effectively communicate with existing and potential consumers.

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International Journal of Tourism Cities, vol. 1 no. 2
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 4 April 2019

Ruihe Yan, Kem Z.K. Zhang and Yugang Yu

Peer-to-peer (P2P) accommodation has become increasingly popular in recent years, and hotels are facing unprecedented impacts. Attracting new consumers and retaining…

Abstract

Purpose

Peer-to-peer (P2P) accommodation has become increasingly popular in recent years, and hotels are facing unprecedented impacts. Attracting new consumers and retaining existing ones are critical to the success of P2P accommodation and hotels. The purpose of this paper is to examine three categories of antecedents for hotels consumers’ switching intention: push (i.e. satiation), pull (i.e. perceived value) and mooring (i.e. optimal stimulation level) factors using push–pull–mooring (PPM) model.

Design/methodology/approach

Airbnb was chosen as the research context. An online survey was conducted to examine the proposed research model and hypotheses. A total of 292 valid data were collected from Airbnb users through a survey.

Findings

The findings show that the three categories of factors have positive and significant effects on switching intention. Additionally, the mooring factor has a significant moderating effect on the relationship between pull factors and switching intention. Furthermore, the mooring factor affects both pull and push factors.

Originality/value

First, this is one of the early studies to pay attention to switching intention from hotels to P2P accommodation. Second, to provide a comprehensive understanding of consumers’ switching intention, the authors use PPM model to establish the research framework. This research improves the understanding of consumer’s switching intention by identifying the push and pull factors based on the differences between hotels and P2P accommodation in accordance with optimal stimulation level theory and consumer value theory.

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Information Technology & People, vol. 32 no. 6
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 2 September 2014

Ray Wang and Yuanhsu Lin

– The purpose of this paper is to adopt the Multi-Theme Decision-Making Trial and Evaluation Laboratory to explore the push and pull factors for the usage of E-learning.

Abstract

Purpose

The purpose of this paper is to adopt the Multi-Theme Decision-Making Trial and Evaluation Laboratory to explore the push and pull factors for the usage of E-learning.

Design/methodology/approach

The framework was developed from a review and synthesis of the literature. More specifically, gaps in the literature were identified and a push/pull factor for E-learning in hotel industry was investigated.

Findings

This paper clarify the pull or push factors with the help of research conclusions and have a more direct and effective influence on the usage of E-learning for the employees of the hotel industry.

Research limitations/implications

This study can serve as a foundation for future research in E-learning for the employees of the hotel industry. More specifically, expects to distinguish whether or not it is the push factor or the pull factor that has a more direct and effective influence on the utilization, which is an important contribution.

Practical implications

The study evaluate pull or push factors affect learners and what is the degree of mutual influence regarding the interaction between each pull or push factor. Considerations and guidelines for hotel industry to improve E-learning applications are provided.

Originality/value

To clarify the pull or push factors with the help of research conclusions and have a more direct and effective influence on the usage of E-learning for the employees of the hotel industry. Meanwhile, verify the process of E-learning whether or not self-regulated learning (SRL) will affect learners or how SRL affects learners.

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Industrial Management & Data Systems, vol. 114 no. 8
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 17 January 2020

Taho Yang, Yuan-Feng Wen, Zong-Rui Hsieh and Jianxia Zhang

The purpose of this study is to propose an innovative methodology in solving the lean production design from semiconductor crystal-ingot pulling manufacturing which is an…

Abstract

Purpose

The purpose of this study is to propose an innovative methodology in solving the lean production design from semiconductor crystal-ingot pulling manufacturing which is an important industry. Due to the complexity of the system, it is computationally prohibited by an analytical approach; thus, simulation optimization is adopted for this study.

Design/methodology/approach

Four control factors that affect the system’s performance, including the pulling strategy, machine limitations, dispatching rules and batch-size control, are identified to generate the future-state value stream mapping. Taguchi two-step procedure and simulation optimization are used to determine the optimal parameter values for a robust system.

Findings

The proposed methodology improved the system performances by 6.42 and 12.02 per cent for service level and throughput, respectively.

Research limitations/implications

This study does not investigate operations management issues such as setup reduction, demand forecasting and layout design.

Practical implications

A real-world crystal-ingot pulling manufacturing factory was used for the case study. The results are promising and are readily applied to other industrial applications.

Social implications

The improved performances, service level and throughout rate, can result in an improved customer satisfaction level and a reduced resources consumption, respectively.

Originality/value

The proposed methodology innovatively solved a practical application and the results are promising.

Details

Assembly Automation, vol. 40 no. 3
Type: Research Article
ISSN: 0144-5154

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Article
Publication date: 17 July 2009

Jodyanne Kirkwood

Entrepreneurial motivations are often defined as fitting into “push” or “pull” categories. To date, research has focused on the factors motivating men and women…

Abstract

Purpose

Entrepreneurial motivations are often defined as fitting into “push” or “pull” categories. To date, research has focused on the factors motivating men and women separately. What is missing from this research is an analysis of the comparative differences in these motivators of men and women, and an exploration of what this means in terms of push‐pull theory. This paper aims to contribute by applying the existing theory on push and pull factors; and using a gender comparative approach to explore the nature of potential gender differences within entrepreneurial motivations.

Design/methodology/approach

This exploratory study uses a gender comparative approach in semi‐structured, face‐to‐face interviews with 75 entrepreneurs (28 women and 47 men).

Findings

Findings suggest that both women and men appeared similarly motivated by a combination of push and pull factors. Three gender differences were found in the incidence of motivations: women were more influenced by a desire for independence; women considered their children as motivators more so than did men; men were influenced more by job dissatisfaction than were women. The discussion focuses on analysing the nature of gender differences rather than merely their incidence.

Research limitations/implications

A number of further research directions and questions are posed as a way of extending the knowledge in this area. Implications for managers and entrepreneurs are also presented.

Originality/value

Contributes to push‐pull theory by offering a gender comparative approach to advance theory.

Details

Gender in Management: An International Journal, vol. 24 no. 5
Type: Research Article
ISSN: 1754-2413

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Article
Publication date: 10 October 2008

Antónia Correia and Adriano Pimpão

This paper aims to study the decision‐making processes of Portuguese tourists traveling to South America and Africa destinations by developing a conceptual framework that…

Abstract

Purpose

This paper aims to study the decision‐making processes of Portuguese tourists traveling to South America and Africa destinations by developing a conceptual framework that focuses on information sources, motivations, perceptions, satisfactions, and behavioral intentions.

Design/methodology/approach

The study applies a structural model that looks to explain the factors behind decision making and the relationships present. The relationships are observed in detail through the application of a categorical principal component analysis.

Findings

The results of the empirical study show that behavioral intentions precede emotional and cognitive satisfaction, which in turn, are explained through perceptions and motivations. Tourists perceive tourism destinations as places of leisure although little information is available on existing facilities and core attractions.

Research limitations/implications

The study has the restriction of being limited to the Portuguese tourists. However, these findings open paths for further investigation, namely extending to other destinations and to tourists with different motivations.

Originality/value

This study contributes to the overall understanding of the decision‐making processes of tourists. Specifically, the decision processes is assess by considering two stages: the pre‐purchase stage and the post‐purchase stage. These two phases were analyzed in order to understand how people decide to travel to a certain destination.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 2 no. 4
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 3 April 2007

Antónia Correia, Patricia Oom do Valle and Cláudia Moço

This study focuses on the Portuguese tourist decision process in terms of traveling to exotic places. Based on the push‐pull motive model defined by Crompton in 1979, this…

Abstract

Purpose

This study focuses on the Portuguese tourist decision process in terms of traveling to exotic places. Based on the push‐pull motive model defined by Crompton in 1979, this paper seeks to propose an integrated approach to understand tourist motivations and how these contribute to the perception of a destination.

Design/methodology/approach

A structural model and a categorical principal component analysis are used to assess to what degree motivational factors may influence perceptions about a destination. The empirical study is supported through data from a sample of 1,097 individuals who travelled by plane to exotic places, during 2004.

Findings

The findings show that push and pull motivations influence the way tourists perceive the destination but the resulting image does not determined the intrinsic motivations.

Research limitations/implications

The study has the restriction of being limited to the Portuguese case. However, these findings open paths for further investigation, namely extending to other destinations and to tourists with different incentives and nationality.

Originality/value

This study contributes to the overall understanding of why tourists adopt specific behaviors. In specific, motivations and perceptions were combined in order to understand why people could be pushed to travel to exotic destinations and how they form their perceptions.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 1 no. 1
Type: Research Article
ISSN: 1750-6182

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