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Article
Publication date: 15 May 2017

Davide Settembre Blundo, Fernando Enrique García Muiña, Alfonso Pedro Fernández del Hoyo, Maria Pia Riccardi and Anna Lucia Maramotti Politi

The purpose of this paper is to present alternative management practice methods for the cultural heritage sector apart from the traditional public support model. These…

Abstract

Purpose

The purpose of this paper is to present alternative management practice methods for the cultural heritage sector apart from the traditional public support model. These alternatives rely on sponsorship and patronage as well as the newer and more innovative public-private partnership (PPP).

Design/methodology/approach

The paper is organized in two conceptual sections based on a literature review. The first section presents and compares two closely associated business strategy forms that are increasingly becoming popular within companies: sponsorship and patronage. These strategies are analyzed to show their advantages and disadvantages and are assessed based on their best uses in terms of the benefits from their implementation to all stakeholders involved (benefactors, recipients and the public) and, more particularly, to the benefactor’s company communication policy. The second section analyzes the PPP as a newer innovative practice in the cultural heritage sector, a recent development that has great potential, especially during an economic crisis where public funds are reduced, which risks the future recovery and proper maintenance of sites.

Findings

In the paper, the authors stressed that sponsorship, patronage and PPP are not merely alternative ways of primarily obtaining government funding for the cultural heritage sector but are also new strategic management practices that, when properly performed, will not only preserve and improve the sector but also allow more value to be distributed among all stakeholders.

Originality/value

Although the topic of PPP is treated fairly in the scientific literature, especially with regard to infrastructure, there are few cases of the application of this model to cultural heritage management.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 7 no. 2
Type: Research Article
ISSN: 2044-1266

Keywords

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Article
Publication date: 12 September 2019

Shanthi Johnson, Juanita Bacsu, Tom McIntosh, Bonnie Jeffery and Nuelle Novik

Social isolation and loneliness are global issues experienced by many seniors, especially immigrant and refugee seniors. Guided by the five-stage methodological framework…

Abstract

Purpose

Social isolation and loneliness are global issues experienced by many seniors, especially immigrant and refugee seniors. Guided by the five-stage methodological framework proposed by Arksey and O’Malley and more recently Levac, Colquhoun and O’Brien, the purpose of this paper is to explore the existing literature on social isolation and loneliness among immigrant and refugee seniors in Canada.

Design/methodology/approach

The authors conducted a literature search of several databases including: PubMed; MEDLINE; CINAHL; Web of Science; HealthStar Ovid; PschyInfo Ovid; Social Services Abstracts; AgeLine; Public Health Database, Google Scholar and Cochrane Library. In total, 17 articles met the inclusion criteria.

Findings

Based on the current literature five themes related to social isolation and loneliness emerged: loss; living arrangements; dependency; barriers and challenges; and family conflict.

Research limitations/implications

Given the increasing demographic of aging immigrants in Canada, it is useful to highlight existing knowledge on social isolation and loneliness to facilitate research, policy and programs to support this growing population.

Practical implications

The population is aging around the world and it is also becoming increasingly diverse particularly in the high-income country context. Understanding and addressing social isolation is important for immigrant and refugee seniors, given the sociocultural and other differences.

Social implications

Social isolation is a waste of human resource and value created by seniors in the communities.

Originality/value

The paper makes a unique contribution by focusing on immigrant and refugee seniors.

Details

International Journal of Migration, Health and Social Care, vol. 15 no. 3
Type: Research Article
ISSN: 1747-9894

Keywords

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Book part
Publication date: 8 January 2021

Grace Msauki

Given the speed at which technologies are reshaping economies and societies, libraries are called to embrace these changes while maintaining their role in the achievement…

Abstract

Given the speed at which technologies are reshaping economies and societies, libraries are called to embrace these changes while maintaining their role in the achievement sustainable development goals. This chapter aims to highlight how libraries can embrace the sustaining and disruptive technologies brought by the fourth industrial revolution on the library role in advancing sustainable development. The chapter highlights the role of libraries in sustainable development, and the unveils how the fourth industrial revolution technologies, that is, maker spaces, block chain technology, augmented reality, cloud computing, and artificial intelligence are used to enhance the library role in advancing sustainable development. Major challenges affecting libraries in embracing Library 4.0, that is, chronic financial constraints, inadequate infrastructure, resistance to change, and technical skills deficiency and possible recommendations to overcome these challenges are highlighted. This chapter is based on desktop review of relevant literature and the authors' views.

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Article
Publication date: 31 December 2004

Liz Watts

Reports research into business involvement in schools; while much debate concerns the unacceptable face of involvement such as aggressive marketing and fizzy drinks…

Abstract

Reports research into business involvement in schools; while much debate concerns the unacceptable face of involvement such as aggressive marketing and fizzy drinks machines in schools, there are many other activities that both teachers and parents find valuable, including mentoring, free teaching materials and equipment, and redemption schemes. Outlines the research methodology, which included qualitative group discussions with school teachers and parents, followed by quantitative telephone interviews. Finds that parents have very low awareness of business involvement in their children’s schools, but had a basically positive view about businesses’ motivation for involvement; teachers were much more concerned about whether a business was morally and socially responsible; and there was no clear line that can be drawn between “acceptable” and “unacceptable” activities.

Details

Young Consumers, vol. 6 no. 1
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 28 January 2014

Judith Madill, Norm O'Reilly and John Nadeau

The purpose of this paper is to report on research designed to assess the impact of sponsorship financing of social marketing initiatives on the evaluation of those social…

Abstract

Purpose

The purpose of this paper is to report on research designed to assess the impact of sponsorship financing of social marketing initiatives on the evaluation of those social marketing programs.

Design/methodology/approach

The research utilizes an in-depth, multi-method case study of the Canadian Mental Health Association Calgary Region (CMHA-CR) who carried out a social marketing campaign concerning mental health behaviors that was largely financed by sponsors.

Findings

The sponsorship of the CMHA-CR social marketing program was complex with a total of 15 stakeholders involved as sponsors, partners and grantors. The research reveals that while there is considerable sharing of objectives among the stakeholders in this sponsorship, not all objectives are shared between sponsors and sponsees, and not all objectives are shared between the public and private sector sponsors of the program.

Practical implications

The research showed that because sponsors and sponsees share in many of the objectives of the social marketing campaign, the evaluation of the social marketing campaign, particularly its ability to achieve the social marketing-specific objectives, is of interest to all the stakeholder parties, and effective social marketing evaluation must also incorporate evaluation of the non-shared objectives of all sponsorship stakeholders.

Originality/value

Increasing social needs, accompanied by reduced government funding and increased competition amongst not-for-profit (NFP) organizations for that funding, are driving NFPs to seek innovative approaches to financing their social programs. The research reports initial findings critical in this environment, as well as raises issues and questions related to future research.

Details

Journal of Social Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 2042-6763

Keywords

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Article
Publication date: 28 April 2020

Bjoern Ivens, Florian Riedmueller and Peter van Dyck

The purpose of this paper is to provide meaningful information about sponsorship management in state-owned enterprises.

Abstract

Purpose

The purpose of this paper is to provide meaningful information about sponsorship management in state-owned enterprises.

Design/methodology/approach

Qualitative and quantitative data from Germany are analyzed in a case study approach using fuzzy-set qualitative comparative analysis (Fs/QCA)—an analytic method relevant for describing configurational patterns of causal factors.

Findings

The case study of sponsorships from state-owned enterprises in Germany reveals four alternative configurations of top-management support, sponsee prominence, standardized processes, and sponsorship leverage explaining sponsor satisfaction.

Originality/value

The paper combines two underrepresented but important aspects of sponsorship research, i.e. sponsorship management in state-owned enterprises, in an empirical study. Further, present study adds to sponsorship literature by pointing to fuzzy-set Fs/QCA as a relatively novel method that can capture the phenomenon of complex causality.

Details

International Journal of Sports Marketing and Sponsorship, vol. 21 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

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Article
Publication date: 27 April 2018

Kevin Walby, Alex Luscombe and Randy K. Lippert

Most existing literature on K9 units has focused on the relationship between police handler and canine, or questions about use of force. The purpose of this paper is to…

Abstract

Purpose

Most existing literature on K9 units has focused on the relationship between police handler and canine, or questions about use of force. The purpose of this paper is to explore the relationship between private donations to public police departments, an increasingly accepted institutional practice in the policing world, and K9 units. Specifically, the authors examine rationales for sponsoring and financially supporting K9 units in Canada and the USA.

Design/methodology/approach

The authors focus on four main themes that emerged in analysis of media articles, interview transcripts, and the results of freedom of information requests.

Findings

These four rationales or repertoires of discourse are: police dogs as heroes; dogs as crime fighters; cute K9s; and police dogs as uncontroversial donation recipients.

Originality/value

After drawing attention to the expanding role of police foundations in these funding endeavors, the authors reflect on what these findings mean for understanding private sponsorship of public police as well as K9 units in North America and elsewhere. The authors draw attention to the possibility of perceived and actual corruption when private, corporate monies become the main channel through which K9 and other police units are funded.

Details

Policing: An International Journal, vol. 41 no. 6
Type: Research Article
ISSN: 1363-951X

Keywords

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Article
Publication date: 1 January 2012

Francisco Guzmán and Ivar Sisniega-Campbell

This paper recounts how the Mexican National Sports Commission approached the creation and development of an Olympic sponsorship programme (CIMA). The lessons garnered are…

Abstract

This paper recounts how the Mexican National Sports Commission approached the creation and development of an Olympic sponsorship programme (CIMA). The lessons garnered are organised following Cornwell's (1995) model of sponsorship development. This paper provides a linkage between theory and practice and is written from the perspective of the sponsored entity; it thus provides both theoretical support for sponsorships as well as a case study that is contrasted to sponsorship theory.

Details

International Journal of Sports Marketing and Sponsorship, vol. 13 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

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Article
Publication date: 14 August 2019

Claudia Patricia Maldonado-Erazo, Amador Durán-Sánchez, José Álvarez-García and María de la Cruz Del Río-Rama

Sports sponsorship is considered a business strategy that allows for the mutual benefit of both parties; the sponsor achieves to position and make its brand known and…

Abstract

Purpose

Sports sponsorship is considered a business strategy that allows for the mutual benefit of both parties; the sponsor achieves to position and make its brand known and those sponsored obtain the income required to finance their corporate, marketing and communication objectives. The purpose of this paper is to identify the scientific production on this subject indexed in Scopus.

Design/methodology/approach

In order to fulfill the proposed objective, it is studied and analyzed scientific activity by means of the “Bibliometric Analysis” methodology, using indicators of productivity, dispersion, collaboration and citation. These indicators are applied to a database composed of 484 articles on sports sponsorship.

Findings

The most relevant researchers are identified by using two different criteria, the production and citations received, as well as providing information on which approaches or lines of research on the subject have not been followed or have not been studied in-depth sufficiently.

Originality/value

This is a novel study, since it provides a global view of research carried out in this field at international level.

Details

Journal of Entrepreneurship and Public Policy, vol. 8 no. 1
Type: Research Article
ISSN: 2045-2101

Keywords

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Article
Publication date: 25 May 2012

Raymond R. Ferreira, Thomas A. Maier and Misty M. Johanson

The purpose of this study is to examine the food and beverage revenue changes in private clubs in the USA during the economic downturn from 2008 to 2010.

Abstract

Purpose

The purpose of this study is to examine the food and beverage revenue changes in private clubs in the USA during the economic downturn from 2008 to 2010.

Design/methodology/approach

Over 1,000 private club managers in the USA were surveyed to determine the impacts of two economic downturns on their financial performance.

Findings

Findings of this study indicated that most clubs experienced a decrease in their overall net food and beverage revenues and consequently experienced significant losses in their overall food and beverage operations, especially affecting private party business in 2010.

Research limitations/implications

This study examined private clubs requiring sponsorship of membership candidates by existing club members in order to maintain their exclusivity, whereas many for‐profit clubs, semi‐private clubs, and non‐private clubs do not require sponsorship. Future studies should investigate if for‐profit clubs, semi‐private clubs, and non‐private clubs experienced the same negative impact on their food and beverage services as the private and exclusive clubs of CMAA explored in this study.

Practical implications

City/athletic clubs are severely impacted during economic downturns because most members only use their clubs for business purposes. Therefore, private club managers, particularly in city clubs, need to take into account expanded promotional strategies to retain or grow member food and beverage revenues during economic downturns.

Originality/value

The analysis of economic downturns and their impact on food and beverage revenues and overall profitability provides valuable information for private club managers in their quests for revenue generation, membership growth and improved profit performance.

Details

International Journal of Contemporary Hospitality Management, vol. 24 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

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