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1 – 10 of 303
Article
Publication date: 18 June 2019

Shaoling (Katee) Zhang and Tanya (Ya) Tang

Innovations are vital tasks for modern two-sided platforms to grow and avoid defunct. How these two-sided platforms innovate to impact platform performance remains virtually…

Abstract

Purpose

Innovations are vital tasks for modern two-sided platforms to grow and avoid defunct. How these two-sided platforms innovate to impact platform performance remains virtually unexplored in literature. The purpose of this paper is to classify two types of platform innovations – same-side and cross-side – and to hypothesize that their performance is contingent on platform monetization type, growth rate and user acquisition and retention costs.

Design/methodology/approach

The authors collected news announcements of 177 same-side producer-to-producer (P-P), 216 same-side consumer-to-consumer (C-C) and 284 cross-side producer-to-consumer (P-C) innovations from 30 two-sided platforms and used event study and econometric techniques in data analysis.

Findings

The findings reveal that same-side innovations cannot sufficiently lead to an impact on platform performance, while cross-side innovations are always beneficial. Same-side P-P innovations can affect platform performance positively on consumer-monetized platforms, whereas same-side C-C innovations can only do so on producer-monetized platforms. Besides, when platforms grow rapidly (slowly), cross-side (same-side) innovations strengthen platform performance. On platforms that are subject to higher (lower) user acquisition and retention costs, only same-side (cross-side) innovations can enhance platform performance.

Practical implications

This study provides actionable insights for platform practitioners to implement proper strategies to manage same-side and cross-side innovations based on the three platform attributes of platform monetization type, growth rate and user acquisition and retention costs.

Originality/value

This study offers the first systematic and empirical investigation of two-sided platform innovations by classifying them as same-side innovations for building capability in managing users and cross-side innovations for establishing capability in managing exchange, which are the two core capabilities for two-sided platforms to avoid defunct. This study further provides a contingency framework that is unique to the two-sided platform setting to study the performance impact of these innovations.

Details

Marketing Intelligence & Planning, vol. 37 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Open Access
Article
Publication date: 16 November 2022

Marije Renkema and Per Hilletofth

Intermediate short food supply chains (SFSC) have been presented as a possible solution to unsustainable global food supply chains. There is currently a knowledge gap about…

1928

Abstract

Purpose

Intermediate short food supply chains (SFSC) have been presented as a possible solution to unsustainable global food supply chains. There is currently a knowledge gap about intermediate SFSC. Thus, this review synthesizes the available literature to identify prominent themes and their main considerations.

Design/methodology/approach

This research is based on a systematic literature review including peer-reviewed journal articles until December 2021. Inductive data coding resulted in the identification of four themes related to intermediate SFSC.

Findings

The identified themes illustrate the complex landscape intermediate SFSCs operate in and focus on the key relationships within these supply chains. The established relationships have implications for the governance of intermediate SFSCs. The organization of intermediate SFSCs affects numerous sustainability indicators.

Research limitations/implications

Future research should focus on the position intermediate SFSCs have in food systems and the roles intermediaries have in intermediate SFSCs. There is furthermore an opportunity for researchers to investigate different types of intermediaries and explore the factors influencing them.

Originality/value

Creating sustainable food supply chains is one of the major societal challenges of today. The current state of the art suggests that intermediate SFSCs could play an important role in achieving this. So far, this area is underdeveloped and this review highlights knowledge gaps in the literature and suggestions for a future research agenda are proposed.

Details

British Food Journal, vol. 124 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 11 June 2018

Rungsaran Wongprawmas and Roberta Spadoni

The wine market in Italy has been through several changes in the last decade. Actors in the supply chain need to find new strategies or tools in order to remain competitive in…

Abstract

Purpose

The wine market in Italy has been through several changes in the last decade. Actors in the supply chain need to find new strategies or tools in order to remain competitive in what has become a fiercely competitive sector. Innovation is one of the tools which have been successfully used in the New World wine market, hence innovation might also be a useful resource for actors in the Old World wine market, such as in Italy. The purpose of this paper is to explore stakeholders’ perception of such innovation, including how its usefulness in the Italian wine production and distribution chain is perceived.

Design/methodology/approach

Semi-structured interviews were carried out in Emilia-Romagna with a wide range of actors in the Italian wine chain and consumer focus groups and the resulting data were analyzed using the content-summarizing approach.

Findings

These stakeholders agreed that innovation is needed for production and processing as well as in quality control, but only on condition that it should maintain the quality and value of traditional wines. Innovative wine products tend to be unacceptable to consumers. Most stakeholders associate innovation with communication as producers and distributors seek innovative ways to convey information regarding the value of wines to final consumers.

Research limitations/implications

The findings are qualitative and based on a small group of Italian wine industry players and consumers who operate mainly in a domestic context.

Practical implications

The paper provides industrialists with information useful in the search to find the right strategies to make them more competitive in the Italian wine market. It is crucial to find and adopt innovative approaches toward communication throughout the chain. Information appealing to tradition and sentiment could be highly effective ways to reach the consumer.

Originality/value

This is the first in-depth study of the perceptions of all stakeholders (from producers to consumers) regarding innovation in the Italian wine chain; of particular importance as the industry is currently in transition toward globalization.

Details

British Food Journal, vol. 120 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 February 1975

Charles W. Lamb

Considers various approaches to the study of comparative marketing, suggesting methodology that provides an adequate framework on which to base comparative domestic marketing…

Abstract

Considers various approaches to the study of comparative marketing, suggesting methodology that provides an adequate framework on which to base comparative domestic marketing studies. States the first objective here is to explore various definitions of the term ‘comparative marketing’ to place the area of study in its rightful place; second, is to suggest a methodology provide an adequate framework on which to base domestic comparative marketing studies. Proposes that if improvement in the state of knowledge is to take place, commonality of terminology and methodology must first be established. Concludes that information provided gives the background necessary to achieve desirable objectives.

Details

European Journal of Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 April 1973

ALAN COOK

In the December issue of this journal I suggested that: • the financial evaluation of training costs is extremely difficult in the present state of our knowledge • the present…

Abstract

In the December issue of this journal I suggested that: • the financial evaluation of training costs is extremely difficult in the present state of our knowledge • the present system of grant aid is inherently inefficient and training is a special case because trained people, unlike other investments can leave the firm once they are trained, thus representing a dead loss in training costs. To meet this I suggested: • training costs should be amortised over a given period • if a trainee leaves, his outstanding costs should become a charge on the new employer and a credit to the employer who carried out the training (thus shifting the cost of training from producer to consumer) • Government support would be necessary for such a scheme in the way of collecting and distributing these payments via PAYE or National Health Insurance contributions. In this article I want to consider how such a scheme would work in practice and to discuss some points which have arisen from the earlier article.

Details

Industrial and Commercial Training, vol. 5 no. 4
Type: Research Article
ISSN: 0019-7858

Article
Publication date: 14 August 2023

Monika Sheoran and Devashish Das Gupta

India generates around two million tonnes of e-waste every year, and it is increasing at a very high rate of 30%. However, due to inefficient handling of infrastructure and…

Abstract

Purpose

India generates around two million tonnes of e-waste every year, and it is increasing at a very high rate of 30%. However, due to inefficient handling of infrastructure and limited number of collection centres along with the absence of proper incentive structure for producer and recyclers, 95% of e-waste reaches to unorganized sector for disposal. Consumers are not aware of the need of proper e-waste disposal and in absence of proper motivation and they are not inclined towards recycling process. Therefore, this paper aims to identify the best practices of e-waste take adopted all over the world to implement effective policy interventions for e-waste management in India and other emerging economies.

Design/methodology/approach

This paper has recommended preventive as well as curative policy interventions on the basis of best e-waste management practices of Germany, Italy and Japan; life cycle assessment of e-waste; and SWOT analysis of Indian electronic product industry.

Findings

Preventive measures include a deposit refund scheme wherein a consumer will be responsible for depositing a refundable fees during the purchase of the product. The amount should be arrived at keeping in mind cost involved in handling e-waste and ensure some motivation for the consumers to give back used product. To ensure proper tracking of the product, Radio frequency identification (RFID) tags can be used which will be activated at the time of sale of product and remain so until product reaches some designated recycling space or recycler and consumer is returned back his deposit fee. Subsidy to the producers and recyclers can also be provided by the government to further incentivize the whole process. An example of mobile phones has been used to understand the proposed deposit fees and associated cost structure. Curative measures to reduce the generation of e-waste in long run for managing the discussed issue have also been proposed.

Originality/value

This study is an initiative for proposing and implementing best e-waste take back techniques in a developing economy like India by acquiring learnings from best/advanced economies in terms of e-waste take back.

Article
Publication date: 1 January 1985

M.M. Kostecki

Gives a brief look at the problem of consumer satisfaction in a Marxist economy. Suggests that, in such an economy, consumer satisfaction is not the ultimate aim, but rather the…

Abstract

Gives a brief look at the problem of consumer satisfaction in a Marxist economy. Suggests that, in such an economy, consumer satisfaction is not the ultimate aim, but rather the emphasis is on product for consumption and not needs and tastes. Questions whether reform aiming at managerial freedom and consumer choice would be acceptable in a socialist economy. Proposes that this is a crucial for the future development of European socialist economies.

Details

European Journal of Marketing, vol. 19 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 9 February 2024

David Philippy, Rebeca Gomez Betancourt and Robert W. Dimand

In the years following the publication of A Theory of Consumption (1923), Hazel Kyrk’s book became the flagship of the field that would later be known as the economics of…

Abstract

In the years following the publication of A Theory of Consumption (1923), Hazel Kyrk’s book became the flagship of the field that would later be known as the economics of consumption. It stimulated theoretical and empirical work on consumption. Some of the existing literature on Kyrk (e.g., Kiss & Beller, 2000; Le Tollec, 2020; Tadajewski, 2013) depicted her theory as the starting point of the economics of consumption. Nevertheless, how and why it emerged the way it did remain largely unexplored. This chapter examines Kyrk’s intellectual background, which, we argue, can be traced back to two main movements in the United States: the home economics and the institutionalist. Both movements conveyed specific endeavors as responses to the US material and social transformations that occurred at the turn of the 20th century, notably the perceived changing role of consumption and that of women in US society. On the one hand, Kyrk pursued first-generation home economists’ efforts to make sense of and put into action the shifting of women’s role from domestic producer to consumer. On the other hand, she reinterpreted Veblen’s (1899) account of consumption in order to reveal its operational value for a normative agenda focused on “wise” and “rational” consumption. This chapter studies how Kyrk carried on first-generation home economists’ progressive agenda and how she adapted Veblen’s fin-de-siècle critical account of consumption to the context of the household goods developed in 1900–1920. Our account of Kyrk’s intellectual roots offers a novel narrative to better understand the role of gender and epistemological questions in her theory.

Details

Research in the History of Economic Thought and Methodology: Including a Symposium on Hazel Kyrk's: A Theory of Consumption 100 Years after Publication
Type: Book
ISBN: 978-1-80455-991-8

Keywords

Book part
Publication date: 16 October 2020

Roos Kities Andadari, Yulius Pratomo, Petrus Usmanij and Vanessa Ratten

One of the factors that determines the success of marketing a product is a distribution strategy. Several factors affect distribution such as the number of products, the nature of…

Abstract

One of the factors that determines the success of marketing a product is a distribution strategy. Several factors affect distribution such as the number of products, the nature of the products, the size of the area, transportation facilities, communication facilities, company factors, cost factors, and market conditions. The authors realized the absence of research on distribution management on a product such as the 3-kg liquefied petroleum gas (LPG) aimed at reaching the poor in Indonesia. The use of LPG as fuel is considered relatively cleaner because pollution is less when compared to kerosene fuel. This research was conducted in Salatiga, a small town in the province of Central Java, Indonesia. This research applied descriptive statistics in the form of the distribution frequency and crosstabs, as well as multiple regression. This research revealed that the 3-kg LPG distribution is very intensive, spread in almost all places including shops or stalls in both urban and rural areas. The choice of using 3-kg LPG tubes is not only because the price is low and is subsidized by the government but also because of the custom that has been instilled by the government when encouraging people to convert kerosene to LPG.

Details

A Guide to Planning and Managing Open Innovative Ecosystems
Type: Book
ISBN: 978-1-78973-409-6

Keywords

Article
Publication date: 19 October 2015

Eugene Ch'ng

The purpose of this paper is to present a Big Data solution as a methodological approach to the automated collection, cleaning, collation, and mapping of multimodal, longitudinal…

Abstract

Purpose

The purpose of this paper is to present a Big Data solution as a methodological approach to the automated collection, cleaning, collation, and mapping of multimodal, longitudinal data sets from social media. The paper constructs social information landscapes (SIL).

Design/methodology/approach

The research presented here adopts a Big Data methodological approach for mapping user-generated contents in social media. The methodology and algorithms presented are generic, and can be applied to diverse types of social media or user-generated contents involving user interactions, such as within blogs, comments in product pages, and other forms of media, so long as a formal data structure proposed here can be constructed.

Findings

The limited presentation of the sequential nature of content listings within social media and Web 2.0 pages, as viewed on web browsers or on mobile devices, do not necessarily reveal nor make obvious an unknown nature of the medium; that every participant, from content producers, to consumers, to followers and subscribers, including the contents they produce or subscribed to, are intrinsically connected in a hidden but massive network. Such networks when mapped, could be quantitatively analysed using social network analysis (e.g. centralities), and the semantics and sentiments could equally reveal valuable information with appropriate analytics. Yet that which is difficult is the traditional approach of collecting, cleaning, collating, and mapping such data sets into a sufficiently large sample of data that could yield important insights into the community structure and the directional, and polarity of interaction on diverse topics. This research solves this particular strand of problem.

Research limitations/implications

The automated mapping of extremely large networks involving hundreds of thousands to millions of nodes, encapsulating high resolution and contextual information, over a long period of time could possibly assist in the proving or even disproving of theories. The goal of this paper is to demonstrate the feasibility of using automated approaches for acquiring massive, connected data sets for academic inquiry in the social sciences.

Practical implications

The methods presented in this paper, together with the Big Data architecture can assist individuals and institutions with a limited budget, with practical approaches in constructing SIL. The software-hardware integrated architecture uses open source software, furthermore, the SIL mapping algorithms are easy to implement.

Originality/value

The majority of research in the literature uses traditional approaches for collecting social networks data. Traditional approaches can be slow and tedious; they do not yield adequate sample size to be of significant value for research. Whilst traditional approaches collect only a small percentage of data, the original methods presented here are able to collect and collate entire data sets in social media due to the automated and scalable mapping techniques.

Details

Industrial Management & Data Systems, vol. 115 no. 9
Type: Research Article
ISSN: 0263-5577

Keywords

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