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Pro-poor innovations are innovations targeted at economically poor consumers. These innovations have the potential to improve consumer wellbeing. However, while take up of some such innovations has been rapid (e.g., mobile phones) take up of others has been slower (e.g., fuel efficient stoves). What explains why some pro-poor innovations fail and some succeed? While the literature on consumer innovation adoption in economically wealthy countries is vast, there is very little literature in the context of the “bottom-of-the-pyramid” (BoP) and subsistence marketplaces. This chapter aims to begin answering this question through a review of the extant literature in the area of consumer innovation adoption, which is integrated with literature in the area of consumption within subsistence marketplaces and the BoP. A conceptual model is proposed which outlines key parameters for marketers and managers. The chapter closes by outlining implications and a future research agenda.

To enhance the understanding of the moderating influence of different bottom of the pyramid (BOP) income segments on the antecedents of pro-poor innovation acceptance.

In this study, 320 BOP consumers with a range of low-to-moderate literacy and low-income levels were used as a convenience non-probability sample for undertaking quantitative analyses.

Only the influence of perceived usefulness on intention is moderated by income segments, such that the effect will be stronger for low-income BOP segment. Moreover, the influences of relative advantage, compatibility and observability on intention are moderated by income segments.

This empirical work has considerable private sector and public policy implications for companies and government designing/selling products for millions of poor people in developing and emerging economies.

This study contributes originally to knowledge in the subject area as there are very few studies that clearly and systematically analyse the key antecedents influencing the adoption intention of pro-poor technological innovations in the BOP market.

This paper aims to explore how visual comprehensibility of a product can affect innovation adoption among the bottom of the pyramid (BOP) consumers in Bangladesh.

This is an exploratory qualitative study based on interviews with eight managerial respondents involved in the design and marketing of innovative products targeted at BOP consumers in Bangladesh and three respondents who are consumers of these products.

One key finding from this research, in comparison to innovation adoption research in developed contexts, is the distinct importance that BOP consumers attach to visual cues in learning about and understanding a new product.

This research provides guidance for private and public sector organisations selling products and services to BOP consumers explaining the role of visual cues in generating better product comprehension. It also identifies the role of social relations in facilitating the adoption of new products within this segment.

By enhancing the adoption of so-called pro-poor innovations, this research can assist in bringing about positive social change and developmental benefits in this burgeoning segment of the market.

This is one of the first studies to consider innovation adoption of pro-poor innovations in BOP markets and one of the first studies to collect data on the role of visual comprehensibility for consumers in BOP markets.

The purpose of this paper is to develop a critical analysis of the innovation discourse, arguing that a more contextualised understanding of the challenges of innovation for development and poverty reduction in low-income economies will help the authors’ to unravel new development opportunities and provide alternatives to conventional capitalist paths to innovation.

The authors offer an integrative review of the literature addressing the topic of innovation emerging from within developing countries. Because existing innovation models are generally presented in ways that reflect practices and thought patterns inherent to the industrialised world, a literature review that offers an initial conceptualisation and synthesis of the literature to date on the theme of innovation from within developing countries provides for a more valuable contribution than a reconceptualization of existing models.

The paper highlights different narratives of innovation, how they emerge and what are their implications. The authors outline a research agenda for generating new knowledge about innovation capabilities in what is generally known as the developing world.

This paper shows that the recent evolution of the discourse of development is increasingly intertwined with elements that originated in other discursive worlds. The last three decades of innovation research have been characterised by a “cross-pollination” between different disciplines: development studies, science and technology studies, business management and organisation studies. By reviewing major research works conducted by scholars in these disciplines, this paper weds literature that heretofore have remained largely isolated from each other. The key innovation narratives that the study unveils – e.g. inclusive growth, bottom of the pyramid, grassroots innovation – address major questions of concern to these academic scholars around the political and socio-technical aspects that influence a firm’s capacity to innovate in the context of developing countries.

Advance the state-of-the-art on how frugal innovation links to sustainability outcomes and based on content analysis of empirical publications in the field of frugal innovation, analyzing when and how FI is connected with social, environmental and economic outcomes.

Quantitative content analysis on empirical papers published on frugal innovation, using data visualization techniques to disclose relationships among the constructs adopted. Materials were collected following a step-wise methodology. In total, 130 articles were identified, read in depth and coded according to five main categories: context; development; implementation, adoption, diffusion; characteristics; and impacts.

The potential of frugal innovation to drive sustainability outcomes is influenced by the type of actors developing the innovation, regarding their organizational form (large firms, small firms, non-firm actors), their geographical origin (foreign or local) or motivations (mostly profit-motivated or socially-oriented). Collaboration plays a key role along the various stages of the frugal innovation cycle and is thus relevant for its potential to drive sustainability outcomes. The results reaffirm the need for greater attention to where and when sustainability-enhancing outcomes of frugal innovation are more likely to occur.

This study provides a qualitative study based on content analysis of empirical studies to explore the associations between frugal innovations and improved economic, environmental and social sustainability outcomes. The key novelty of this study lies in the systematic coding of each paper regarding the features of the innovation, the innovators, and the outcomes achieved. This allows taking stock of the evidence emerging in such a scattered literature, quantifying the extent to which insights take place in the empirical literature, looking for correlations, and highlight research gaps to understand to what extent frugal innovation can contribute to sustainable development.

Grassroots innovations, developed by local people using locally available resources, have shown the potential to provide low-cost technological solutions to the problems faced by underserved consumers in the global south. This paper aims to link the concept of grassroots innovations to energy use in the context of India.

The paper takes three case studies from the list of technologies scouted and nurtured by the National Innovation Foundation to critically discuss the potential of grassroots innovations for the dissemination and diffusion of urban sustainable energy uses. The data for this study has been collected from various secondary sources. It discusses the opportunities and challenges in promoting grassroots innovations for sustainable energy uses in urban settings.

The paper discusses the opportunities and challenges in promoting grassroots innovations for sustainable energy uses in urban settings.

Although the concept and understanding of grassroots innovations have well developed, its linkages with sustainable energy use in urban settings have received scarce or no attention in the literature.

The purpose of this paper is to stir the deliberation on understanding grassroots innovation (GI) phenomenon through the lived experience approach and attempt to address the existing void in current literature.

This paper outlines a human science research approach for studying the subjective reality embedded in the GI phenomenon. Such an approach provides a better and more bottom-up understanding of the underlying individual and interpersonal dynamics shaping the GI.

This study provides a richer understanding of the underlying individual and interpersonal dynamics shaping the GI phenomena. This may serve as an aid for future research on scaling, managing GI and developing entrepreneurial capabilities of the grassroots innovators (GIrs). The study also confirms that no single unilateral theory can fully explain the lived experiences of the GIrs at the ideation, opportunity recognition, prototyping and scaling stage of GI. Rather, it is quintessential to have an integrated holistic perspective for understanding GI. This study also highlights the importance of hermeneutic phenomenology in pro-poor innovation research and practice in the near future.

This paper’s main limitation is whether the findings can be generalized in a wider context. The authors acknowledge this limitation. However, the purpose of this study is not to generalize the findings but rather provide a contextual understanding of what constitutes the lived experiences of GI. The authors recommend that a future study covering greater number of GIrs across India be undertaken to gain a better appreciation of the bigger picture.

Systematic approaches for tapping into GI are conspicuously non-existent and hence a contextual understanding through the proposed holistic lens will assist in thriving of the GI phenomena in South Asian countries such as India.

Sustainable development challenges have been gaining increased attention from scholars across a wide range of disciplines and governments and business leaders of developed and developing countries. In this chapter, we present selected Latin American socioeconomic indicators, and we note that much progress is needed to achieve the region's many sustainable development goals. We bring forth contributions from different streams of innovation studies for addressing grand challenges, and we discourse on how they push the sustainable development mandate forward. Innovation scholars have highlighted the need to elaborate novel transformational approaches to innovation for addressing such pressing grand challenges. Some scholars have also proposed that while the innovation systems framework is well-suited for addressing sustainable development challenges, it must first be profoundly and radically transformed to account for the novel ways of innovating and integrating a diversity of systemic economic actors and social stakeholders who have conflicting visions, interests, norms, and expectations. We present the different foundational strengths and weaknesses of the innovation systems framework and we discuss the pertinence for its profound and radical transformation. We conclude by organizing these different, yet complementary views of innovation in a conceptual framework while discussing the implications for Latin America and future research.