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1 – 10 of over 12000Considering the growth of the at-home smart technology industry and the increasing power of social media influencers, this study aims to examine how influencer endorsements affect…
Abstract
Purpose
Considering the growth of the at-home smart technology industry and the increasing power of social media influencers, this study aims to examine how influencer endorsements affect individuals’ attitudes and trial intentions toward smart technology products.
Design/methodology/approach
An online experiment was conducted to investigate the impact of follower number and expertise domain of influencers and the trust propensity of individuals on their attitudinal and behavioral responses to influencer endorsements of smart technology products. The moderated mediation effect of perceived credibility was further examined.
Findings
The results demonstrated that individuals with lower trust propensity responded more positively to a microinfluencer with fewer followers and a specific area of expertise, which led to favorable attitudes and increased intention to try a smart technology product. However, the expertise domain was not a significant factor for the megainfluencer condition with a more extensive follower base. Interestingly, the interaction effects were not observed for individuals with higher trust propensity.
Practical implications
The results of this research provide practical implications for marketers who look for effective strategies for influencer marketing by demonstrating the significant impact of source-related cues, including follower number and expertise domain.
Originality/value
Based on the modality, agency, interactivity and navigability; source credibility; and persuasion knowledge models, this research explains how source-related cues of influencers affect credibility judgment, attitude formation and trial intentions for new technology products and how trust propensity as a personal dispositional factor varies the relationship.
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Carlos Ferreira Peralta and Maria Francisca Saldanha
This research aims to evaluate if knowledge-centered culture (KCC) fosters knowledge sharing equally across employees with different levels of trust propensity, an enduring…
Abstract
Purpose
This research aims to evaluate if knowledge-centered culture (KCC) fosters knowledge sharing equally across employees with different levels of trust propensity, an enduring individual characteristic.
Design/methodology/approach
A cross-sectional questionnaire study was conducted with 128 US-based employees.
Findings
The authors found that KCC only promoted knowledge sharing in individuals with high levels of trust propensity. For individuals with low levels of trust propensity, KCC had no effect on knowledge sharing.
Research limitations/implications
The authors focused exclusively on trust propensity as a moderator. Future research could analyze the role of other enduring individual differences in the relationship between KCC and knowledge sharing.
Practical implications
A KCC may be inefficient in promoting knowledge sharing in employees with low propensity to trust. Recruitment and selection of individuals with a high propensity to trust is a possible solution to enhance the association between KCC and knowledge sharing in organizations.
Originality/value
By identifying an enduring individual characteristic that shapes the relationship between KCC and knowledge sharing, the authors move toward the development of a contingent view of KCC and show that KCC fosters knowledge sharing differently across employees.
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June M. L. Poon, Aliah Hanim Mohd Salleh and Zizah Che Senik
This study examined the relationship between perceived organizational support and job satisfaction as well as the moderating effect of propensity to trust on this relationship…
Abstract
This study examined the relationship between perceived organizational support and job satisfaction as well as the moderating effect of propensity to trust on this relationship. White-collar bank employees (N=108) were surveyed. The results of multiple regression analyses on the data collected showed that perceived organizational support was positively related to job satisfaction. The relationship between perceived organizational support and job satisfaction, however, was stronger among employees with a low propensity to trust than among those with a high propensity to trust. Implications of the findings and directions for future research are discussed
Trust has become a major issue among online shoppers. This underresearched subject will predictably determine the success or failure of e-commerce vendors. The lack of face-to…
Abstract
Trust has become a major issue among online shoppers. This underresearched subject will predictably determine the success or failure of e-commerce vendors. The lack of face-to-face interaction, the inability to inspect goods and services prior to purchase, and the asynchronous exchange of goods and money all contribute to the perceived risk of purchasing online and the resulting need for trust. Trust is particularly critical for small and new Internet ventures confronted by the liability of newness (Stinchcombe 1965). Lacking, among other things, a name that is readily recognized in the marketplace, entrepreneurial Internet ventures require trust if they are to succeed. The research presented in this article addresses this issue by building on the work of McKnight and colleagues and considering the effects of propensity to trust on trusting beliefs. Specifically, the author predicts that propensity to trust will significantly affect perceived ability, benevolence, and integrity but only for those individuals with limited direct experience. Based on a sample of web survey participants, the author found that propensity to trust significantly impacted perceived ability and benevolence for individuals with limited direct experience only. No statistically significant results were found for the effects of propensity to trust on perceived integrity.
Shao Kai Lu and Hong Yan
The purpose of this paper is to examine the assumptions concerning how the processes that foster trust are influenced by contractual control and managers’ propensity to trust…
Abstract
Purpose
The purpose of this paper is to examine the assumptions concerning how the processes that foster trust are influenced by contractual control and managers’ propensity to trust. More specifically, the paper investigates the extent to which distinct types of trust (i.e. cognition- and affect-based trust) are differentially and interactively associated with contractual control and the propensity to trust.
Design/methodology/approach
The authors collected survey data on 260 architect–contractor project-based relationships in China.
Findings
The results of this paper show that contractual control and a project manager’s propensity to trust are positively related to the managers’ trust in their partners. However, the interaction of the propensity to trust and contractual control has a negative effect on cognition-based trust. Cognition-based trust, in turn, is linked to the unique and interactive relationships between contractual control, the propensity to trust and affect-based trust.
Research limitations/implications
While this paper adds to the literature on trust and control, future research is needed to fully understand the differences in interpersonal trust across alliances and countries.
Practical implications
These findings provide important implications for firms hoping to facilitate active trust development processes.
Originality/value
More is now known about the trust in inter-organizational settings at the individual level.
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The study aims to examine whether a baseline trait-level characteristic, in this case propensity to trust, impacts peoples' perception of procedural justice, police legitimacy…
Abstract
Purpose
The study aims to examine whether a baseline trait-level characteristic, in this case propensity to trust, impacts peoples' perception of procedural justice, police legitimacy, trustworthiness, obligation to obey and cooperation.
Design/methodology/approach
Using Hamm and colleagues' (2017) integrated framework of legitimacy (IFL) as the theoretical framework, the current research explores whether individual trait characteristic differences matter. Using a Korean survey in 2019 with 2188 samples aged 19 to 28, this study conducted structural equation modeling to assess the impact of propensity to trust on the latent factors of the IFL.
Findings
The results support the findings of the original IFL. Specifically, when it comes to citizens' perception of police legitimacy, propensity to trust positively and significantly impacts latent factors such as procedural justice, trustworthiness, trust and obligation to obey. However, it fails to impact cooperation in any capacity.
Originality/value
Perception of police legitimacy has been researched extensively by various scholars. Specifically, Tyler's (1990) procedural justice model has been the main focus of police legitimacy research for the past 30 years. However, the current study aims to explore the possibility of trait-level characteristic that may influence peoples' perception of police legitimacy. Specifically, the authors aim to assess individual propensity to trust tendency and its impact on police legitimacy.
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Wai Yee Betty Chiu and Fung Fai Ng
The purpose of this paper is to investigate the perception of propensity to trust and organizational commitment of quantity surveyors and examine if propensity to trust among…
Abstract
Purpose
The purpose of this paper is to investigate the perception of propensity to trust and organizational commitment of quantity surveyors and examine if propensity to trust among working partners enhances organizational commitment of quantity surveyors.
Design/methodology/approach
Organizational commitment and propensity to trust is linked through the framework of social exchange. Quantitative approach with questionnaire survey is employed to investigate whether propensity to trust would enhance organizational commitment. Questionnaires are sent to the quantity surveyors who are professional members of the Hong Kong Institute of Surveyors and are working in the Hong Kong construction industry. In total, 71 valid responses are obtained for data analysis.
Findings
Contrary to prediction, propensity to trust does not show significant relationship with both affective and continuance commitment. The two propensity to trust scales show different results on the relationship with normative commitment (NC). When working relationship is taken into consideration, quantity surveyor’s propensity to trust the partner who has the worst working relationship has significant and positive impact on the surveyor’s NC level; whilst quantity surveyor’s propensity to trust the partner who has the best working relationship does not has significant positive impact on the surveyor’s NC level.
Practical implications
To improve propensity to trust among quantity surveyors, consultant companies should provide professional-related training programme to quantity surveyors as to explore their potential. The provision of training programs would also help quantity surveyors feel that they are supported by the organization, which would improve their commitment to the organization.
Originality/value
This is the first study to apply the social exchange theory to study organizational commitment within the quantity surveying profession and construction industry, which provides a new point for understanding the concept amongst the profession and industry.
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The purpose of this study is to examine the impact of trust propensity on both objective (salary) and subjective (career satisfaction) indicators of career success and investigate…
Abstract
Purpose
The purpose of this study is to examine the impact of trust propensity on both objective (salary) and subjective (career satisfaction) indicators of career success and investigate the mediating role of organizational identification in these relationships.
Design/methodology/approach
The sample for this study consisted of 187 Pakistani employees who were selected from three units of a large footwear company. The research hypotheses were tested through structural equation modelling.
Findings
Results showed that as theorized, organizational identification fully mediated the effects of trust propensity on salary and career satisfaction.
Originality/value
To the best of the author’s knowledge, this is the first study which has explored the effects of trust propensity on objective and subjective measures of career success. Furthermore, this paper highlights one possible pathway in the form of organizational identification through which trust propensity relates to different career outcomes.
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Hizir Konuk, Goksel Ataman and Ugur Yozgat
This study aims to reveal the role of performance on the likelihood of conflict occurrence and the conditions that affect this relationship. This study measures managers’…
Abstract
Purpose
This study aims to reveal the role of performance on the likelihood of conflict occurrence and the conditions that affect this relationship. This study measures managers’ perceptions about the cause of the subordinate’s low-level performance, stability of the performance, propensity to trust of managers and investigate the effects of them on conflict types.
Design/methodology/approach
This study draws on the attribution theory for investigating the effect of the negative performance of subordinates on a conflict between manager and subordinate by using the quantitative research method. A random sample was drawn from 150 Turkish mid-level managers from midsized small and medium - sized enterprises companies. The hypotheses are tested by hierarchical linear modeling.
Findings
According to results, negative performance of subordinates may predict the types of conflict depending on the attributions of managers about negative performance. In addition, the manager’s attributions to the locus of control or/and to the stability affect the likelihood of conflict types occurrence, between managers and subordinates. Depending on the managers’ attributions, the propensity to trust of managers has a significant moderation effect on the relationship between performance of subordinates and the likelihood of conflict types occurrence.
Originality/value
This study advances knowledge on conditions that affect the likelihood of conflict occurrence. It contributes to the literature by suggesting performance as a predictor of conflict instead of an outcome of the conflict. The research is one of the rare studies investigating the relationship between attributions and conflict. In addition, it expands the understanding of personal traits and conflict interaction by testing the moderation effect of propensity to trust.
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The purpose of this paper is to explore advergaming to identify how users respond to characters in terms of forming brand trust and purchase intentions. The study shows that users…
Abstract
Purpose
The purpose of this paper is to explore advergaming to identify how users respond to characters in terms of forming brand trust and purchase intentions. The study shows that users will tend to trust brands when characters are congruent with product type and trust propensity.
Design/methodology/approach
In a 2×2×2 factorial design, the character presence/absence condition and product type (high vs low involvement) are between-subject, manipulated and dichotomous variables. Trust propensity is a measured, continuous variable.
Findings
Findings indicate that character presence contributes to brand trust, leading to higher purchase intentions. Character presence is more effective for promoting products of low involvement; character absence is more effective for promoting products of high involvement. Moreover, in the low-involvement product condition, consumers who have low-trust propensity are more persuaded by characters. In the high-involvement product condition, consumers who have high or low-trust propensity respond similarly to both character presence and absence.
Originality/value
Although characters potentially affect how gamers react to online gaming, surprisingly few studies have attempted to identify how the characters and their interactions influence consumers’ emotions and behaviors in advergaming contexts. The current study fills the gap by focusing on the effects of characters and the interactions among other influences related to characters. This study makes new theoretical and practical contributions to the literature by showing that brand trust plays a mediating role and demonstrates that game characters can stimulate purchase intentions more persuasively depending on gamers’ trust propensity and involvement in the advertised products. The findings contribute to theory regarding congruency effects of game characters and the theory of brand trust.
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