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The purpose of this study is to explore teen-adult dialogic interactions during the co-design of data literacy activities in order to determine the nature of teen thinking, their emotions, level of engagement, and the power of relationships between teens and adults in the context of data literacy. This study conceives of co-design as a learning space for data literacy. It investigates the teen–adult dialogic interactions and what these interactions say about the nature of teen thinking, their emotions, level of engagement and the power relationships between teens and adults.

The study conceives of co-design as a learning space for teens. Linguistic Inquiry and Word Count (LIWC-22), a natural language processing (NLP) software tool, was used to examine the linguistic measures of Analytic Thinking, Clout, Authenticity, and Emotional Tone using transcriptions of recorded Data Labs with teens and adults. Linguistic Inquiry and Word Count (LIWC-22), a natural language processing (NLP) software tool, was used to examine the linguistic measures of Analytic Thinking, Clout, Authenticity and Emotional Tone using transcriptions of recorded Data Labs with teens and adults.

LIWC-22 scores on the linguistic measures Analytic Thinking, Clout, Authenticity and Emotional Tone indicate that teens had a high level of friendly engagement, a relatively low sense of power compared with the adult co-designers, medium levels of spontaneity and honesty and the prevalence of positive emotions during the co-design sessions.

This study provides a concrete example of how to apply NLP in the context of data literacy in the public library, mapping the LIWC-22 findings to STEM-focused informal learning. It adds to the understanding of assessment/measurement tools and methods for designing data literacy education, stimulating further research and discussion on the ways to empower youth to engage more actively in informal learning about data.

This study applies a novel approach for exploring teen engagement within a co-design project tasked with the creation of youth-oriented data literacy activities.

Researchers are expected to find ways to make citizens participate in research to support responsible and open conceptions of science. New methods for engagement need to be found in order to facilitate engagement. The public needs to build its knowledge and be presented with time for reflexion so as to give an informed opinion on a given topic. Traditional consensus conferences are costly, and surveys are not building citizens’ understanding of science. The paper aims to discuss these issues.

The author presents a case where engagement was realized based on Q-method and technique. A research protocol and the results of the engagement are presented.

This case shows that an adapted version of Q can lead to meaningful engagement for citizens and relevant data for researchers. Participants enjoy the process and can become advocates for a topic. The data collected allow to map out points of views which can be used to inform policy and research.

From a practical point of view, this paper suggests a new way to proceed to citizen engagement with science. It also opens research questions related to the use of the method itself.

This paper aims to explore a complex combination of four realms of the experience economy in formulating memories and satisfaction among festival visitors by using augmented reality (AR), thus engaging visitors in the physical science experience. This study also identifies necessary conditions to achieve desired responses from visitors.

Asymmetrical modelling with fuzzy set qualitative comparative analysis (fsQCA) was used to investigate causal recipes of two configurations of the experience economy and evaluation of experience leading to both high and low scores from visitor engagement. Necessary condition analysis was applied to examine necessary predictors in visitor engagement. The proposed configuration model was tested by using data obtained from visitors to science festivals in the UK.

Five causal recipes explained the complex conditions in which visitors were more likely engaged in AR. Aesthetics, education, entertainment and satisfaction were necessary for high engagement among festival visitors.

The results from fsQCA and analyses of necessary conditions help festival organizers improve visitor satisfaction and engagement in a memorable AR experience.

This empirical study deepens current festival understanding of how visitors experience AR by exploring combinations of complex configurations of the experience economy and evaluations of visitor experience based on memories and satisfaction. Unlike symmetrical approaches, asymmetrical modelling by using fsQCA can explore recipes for both high and low scores of visitor satisfaction and engagement. This is the first empirical study investigating necessary predictors of festival visitor behaviour.

The purpose of this paper is to explore and analyse interfaces between scholarly and science communication practices by using the production of open letters on climate change as a point of departure. Furthermore, the paper highlights an understudied form of science communication – open letters.

The material consists of nine open letters on climate change, written and signed by academics and published in 2018–2019, as well as 13 semi-structured interviews with the initiators and co-authors of the letters. The interviews were analysed by qualitative thematic analysis and grouped into thematic clusters.

The study finds that three practices used in scholarly communication – more specifically: peer review, professional community building and, to a certain extent, communication as “merit-making” – are central in the making of the open letters, illustrating an integration of scholarly communication practices in academic science communication activities.

The study suggests that the conflation of communication practices needs to be seen in relation to larger structural changes in the academic working environment, as well as in relation to the specific environment in which communication about climate change occurs.

This study contends that the proposed conflation between scholarly and science communication concerns not only texts and genres but also practices integral to contemporary science, thereby conflating the forms of communication at a practical level.

This paper explores an opportunity for luxury fashion brands to strengthen their engagement with consumers through the arts and without undermining the exclusivity of the luxury product.

This paper is based on an interpretive qualitative approach aiming to specifically investigate Fondazione Prada – a contemporary art gallery owned and managed by the fashion brand Prada. Data were collected through semi-structured interviews and a focus group implemented with the “mystery shopper” technique. Template analysis was used to analyse the data.

Fondazione Prada has the potential for a deep engagement, but specific lack of dialogue and interaction needs to be addressed. Learning from and sharing values with the public through a two-way peer conversation elicited by contemporary art will benefit both the foundation and the fashion brand, in generating value as the result of a spillover effect. Thus, a significant competitive advantage might be gained.

This paper extends work on consumer brand engagement in physical and non-commercial “brand's places”, by evaluating the engagement provided by contemporary art foundations owned by luxury fashion brands. By leveraging the engaging nature of contemporary art, luxury fashion brands could provide an inclusive and engaging experience without undermining the characteristic of exclusivity of the luxury product and hence, gain a significant competitive advantage for the brand.

The purpose of this paper is to assess high-dimensional visualisation, combined with pattern matching, as an approach to observing dynamic changes in the ways people tweet about science topics.

The high-dimensional visualisation approach was applied to three science topics to test its effectiveness for longitudinal analysis of message framing on Twitter over two disjoint periods in time. The paper uses coding frames to drive categorisation and visual analytics of tweets discussing the science topics.

The findings point to the potential of this mixed methods approach, as it allows sufficiently high sensitivity to recognise and support the analysis of non-trending as well as trending topics on Twitter.

Three topics are studied, these illustrate a range of frames, but results may not be representative of all science topics.

Funding bodies increasingly encourage scientists to participate in public engagement. As social media provides an avenue actively utilised for public communication, understanding the nature of the dialog on this medium is important for the scientific community and the public at large.

This study differs from standard approaches to the analysis of micropost data, which tend to focus on large-scale data sets. It provides evidence that this approach enables practical and effective analysis of the content of midsize to large collections of microposts.

To claim for communication professionals the ethical responsibility of contributing to the public debate within the realm of their function in scientific and technological organizations, giving people the power to analyze the information available to them and based on that make better-informed decisions on issues that affect their lives, is the sole purpose of this exercise. Departing from a focus on the messages – information, misinformation and disinformation – we defend to refocus on relations to enable people to make the distinction between them, and then fulfilling communication’s purpose of reflexion.

Through a review of literature, we set out to delimitate and contextualize the role of communication professionals in scientific and technological organizations in today’s social and political environments. We conclude that communication professionals in scientific and technological organizations do need to embrace the responsibility to contribute to the empowerment of citizens regarding their access to information and ability to navigate through the overwhelming amount of data they have access to daily.

As we witness the rise and expansion of populist movements throughout the globe, it is not of lesser importance to reflect on the role of scientific and technological organizations in the public debate. As it is here that public opinion forms, it is important that organizations involved in the scientific and technology development call on themselves and embrace it as part of their identity, the responsibility to inform the decision-making process of citizens with the purpose of bettering it.