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This study investigates the impact of blockchain technology on green supply chain practices with the aim to promote pro-environmental settings in supply chains of manufacturing firms. Moreover, mediating role of environmental orientation is examined between blockchain technology and green supply chain practices. Also, moderating role of technological orientation in this connection is undertaken.

The authors have applied a quantitative methodology in which a questionnaire was developed from literature. After that, data are collected from manufacturing firms of Malaysia. The data collected are analysed by using PLS-SEM in which multiple regression and moderation are applied.

The results of this study confirm the positive impact of blockchain on green supply chain practices. Also, the mediating role of environmental orientation is revealed in this relationship. Moreover, technological orientation is confirmed as a moderator which strengthens the relationship between blockchain technology and green supply chain practices.

This study has collected data from manufacturing firms of Malaysia. However, the authors have not undertaken service sector firms. Thus, they recommend future researchers to consider service sector firms in this context. Moreover, they have taken SMEs for this study and have neglected large firms. Therefore, in future, large firms could be taken to test the current study's perspective in them. Furthermore, this study suggests to the policymaker and managers, especially of manufacturing concerns, to infuse Industry 4.0 technologies such as blockchain technology because of its manifold benefits.

This study suggests to the policymaker and managers, especially of manufacturing concerns, to infuse Industry 4.0 technologies such as blockchain technology because of its manifold benefits. First, it will enhance the integration across the streams of the supply chain; secondly, it will improve the demand and supply planning which will eliminate the extra production and will enable firms to adopt just-in-time production by saving various costs associated otherwise. Importantly, these processes are against the pro-environmental behaviour which is pivotal to achieve green supply chain practices.

This study contributes by joining the technological perspective of Industry 4.0 technologies and sustainability perspective of green supply chain in manufacturing concerns. In addition, the related concepts of technological orientation and environmental orientation are also undertaken to further adjoin the former fields. As a practical contribution, this study will, first, enhance the integration across the streams of supply chain; secondly it will improve the demand and supply planning which will eliminates the extra production and will enable firms to adopt just-in-time production by saving various costs associated otherwise. It is also suggested to instil pro-environmental behaviour or environmental orientation in the employees at all levels of firm. Moreover, technological orientation should also be improved by emphasizing on the importance of technology for environmentally friendly and green supply chain practices.

By recognizing the decisive role of top managers (TMs) of small- and medium-sized enterprises (SMEs), this study attempts to explicate the microfoundation of pro-environmental operations of SMEs by examining the influence of institutional pressure on managerial cognition and subsequent SME pro-environmental operations. This study highlights the personal ethics of TMs, so as to examine the moderating effect of TMs' place attachment on SMEs' pro-environmental operations.

Empirical data are collected from a questionnaire survey of 509 SMEs in China. Hierarchical regression results are subject to cross-validation using secondary public data.

This study demonstrates that coercive and mimetic pressures have inverted U-shaped effects, whilst normative pressure has a U-shaped effect on the threat cognition of TMs. The results also show that TMs' threat cognition (as opposed to opportunity cognition) positively influences SMEs' pro-environmental operations. Moreover, both the emotional (place identity) and functional (place dependence) dimensions of place attachment have positive moderating effects on the relationship between threat cognition and SMEs' pro-environmental operations.

Findings of this study lead to important implications for practitioners such as regulators, policy makers and trade associations. Enabling better understanding of the nature of SMEs' pro-environmental operations, they allow for more targeted development and the provision of optimal institutional tools to promote such operations.

This study allows some important factors that differentiate SMEs from large firms to surface. These factors (i.e. institutional pressures, managerial cognition and place attachment) and the interactions between them form important constituents of the microfoundations of SMEs' pro-environmental operations.

This study proposes a new agenda for research and practice on pro-environmental behaviours in organisational settings by exploring the intersection between technology innovations and pro-environmental initiatives. The goal is to demonstrate the utility of digital technology in promoting and achieving sustainability by addressing the complexity and inconsistency in pro-environmental behaviours.

Using relevant literature on pro-environmental behaviours, this study explores the possibility of embedding technology innovations in pro-environmental initiatives to promote and enhance sustainability in organisational settings.

This study argues that the recent technological advancement and open innovation provide new insights into understanding and implementing pro-environmental initiatives in organisational settings. While pro-environmental behaviours studies have advanced over the past decades, this study shows that many pro-environmental activities do not require employees to change behaviour. According to this study, psychology and technology innovations offer various opportunities for businesses to effectively and pragmatically embed sustainability into their operations without necessarily changing employees' behaviour.

This conceptual study offers opportunities to empirically explore the collaborative nexus between “psychology-based pro-environmental behaviour research and technology innovation”. Despite the plethora of studies on pro-environmental behaviours, results are mixed and inconclusive, raising questions about the dominant practice used for promoting pro-environmental initiatives and behaviours at the corporate level. This study, therefore, provides a new pathway for businesses to address their environmental aspects, demonstrating a pragmatic approach to resolving the complexity of pro-environmental behaviours.

This study allows social investigators, policymakers, and technology developers to re-assess, revive and further investigate how they can collaborate to address practical environmental and social issues.

The purpose of this paper is to examine the role of university in shaping pro-environmental behaviour in students.

The paper used goal-framing theory to investigate the relationship between goals and pro-environmental behaviour by comparing the responses of entry- and exit-level students. Structural equation modeling, one-way analysis of variance and other standard statistical analysis have been used to analyse the data collected through questionnaire survey in a central university offering technical education in India.

Pro-environmental intention in students increases with a strong normative goal. The direct and indirect effects indicate hedonic goal and gain goal via normative goal leads to better pro-environmental behaviour. Higher values for normative goal in exit-level students substantiates the role of university.

The paper provides scope to improvise and incorporate environmental practices into the habits of the students by aligning their goals and university dimensions including curriculum, campus operations, research and outreach activities.

The results make an important contribution in establishing a sustained green culture by offering a new university paradigm.

The purpose of this paper is to investigate custom-made apparel manufacturing micro-enterprise (CMME) owners’ perspectives of sustainability within their business practices throughout the entire product development process and determine how educational initiatives can promote a more environmentally conscious product development process.

A qualitative case study, using face-to-face interviews and observations of CMMEs at an incubation hub presents evidence of owners’ sustainability perspectives.

Although CMME owners disregard sustainability as a pro-environmental approach within the business context, attempts at pro-environmental subconscious behaviour and a deliberate non-environmental consciousness are evident in sourcing and manufacturing during the product development process.

Because of the case study approach of four CMMEs in an IH, the findings may not be applicable to other small and micro-businesses. Despite this limitation, valuable insights emerged that show the current inaptness of the CMMEs to manage an environmentally sustainable business practice.

To promote sustainable development goal 12, related to the clothing and textile industry, it is postulated that CMMEs should be supported to minimise their use of resources, thereby promoting environmental sustainability.

The findings of this study direct the development of higher education educational programmes featuring learning content on pro-environmental design and business practices for CMMEs.

The role of procurement managers is crucial for diffusing sustainability throughout the supply chain. Whether or not they are willing to pay for sustainability is an important and not yet fully understood question. The authors examine antecedents and consequences of their willingness to pay (WTP) for sustainability.

The authors develop a multi-level framework to examine the WTP for sustainability in a B2B context. The authors test this multi-level framework with 372 procurement managers from multiple sectors and countries using partial least squares structural equation modeling.

The authors find that individual values of procurement managers and institutional pressures directly, while ethical organizational culture indirectly influence WTP for sustainability. Functional and cognitive competencies of procurement managers improve the sustainability of procurement, but not WTP for sustainability. Importantly, WTP for sustainability directly influences the performance of the procurement function which in turn is positively associated with increased organizational performance.

The study, examining the interplay between individual, organizational and contextual factors, provides empirical evidence on the pivotal role of procurement managers in diffusing sustainability throughout the supply chain. The findings of the study, on the one hand, contribute to the literature on operations management and sustainability, and on the other hand, guide policy and managerial actions.

Adopting the theory of planned behavior, this study attempts to investigate how subjective norms in the supply chain influence a firm's green innovation and how such influences are contingent upon the firm's internal and external factors (i.e. flexibility orientation and environmental dynamism). Two types of subjective norms are examined, i.e. injunctive norms (what supply chain partners say) and descriptive norms (what supply chain partners do).

Using survey data of 178 Chinese small and medium-sized manufacturers, we employ hierarchical linear regression to test the proposed hypotheses.

Our results indicate that both injunctive and descriptive norms are instrumental in stimulating firms to take actions on green innovation. Moreover, the flexibility orientation of a firm can strengthen the effect of descriptive norms. It is also observed that environmental dynamism weakens the efficacy of injunctive norms but strengthens that of descriptive norms on green innovation.

This study is among the first to apply the theory of planned behavior to explain the microfoundations of focal firm's green innovation and distinguish two types of subjective norms in the supply chain. In addition, it extends the theory of planned behavior by revealing internal and external contingent factors (i.e. flexibility orientation and environmental dynamism) of the relationship between subjective norms and firm behaviors.

Sustainability in higher education has gained the attention of researchers and academia; however, there is still a need to explore and assess it from different perspectives that are unexplored. This study aims to evaluate and report sustainability and sustainable development in the higher education sector of Pakistan.

There are 195 recognized and registered degree awarding institutes in Pakistan. A survey-based study was designed using self-administered questionnaires distributed among the deans of 145 Higher Education Institutions (HEIs) using a simple random sampling technique. Responses were recorded using five-point Likert scale. In this study, 74 HEIs participated while 69 responses were complete in all respects and used for data analysis. Responses were recorded and analyzed using descriptive statistics.

The results show little evidence of sustainability in all areas of HEIs (including; curriculum, research, faculty, stakeholder’s engagement and governance). Sustainability of campus (operations) was evident and, to a certain extent, apparent in outreach activities. The core objective of HEIs is teaching and research, however, HEIs in Pakistan have yet to accommodate sustainability in these core areas. Sustainability in HEIs of Pakistan is in the preliminary and the introductory stage. For the attainment of sustainability in HEIs, comprehensive planning and internal governance are required.

This study was based on a survey to report the overall situation of sustainability in Pakistan’s HEIs. Therefore, it has the limitation of being a descriptive study. Nevertheless, this study contributed to the body of knowledge by reporting sustainability practices from the Pakistani context. This study helped identify critical aspects of sustainability that require the attention of both regulatory authority and top management.

This is a comprehensive study based on extensive research survey techniques to present and report sustainability in higher education in Pakistan. The data collected represents the major HEIs in Pakistan and has contributed to the body of knowledge by presenting the contemporary and contextual situation of sustainability in HEIs of Pakistan.

The purpose of the study was to examine the relative importance of corporate social and environmental responsibility (CSER) in comparison to standard, price, duration, destination, brand and disruption using choice-based conjoint analysis (CBC).

CBC was used as the data collection survey technique, and counts analysis for preference and hierarchical Bayes estimation (HB) for importance levels data analysis methods, from Sawtooth Software Inc.

Results show that 2:1 Royal Caribbean Cruise Line cruise consumers prefer companies with CSER policies and practices. However, their actual product choice selection of cruise package attributes revealed that consumers overall placed less importance on CSER when choosing cruises. Experienced consumers were more brand image-conscious than those new to cruising, and consumers who were less price-sensitive were most willing to choose companies with CSER policies and practices.

The information provided is specifically on “what” cruise consumer preferences and importance attributes are but does not explicitly explain “why” the respondents made the choices they did. This was at the time a limitation of the software used to conduct the study.

The Conjoint Analysis CBC Sawtooth Software pre-2014 version choice simulators do not facilitate questions that provide answers as to “why” respondents make the choices they do in the market simulations.

The knowledge contribution is of value to both academia and industry, as the quantitative statistical data on the cruise consumers’ choice preferences are of value in understanding and identifying solutions/approaches towards “opening the bottleneck” that exists between private sector sustainable development practices and consumer lifestyle changes.

This was the first time that CBC/HB was applied within academia to examine the cruise consumers’ choice preferences in a UK context and also the first time that CSER was applied as a direct variable in a cruise package to determine the preference and important values of a brand in a consumer behaviour decision-making context.

This research examines the role of green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes on proactive pro-environmental behaviour among hotel employees. It further examines the indirect effects of pro-environmental attitudes between green inclusive leadership, corporate social responsibility, and proactive pro-environmental behaviour, as well as the moderating role of psychological contract breach between pro-environmental attitudes and proactive pro-environmental behaviour.

The participants of this cross-sectional study were employees in the Malaysian hotel industry, and 374 usable questionnaires were used for data analysis. The data were analysed using Partial Least Squares – Structural Equation Modelling.

This study found that green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes significantly influence proactive pro-environmental behaviour. For mediating effects, pro-environmental attitudes have been found to mediate the relationship between corporate social responsibility, green inclusive leadership and proactive pro-environmental behaviour.

The research proposes actionable measures to encourage environmentally friendly practices in the hotel sector. For companies to succeed, they must integrate green initiatives with their societal objectives. Pro-environmental mindsets are essential for implementing effective environmental policies, which in turn impact recruitment approaches. The advantages of fostering pro-environmental conduct encompass financial savings, enhanced standing, adherence to regulations, increased innovative thinking and improved workplace well-being.

Over time, environmental degradation has been contributed by individual behaviours and the combined actions of businesses and organisations. This study significantly contributed to a new model underpinned by the Self-determination Theory by including new constructs influencing proactive pro-environmental behaviour.