Search results
1 – 10 of 550Aroutis Foster, Mamta Shah, Amanda Barany and Hamideh Talafian
This paper aims to report findings for the following question, “What is the nature of high school students’ identity exploration as a result of exploring the role-possible selves…
Abstract
Purpose
This paper aims to report findings for the following question, “What is the nature of high school students’ identity exploration as a result of exploring the role-possible selves of an environmental scientist and urban planner in a play-based course?” Projective reflection (PR) is served as a theoretical and methodological framework for facilitating learning as identity exploration in play-based environments.
Design/methodology/approach
From 2016-2017, 54 high school freshmen students engaged in virtual city planning, an iteratively refined course that provided systematic and personally relevant opportunities for play, curricular, reflection and discussion activities in Philadelphia Land Science, a virtual learning environment (VLE) and in an associated curriculum enacted in a science museum classroom. Participants’ identity exploration was anchored in targeted role-possible selves in science, technology, engineering and mathematics: environmental science and urban planning through in-game and in-class activities. This role-playing was made intentional by scaffolding students’ reflection on what they wanted to be in the future while thinking of their current selves and exploring novel role-possible selves.
Findings
In-game logged data and in-class student data were examined using quantitative ethnography (QE) techniques such as epistemic network analysis. Whole-group statistical significance and an illustrative case study revealed visual and interpretive patterns of change in students’ identity exploration. The change was reflected in their knowledge, interest and valuing, self-organization and self-control and self-perception and self-definition (KIVSSSS) in relation to the roles explored from the start of the intervention (starting self), during (exploring role-possible selves) and the end (new self). The paper concludes with directions to advance research on leveraging role-playing as a mechanism for fostering identity exploration in play-based digital and non-digital environments.
Originality/value
This paper leveraged VLEs such as games as forms of play-based environments that can present players with opportunities for self-transformation (Foster, 2014) and enculturation (Gee 2003; Shaffer, 2006) to support learner agency and participation in a constantly changing society (Thomas and Brown 2011). The authors introduce and apply novel theoretical and methodological approaches to the design and assessment of play-based environments and address pertinent gaps in the emergent area of learning and identity in VLEs
Details
Keywords
This paper seeks to investigate the use of projective techniques in Asia‐Pacific markets with particular reference to Taiwan and to compare this with the literature on cultural…
Abstract
Purpose
This paper seeks to investigate the use of projective techniques in Asia‐Pacific markets with particular reference to Taiwan and to compare this with the literature on cultural differences in conducting research to see if any correspondence exists.
Design/methodology/approach
The paper is based on a literature review and a small qualitative study of indigenous and expatriate market researchers who work or had recently worked in South Korea, Hong Kong, China, Taiwan and Indonesia.
Findings
The paper concludes that the use of projective techniques in Asia‐Pacific can be usefully guided by an understanding of the different cultures there compared with the cultures in the UK and other western markets. It illustrates that projective techniques are as used and are as useful in market research in Asia‐Pacific as they are in the UK.
Originality/value
The research fills a gap in the literature and extends knowledge of how projective techniques are used in Asia‐Pacific markets.
Details
Keywords
Chebli Youness, Pierre Valette-Florence and Cynthia Assaf
The purpose of this research is to extend the results of previous studies regarding corporate reputation scales and identify new and specific items relevant for studying global…
Abstract
Purpose
The purpose of this research is to extend the results of previous studies regarding corporate reputation scales and identify new and specific items relevant for studying global corporate reputation from a customer’s point of view.
Design/methodology/approach
This research was based on the qualitative projective “Album on Line” (AOL) technique. The authors used a sample of 12 French consumers distributed equally between affective and cognitive scenarios. An individual-difference multidimensional scaling approach (INDSCAL) was applied to display the overall semantic space among generated items.
Findings
The exploratory AOL approach generated 62 items related to both cognitive and affective orientations characterizing online and offline corporate reputation. The results uncovered six semantic clusters for each scenario. All in all, seven new items could be added in the process of building a new global corporate reputation measurement scale by adding: avant-garde, singularity, exclusivity, savings, return policy, freeness and speed.
Research limitations/implications
This research makes it possible to propose a new global corporate reputation measurement scale with sound psychometric properties. This scale will be adapted for click and mortars and pure players. This paper unlocks future perspectives by suggesting a causal model that integrates online corporate reputation and its main antecedents and consequences.
Practical implications
From a managerial perspective, this research offers insights to managers with the main orientations surrounding the components of global corporate reputation. Moreover, the AOL mappings delineate which quadrants the managers would like to be fitted into or avoid, and hence define more precisely which key elements should be stressed or discarded.
Originality/value
This research outlines AOL, an original qualitative projective technique that can be used to understand customers’ thoughts, which are stocked and collected as images. Moreover, this research intends to analyze the gathered data using both INDSCAL and fuzzy k-means cluster analysis to reduce conventional biases related to subjectivity.
Details
Keywords
Alice Comi, Nicole Bischof and Martin J. Eppler
The purpose of this paper is to argue for the reflective use of visual techniques in qualitative inter-viewing and suggests using visuals not only as projective techniques to…
Abstract
Purpose
The purpose of this paper is to argue for the reflective use of visual techniques in qualitative inter-viewing and suggests using visuals not only as projective techniques to elicit answers, but also as facilitation techniques throughout the interview process.
Design/methodology/approach
By reflecting on their own research projects in organization and management studies, the authors develop a practical approach to visual interviewing – making use of both projective and facilitation techniques. The paper concludes by discussing the limitations of visualization techniques, and suggesting directions for future research on visually enhanced interviewing.
Findings
The integration of projective and facilitation techniques enables the interviewer to build rapport with the respondent(s), and to elicit deeper answers by providing cognitive stimulation. In the course of the interview, such an integrative approach brings along further advantages, most notably focusing attention, maintaining interaction, and fostering the co-construction of knowledge between the interviewer and the interviewee(s).
Originality/value
This paper is reflective of what is currently occurring in the field of qualitative interviewing, and presents a practical approach for the integration of visual projection and facilitation in qualitative interviews.
Details
Keywords
This paper outlines a variety of the research on student attrition and recognises some of the sensitivities that may be involved for some students in dealing with dropping out of…
Abstract
Purpose
This paper outlines a variety of the research on student attrition and recognises some of the sensitivities that may be involved for some students in dealing with dropping out of university. This paper claims that because of these sensibilities, some student’s responses to direct questions about the reasons for attrition may be biased by social desirability. The purpose of this paper is to get beyond social desirability bias to examine a fuller range of reasons for student retention and attrition.
Design/methodology/approach
In an exploratory investigation, this research study uses a projective technique which helps to circumvent the conscious defences of respondents. The projective technique is based on the “thematic apperception test” and uses a “bubble drawing” to elicit emotional and more socially undesirable responses.
Findings
All first-year students appear to consider leaving university, and emotional considerations involving loneliness and homesickness are much more prominent than most quantitative studies acknowledge. For example, in this research, social concerns are twice as prominent as financial concerns, whereas in past survey research, financial concerns have been identified as most prominent.
Practical implications
To retain students, universities need to provide new students with real care and support, especially in their first few weeks at university. To study retention comprehensively, researchers need to go beyond the confines of positivist research.
Originality/value
This is the first study that uses a projective technique to investigate student retention and attrition. By going beyond a merely positivist approach to research, a fuller, deeper and more complete understanding of the wide extent and profound nature of the emotional issues involved in student attrition and retention is gained.
Details
Keywords
Victoria A. Seitz and J.S. Johar
Analyses the advertising content of three self‐image projectiveproducts (perfume, cosmetics, and women′s apparel) in the UK, German,French, Spanish, and Italian editions of Vogue…
Abstract
Analyses the advertising content of three self‐image projective products (perfume, cosmetics, and women′s apparel) in the UK, German, French, Spanish, and Italian editions of Vogue magazine. Tests for the degree of standardisation versus localisation of the advertising of these products. Suggests that marketers/advertisers standardise perfume advertisements to a greater degree and apparel to a lesser degree.
Details
Keywords
This paper aims to analyze the implications of technology change on management control. Specifically, the paper seeks to examine the deployment of an enterprise resource planning…
Abstract
Purpose
This paper aims to analyze the implications of technology change on management control. Specifically, the paper seeks to examine the deployment of an enterprise resource planning system (ERP), and to apply a temporal perspective of practice as a theoretical tool to discuss the effects of the ERP on the organization's management control systems.
Design/methodology/approach
The research is based on a longitudinal case study of a North American Financial. Data were collected during the deployment of a new management control system. The paper introduces the temporal view of agency as a means of examining the practices involved in control system.
Findings
The observations suggest that ERP can create an illusion of control, and may jeopardize the systems they are meant to augment through the presence of practices meant to by‐pass the control system and invisible work (work‐arounds).
Originality/value
The paper seeks to augment existing studies of technology mitigated change through framing the analysis in a temporal practice perspective to offer insight into the paths of action individuals adopt: the how and why.
Details
Keywords
Cheryl A. Lapp and Adrian N. Carr
To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation.
Abstract
Purpose
To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation.
Design/methodology/approach
Case study in relation to a psychoanalytic approach to text as a place for emotional control.
Findings
Storytelling without psychodynamic analysis becomes easily storyselling.
Research limitations/implications
Text is seen as carrier of emotions that can be corrected through psychodynamics which implies that there remains hope for enlightment by the text.
Practical implications
Every form of storytelling is a form of addressing an audience that needs to be made aware of the psychodynamics of the text as part of the author.
Originality/value
The worst stories that are sold are those we sell best to ourselves.
Details
Keywords
Mathew Todres and James Reveley
Arguably, how psychohistorians treat entrepreneur life-writing interiorizes the autobiographer’s self, thereby limiting the extent to which self can be accessed by researchers. By…
Abstract
Purpose
Arguably, how psychohistorians treat entrepreneur life-writing interiorizes the autobiographer’s self, thereby limiting the extent to which self can be accessed by researchers. By advocating a different approach, based on socio-narratology, this paper provides insight into how entrepreneurs in both the distant and recent past construct narrative identities – the textual corollary of “storied selves” – within their autobiographies.
Design/methodology/approach
The object of analysis is the failed entrepreneur autobiography, straddling two sub-genres – “projective” and “confessional” – which both serve to rehabilitate the author.
Findings
Narratological analysis of Nick Leeson’s Rogue Trader autobiography reveals how the author deftly draws upon the culturally recognizable trope of the “rogue as trickster” and “rogue as critic” to contextualize his deceptive and illegal activities, before signaling his desire for rehabilitation by exiting banking and futures trading – thereby enacting the “rogue as family man”.
Practical implications
The application of a narratological methodology opens up new avenues for understanding the interplay between Western cultural institutions, entrepreneur selves, and autobiographical writing.
Originality/value
This paper shows that narratology provides a new methodological window through which management historians can view entrepreneur autobiographies.
Details
Keywords
Amel Dakoumi Hamrouni and Maha Touzi
The purpose of this paper is to analyze the holistic perception of the customer vis‐a‐vis the creation of an ideal store by using the projective technique of collage. In…
Abstract
Purpose
The purpose of this paper is to analyze the holistic perception of the customer vis‐a‐vis the creation of an ideal store by using the projective technique of collage. In particular, it discusses the role of the factor of atmosphere which a distributor must privilege to satisfy the expectations of current customer.
Design/methodology/approach
To this end, a qualitative exploratory survey based on the technique of collage has been carried out with a sample of 30 individuals. The information were collected through the drawings and the technique of “complete the following sentence”. The collages were analyzed using a holistic approach.
Findings
The results show that the new customer refers to all the stimuli of the environment of purchase in order to satisfy his utility, hedonic and even social needs. The companies, and in particular the distributors, must direct the atmosphere of their store towards the vectors of attraction, gratification and distraction.
Research limitations/implications
The projective technique of collage made it possible to go further than a declaratory matter collected by questions about the concept of the environmental factors. Indeed, in spite of the limited number of the individuals relied upon for the study, the images that were stuck on paper were enriching and made it possible to explain what evokes for the consumer the concept of “ideal store”; his feelings or his hidden emotions.
Practical implications
From a managerial point of view, the noted results can give way to a significant number of actions for the distributors. Indeed, in order to ensure the perennial aspect of their business, the persons in charge should follow this practice by considering the atmosphere as a sum of factors which should be managed in a coherent and harmonious way and not in an intuitive way; thus constituting sources of creation of value for the consumer. In other words, the distributors must implement the factors necessary to generate the comfort of purchase as well as the pleasure of consumption.
Originality/value
This paper is distinguished compared to the majority of the researches undertaken on this subject. It proposes an indirect qualitative study (projective study) making it possible to certify the passage of the consumer from an atomized vision towards a holistic vision including informing the distributors on the atmospheric components most adapted to the new requirements of the current consumer.
Details