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Article
Publication date: 28 November 2023

M. Sankara Narayanan, P. Jeyadurga and S. Balamurali

The purpose of this paper is to design a modified version of the double sampling plan to handle the inspection processes requiring a minimum sample size to assure the median life…

Abstract

Purpose

The purpose of this paper is to design a modified version of the double sampling plan to handle the inspection processes requiring a minimum sample size to assure the median life for the products under the new Weibull–Pareto distribution. The economic design of the proposed plan is also considered to assure the product's lifetime with minimum cost.

Design/methodology/approach

The authors have developed an optimization model for obtaining the required plan parameters by solving simultaneously two non-linear inequalities and such inequalities have been formed based on the two points on the operating characteristic curve approach.

Findings

The results show that the average sample number, average total inspection and total inspection cost under the proposed plan are smaller than the same of a single sampling plan. This means that the proposed plan will be more efficient than a single sampling plan in reducing inspection effort and cost while providing the desired protection.

Originality/value

The proposed modified double sampling plan designed to assure the median life of the products under the new Weibull–Pareto distribution is not available in the literature. The proposed plan will be very useful in assuring the product median lifetime with minimum sample size as well as minimum cost in all the manufacturing industries.

Details

International Journal of Quality & Reliability Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 15 July 2022

Junyun Liao, Jiawen Chen and Fei Jin

Recent years have witnessed the popularity of social free sampling (SFS). That is, firms on social commerce platforms (e.g. Amazon Vine and Pconline Try) offer free sample…

Abstract

Purpose

Recent years have witnessed the popularity of social free sampling (SFS). That is, firms on social commerce platforms (e.g. Amazon Vine and Pconline Try) offer free sample products for consumers' applications, and the selected applicants are required to write a product trial report on the sites as a return. The main advantage of SFS is to leverage users' product trial reports to increase product exposure and attract prospective consumers. Thus, product trial reports play a central role in SFS. Despite that scholars have examined the rating bias of product trial reports in recent years' knowledge concerning how product trial reports influence user (i.e. readers of product trial reports) engagement remains sparse. To address the research gap, this paper aims to examine the drivers of user engagement with product trial reports.

Design/methodology/approach

This study utilized the Poisson regression model to analyze 3,419 trial reports collected from a well-known Chinese SFS site.

Findings

Based on the ELM model, the empirical results indicate that product rating, vividness, opinion balance, and reputation of the trial user are positively associated with user engagement. However, longer reports and reports with higher emotional intensity lead to weaker user engagement. Furthermore, product prices strengthen the positive impact of opinion balance but weaken the positive impact of trial users' reputations.

Originality/value

This study is among one of the first studies to investigate the impact of trial reports on user engagement in SFS. It yields actionable guidelines for SFS campaigns.

Details

Information Technology & People, vol. 36 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 15 February 2024

Khai Trieu Tran, Anh Tran Tram Truong, Van-Anh T. Truong and Tuan Trong Luu

This study aims to answer the following questions: How do consumers’ perceptions of brand coolness affect brand relationship outcomes and how do brand coolness effects differ…

Abstract

Purpose

This study aims to answer the following questions: How do consumers’ perceptions of brand coolness affect brand relationship outcomes and how do brand coolness effects differ between product brands and service brands?

Design/methodology/approach

A quantitative survey was used to collect data from 1,500 consumers assigned to assess one of 20 popular product and service brands in Vietnam. Partial least square structural equation modeling was used to analyze the data.

Findings

Data analysis reveals that both dimensions of brand coolness (i.e. self-oriented and other-oriented coolness) exert positive impacts on brand relationship outcomes (i.e. brand satisfaction, brand love and brand advocacy) through brand attitude (i.e. the evaluative mechanism) and self-brand connection (i.e. the identity mechanism). While the identity mechanism of brand coolness effects is more prominent in product brands, the evaluative mechanism is more pronounced for service brands.

Practical implications

This research provides practical guidance for brand managers to build strong customer relationships by leveraging their brand coolness and the mechanisms underlying coolness effects. This study suggests a tailored application of brand coolness dimensions to different branded entities.

Originality/value

This research contributes to the brand coolness literature by validating a two-dimensional brand coolness structure encompassing self-oriented and other-oriented coolness, in accordance with a value-based conceptualization of the concept. For mass brand studies, this study recommends the exclusion of rebellious and subcultural attributes, as well as the utility of pre-determined brands as evaluated objects, in measuring brand coolness. This study also illuminates dual mediation mechanisms and moderation of the branded entity underlying brand coolness effects on consumer–brand relationships.

Details

Journal of Product & Brand Management, vol. 33 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 29 August 2023

Cherouk Amr Yassin and Ana Maria Soares

Drawing upon the elaboration likelihood model, this study aims to illuminate contradictory findings from previous research regarding the impact of positive and negative emotions…

Abstract

Purpose

Drawing upon the elaboration likelihood model, this study aims to illuminate contradictory findings from previous research regarding the impact of positive and negative emotions, as well as promotions, on impulse buying (IB). Specifically, this study takes a two-faceted approach to IB, considering both affective IB and cognitive IB.

Design/methodology/approach

A proposed model of IB is tested using a mall intercept survey.

Findings

The findings provide evidence for the two-dimensional nature of IB. Cognitive and affective IB are affected differently by promotions and emotions, and in turn, have different impacts on cognitive dissonance (CD). Specifically, promotions have a positive effect only on cognitive IB, while positive emotions have a positive effect only on affective IB. Additionally, cognitive IB positively affects CD, while affective IB does not.

Research limitations/implications

Future research could explore different types of IB and unplanned purchases, consider the valence and arousal dimensions of emotions and examine how technological changes impact IB. Additionally, studying satisfaction as a mediator between IB and cognitive dissonance can contribute to the understanding of IB post-purchase outcomes.

Practical implications

By tailoring promotional techniques to cognitive IB and using positive emotions to stimulate affective IB, retailers can enhance the effectiveness of strategies. Furthermore, post-purchase strategies can be developed to reduce the negative effects of CD.

Originality/value

By exploring the different dimensions of IB and their relationships with CD, this study enhances our understanding of the underlying processes and mechanisms that drive consumer IB behavior during and after shopping trips.

Details

Journal of Consumer Marketing, vol. 40 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Open Access
Article
Publication date: 12 February 2024

Sumith Gopura and Ayesha Wickramasinghe

This paper examines the socio-emotional identities of handloom artisans in Sri Lanka as a novel technique for new product development.

Abstract

Purpose

This paper examines the socio-emotional identities of handloom artisans in Sri Lanka as a novel technique for new product development.

Design/methodology/approach

Qualitative research methods, including observational research and semi-structured interviews with 27 artisans from different handloom communities in Sri Lanka were conducted and analyzed in thematic approach.

Findings

By highlighting the maker of the craft through their socio-emotional identities in an artisan-oriented approach, this paper provides insight into new product development for handloom in alignment with up-and-coming trends. Ultimately, this can increase the demand for handloom and sustain the sector in both local and international fashion markets.

Originality/value

This research study is one of the first of its kind to propose a novel approach for artisan-oriented product development through the application of artisans’ socio-emotional identities.

Details

Journal of Humanities and Applied Social Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2632-279X

Keywords

Article
Publication date: 7 September 2023

Yu Zhang, Yafen Yuan and Jiafu Su

This study explores the factors that characterize the logistics service quality (LSQ) of cross-border e-commerce and identifies the different relationships between these factors…

Abstract

Purpose

This study explores the factors that characterize the logistics service quality (LSQ) of cross-border e-commerce and identifies the different relationships between these factors with respect to customer satisfaction.

Design/methodology/approach

The study applied a two-stage mixed-methods design. The first stage (Stage 1) was a qualitative study of 3,000 reviews from the Amazon China e-commerce platform. The second stage (Stage 2) included a quantitative study that analyzed survey data from 590 Chinese cross-border e-commerce customers using the Kano model.

Findings

Stage 1 involved developing a conceptual framework for the LSQ of cross-border e-commerce, including six dimensions: timeliness, safety, reliability, economy, personnel contact quality and information quality. In Stage 2, the study found that only reliability and personnel contact quality indicators are linearly related to customer satisfaction. Timeliness and the safety of packaging greatly contribute to customer satisfaction, but do not cause dissatisfaction when unfulfilled. Economics and information quality indicators, and the safety of goods, are basic requirements that tend to provoke customer dissatisfaction when unmet, but do not increase customer satisfaction when they are met.

Originality/value

This study is one of the first to construct a conceptual model of LSQ that applies to cross-border e-commerce and to identify the instrumental nature of various LSQ attributes and their impact on improved customer satisfaction.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 13 September 2023

Hu Xue, Shanshan Jin, Qianrong Wu and Xianhui Geng

Platform certification constitutes an effective mechanism for managing the lemon problem concerning food e-commerce. This work aims to evaluate the market effect of platform…

Abstract

Purpose

Platform certification constitutes an effective mechanism for managing the lemon problem concerning food e-commerce. This work aims to evaluate the market effect of platform certification and analyzes its correction mechanism for lemon problem combined with reputation mechanism.

Design/methodology/approach

Utilizing the Gold Seller certification of Taobao.com to serve as an illustration, the authors conducted an empirical study based on the sales data of hairy crabs among 2,239 sample sites over six points in time from October to December 2019, systematically examining the market effect of food e-commerce platform certification along with the interaction between food e-commerce platform certification and reputation mechanisms, followed by a heterogeneity test by product price.

Findings

This study finds that sellers with platform certification can significantly increase their sales. The market effect of platform certification is more easily observed in the low-price product market. In addition, platform certification and reputation mechanisms have complementary effects. In a low-price product market, the complementary effect of platform certification and product reputation diminishes, while the complementary effect of platform certification and seller reputation disappears.

Originality/value

This study explores the market effect of food e-commerce platform certification, reveals the market effect of certification mechanism when multiple signaling mechanisms exist simultaneously and conducts an empirical test based on real market data. It provides a better comprehension of how platform certifications work in food e-commerce.

Details

China Agricultural Economic Review, vol. 15 no. 4
Type: Research Article
ISSN: 1756-137X

Keywords

Article
Publication date: 13 December 2022

Jaspreet Kaur, Neha Bhardwaj, Reynal Fernandes, Vidya Vidya and Nafees Akhter Farooqui

Religion plays a crucial role as a sociocultural factor to assess consumer behavior. Stemming from the above, this study aims to analyze the impact of religion and ethnic concern…

Abstract

Purpose

Religion plays a crucial role as a sociocultural factor to assess consumer behavior. Stemming from the above, this study aims to analyze the impact of religion and ethnic concern on the purchase intention (PI) of consumers based on the theory of planned behavior.

Design/methodology/approach

The research method adopted for this study includes a meta-analysis of the extant literature for the past 20 years focusing on the relationship between religiosity and PI. Data of 24 values from 23 studies were used to assess the impact of religiosity on the PI of consumers.

Findings

The findings of this study indicate that religiosity has a strong impact on the PI of consumers. Further, this study identifies that location, sample size and product category play a vital role as moderators toward the relationship between religiosity and PI. This study identifies critical and pertinent implications for brands as they reach out to religious and cultural groups across various geographies, in the context of identifying target markets and adapting marketing strategies.

Originality/value

This study acts in response to the consistent call for research to focus on religion-related variables and fills the gap calling for empirical research into religiosity and its impact on PIs. This study makes notable theoretical, managerial and methodological contributions to the field.

Details

Journal of Islamic Marketing, vol. 14 no. 11
Type: Research Article
ISSN: 1759-0833

Keywords

Open Access
Article
Publication date: 28 November 2023

Sérgio Kannebley Júnior, Diogo de Prince and Daniel Quinaud Pedron da Silva

Brazil uses the dollar as a vehicle currency to invoice its exports. This fact produces a tendency toward equalizing the prices of products in dollars in the international market…

Abstract

Purpose

Brazil uses the dollar as a vehicle currency to invoice its exports. This fact produces a tendency toward equalizing the prices of products in dollars in the international market and reducing the ability of firms to practice pricing-to-market (PTM). This study aims to evaluate the hypothesis by estimating error correction models in panel data, obtaining estimates of PTM for 25 manufacturing products exported by Brazil between 2010 and 2020.

Design/methodology/approach

This study uses the correlated common effect estimator proposed by Pesaran (2006) and Chudik and Pesaran (2015b) to estimate the PTM coefficients.

Findings

Results of this study indicate that exporters practice local-currency pricing stability for dollar prices. This study obtains that Brazilian exporters tend to stabilize their dollar price for exports, reducing heterogeneity between destination markets. The results are in agreement with the hypothesis of the prevalence of the coalescing effect of Goldberg and Tille (2008) and lower sensitivity of the markup adjustment to the specific market, as pointed out by Corsetti et al. (2018). The pricing of Brazilian exports in dollars reflects a profit maximization strategy that considers an international price system based on global demand for products.

Originality/value

In addition to analyzing the dollar role in the pricing of Brazilian exports through the triangular decomposition, this study also shows the importance of examining the cross-section dependence of errors, considering the heterogeneous cointegration in export pricing models and producing PTM estimates for short-term and long-term.

Details

EconomiA, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1517-7580

Keywords

Article
Publication date: 13 December 2022

Jimut Bahan Chakrabarty, Soumya Roy and Shovan Chowdhury

In order to reduce avoidably lengthy duration required to test highly reliable products under usage stress, accelerated life test sampling plans (ALTSPs) are employed. This paper…

Abstract

Purpose

In order to reduce avoidably lengthy duration required to test highly reliable products under usage stress, accelerated life test sampling plans (ALTSPs) are employed. This paper aims to build a decision model for obtaining optimal sampling plan under accelerated life test setting using Type-I hybrid censoring scheme for products covered under warranty.

Design/methodology/approach

The primary decision model proposed in this paper determines ALTSP by minimizing the relevant costs involved. To arrive at the decision model, the Fisher information matrix for Type-I hybrid censoring scheme under accelerated life test setting is derived. The optimal solution is attained by utilizing appropriate techniques following a nonlinear constrained optimization approach. As a special case, ALTSP for Type-I censoring is obtained using the same approach. ALTSP under Type-I hybrid censoring using the variance minimization approach is also derived.

Findings

On comparing the optimal results obtained using the above mentioned approaches, it is found that the cost minimization approach does better in reducing the total cost incurred. Results also show that the proposed ALTSP model under cost function setting has considerably lower expected testing time. Interesting findings from the sensitivity analysis conducted using a newly introduced failure dataset pertaining to locomotive controls are highlighted.

Originality/value

The research introduces a model to design optimum ALTSP for Type-I hybrid censoring scheme. The practical viability of the model makes it valuable for real-life situations. The practical application of the proposed model is exemplified using a real-life case.

Details

International Journal of Quality & Reliability Management, vol. 40 no. 7
Type: Research Article
ISSN: 0265-671X

Keywords

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