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The objective of this chapter is to outline the problem of information security in Russia and Central and Eastern European (CEE) countries since 2000. It demonstrates the specifics of Russian propaganda in the CEE, which visibly poses a security threat to those countries. To address this issue, the authors present the evolution of Russian information policy, propaganda, its tools and instruments (traditional and social media), and examine the mechanisms of exerting social influence used in practice in the CEE countries. The authors discuss the implications of Russia’s information war with the West and for the CEE states’ domestic problems, which provide vast opportunities for Russian activity in the region. Changes in information policy and information management are bound to a revision of Russian foreign policy. The authors assumed that the information war in the CEE is not directed toward the countries of this region but rather aims to weaken the West, especially the European Union. Moreover, there is a need to speak out about the rise of populism and extremist movements exploited through Russian media influence to undermine regional stability and weaken state authorities. Additionally, it is suggested more attention should be paid to education and public awareness. The lack of new media literacy skills, together with the combination of populism and pro-Russia business links in the CEE states, will increase their vulnerabilities to more risks than information security.

The purpose of the article is to examine whether, if Bernays can be cast as “Dr Jekyll”, the personification of “good”, respectable public relations, and Goebbels as “Mr Hyde”, “evil”, disreputable propaganda, a comparison of their writing and work provides an insight into public relations as an activity distinct from propaganda or rather adds weight to the conclusion that both are behaviours of “self-presentation for attention and advantage”.

A comparative analysis of writings and work of contemporaries, Bernays and Goebbels, gathered from original documents, speeches and interviews from the 1920s to the mid-1940s, as well as secondary academic and historical sources, was carried out. The analysis of their views on propaganda and “public relations” was organised using the point-by-point method.

The findings support the conclusion that both activities are behaviours of “self-presentation for attention and advantage”. For Bernays and Goebbels, public relations and propaganda were always self-advantaging communication that drew attention to the positive values and behaviours of the interests they represented and masked the negative ones.

There are striking parallels between contemporaries, Bernays and Goebbels, including working in public opinion management for their respective governments and embracing propaganda as a means of “engineering consent”. Yet, while Bernays has been lauded as the “father of public relations” and “the PR profession's first philosopher and intellectual”, Goebbels is remembered as a “master manipulator”, “probably the most overt and arguably the most important, exponent of propaganda in history”. To the researcher's knowledge, there are no other point-by-point analyses of their work with a view to distinguishing public relations as an activity distinct from propaganda.

This study aims to analyze the use of two concepts, propaganda and advertisement, in two areas of Swedish society during the 1930s; first, their use by the advertisement business, and second, their use by the Swedish Cooperative Union and Wholesale Society.

By adopting a perspective of conceptual history, inspired by Reinhart Koselleck, the author is trying to pinpoint the meanings that were ascribed to these concepts in a 1930s context, the interdependency between these concepts and other keywords that were used in connection with them.

The study reveals how the ambiguous and synonymous use of these concepts served different purposes in the two fields of study. In the 1930s, propaganda was a key concept of communication and was used in manifold ways for selling goods and disseminating ideas. Propaganda was used to explain the newly introduced American marketing terminology. During the 1930s, the field of advertisement was trying to change what previously had been labeled as “idea propaganda” into “advertisement.” The ambiguous use of concepts made it possible for the Swedish Cooperative Union and Wholesale Society to combine advertisement for their produced goods with disseminating ideas of the cooperative ideology. The concepts of enlightenment (upplysning) and propaganda were crucial to hold together the ideological and commercial parts of the cooperative movement.

The interaction of meanings between commercial and political concepts is rarely researched in conceptual history or marketing history, which this article advocates to be an important field of study.

The aim of this work is to explore Edward L. Bernays' early evolution in thought concerning the rationale for public relations and to briefly discuss how these emergent ideological concepts have proven foundational for contemporary public relations.

Bernays' ideological development in the decade after the First World War is traced through: his very early tactical work; his exposure to significant writings concerning the use of persuasion to manage the masses; and his own writings.

Bernays, widely considered a pioneer in the field of public relations, exhibited a somewhat halting evolution in thought concerning the role of the new public relations professional. From 1920 through 1927, he normally described the public relations counsel as using propaganda to move masses toward the acceptance of good causes. However, by the end of the decade, his concept of the public relations person shifted toward emphasizing using propaganda as a pro‐social mechanism to convey the ideas of minority voices to targeted audiences. The latter view is a precursor to modern‐day understandings of public relations as an endeavor that attempts to build mutually beneficial relationships between a client and its relevant audiences.

This paper offers a distinctive look at how, during a crucial decade, a pathfinder in US public relations developed rationales for the emergent field. The exploration of his evolving ideology provides a deeper view of how Bernays contributed to enduring concepts of a socially constructive practice of public relations.

This paper examines the nature of propaganda and its use by corporations, particularly in the USA, over a period of nearly 100 years. It emphasises the invisibility of much of this activity and propaganda’s importance for shaping acquiescence in corporate hegemony. The role played by corporate propaganda in the development of different forms of capitalism is addressed. The inculcation of accounting and finance students with values that serve corporate interests is considered: in this context propaganda is inferred in both the longstanding misrepresentation of Adam Smith, and the sustained illusion of competitive “free markets”. The role and language of the business media as a form of propaganda is considered, particularly regarding colonisation of social market economies by Anglo‐Saxon capitalism, which takes as incontestable the maximisation of shareholder value as the proper and necessary aim of corporate activity. It is argued that corporate propaganda has contributed to the accounting measure of business success being justified as an end in itself at the explicit expense of wider societal considerations.

This paper aims to examine the trends in research studies in the past decade which address the use and analysis of propaganda in social media using natural language processing. The purpose of this study is to conduct a comprehensive bibliometric review of studies focusing on the use, identification and analysis of propaganda in social media.

This work investigates and examines the research papers acquired from the Scopus database which has huge number of peer reviewed literature and also provides interfaces to access required for bibliometric study. This paper has covered subject papers from 2010 to early 2020 and using tools such as VOSviewer and Biblioshiny.

This bibliometric survey shows that propaganda in social media is more studied in the area of social sciences, and the field of computer science is catching up. The evolution of research for propaganda in social media shows positive trends. This subject is primarily rooted in the social sciences. Also this subject has shown a recent shift in the area of computer science. The keyword analysis shows that the propaganda in social media is being studied in conjunction with issues such as fake news, political astroturfing, terrorism and radicalization.

The lack of highly cited papers and co-citation analysis implies intermittent contributions by the researchers. Propaganda in social media is becoming a global phenomenon, and ill effects of this are evident in developing countries as well. This denotes a great deal of scope of work for researchers in other countries focusing on their territorial issues. This study was conducted in the confines of data captured from the Scopus database. Hence, it should be noted that some vital publications in recent times could not be included in this study.

The uniqueness of this work is that a thorough bibliometric analysis of the topic is demonstrated using several forms such as mind map, co-occurrence, co-citations, Sankey plot and topic dendrograms by using bibliometric tools such as VOSviewer and Biblioshiny.

Suggests that although social marketing has long been seen as the modern way of communicating social agendas, it may be displaced by a more polemical and manipulative paradigm, social propaganda, and that this rivalry is intimately connected with the rise of single issue pressure groups and concomitant decline in conventional political participation. While this thesis is not proved in any rigorous sense, does attempt to achieve a secondary objective, that of sorting out a very real conceptual confusion between social marketing and social propaganda, establishing their boundaries and nuancing the subtleties of each by comparison with a conceptually distinct other.

In this historical analysis, Jacques Ellul’s theory of propaganda is applied to analyse the changes of China’s propaganda. It is found that China’s propaganda is undergoing structural transformations from depending on human organisation to extensive control and use of media technology. Sociological propaganda as a complement to political propaganda has significantly expanded; integration propaganda replaced agitation propaganda. International image management by the government has become a new dimension of China’s propaganda. The research is one of the first to observe such structural changes.

Analyses the attempt by a trade association (the British Federation of Master Printers) to secure the universal adoption by its members of a uniform costing system. It was envisaged that the industry‐wide application of a prescribed costing solution would secure the socio‐economic advancement of employer printers and ensure an improvement in their power relative to unionized labour and unorganized customers. Universal adherence to the uniform costing system depended on the trade association changing the prevailing negative attitudes of employers towards the twin ideals of scientific costing and organization. In order to achieve this a concerted campaign of persuasive communication was undertaken. Reveals that propaganda was conducted by utilizing a variety of distribution media and by employing a range of propagandist devices. The limited success achieved in converting employers to the costing cause is considered to have been the result of message, audience and contextual effects. The persistence of traditional attitudes among printers, the effects of war and adverse macro‐economic conditions were particularly important factors which induced resistance to attitudinal and behavioural change. Concludes that the uniform costing movement and the history of costing in artisan‐craft‐based industries merit deeper investigation.

Propaganda is a prevalent technique used in social media to intentionally express opinions or actions with the aim of manipulating or deceiving users. Existing methods for propaganda detection primarily focus on capturing language features within its content. However, these methods tend to overlook the information presented within the external news environment from which propaganda news originated and spread. This news environment reflects recent mainstream media opinions and public attention and contains language characteristics of non-propaganda news. Therefore, the authors have proposed a graph-based multi-information integration network with an external news environment (abbreviated as G-MINE) for propaganda detection.

G-MINE is proposed to comprise four parts: textual information extraction module, external news environment perception module, multi-information integration module and classifier. Specifically, the external news environment perception module and multi-information integration module extract and integrate the popularity and novelty into the textual information and capture the high-order complementary information between them.

G-MINE achieves state-of-the-art performance on both the TSHP-17, Qprop and the PTC data sets, with an accuracy of 98.24%, 90.59% and 97.44%, respectively.

An external news environment perception module is proposed to capture the popularity and novelty information, and a multi-information integration module is proposed to effectively fuse them with the textual information.