Search results

The puropse of this paper is to understand the components of Vroom's expectancy theory; to create or develop a public library customer motivation model using Vroom's expectancy theory; to suggest appropriate public library services marketing mindset which public libraries can employ to enhance customers’ perceived expectancy and instrumentality of public library services to motivate customers to use public library services more frequently based on the proposed public library customer motivation model; and to suggest appropriate public library services marketing strategies to motivate customers to use public library services more frequently based on the proposed public library customer motivation model.

Research paper based on expectancy theory.

Customer‐centered mindset is the most important factor to motivate public library customers. Furthermore, the suggested marketing strategies can be also achieved through a customer‐centered marketing mindset. In conclusion, public libraries should continuously focus on the recognition of customers’ needs and deliver long‐term value to customers.

There were few studies that focused on library users’ motivations for using library products and services. In addition, there was a lack of developed theory in library and information science field.

The purpose of this paper is to establish whether or not promotional efforts can help public libraries to become more visible and their services more recognizable in the local community. At present, libraries employ different promotional efforts for their products and services, usually less aggressive than commercial information providers. Their final goal is to reclaim the role of the primary provider of quality information resources and accompanying services from electronic media.

The first part of the paper offers an introduction followed by information about the actual promotional activities in public libraries. The third part of the paper was based on a user survey in five major public libraries in Zagreb, Croatia.

The predominant way of acquiring information about public libraries and their activities is by word of mouth while other means of communication, such as TV, radio and the internet, are used less. The results suggest the need for better use of other, so far inadequately used, communication channels.

The research is limited to five public libraries in Zagreb, Croatia, acting as centres in their respective library networks.

Findings will help librarians in planning new promotional campaigns in Zagreb public libraries.

The paper contributes to the growing body of knowledge about user perception of public libraries in the local community.

This chapter analyzes the role of public libraries in providing access to information to Internally Displaced Persons (IDPs) in Nigeria. It examines some of the challenges experienced by the public library system in ensuring equitable access to information to such disadvantaged groups. It also looks at the concept of social exclusion in the context of public library services in Nigeria and how it can be tackled.

The study employed a survey method; data were collected through the administration of structured questionnaires to the study population.

Outcomes from the study point to a need for the development of a policy framework by the National Library of Nigeria and increased partnership between public libraries and other stakeholders in formulating more proactive strategies toward meeting the information needs of IDPs in the affected communities.

Implications from the findings of the study provide a basis by which more proactive measures can be taken toward intervention by public libraries and other stakeholders in the community.

Few studies on the public library in Nigeria have focused on addressing problems of disadvantaged groups in the society. This chapter has examined the fundamental role public libraries can play in confronting the social exclusion of IDPs and also provided useful insights to the nature of their information needs in their given context.

This paper aims to present a methodology, early findings, possible applications of results and lessons learned from the research study “Public libraries: value, trust and satisfaction”, which has been conducted within the public library development project ‘Father's Third Son’ in Latvia.

A combination of quantitative and qualitative methods was used (although the findings reported here are largely drawn from the quantitative study) drawing on various theories of information behaviour and use‐oriented information service evaluation.

The study gives a good picture of user information needs in Latvia, the sources they use to fulfil them and the role of public libraries within this picture, especially in relation to cultural and recreational interests and public support for public libraries in terms of potential funding. The public library influence on people's leisure hours and their support for education are highlighted. The advocacy implications of this work are reviewed.

Although this report is confined to the early stages of the study, the work was conducted on a substantial scale.

The work reported here provides new evidence of library use and appreciation in Latvia. The later results of this study, combined with evidence gathered by other participants in the Global Libraries initiative, will provide a commanding view of the significance of public libraries across a range of countries.

The aim of this research is to display an applied and descriptive survey, assessing the feasibility of creating an inter‐library loan (ILL) system and document delivery services in public libraries of Fars Province (Iran).

The tool for gathering data in this study is a questionnaire distributed to 254 people from public library managers and librarians in Fars Province. Data analysis was performed with statistical software SPSS (version 16), using descriptive statistics and the Friedman test.

Based on the findings, 69.94 percent of research librarians and 95.9 percent of managers surveyed need to implement an inter‐library loan system. Activity of libraries in Fars Province in the field of ILL and document delivery library services was very low (5.73 percent). Research subjects indicated that the limitations and potential problems in implementation included: no guarantee that prevents damage to resources (97.3 percent), a lack of consistent rules using library services ILL (95 percent), a lack of funding for cooperation among libraries (92/1 percent), a lack of cooperation between public libraries in ILL library (91.3 percent), the high cost of cooperation among libraries, non‐credit provision for main organization (89.4 percent), a lack of equipment such as computers, scanners, copiers, and faxes (89 percent), a lack of librarians familiar with network technologies and databases (83.9 percent), a lack of trust among professionals in the field of librarianship and library document delivery services (80 percent), and a lack of coordination between the center and the library system for implementation (80 percent).

The paper offers recommendations which, if enacted, would lead to a much needed improvement to the ILL and document delivery services of public (and other libraries) in Fars Province.

This study aims to investigate the factors that affect the intention to use public mobile libraries and enhance the quality of mobile library services to attract and retain users.

A questionnaire survey was conducted with 391 valid users in China. Based on the stimulus–response theory and user individual characteristics, a model was developed to examine the factors influencing the intention to use public mobile libraries. The model was tested using statistical software, such as SPSS 25.0 and AMOS 24.0.

The results indicate that technological factors, content factors, individual factors and psychological factors significantly influence the intention to use public mobile libraries. The impact of system quality and perceived ease of use in technological factors is relatively balanced. Among content factors, information quality is the most significant, while information literacy has a greater influence compared to subjective norms in individual factors. In psychological factors, perceived matching and perceived pleasure both positively influence usage intention, while perceived cost has a negative impact.

Firstly, this study only investigates users’ intention to use, but intention does not necessarily equate to actual usage behaviour (King and He,2006). Future research can introduce new variables to explore users’ adoption and continuous usage behaviours. Secondly, this study does not differentiate between different types of mobile library users. Future research can consider different user types, such as potential users and current users, to investigate the similarities and differences in their willingness to adopt mobile library services. Thirdly, this study is primarily cross-sectional. Future research can consider longitudinal studies to provide more in-depth insights into user behaviour.

This paper identifies external and internal stimulus factors and conducts a comprehensive investigation into the factors influencing the intention to use public mobile libraries, thus providing generalizable research findings. Unlike previous studies, this research introduces the information literacy variable, enriching the model of factors affecting users' intention to use mobile libraries and yielding more comprehensive conclusions. Consequently, the study aims to be grounded in the actual usage ideas and intentions of diverse user groups, constructing a model that highlights factors influencing the intention to use public mobile library services.

From a social perspective, this study offers four implications for improving the utilization of public mobile libraries. Firstly, it is crucial to integrate digital resources, enhance information quality in public mobile libraries and improve platform usability. Secondly, adopting a user-oriented approach is essential to improve the service level of public mobile libraries and stimulate residents’ participation. Thirdly, efforts should be made to strengthen user information literacy and increase information utilization. Fourthly, top-level design improvements, effective promotion efforts and user behaviour guidance are essential for the success of public mobile libraries.

This study contributes to the improvement of public mobile library services and the advancement of modern public cultural services by identifying the key factors that drive the intention to use such services. The findings have practical implications for promoting high-quality development and enhancing the popularity of public mobile libraries.

Explains that public libraries with well‐established library systems have flourished in Taiwan during the past four decades owing to economic prosperity. Points out that despite this, less than one‐tenth of the population in the community served by these libraries have registered as library users. Suggests that this relatively low level of use by customers may be due to a lack of awareness of the services that the public library has to offer. Proposes an effective approach to designing marketing strategies to incorporate marketing channels, corresponding communications messages and service quality dimensions, in order to promote the use of library services, and thus change the use pattern of current customers. Uses involvement segmentation and a hierarchy‐of‐effects paradigm.

This work was originally commissioned during 1982, the year that was designated Information Technology Year; the year that the personal computer replaced the space invader machine as a focus for teenage obsession; the year of the library symbol, the Hunt Report on cable TV; the year the US Post Office issued two stamps celebrating American libraries, and the British Post Office issued a stamp for IT year suggesting that libraries were a thing of the past. The work was intended to look at “the background to the IT revolution, the benefits of applying technology to library services and the reasons for its relatively slow progress”. It was envisaged at the time that what would have been effectively a state‐of‐the‐art report on the technology available to libraries, and who was doing what with it, would be a useful tool for library managers introducing or extending library technical services. It might usefully have complemented the LA publication, The impact of new technology on libraries and information centres (LA, 1982). However, for a variety of reasons it was not possible to produce the publication in 1983 as intended; the person commissioned to write it was unable to do so; and eventually, in 1984, it was realised that the speed of development and availability of technology was such that any such work would be useless as a practical guide within months of publication. The growth, during the period, of journals on the subject of library applications of IT of all kinds; the appearance of regular updates in the generalist professional press; the formation of, for example, the Library Association IT Group: all these developments clearly offered better opportunities of current awareness to the library manager than could be achieved by a single monograph.

Resource sharing is an important element in the national planning of library and information services to meet the needs of information, education and culture of the whole community at all levels. An overview of resource sharing practices is presented, with particular reference to the British scene. It is also argued that, with the approach of the Single Market in 1992, resource sharing should now be considered on a European scale. In conclusion, some problems associated with the practice of resource sharing are considered.