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Article
Publication date: 9 September 2013

Sarah McDonald and Mike Homfray

The purpose of this paper is to explore the views of drug and alcohol workers on existing alcohol-related public health policies in the UK. Alcohol consumption is closely…

Abstract

Purpose

The purpose of this paper is to explore the views of drug and alcohol workers on existing alcohol-related public health policies in the UK. Alcohol consumption is closely linked to negative health outcomes, social problems and increasing cost burdens for the UK public, yet alcohol consumption is legal and drinking alcohol is a normalised feature of society.

Design/methodology/approach

Nine drug and alcohol workers completed semi-structured interviews, exploring awareness of alcohol-related public health strategies, views on how both their clients and the public orient towards drinking behaviour, and perceptions of links between alcohol treatment and public health services.

Findings

Ambivalence towards alcohol-related public health strategies, and a lack of mutual awareness and coordination between public health and treatment services were expressed by participants. Participants felt that public health strategies around alcohol were out of reach to their client group, and failing to have a behavioural change effect on the wider public. Participants proposed several ways of improving public health strategies.

Research limitations/implications

Drug and alcohol workers are potentially valuable contributors in developing public health policy. Their views, based both on interactions with service users and on occupationally influenced observations of society, could be utilised more effectively than is currently the case.

Originality/value

This study uniquely ties together public health and treatment aspects of alcohol services and employs a methodology that opens the way for further research and clinical development.

Details

Drugs and Alcohol Today, vol. 13 no. 3
Type: Research Article
ISSN: 1745-9265

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Article
Publication date: 13 February 2009

Ambar Basu and Jian Wang

The purpose of this paper is to examine the role of branding in public health campaigns.

Abstract

Purpose

The purpose of this paper is to examine the role of branding in public health campaigns.

Design/methodology/approach

The paper reviews public health campaigns, and their goals and objectives vis‐à‐vis the current health market conditions. The imperatives for branding public health campaigns are enumerated. The paper then discusses salient features of branding that can be applied to health campaigns before drawing on an exemplar to illustrate how branding can be effectively harnessed in the realm of public health campaign theorizing and praxis.

Findings

Given the clutter of campaigns and their messages in a saturated health consumer market, uptake and sustained use of health campaigns needs alternative pathways to keep consumers interested and gainfully engaged with the products being offered. Branding, as a communicative strategy, can meet this need.

Originality/value

As the fundamental goal of a public health campaign is to induce and sustain health behavior among the public, efforts must be kept up to theorize about improved modes of delivering campaign products to consumers. This paper takes the initial steps in that direction.

Details

Journal of Communication Management, vol. 13 no. 1
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 March 1992

Ulla Gustafsson

There has been a tradition of comparative research into the health services of England and Sweden. This has focused mainly on health care financing, organisational…

Abstract

There has been a tradition of comparative research into the health services of England and Sweden. This has focused mainly on health care financing, organisational structures and health inequalities (Anderson 1972; Helco 1974; Heidenheimer and Elvander 1980; Ham 1988; Ham et al 1990). Less attention however has been paid to the policies on, and philosophies of, public health and health promotion in the two countries. This may of course be because it is only comparatively recently that such policies have come to the fore on the political agenda in both countries. It is on these areas that we focus our attention. Consequently this paper will do three things. First, describe the current policies on public health and health promotion at national level in both countries. Second, draw attention to the differences and similarities which are manifest in the policies of these two countries and develop a summary of the two national strategies. Third, we will consider some possible reasons and explanations for the contemporary emergence of public health.

Details

International Journal of Sociology and Social Policy, vol. 12 no. 3
Type: Research Article
ISSN: 0144-333X

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Article
Publication date: 26 September 2008

M. Dooris, L. Sedgley and L. Dugdill

This paper sets out to provide an overview of the development processes, key drivers and the impact of a workplace health strategy developed in the North West of England…

Abstract

Purpose

This paper sets out to provide an overview of the development processes, key drivers and the impact of a workplace health strategy developed in the North West of England, between 2005 and 2007. The strategy is led by a Regional Workplace Health Co‐ordinator (funded for two years by regional‐level bodies), and is aimed at a broad range of stakeholders across every layer of influence.

Design/methodology/approach

The paper consists of narrative which was co‐constructed by the Guest Editor (third author of the paper) and the co‐authors of the original strategy (first and second authors of the paper). A reflective interview was conducted with the first and second authors, who were interviewed by the third author in the summer of 2008. This interview was transcribed verbatim and then used to co‐construct the paper that follows. The key questions that the narrative was designed to answer were: why and how was the strategy developed? What was the interplay between national and regional levels of the system? What was the value/impact of the strategy?

Findings

The strategy provided an important platform from which regional players could develop actions that would, in the long term, positively influence the health of workers in the region. The scope and breadth of the regional strategy further informed national developments, but its effective delivery within the North West region was seriously hampered by the lack of co‐ordination, governance and ownership. The long‐term impacts of the strategy are not being measured as no funding was available for its evaluation.

Originality/value

Although many workplace health strategies have been developed, few are ever critically evaluated.

Details

International Journal of Workplace Health Management, vol. 1 no. 3
Type: Research Article
ISSN: 1753-8351

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Article
Publication date: 1 March 2006

Jude Stansfield

The European Commission green paper Improving the Mental Health of the Population, published in October 2005, is essentially a public mental health strategy for the…

Abstract

The European Commission green paper Improving the Mental Health of the Population, published in October 2005, is essentially a public mental health strategy for the European Union. In this short article Jude Stansfield outlines the main elements of the strategy and discusses its relevance and implications both for the European Union as a whole and for policy and practice in England and the other individual member states. While the green paper is in many ways welcome in that it will raise the profile of public mental health at national and international government level, it has a number of flaws ‐ not least its primary focus on mental illness and mental illness services.

Details

Journal of Public Mental Health, vol. 5 no. 1
Type: Research Article
ISSN: 1746-5729

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Article
Publication date: 16 January 2019

Carlos Oliveira Santos

Since 2004, the British Government has delivered a national policy on social marketing that has created a new frame of reference in this field. This paper aims to study…

Abstract

Purpose

Since 2004, the British Government has delivered a national policy on social marketing that has created a new frame of reference in this field. This paper aims to study the genesis, evolution and implementation of the policy process that led to an important development in British public health.

Design/methodology/approach

An in-depth multifaceted single case study, mixing qualitative and quantitative data including participatory research, enabled by a cognitive approach based on elements of knowledge, ideas, representations and social beliefs in the elaboration of a public policy.

Findings

This approach to understanding the British policy on social marketing process demonstrates a useful explanatory capacity, producing a comprehensive articulation of the main cognitive, normative, and instrumental dimensions of this policy, including its significant mutations influenced by the 2008 Great Recession and subsequent political evolution.

Research limitations/implications

This paper has followed the British social marketing policy’s implementation in England. In Wales, Scotland and Northern Ireland, this national policy had specific developments that it was not followed in our study In general, subject to complex historical, social and political conditions, this is a field that preserves its dynamism and the ability to question concepts and processes. Ever seeking new directions and solutions, it requires an ongoing research study.

Practical implications

Conclusions speak in favour of a prescriptive framework for a national policy on social marketing that can inform other government entities’ efforts to develop similar policies in other countries. A correct understanding of such a political process can lead to better management of its development and its consequent contribution to improving social marketing policy and interventions.

Social implications

A proper conception and management of a social marketing policy can contribute to improving the well-being of citizens.

Originality/value

It is the first time that this specific cognitive approach has been applied so systematically to a national social marketing policy through a long-term research, providing a prescriptive framework for other’ efforts to develop similar policies.

Details

Journal of Social Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 2042-6763

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Book part
Publication date: 16 October 2014

Erik L. Carlton

The Affordable Care Act is transforming health care practice nationwide through emphasis on population health and prevention. Health care organizations are increasingly…

Abstract

Purpose

The Affordable Care Act is transforming health care practice nationwide through emphasis on population health and prevention. Health care organizations are increasingly required to address population health needs. However, they may be ill equipped to answer that call.

Design/methodology/approach

This study identified ways that health care organizations might better integrate public and population health efforts to better respond to this new emphasis on population health. Employing semi-structured key informant interviews, barriers to and facilitators of integration were explored and implications for health care and public health leaders were developed.

Findings

Participants (n = 17) – including senior hospital executives, group practice administrators, and health department officials – identified strategies for health care and public health leaders to more effectively integrate in order to achieve better performance and population health gains. These strategies and their implications are discussed.

Originality/value

The results of this study provide important value to health care administrators leading efforts to integrate population and public health.

Details

Population Health Management in Health Care Organizations
Type: Book
ISBN: 978-1-78441-197-8

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Article
Publication date: 26 January 2021

Samira Mohammadi, Ali Ramezankhani, Ali Montazeri, Akbar Nasrollahi and Nastaran Keshavarz Mohammadi

Health-related issues are widely covered in news agencies by medical and health journalists. The quantity, format and quality of their coverage influence the general public

Abstract

Purpose

Health-related issues are widely covered in news agencies by medical and health journalists. The quantity, format and quality of their coverage influence the general public as well as policymakers and professions. Current studies and observations suggest that news agencies are more dominated by medical topics (disease, symptoms, epidemiology, treatment and medicines) than general public health issues (risk prevention, health protection, education and promotion). This study explores the causes of the current situation in Iran and generates solutions for supporting health-promoting media that may also prove beneficial for other countries.

Design/methodology/approach

A qualitative study was conducted to explore the coverage of health-related topics in selected news agencies. Stakeholders, including health journalists, health professionals and public relations staff at the Iranian Ministry of Health and Medical Education were interviewed. Data were collected until data saturation was reached. The transcripts of all the 17 interviews conducted were analyzed using conventional content analysis.

Findings

Four groups of causes were identified, including individual factors, organizational factors, socioeconomic factors and the different nature of medicine and public health. The participants proposed several solutions that were classified into three categories, including the empowerment of stakeholders through capacity development, organizational change and mutual communication and culture change.

Originality/value

Creating health-promoting media is a complex but urgent task, and providing a comprehensive and deep understanding of the dynamic interdependencies of the multiple factors at play in it and developing and implementing the most effective interventions for it requires a systematic approach.

Details

Health Education, vol. 121 no. 2
Type: Research Article
ISSN: 0965-4283

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Article
Publication date: 20 November 2009

Angus Dawson and Diego Silva

Suicide is primarily conceptualised as an event with causes relating to individual lives. However, we argue that it is impor tant not to lose sight of the fact that not…

Abstract

Suicide is primarily conceptualised as an event with causes relating to individual lives. However, we argue that it is impor tant not to lose sight of the fact that not all causes of suicide are related simply to individual action and circumstances. Clear evidence exists for some risk factors for suicide being visable at the population level or related to membership of various social groups. Strategies to prevent suicide, therefore, ought to focus on such causes (eg. injustice, discrimination, mental illness in general), not just on causes relating to individuals. In turn, this means that suicide prevention should not merely focus on trying to reduce access to the means of suicide by individuals (eg. shotguns in rural areas, pesticides in India, means of strangulation in prisons etc) but should expand to include such things as socio‐economic determinants and other population influences on mental health. We argue that suicide ought to be thought of as being, in an impor tant sense, a public health problem, and that the resources of public health ethics are one impor tant element in seeking to address this impor tant issue.

Details

Journal of Public Mental Health, vol. 8 no. 3
Type: Research Article
ISSN: 1746-5729

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Article
Publication date: 1 March 2004

Lynne Friedli

Abstract

Details

Journal of Public Mental Health, vol. 3 no. 1
Type: Research Article
ISSN: 1746-5729

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