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Based on Butlers’ Tourism Area Life Cycle (TALC) model and stakeholder theory, this paper aims to propose an integrative model to examine the perceived impacts of cross-border mega-infrastructure development within the China–Pakistan economic corridor (CPEC). It was hypothesised that these perceptions may be predictors of residents’ perceived destination image (RPDI) and pro-tourism development behaviour (PTDB).

Interviewer adopted a self-administered questionnaire method and a descriptive technique to analyse the data.

The empirical results of 800 questionnaires in SEM indicates that, perceived CPEC benefits positively effects RPDI and PTDB. Further, the perceived CPEC costs positively influenced RPDI but had a negative relationship with PTDB. Moreover, RPDI partially mediated between perceived CPEC benefits and PTDB but fully mediated between perceived CPEC costs and PTDB.

In residents’ destination image studies, there is a paucity of the application of Butlers’ TALC model. Therefore, application of Butlers’ TALC model in residents’ destination image study in the context of cross-border mega-infrastructure development project of CPEC is entirely new.

本文基于巴特勒的旅游目的地生命周期模型和利益相关者理论, 提出一个整合的模型用于考察跨越国境的大型基础设施在中国-巴基斯坦经济走廊的影响。本文假定对这些影响的感知能够预测当地居民感知目的地形象和旅游发展前的行为。

使用自填式问卷和描述性数据分析技术。

通过对800份问卷数据的结构方程分析, 发现感知中国-巴基斯坦经济走廊收益积极影响居民感知目的地形象和旅游发展前的行为。进一步, 感知中国-巴基斯坦经济走廊成本积极影响居民感知目的地形象但是消极影响旅游发展前的行为。而且, 居民感知目的地形象部分中介了感知中国-巴基斯坦经济走廊收益和旅游发展前的行为, 完全中介了感知中国-巴基斯坦经济走廊成本和旅游发展前的行为。

在居民目的地形象研究中, 很少使用巴特勒的旅游目的地生命周期模型。故而, 在居民目的地形象研究中使用巴特勒的旅游目的地生命周期模型, 应用在中国-巴基斯坦经济走廊这一跨国界的大型基础设施开发项目情境中, 是创新的。

目的地形象, 旅游发展前行为, 巴特勒旅游目的地生命周期模型, 利益相关者理论, 感知中国-巴基斯坦经济走廊的影响, 多群组分析

研究论文

Este trabajo, basado en el modelo de CDVT de Butlers y la teoría de stakeholder, propone un modelo integrador para examinar los impactos percibidos del desarrollo transfronterizo de megainfraestructuradentro dentro del corredor económico China-Pakistán (CPEC). Se presumió que estas percepciones pueden ser predictores de la imagen de destino percibida de los residentes y del comportamiento de desarrollo pro-turismo.

el entrevistador adoptó un método de cuestionario autoadministrado y una técnica descriptiva para analizar los datos.

Los resultados empíricos de 800 cuestionarios en el modelado de ecuaciones estructurales (SEM, por sus siglas en inglés) indican que los beneficios percibidos del CPEC influyen positivamente en la RPDI y en el comportamiento de desarrollo pro-turismo. Además, los costos percibidos del CPEC influyeron positivamente en la RPDI pero tuvieron una relación negativa con el desarrollo pro-turismo. Por otra parte, la RPDI media parcialmente entre los beneficios percibidos del CPEC y el comportamiento de desarrollo pro-turismo, pero totalmente mediado entre los costos percibidos del CPEC y el comportamiento de desarrollo pro-turismo.

En los estudios de imagen de destino percibida de los residentes, rara vez se aplica el Modelo del Ciclo de Vida de los Destinos Turísticos de Butlers (MCDVT). Por lo tanto, la aplicación del modelo de CDVT de Butlers en el estudio de imagen de destino percibida de los residentes, en el contexto dell proyecto de desarrollo trans-fronterizo de la mega-infraestructura del CPEC, es completamente nuevo

The purpose of this paper is to identify the factors influencing community participation in destination building and its consequences for the local inhabitants in the form of social, tourism and economic development.

Data for this study was collected from 214 questionnaires from residents of different tourist destinations in the Poonch district of J&K. This study used explorative factor analysis, confirmatory factor analysis and structural equation modeling techniques for determining the structural estimates between constructs.

The results revealed that the personal and economic factors have the most significant impact followed by the social factor and least by the environmental factor upon the local community participation. Moreover, the respondents agreed that destination development has contributed a lot in terms of economic and followed by other two factors.

The study makes a significant theoretical contribution to the community-based tourism literature by portraying the influence of various factors on community participation and its repercussions and, moreover, the study has used the social exchange theory with a different area. Furthermore, the study has made a number of practical implications for the local authority for sustainable tourism as well as community development.

Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign.

Data collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison.

Cognitive image attributes such as “good value for money,” “good climate,” “interesting and friendly people,” “beautiful scenery and natural attractions,” “interesting cultural attractions,” “appealing local food (cuisine)” and “hygiene and cleanliness” are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities.

The TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the “one-size-fits all” approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels.

Assessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.

In line with the stimulus overload theory, this study seeks a comprehensive understanding of tourism crowding by examining residents’ perceived tourism crowding and their corresponding avoidance and approach reactions through sustainable tourism. In addition, the study aims to investigate whether residents’ proenvironmental behavior moderates’ tourism’s negative impacts on the local ecosystem, delving into its potential mitigating role.

Using purposive sampling, the authors engaged residents associated with government and nongovernment organizations, universities, colleges and schools, as well as individuals from the business sector encompassing hotels, restaurants and cafeterias, markets and dedicated social activists actively involved in community affairs.

The analysis, conducted on 920 questionnaires using structural equation modeling, demonstrates that tourism crowding exhibits a negative correlation with sustainable tourism and approach reactions but a positive correlation with avoidance reactions. Furthermore, the moderation analysis suggests that as residents’ proenvironmental behavior improves, the detrimental effect of tourism crowding on sustainable tourism diminishes.

The study presents numerous implications for policymakers and the tourism industry, emphasizing the need to comprehend residents’ perceptions of tourism crowding and sustainable tourism. It underscores the importance of engaging residents in the tourism process to achieve sustainability goals.

The novel theoretical contribution lies in applying the stimulus overload theory to examine tourism crowding and sustainable tourism, specifically from the residents’ perspectives.

本研究根据刺激超负荷理论, 通过考察旅游地居民在整个可持续旅游过程中对旅游拥挤的感知以及他们的相应回避和接近反应, 寻求对旅游拥挤的全面了解。此外, 本研究旨在调查旅游地居民的环保行为是否可以缓和旅游对当地生态系统造成的负面影响, 并深入探讨潜在缓解作用。

我们采用目的性抽样方法, 邀请了与政府和非政府组织、大学、学院和学校有关联的旅游地居民, 来自商业领域（包括HORECA“酒店、餐馆和自助餐厅”和市场）的个人, 以及积极参与社区事务的专职社会活动家。

本研究采用结构方程模型（SEM）对920份调查问卷进行分析, 结果表明旅游拥挤与可持续旅游和接近反应呈负相关, 而与回避反应呈正相关。此外, 缓和分析表明, 随着旅游地居民环保行为的改善, 旅游拥挤对可持续旅游的不利影响呈现减弱。

本研究为决策者和旅游业提供了许多启示, 强调需要了解旅游地居民对旅游拥挤和可持续旅游的感知, 亦强调了让旅游地居民参与旅游过程的重要性, 以确保实现可持续发展目标。

本研究贡献了新颖的理论, 应用刺激超负荷理论考察旅游拥挤和可持续旅游, 特别是从旅游地居民角度进行考察。

Este estudio busca una comprensión global de la masificación turística mediante el examen de la masificación turística percibida por los residentes y sus correspondientes reacciones de aproximación y evitación a través del turismo sostenible, en el marco de la teoría de la sobrecarga de estímulos. Además, el estudio investiga si el comportamiento proambiental de los residentes modera los impactos negativos del turismo en el ecosistema local, profundizando en su potencial papel mitigador.

Utilizando un muestreo intencional o por juicio, se recogieron datos de residentes vinculados a organizaciones gubernamentales y no gubernamentales, universidades, institutos y escuelas, así como a personas del sector empresarial que engloba hoteles, restaurantes y cafeterías, mercados y activistas sociales que participan activamente en asuntos comunitarios.

El análisis de 920 cuestionarios mediante un modelo de ecuaciones estructurales demuestra que la masificación turística presenta una correlación negativa con el turismo sostenible y las reacciones de aproximación, pero una correlación positiva con las reacciones de evitación. Además, el análisis de moderación sugiere que a medida que mejora el comportamiento proambiental de los residentes, disminuye el impacto negativo de la masificación turística sobre el turismo sostenible.

El estudio presenta numerosas implicaciones para los responsables políticos y la industria turística, destacando la necesidad de comprender las percepciones de los residentes sobre la masificación turística y el turismo sostenible. Se subraya la importancia de implicar a los residentes en el proceso turístico para alcanzar objetivos de sostenibilidad.

La novedosa aportación teórica radica en la aplicación de la teoría de la sobrecarga de estímulos para examinar la masificación turística y el turismo sostenible, específicamente desde la perspectiva de los residentes.

This study aims to investigate the impact of local government market orientation as perceived by Millennials on their intention to support tourism development.

An online survey administered to a sample of 418 Millennials was designed for descriptive and causal data analyses.

The results show that Millennials’ intention to support tourism is high and depends on perceived market orientation. In the proposed model, market orientation by local government directly predicts perceived benefits and attitudes, and indirectly, the intention to support. Economic benefits are not the only relevant benefits to Millennials.

The main limitation of this work is related to the selection and combination of the internal and external variables included in the proposed model, given the great diversity of variables in the literature in this field.

This study allows us to predict and encourage Millennials’ intention to support tourism development through very few variables. This study is of theoretical and practical interest to local government, tourism firms, educators and researchers. These entities can, thus, encourage the support process collaboratively among Millennials.

This predictive study of Millennials’ intention to support includes variables that have not been previously studied together. Through market orientation by local government, the organizational world and young consumers are connected. The generational approach adopted allows the use of global actions to encourage Millennials’ support.

针对418个千禧一代的样本进行的在线调查, 旨在进行描述性和因果数据分析。

这项研究旨在调查千禧世代对地方政府市场导向的看法对他们支持旅游业发展的意图的影。

结果表明, 千禧一代对旅游业的支持意愿很高, 并且取决于人们对市场导向的感知。在建议的模型中, 地方政府的市场导向直接预测了感知的利益和态度, 并间接预测了支持的意愿。经济利益并不是千禧一代唯一的相关利益。

鉴于该领域文献中变量的多样性, 这项工作的主要局限性在于所提议模型中包括的内部和外部变量的选择和组合。

该研究使我们能够通过很少的变量来预测和鼓励千禧一代支持旅游业发展的意愿。该研究对地方政府, 旅游公司, 教育者和研究人员具有理论和实践意义。因此, 这些相关者可以共同促进千禧一代之间的支持过程。

这项对千禧一代的支持意愿的预测研究包含了之前尚未一起研究的变量。组织方和年轻消费者之间通过市场导向建立了联系。年龄代的研究方法可以促进全球行动来鼓励千禧一代的支持。

旅游业发展 千禧一代 居民 支持意愿 个人利益 社区利益

Este estudio tiene como objetivo investigar el impacto de la orientación al mercado del gobierno local, según la perciben los Millennials, en su intención de apoyar el desarrollo turístico.

Se diseñó una encuesta online administrada a una muestra de 418 Millennials para el análisis de datos descriptivos y causales.

Los resultados muestran que la intención de los Millennials de apoyar el turismo es alta y depende de la orientación del mercado percibida. En el modelo propuesto, la orientación al mercado por parte del gobierno local predice directamente los beneficios y actitudes percibidos, e indirectamente, la intención de apoyar. Los beneficios económicos no son los únicos beneficios relevantes para los Millennials.

La principal limitación de este trabajo está relacionada con la selección y combinación de las variables internas y externas incluidas en el modelo propuesto, dada la gran diversidad de variables en la literatura en este campo.

El estudio nos permite predecir y fomentar la intención de los Millennials de apoyar el desarrollo turístico a través de muy pocas variables. El estudio es de interés teórico y práctico para gobiernos locales, empresas turísticas, educadores e investigadores. Estas entidades pueden, así, facilitar el proceso de apoyo de forma colaborativa entre Millennials.

Este estudio predictivo de la intención de apoyo de los Millennials incluye variables que no se han estudiado juntas previamente. A través de la orientación al mercado del gobierno local, el mundo organizacional y el joven consumidor están conectados. El enfoque generacional adoptado permite el uso de acciones globales para incentivar el apoyo de los Millennials.

Desarrollo turístico, Market orientation, Millennials, Residentes, Intención de apoyo, Beneficios personales, Beneficios comunitarios, Actitud

This study aims to develop a measurement scale of tourism-led rural gentrification from the perspective of rural residents.

The procedure for developing the measurement scale included a thorough review of related literature on tourism-led rural gentrification and multiple stages of qualitative and quantitative investigations. A total of 1,080 rural residents in Huzhou and Huangshan participated in the project. The semi-structured interviews and questionnaire were applied to collect the data. This study analyzed the data with the methodologies of exploratory factor analysis, confirmatory factor analysis and structural equation modeling.

The measurement scale developed in this study included seven dimensions: Accelerated Ecological Awareness, Individual Behavior, Rural Economic Development, Enhanced Living Standards, Talents and Demographic Changes, Human and Cultural Shift and Cohesive Community.

This measurement scale was developed and validated in China and may not be relevant in other contexts. The scale focuses on tourism-led rural gentrification only from the perspective of rural residents. The findings broaden the knowledge on tourism-led rural gentrification by researching the topic from the point of view of rural residents.

For policymakers and tourism enterprises, this study provides a valuable index for a full understanding of tourism-led rural gentrification. For investors, the research offers insights for priority investments to advance tourism development in rural regions.

This study is one of the few attempts to empirically measure tourism-led rural gentrification. The results improve on the knowledge about tourism-led rural gentrification in China.

本研究的主要目的是从居民视角开发和验证旅游引导的乡村绅士化测量量表。

开发和验证旅游引导的乡村绅士化测量量表主要包含两方面的工作：旅游引导的乡村绅士化相关文献梳理; 多阶段的定量和定性研究。本研究共邀请1080位研究对象参与调研, 并通过深度半结构访谈和调查问卷收集数据, 使用EFA、CFA和SEM等研究方法研究结果。

本研究开发和验证的测量量表包括7个维度：文明素养感知、经济发展感知、生活水平感知、发展环境感知、社会风尚感知、人居环境感知和社区秩序感知。

本研究基于中国背景开发和验证了旅游引导的乡村绅士化测量量表, 未验证该量表在其他国家或地区的普适性, 且仅从居民视角展开研究。我们的研究结果丰富了旅游引导的乡村绅士化内容。

对于政策制定者和旅游企业来说, 本研究为他们充分了解旅游引导的乡村绅士化提供了参考; 对投资者来说, 本研究为投资者投资提供了有价值的借鉴和参考。

本研究是测量旅游引导的乡村绅士化的重要尝试, 丰富了对中国旅游引导的乡村绅士化的认识。

旅游引导的乡村绅士化 居民感知 量表开发 量表验证

文章类型： 研究型论文

El objetivo principal del presente estudio es desarrollar y validar una escala de medición de gentrificación rural impulsada por el turismo desde la perspectiva de los residentes.

El desarrollo y la validación de la presente escala de medición consistió en dos tareas principales: un examen de la literatura relacionada con la gentrificación rural impulsada por el turismo; y múltiples etapas de investigación cuantitativa y cualitativa. Para este estudio, se invitó a un total de 1080 sujetos para participar de esta investigación, los datos se obtuvieron mediante entrevistas y cuestionarios semiestructurados en profundidad, y los resultados se han analizado mediante EFA, CFA y SEM.

La escala de medición desarrollada y validada en este estudio consta de 7 dimensiones: percepción de alfabetismo civilizacional, percepción de desarrollo económico, percepción de nivel de vida, percepción de entorno de desarrollo, percepción de costumbres sociales, percepción de asentamiento humano y percepción de orden comunitario.

Este estudio desarrolló y validó la escala de medición basada en un contexto chino, pero no se pudo generalizar la escala de medición en otros países o regiones. Esta investigación solo analiza el fenómeno de gentrificación rural impulsada por el turismo desde la perspectiva de los residentes. Nuestros resultados contribuyen a mejorar el contenido de la gentrificación rural impulsada por el turismo.

Para los responsables políticos y las empresas de turismo, la presente investigación constituye una referencia para que comprendan plenamente la gentrificación rural impulsada por el turismo; para los inversores, constituye una valiosa referencia de inversión.

Este estudio es un importante intento para medir la gentrificación rural impulsada por el turismo y contribuye a enriquecer la comprensión de la gentrificación rural impulsada por el turismo de China.

Gentrificación rural impulsada por el turismo, Percepción de los residents, Desarrollo de la escala, Validación de la escala

Trabajo de investigación

Some researchers have found that disasters may have a “blessing in disguise effect” that some disaster sites transformed into more popular tourism destinations; however, no studies have analyzed the heterogeneity of the “blessing in disguise effect”. This paper aims to explore and determine the effect of cultural distance on international inbound tourist arrivals to a post-disaster tourist destination that could explain this heterogeneous phenomenon.

This study used a threshold regression model and a differences-in-differences (DID) approach to analyze 2000–2016 international tourist arrival data from 13 main origin countries to Sichuan Province before and after the 2008 Wenchuan Earthquake in China.

The effect of cultural distance on post-disaster inbound arrivals from the various origin countries followed a non-linear U-shaped “double-edged sword” pattern rather than displaying a simple linear relationship. Most notably, the disaster appeared to have a more positive effect on arrivals from countries with larger cultural distances, while the effect on arrivals from countries with shorter cultural distances was negative.

This study found that cultural distance could explain the heterogeneous “blessing in disguise” phenomenon, and it had both positive and negative impacts on tourism destination recovery; that is, a definite “double-edged sword effect” of cultural distance was found, which could help destination marketing organizations and management departments to design appropriately targeted marketing for post-disaster tourism destination recovery.

些研究人员发现, 灾难可能会产生“因祸得福效应”, 即一些灾难现场变成了更受欢迎的旅游目的地。然而, 目前还没有研究分析这种“因祸得福效应”的异质性。本研究旨在探讨文化距离对灾后旅游目的地的国际入境旅游流的影响, 从而解释这种异质性现象。

本文采用门槛回归模型和双重差分法（DID）分析了2008年汶川地震发生前后（2000–2016年）来自13个主要来源国到中国四川省旅游的国际入境旅游流数据。

文化距离对灾后客源国的入境旅游人数的影响呈现非线性的U型“双刃剑”模式, 而不是简单的线性关系。最值得注意的是, 灾难似乎对来自文化距离较大的客源国的游客人数产生了更积极的影响, 而对来自文化距离较短的客源国的游客人数产生了消极的影响。

本研究发现, 文化距离可以解释异质性的“因祸得福”现象, 文化距离对旅游目的地恢复既有积极影响, 也有消极影响, 即文化距离具有明确的“双刃剑效应”。这可以帮助旅游目的地的灾后恢复设计合理的、有针对性的营销策略和恢复政策。

Algunos investigadores han encontrado que los desastres pueden tener la “bendición del efecto disfraz” de que algunos sitios de desastre se transformen en destinos turísticos más populares;Sin embargo, ningún estudio ha analizado la heterogeneidel “efecto de bendición disfrazado”.El objetivo de este estudio es explorar y determinar el efecto de la distancia cultural en los flujos turísticos internacionales hacia un destino turístico después del desastre, lo que podría explicar este fenómeno heterogéneo.

se empleun modelo de regresión de umbral y un enfoque de diferencias en diferencias (DID) para analizar los datos de llegada de turistas internacionales de 2000–2016 de trece países de origen principal A la provincia de Sichuan antes y después del terremoto de Wenchuan de 2008 en China.

el efecto de la distancia cultural en las llegde los diversos países de origen después del desastre siguió un patrón de “espada de doble filo” no lineal en forma de u, en lugar de mostrar una relación lineal simple.Más notablemente, el desastre pareció tener un efecto más positivo en las llegde países con distancias culturales más grandes, mientras que el efecto en las llegde países con distancias culturales más cortas fue negativo.

este estudio encontró que la distancia cultural podría explicar el heterogéneo fenómeno de la “bendición disfrazada” y que tenía impactos tanto positivos como negativos en la recuperación de un destino turístico;Es decir, se encontró un “efecto de doble filo” de la distancia cultural, que podría ayudar a las organizaciones de comercialización de destinos turísticos y a los departamentos de administración a diseñar estrategias de comercialización dirigidas adecuadamente para la recuperación de destinos turísticos después del desastre.

Prior tourism literature neglected the negative motivational or attitudinal elements influencing individuals’ travel destination decisions. This study aims to examine the relationships between animosity, ethnocentrism, attitude, subjective norm (SN), perceived behavioural control (PBC), destination overall image (DOI) and destination visit intention (DVI).

A quantitative approach was used using a survey methodology involving 402 student responses. The proposed hypotheses were empirically tested with SPSS and AMOS.

The results demonstrated that animosity and ethnocentrism negatively influenced DOI and DVI. A positive relationship was reported between attitude, DOI and DVI. Additionally, SN and PBC positively influenced DVI. Ethnocentrism, PBC and DOI were also identified with statistically significant differences through gender. Meanwhile, statistically significant differences in attitude, PBC, DOI and DVI were evident between postgraduate students and the counterparts.

This study extends the existing knowledge on how animosity and ethnocentrism influenced DOI and DVI in tourism literature and benefitted Western tourism and key stakeholders in tourism.

以往的旅游文献忽视了影响个人旅游目的地决策的负面动机或态度因素。本研究考察了敌意、民族中心主义、态度、主观规范（SN）、感知行为控制（PBC）、目的地总体形象（DOI）和目的地访问意向（DVI）之间的关系。

本文采用定量方法之中的调查问卷方法, 涉及402名学生的答复。用SPSS和MOS对提议的假设进行了经验测试。

结果表明, 敌意和民族中心主义对多利和DVI产生了负面影响。态度、DOI和DVI之间有积极的关系。此外, SN 和 PBC 对 DVI 产生了积极影响。民族中心主义、PBC 和 DOI 也被确定为通过性别在统计学上显著差异。同时, 研究生与配对物的态度、PBC、DOI、DVI在态度上存在明显差异。

本研究扩展了关于敌意和民族中心主义如何影响旅游文献中和DVI的现有知识, 并有利于西方旅游业和旅游业主的发展。

Elección de Destino de los Viajeros entre Estudiantes Universitarios en China en medio de COVID-19: Ampliar la Teoría del Comportamiento Planificado

La literatura turística anterior descuidó los elementos motivacionales o actitudinales negativos que influyen en las decisiones de destino de viaje de las personas. Este estudio examinó las relaciones entre la animosidad, el etnocentrismo, la actitud, la norma subjetiva (SN), el control de comportamiento percibido (PBC), la imagen general de destino (DOI) y la intención de visita de destino (DVI).

Se empleó un enfoque cuantitativo utilizando una metodología de encuesta que implicaba 402 respuestas de los estudiantes. Las hipótesis propuestas se probaron empíricamente con SPSS y AMOS.

Los resultados demostraron que la animosidad y el etnocentrismo influyeron negativamente en doi y DVI. Se informó de una relación positiva entre la actitud, doi y DVI. Además, SN y PBC influyeron positivamente en el DVI. El etnocentrismo, el PBC y el DOI también se identificaron con diferencias estadísticamente significativas a través del género. Mientras tanto, las diferencias estadísticamente significativas de actitud, PBC, DOI y DVI eran evidentes entre los estudiantes de posgrado y las contrapartes.

Este estudio amplía los conocimientos existentes sobre cómo la animosidad y el etnocentrismo influyeron en el DOI y la DVI en la literatura turística y beneficiaron al turismo occidental y a las principales partes interesadas en el turismo.

Mega-infrastructure development plans pave the way for policies to upgrade the infrastructure, environmental management and different aspects of locals’ well-being. These developmental dynamics can positively affect rural tourism including heritage sites destinations. The quality of life of local people can be linked to this positive developmental change through long-term and sustainable economic revitalization projects. In terms of this process, developing large-scale infrastructure and incorporating tourism sustainability can improve the quality of life-related to different dimensions that are critical to the community's well-being. Therefore, researchers have attempted to address this issue.

Data were collected between September and October 2020. The study sample size was the residents of Zhabagly village, including Zhabagaly, Abaiyl and 115 Railway settlements. Moreover, the residents were older than 18 years. A systematic random sampling technique was utilised to reach the targeted sample size and the researchers received 243 responses from the locals. Structural equation modelling (SEM) was used for analysis.

The findings from the structural equation modelling suggest that sustainable tourism increases due to the positive effect of mega-infrastructure development and positively impacts the locals' quality of life. Notably, no direct effect of mega-infrastructure development on quality of life reveals the pivotal role of sustainable tourism. Therefore, during the COVID-19 period, the dimensions of sustainable tourism – economic, market, socio-cultural and environmental – played a role in securing the positive impact of mega-infrastructure development on the locals’ quality of life.

This research highlighted the fact that when infrastructure projects are implemented to their full potential, they will generate sustainable tourism activities, provide eco-adventure activities, relax, treat signatories and boost the economy of all stakeholders. The study used AMOS to test the hypotheses. Qualitative research methods, including interviews with citizens, government officials and tourism managers, require further study.

The infrastructural development on a mega-scale means building an upscaling tourism ecosystem. This ecosystem is marked by the availability of drinking water, waste and energy management facilities that support the elevation of living material, community, health, safety and emotional well-being. It reflects the policy-level implications for future Belt and Road initiatives (BRIs). The tourism industry's resilience during COVID-19 has practical lessons for other industries.

Large-scale infrastructure construction must create favourable conditions for the rapid development of tourism. The availability of clean water, waste and energy management facilities contributes to the food production, social cohesion, physical and mental health and general well-being of the ecosystem. This is one of the few studies that used sustainable tourism as a mediator between the impact of large infrastructure projects and their impact on the quality of life of locals during the COVID-19 pandemic. Aksu-Zhabagly, a World Heritage Site in Kazakhstan, was the site of this field study.

This paper aims to examine the relationships between brand equity, customer satisfaction and cultural distance for a tourism destination. The mediating role of customer satisfaction and the moderating effect of cultural distance in these relationships are assessed.

The direct–indirect–moderating relationships were assessed by applying covariance-based SEM (CB-SEM), mediating and multi-group analysis. A paper survey was used to collect data from 618 tourists (domestic and international tourists) visiting a destination in Vietnam.

The findings support direct positive links between the dimensions of brand equity and customer satisfaction, except for the effect of destination brand awareness on destination brand loyalty. This work further demonstrates the mediating effect of customer satisfaction on the indirect relationships between the dimensions of brand equity. Cultural distance was found to moderate the connections between the research concepts.

Future research should explore the model’s relationships based on comparisons in different destinations, to better understand the impact of cultural factors.

This study identifies specific factors to increase branding efficiency by developing and testing the relationship between brand equity and customer satisfaction. Using moderating variables through the lens of cultural distance, it proposes a mediated model. This work contributes to practice by informing destination managers on how to improve brand equity and satisfaction based on the cultural characteristics of international and domestic visitors.