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Purpose – Informed by Chinese mothers from four villages, the purpose of this chapter is to address the old issue of feminization of family survival, but situated within the landscape of neoliberalism. This study investigates the interplay between Chinese patriarchal values and neoliberal ideas that have shaped the Happiness Project – Action to Aid Impoverished Mothers – an official population control program that has been combined with poverty reduction “Action.”

Methodology – This research began in 2001 in Sichuan Province, Southwest China. Over a period of three years I interviewed 48 women who were participants in the Happiness Project.

Findings – The goal of the Happiness Project is to bring “happiness” to poor mothers through the introduction of microcredit, literacy programs, and the improvement of reproductive health. Three maternal aspects of the Happiness Project, as the study indicates, coincide with three particular patriarchal values. These include an official construction of a good mother image, targeting women's bodies as objects of the state's population control, and reinforcing gender stereotypes through market activity. The findings of this research suggest that feminization of family survival coincided with achieving the goal of the Project. Mothers thus have carried a double burden on behalf of the Chinese state and their families: the goals of declining fertility and increasing family prosperity.

Social implications – Based on this outcome, the study not only calls for reevaluating this “women-only” economic development model, but also calls into question whether bringing Chinese women into public production/market activity is a path to women's emancipation under neoliberalism.

A little-known “lottery fever” has spread to many parts of rural China over the past 10 years. This is driven by participation in underground lotteries with local bookies. It is called liuhecai, which is the name of the Hong Kong lottery, and is based on guessing the bonus number of the Hong Kong Mark Six lottery. Such lotteries are illegal, but are an open secret. This chapter seeks to understand the meaning of this apparently irrational lottery fever: why people participate in it, why they believe the conspiracy theory that it is rigged (and yet still participate), and why similar lotteries have emerged in both capitalist Taiwan and post-socialist China at this particular time.