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This paper seeks to propose a methodological tool for arts marketing, arguing that traditional approaches are not as effective as the newly developed visibility/involvement model in assessing the quality of a cultural organization's marketing strategy.

The innovative model evaluates art galleries' promotion materials combining their local, visual, and textual dimensions of meaning, drawing on three different theoretical and methodological areas of thought: critical discourse analysis, systemic functional analysis, and mediated discourse analysis.

The visibility involvement model can be applied by cultural organizations to discern their key audience, and thus, their communicative focus. It is also the foundation of practical recommendations to enhance a gallery's marketing strategy to either deepen or broaden their audience.

While the paper investigates the predominant meaning dimension of different groups of promotional materials, it does not investigate all relevant dimensions. Although, the proposed model provides insights into the quality of the art galleries' marketing activities, it only provides a rather vague distinction between the degrees of visibility and required involvement. This paper does also not account for the usability of the model for organizations outside the cultural sector.

The innovation of the newly developed model lies in the combination of these dimensions coming from three theoretical and methodological areas of thought: mediated discourse analysis, systemic functional analysis, and critical discourse analysis.

The purpose of this study is to report that the library has recognized the benefit to the community of including art gallery space in the library.

This paper is a literature review and commentary on this topic that has been addressed by professionals, researchers and practitioners.

Exposure to art in the library can open and expand worlds that might never have been available to some and can provide the populace with greater access directly in their own community.

The value in exploring this topic is to provide libraries that may not have considered including an art gallery in their libraries to consider the possibility of doing so.

This paper aims to deconstruct the validation process for contemporary art with a fresh take on the components and terminology of this process, here referred to as the art machine.

Existing literature is analysed and key theoretical aspects combined to support the theory that an art machine exists that may process contemporary art for legitimation, sustainability and market success.

Roles played by art professionals and institutions within what is pioneered in this paper as the art machine frequently overlap. Opportunities for success are maximised when and if artists, art schools, galleries, critics, auction houses, museums and collectors manage to work in unison towards the common goal of optimal symbolic and financial value for the contemporary art market.

A clear and intelligible deconstruction of the art machine's interacting components should enable interested agents in both established and emerging art markets to better operate mechanisms towards short‐term marketing objectives and long‐term sustainability within the highly competitive and fluid art environment.

Existing literature recognises layered spheres of activity that may combine for success in an art market seeking increasing symbolic and financial value and sustainability. This article innovatively pictures the dynamic, interlocking mechanisms in this on‐going, one‐way process of turning inconspicuous raw materials into a valued end‐product: this is the art machine.

This article is a profile of CoolTan Arts, a pioneering arts and mental heath charity based in South London that believes that mental well‐being is enhanced by the power of creativity. CoolTan Arts exists to inspire the well‐being and creative participation of a diverse range of people through the production of quality arts. It is a participant‐led organisation, run by and for adults experiencing mental distress, underpinning all its activities with advocacy. Totally unique in its approach, CoolTan Arts integrates people with serious and common mental distress with the general public through its gallery and public events.

THE best professional progress of recent times is indicated by a paragraph in the Council Notes of the L.A. which seems to suggest that the Association of Assistant Librarians may soon become united to the L.A. A successful meeting has been held between representatives of both bodies at which difficulties have been smoothed away. We hear that the Birmingham and District Library Association is also coming in and the attitude of the other still unattached associations is such that there is every hope of their adherence.

THIS month usually sees the estimates adopted that must govern public library spending for the year to come. It is likely to be a testing time for many librarians and we look forward with much interest to their experiences this year. The international rearmament programme, which authority has told us will not radically change our economic position, must have its repercussions on all municipal activities; expansion, so badly needed and so often deferred, is not likely to come immediately. However, as we remarked last month, dismal prophecies have so often been confounded by the subsequent facts that we hope 1951 will not be an exception. The defence programme may have some Staff effects, especially if the Z reserves are called again to the Colours. There is much that we may hope and much we should plan for in the months immediately ahead.

We feel that librarians may congratulate themselves upon the growing sureness of the position of the Library in the life of the community. One of the legacies of the Great War, or, at any rate, one of the conditions clearly discernible in post‐war days, is an increased intellectual inquisitiveness in the people. There have been those who prophesied that first the Cinema, and then Wireless, would tend to reduce the use of books, even to the vanishing point. No prophesy has been more false. Either the nation's mental appetite has absorbed these new things and like Oliver Twist wants “more,” or these things themselves have been incitements to further reading. The cause is obscure, but the facts are plain enough, and these prove that in every town where the library provision is reasonably adequate, the increase in the issue of books is little less than phenomenal.

Preserving our built heritage from the onslaught of weather, pollution, development and the effects of tourism is a complex endeavour. Appended to this is the need to ensure that heritage buildings are inclusive to all users. Thus, built heritage is plagued with contradictions and conflict between conservation goals and those to support inclusivity given the limited resources often available. Dementia has been purposely selected for this study as numbers of diagnosed sufferers are increasing at an alarming rate, and enagement with heritage has been proven to support well-being. The paper aims to discuss this issue.

This research review draws on systematic principles and presents an analysis of the available literature on well-being programmes designed for people living with dementia and their care supporters, with particular reference to programmes in heritage settings, and the resulting impact for users.

This review critically evaluates the available evidence from published literature on the role of the heritage setting, on how it impacts on the experience of dementia participants. In doing so, it draws on findings from the experiences and well-being of people living with dementia and their care supporters; assesses the current state of knowledge, identifies support implications and makes recommendations for future research. In doing so, it highlights a dearth in the literature on research related to the physical environment setting, particular addressing any cognitive impairments that may arise that can alter psychosocial processes, such as lighting, temperature, acoustics and materiality, so that they can be understood and suitably adapted to support the well-being of those living with dementia.

The scant lack of financial resources to support inclusivity in built heritage, and the argument that some heritage cannot be adapted, often leads to only limited opportune for people with dementia. Thus, there is an inherent need for an understanding of current research and well-being programmes so that it can be focalled in the future to support built heritage tourism in a way that it is inclusive to all.

ONCE more a New Year, after a year of dramatic public events, finds librarians as other people settling down to what it is hoped will be twelve months of peace and prosperity. It is really remarkable how libraries reflect the happenings of the time; it would not, for example, seem that the burning of the Crystal Palace would affect the issues of all South London libraries but it did very heavily for a day or two. When the public mind is occupied with an idea it is well known that this is reflected in reduced, and occasionally increased, issues. The Jubilee of King George V. reduced reference issues everywhere; and it is to be expected that the Coronation of King George VI. will have a like effect. These efforts however are transient, and are only felt during the few days of the happenings in question.. On the larger count we find at the beginning of 1937 that all but new libraries have now reached a position in which they can assess the results of other competition. It is alleged that the loss of readers who have seceded to the “twopennies” is about 4 per cent. on the peak year of 1932–3, but the gains are considerably in advance of 1930. That is to say, solid progress has been regular.

The fundamental role that the new optical multimedia information technologies play in the museum context is analysed as a solution to problems in the management of museographic documentation. The advantages that the new technical means can give museums are assessed. The new optical means of information storage are analysed and the problems hindering the hypermedia interactive development in these institutions are exposed; legal, technological, standardisation and resources. Finally, the state of some existing applications is described at three levels; a) projects of collaboration for the growth and spread of information on projects for the development of multimedia databases; b) institutional projects for research into computerised system managers of image documentation; and c) individual projects from different centres belonging to different countries.