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This study was designed to test two models linking relationship perception, attitude, and behavior‐based involvement in a membership organization. This study helps fill a gap in the relationship management literature by exploring the hierarchy of effects among a strategic public some of whom could be characterized as having low involvement.

After a couple of pilot tests, a state‐wide mail survey was conducted. As recommended by several studies, the mail survey for this study was included in a packet with a cover letter and a pre‐addressed, pre‐stamped return envelope mailed to 2,100 randomly selected current members of the organization. Of the 2,100 members who received questionnaires, 493 usable responses were collected, resulting in a 23.4 per cent response rate.

For the four relationship quality dimensions used in this study – i.e. control mutuality, satisfaction, trust, and commitment – current members' perceptions of relationship trust and commitment positively influenced their attitudes toward the organization. More importantly, this study demonstrates that the public's perception of commitment can also directly engender supportive behavior toward the organization among members of a key public.

This study was designed to empirically test two models that link relationship quality perceptions, attitude, and behavioral intentions with members in a membership organization based on their levels of involvement. By testing a model of standard sequential order (relationship perceptions → attitude → behavioral intentions), this study found that the originally tested model met the criteria. However, the model was revised based on the modification index and theoretical justification. A new path directly connecting commitment of the relationship quality outcomes to behavioral intentions was added.

The increase in autism prevalence and presentation in the media suggests a rise in public awareness. This paper aims to explore what factors (contact, knowledge and ethnicity) may be associated to positive attitudes towards individuals with autism spectrum disorder (ASD).

An online survey examined contact with and knowledge of ASD among Black, Asian and White ethnic groups to predict public attitudes to people with ASD.

In multiple regression models, the results suggested that the level of contact predicts positive attitudes towards autism when demographic factors were accounted. The level of knowledge about autism were significantly associated to attitudes, but not consistently when demographic factors were accounted. However, differences in knowledge and attitudes to people with ASD were identified amongst Black, Asian and White ethnic groups.

These findings have implications for policy and public health and education campaigns, including ensuring contact and knowledge of autism among the public.

These findings have implications for policy and public health and education campaigns, including ensuring contact and knowledge of autism among the public. Additionally, further effort is required to target public knowledge and attitudes to autism, particularly among ethnic groups. Institutional support tailored to encourage structured and unstructured contact across public domains such as education, health, social and care practices could effectively reduce prejudice between the public and people with ASD over time.

Concerned with the pervasive unfriendly relationship between the Nigeria police and the public, and the need to improve upon this relationship, the present study was designed to examine the moderating roles of perceived organizational support and public recognition in the relationship between unethical attitudes and prosocial behaviour among a sample of Nigeria police officers.

Using a cross‐sectional survey design, data was collected from a total of 163 participants randomly drawn among officers and men of the Nigeria Police Force, Oyo State Command, Ibadan, Nigeria.

Results of hierarchical multiple regression analyses reveal an inverse relationship between unethical attitudes and prosocial behaviour among police officers with high or average levels of perceived organizational support and public recognition, while among police officers with low perceived organizational support and public recognition there was a positive relationship between unethical attitudes and prosocial behaviour. The concepts of social exchange theory and the norm of reciprocity were used to explain these findings.

Statements on causality with respect to the present findings must be made with caution because of the non‐experimental nature of the study. Furthermore, perceived organizational support and public recognition were used as global concepts; future studies could explore different facets of these constructs and see how they moderate the relationship between unethical attitudes and prosocial behaviour.

The results of the study suggest that the Nigerian police must be supported and accorded their due recognition if they must behave ethically and prosocially to the Nigerian public.

This paper aims to understand how the Covid-19 pandemic has changed consumers’ perceptions of outdoor consumption categories, such as retail shopping, eating out, public events and travel and how these perceptions may impact businesses in these domains in the long term. Further, this research aims to understand demographic effects on outdoor consumption inhibition during the current pandemic and discuss how businesses can use these insights to rebrand their offerings and evolve after the pandemic.

Data collected by CivicScience, a survey-based consumer intelligence research platform, during April–July 2020 forms the basis of the preliminary analysis, where the chi-square test has been used to examine significant differences in consumer attitudes between different age groups, income groups and genders. Further, a social media analysis of conversations around outdoor consumption activities is undertaken to understand the rationale behind these demographics-based attitude differences.

Results lend varying degrees of support to the hypothesized consumer attitudes toward outdoor consumption activities during the Covid-19 pandemic. As the pandemic wore on, older (vs younger), female (vs male) consumers and lower (vs higher) income-group consumers had reportedly higher inhibition toward different outdoor activities. Older individuals were significantly less likely to shop, dine and attend public events than younger individuals. Lower-income consumers were significantly less likely to dine and travel than higher-income consumer consumers. Female consumers were significantly less likely to shop and travel than male consumers. Social media scan of conversations suggests that differences in perceived health and financial risks may have resulted in demographics-based differences in outdoor consumption activities.

This study contributes to the literature by understanding demographic differences in consumer participation in outdoor activities. One limitation is that due to the time-sensitive nature of the pandemic research, further studies could not be conducted to understand the implications of other variables, beyond demographics that influence consumer behavior during a crisis. A future research direction is to understand how other psychological variables or traits, influence health and financial risk-taking behavior during a similar crisis.

The principal contribution of the present research is that it tests the risk-taking theory in the context of outdoor consumption during the Covid-19 pandemic. The present research has implications for businesses as they continue to evolve during and post Covid-19.

This study explored the attitudes of prison officers, forensic staff and members of the public towards and male and female sex offenders. Participants were provided with a vignette depicting a specific sexual offence committed against either an adult or a child, by either a male or a female perpetrator, and were then asked to complete a scale assessing attitudes to sex offenders based on the offender depicted in the vignette. Forensic staff emerged as having the most positive attitudes to sex offenders, viewing them as individuals who could be rehabilitated. Prison officers emerged as having the most negative attitudes, in that they were supportive of harsh and untrusting attitudes. Overall, females emerged as viewing sex offenders in more positive terms, whereas males were more supportive of harsh attitudes to sex offenders. Respondents did not have a more negative attitude to female sex offenders than to male sex offenders.

This paper aims to provide an empirical analysis of residents’ perceptions and attitudes in the city of Aveiro, Portugal, regarding the appropriation of public spaces by tourists. An analysis of how the perceptions of this appropriation influence residents’ attitudes (RA) towards tourists, and even restructuring of space considering RA, is also presented. It is intended to do this based on a theoretical framework where tourism socio-cultural impacts on urban destinations are analysed with a focus on appropriation processes. Attitudes of residents are also examined.

A questionnaire survey (N = 301) was carried out with residents of the city of Aveiro, using a cluster sampling approach. The aim of the empirical study is to use multiple linear regression analyses to assess the extent to which the residents’ perceptions of tourists’ appropriation of public spaces influence the attitudes of the former towards the latter.

The results show that, overall, the residents consider that tourism has more positive than negative impacts. However, it can be observed that residents already perceive some negative impacts of tourism regarding the appropriation of space. Concerning RA, these tend to be more positive than negative. It can also be observed that various perceptions of appropriation of space significantly influence these attitudes. The paper ends with some guidelines for designing policies and strategies for tourism development that promote better use of public spaces by tourists.

Considering the limited empirical research on perceptions of appropriation of tourism space, the study carried out in this paper analyses the impact of a comprehensive set of residents’ perceptions regarding the appropriation of public space by tourists on various types of attitudes of residents towards tourists.

This paper considers the implications of mass communications theory on public relations (PR) evaluation and briefly reviews mass communication effects, persuasion, and cognition, attitude and behaviour change theories. The implications for evaluation are then examined. Reliance on domino models is shown to be too simplistic. It is suggested that claims of PR behavioural effects may be unrealistic and it is argued that more moderate and/or alternative goals are needed if preordained failure is to be avoided. Evaluation results must be interpreted cautiously so that further significance that is not supported by theory is not assumed. This paper shows how the concept of PR evaluation could be widened to include formative evaluation and broad environmental monitoring, which are especially important in identifying and understanding why and how communication works, what its effects are, what factors restrict or facilitate effectiveness and under what conditions success can be maximised.

This study aims to measure the level of public awareness about the threat of the emerging coronavirus (COVID-19) pandemic among the Omani population. It also aims to investigate the mediating effect of the Omanis’ attitudes and behaviors with underlying conditions of COVID-19.

A cross-sectional study was conducted to collect data via an online survey of Omani citizens and residents from various geographic areas in Oman, 305 responses were received. SPSS and partial least square-structural equation modeling were used for data analysis.

The study revealed that public awareness regarding the COVID-19 pandemic was significantly influenced by people’s perceived risk, information source and health-related knowledge. Further, preventive behavior during the disease spread has a significant direct and indirect impact on their awareness. However, an insignificant mediation effect of public attitude was found between the source of information and public awareness.

This study is limited by the scarcity of related literature in the Omani context. It is recommended that future research complete an in-depth study of public awareness regarding COVID-19, using other constructs and/or other data collection techniques.

This research will provide governmental health authorities and policymakers with a guideline to establish more efficient pandemic containment strategies to control public behavior toward the COVID-19 pandemic and curb viral prevalence.

This research will help in improving prevention measures against COVID-19 are recommended to be more educated through a more effective mechanism to raise public attitude regarding pandemic prevalence positively.

The originality of this research can be drawn from key findings that indicate that people overall gained knowledge about how to deal with the COVID-19 pandemic and the accuracy of information significantly impacts public awareness.

Properly conceived, conducted and interpreted, motivation research can be an extremely powerful management tool, designed to help the manufacturer or advertiser to sell more goods. Its aim is to expose the market situation, explain it and suggest courses of action which will lead to desired changes. It is a way of looking at a problem rather than a collection of specialist techniques and is strictly practical. Hence it can be used alongside other market research tools for the solution of marketing problems and can be applied to a wide range of business activities. Much of its development has been in the advertising field but it can also help in the formulation of production policy, solving packaging problems and marketing operations. It is examined here in all these contexts. The idea of motivation research, the reasons for its use and the techniques by which to apply it are discussed, as well as the pitfalls that are likely to occur. New and imaginary case studies are used throughout to illustrate points. A review of the subject literature is included.

Campaigns to improve public attitudes to people with mental health problems have yet to show significant impact, according to national surveys. But how reliable are these surveys? Michael Smith reviews recent research in the UK and in Scotland and argues that their findings are complicated by methodological bias and doubts about the public's ability to acknowledge prejudice honestly.