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Article
Publication date: 27 February 2009

Jane Lu Hsu and Roxy Hsien‐Chen Mo

This paper aims to examine how consumers perceive incomplete information in print apparel advertisements in magazines and whether incomplete information influences decisions.

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Abstract

Purpose

This paper aims to examine how consumers perceive incomplete information in print apparel advertisements in magazines and whether incomplete information influences decisions.

Design/methodology/approach

A total of 239 examples of print apparel advertisements in fashion magazines were collected in 2006. Content analysis was utilised to code the types of information in print apparel advertisements prior to the design of the questionnaire in the consumer survey. In the questionnaire, attitudes toward incomplete information in print apparel advertisements, information search, involvement, purchasing intentions, and demographics were included. A consumer survey was administered in Taiwan using stratified sampling. The total number of completed, usable questionnaires returned was 304.

Findings

Consumers who thought missing information in print apparel advertising to be important tended to find missing information from other sources like media, word‐of‐mouth, salespersons, and in stores. Information search behaviour positively influenced purchasing intentions. Consumers with higher levels of involvement tended to pay more attention to missing information and were more likely to search information.

Research limitations/implications

Print apparel advertisements are presented not only in magazines, but on outdoor billboards, in catalogues, on the internet, in newspapers, and in buses. The restrictions of readers of fashion magazines as respondents in the study could limit the applicability of research findings of the study to attitudes toward incomplete information in print apparel advertisements of fashion magazine readers.

Practical implications

Print apparel advertisements are not a major source for consumers to obtain comprehensive fashion information. Simplified but clear design of print apparel advertising is acceptable for consumers who are prone to ignore missing information. Those who tend to notice missing information in print apparel advertisements would investigate other sources to obtain information for purchase decisions. Print apparel advertisements showing fashion clothing and brand names only are easy for browsing. The attractiveness of print apparel advertising design seems to be more important than detailed information included in advertisements.

Originality/value

The contribution of the study is to reveal attitudes toward incomplete information in print apparel advertising. The results of the study could be beneficial for apparel advertisers and could be valuable for marketers to realise the types of information consumers prefer while searching though the medium of fashion magazines.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 13 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 3 August 2012

Gobinda Chowdhury

The study aims to determine the environmental impact of printed content in libraries and thus to find out how a digital information service can help libraries and institutions…

2058

Abstract

Purpose

The study aims to determine the environmental impact of printed content in libraries and thus to find out how a digital information service can help libraries and institutions play a key role in helping the environment.

Design/methodology/approach

Data were collected and analysed through a combination of environment scan and document analysis, and some mathematical calculations. Comparative data for greenhouse gas (GHG) emissions from printed books and journals in certain countries, and some specific university libraries in Australia and New Zealand are presented. A lifecycle analysis approach is used to identify various factors that are responsible for GHG emissions for printed as well as digital information resources.

Findings

The study found that dematerialisation, i.e. the replacement of printed content with digital information services, can help libraries and institutions to reduce their impact on the environment. However it is also noted that further research is needed to develop benchmarks and comparative data for GHG emissions from print‐based and digital information services.

Practical implications

The paper provides data relating to the potential savings in GHG emissions that can be achieved through dematerialisation of printed content in libraries. A series of research issues in the area are identified.

Originality/value

The paper opens up a new area of research on the environmental impacts of information services. For the first time raw data on GHG emissions from printed content held in university libraries are calculated.

Article
Publication date: 1 April 1979

LINDA REYNOLDS

In the past, legibility research has been mainly concerned with the conventionally typeset and printed word. ‘Printed’ materials are now produced by a variety of other methods…

111

Abstract

In the past, legibility research has been mainly concerned with the conventionally typeset and printed word. ‘Printed’ materials are now produced by a variety of other methods, however, and other media such as microforms and cathode ray tubes (CRTs) are commonly used for information display. The effects of these new methods and media on legibility are often given scant consideration, but because of their visual limitations, it is all the more important that the legibility and ease of use of the information should be taken into account. The scope of legibility research must therefore be extended to cover the products of modern information technology. The aim of this paper is to summarize some of the research which has already been carried out and which is of relevance to present‐day problems, and to suggest where further research is most needed.

Details

Journal of Documentation, vol. 35 no. 4
Type: Research Article
ISSN: 0022-0418

Article
Publication date: 13 August 2018

Rebecca Mgunda Majinge and Stephen Mudogo Mutula

The purpose of this paper is to discuss the implication of copyright on access to electronic and print information resources by people with visual impairments in university…

1967

Abstract

Purpose

The purpose of this paper is to discuss the implication of copyright on access to electronic and print information resources by people with visual impairments in university libraries. The paper examines the extent to which electronic and print information resources in university libraries are accessible to people with visual impairments; the extent to which existing national/international copyright laws facilitate or hamper access to electronic and print information resources by people with visual impairments; examine challenges facing people with visual impairments in accessing electronic and print information resources; and how these challenges can be ameliorated.

Design/methodology/approach

The paper is based on review of empirical and theoretical literature and is underpinned by Oliver’s (1990) social model of disability.

Findings

The findings reveal that many university libraries the world over lack the capacity to offer an effective information service to people with visual impairments. Furthermore, the stringent copyright laws and licensing regimes for purchasing or transcribing content from one format to another make provision of information services to people with visual impairments difficult. In-university libraries are faced with various challenges in accessing electronic and print information that include among others copyright and licensing restrictions, and system design issues. Assistive technologies (ATs), enabling policies, skilled staff and facilitative copyright regimes can help ameliorate some of these barriers.

Practical implications

ATs, enabling policies, skilled staff and facilitative copyright regimes are key to unlocking the barriers that hinder people with visual impairments from effectively accessing print and electronic resources in university libraries. Protection of the basic rights of persons with disabilities including visual impairments, the elimination of social discrimination and bridging the accessibility gap are integral to social inclusion. This paper provides the basic information to university libraries for addressing challenges associated with access to electronic and print resources by people with visual impairments.

Social implications

Access to information to all including people with visual impairments in society is a basic human and moral right that every human being must enjoy. The Sustainable Development Goals’ 2030 agenda for sustainable development envisages a world of universal respect for human rights and human dignity […] equality and non-discrimination, an equitable, tolerant, open and socially inclusive world in which the needs of the most vulnerable are met (United Nations, 2015), and inclusive rights such as education, access to services (including information) and employment for people with disabilities.

Originality/value

This paper builds on existing literature and contributes to the growing body of knowledge on access by people with disabilities predicating on World Summit on Information Society principle and agenda 2030 on sustainable development goals.

Details

Library Management, vol. 39 no. 6-7
Type: Research Article
ISSN: 0143-5124

Keywords

Article
Publication date: 8 July 2014

Jackie Young

This paper aims to observe, measure and record comparative cognitive processes in print and online to explain the differences, if any, in the readers’ information-gathering…

1998

Abstract

Purpose

This paper aims to observe, measure and record comparative cognitive processes in print and online to explain the differences, if any, in the readers’ information-gathering processes and their subsequent comprehension and retention of information. It also examined the strategies that readers adopt that differ from print when reading online. Standardized reading comprehension scores were also collected. The results indicated that the participants demonstrated functional equivalency in both media, but they had a preference for print. The linear individualistic mentality learned through print gave the study group participants the skills to successfully navigate through the dense web of information that constitutes the Internet. Story presentation and hierarchy, key elements of the print design process, are less evident or absent online. As a consequence, as previous research has demonstrated, online readers are more poorly informed than print readers – but not in this case. The research from this study demonstrates that when the authors of the print media are those who also control the integrity of online content, print and Web readers are equally well-informed.

Design/methodology/approach

Coded texts from The Guardian Newspaper, The Economist and The New Yorker were used in a media lab to measure the study group’s ability to read and retrieve information from the publications’ print and Web editions. They were scored on how well they retrieved the core information in the articles from both media. Focus-group sessions probed for information about reading in print and online at the end of the reading sessions. This gave valuable insight into the coping strategies that the participants used when engaging with online texts. There were two sessions, each of three hours, and the participants were university students.

Findings

The study results show that the group participants were functionally equivalent in both print and online reading. However, they had a profound distrust for online content in general, which they found to be inaccurate and unstable. Web sites, they conclude, never achieve “fixity”. When reading online, the study group scrolls through the text to retrieve facts and then goes to a print source to verify the accuracy of the content. They do not engage with the content online as they do with print. While acknowledging that the publications in the study were reputable and of a high quality, the group still found scrolling through the Web sites tedious. The printed page was to the study group, a cultural object.

Research limitations/implications

This was a small study with 11 participants in a controlled environment on two evenings, each lasting three hours. While the readings were intense, the researchers saw no evidence of fatigue. The group were very vocal during the focus-group sessions and gave valuable insights into the reading process. The stories were exactly the same in both media, were well-written and edited. Typographic cues that give the reader priorities when engaging with the texts were transferred from the print to the online editions. HTML texts to this group are an impediment to the reading process, and the amount of texts require too much time to read. A larger study with a more diverse readership reading more general news is required to verify the findings. This is being planned. As one from the study group stated “I grew up with print but younger people do not have the benefits of print”.

Practical implications

Typography provides a language with visual form and through that form, conveys the meaning of a text. The print reader decodes what she reads on the printed page, allowing her to quickly absorb and parse large amount of text, discarding redundant content. The question now becomes which print-reading operations are being transferred to the process of extracting relevant facts. Five centuries of continuous improvement of print communications have yet to be successfully transferred to the Internet. The visual aspects of print, the color advertisement, the photograph and elements that aided the print reader’s navigation are an intrusion on the Web. A new form of navigation, one that is more elegant and intuitive than the present, is required.

Social implications

The social implications of reading are a fundamental characteristic of any society. The codex provided the model for the book, the newspaper and the magazine. These became and still are trusted sources of information. When the study group gets a Twitter or Facebook prompt on a breaking news story, they check a trusted broadcasting source for confirmation of its accuracy. If the findings of this study are confirmed in subsequent research studies on the process of reading online, it will have profound implications for the industry. Publishing to be successful requires the reader to engage with and respond to a message. There is strong evidence that this is not the case with what the advertising industry would consider an important core audience, the Internet “reader”.

Originality/value

As a newspaper and magazine designer and teacher, the author been increasingly concerned with the transfer of information from the printed page to the computer screen. Many studies have been conducted on aspects of reading and designing for online reading. They are very often inaccurate and as such inconclusive. Reading is complex and measuring it difficult. The author conducted this study as both a designer and from an academic perspective. It is hoped that it encourages a robust debate.

Article
Publication date: 23 September 2021

Rhoydah Nyambane

The purpose of this paper is to establish the place of the printed book in the era of technological advancement with the assumption that the print media is facing imminent death…

Abstract

Purpose

The purpose of this paper is to establish the place of the printed book in the era of technological advancement with the assumption that the print media is facing imminent death in the face of readily available and convenient online information. Also the paper aims to assess how the development of new technologies have affected the production, circulation and readership of the printed book, especially among the young generation.

Design/methodology/approach

Explanatory study was used with closed-ended approach to collect data from 50 students of the Technical University of Kenya and 5 key informant interviews with selected book publishers in Nairobi. The uses and gratification theory was used to explore the knowledge-seeking behavior among the respondents.

Findings

Findings showed that more than 80% of the respondents preferred the internet to the printed book, which, according to them, has no future in the face of technological advancement. Book publishers, on the other hand, felt that the printed book has a bright future among specific audiences who are committed to it, and especially those in the rural areas who have no access to the internet. While they agreed that the internet has posed a major challenge to the sales and readership of the printed book significantly, it is helping in marketing the printed book as opposed to killing it. New bookshops in Nairobi and modern libraries in high schools, tertiary institutions and universities demonstrate that the printed book is not dying soon.

Research limitations/implications

The researcher experienced challenges in data collection as the respondents were busy preparing for final examinations and hence many of them were not willing to spare time to fill the questionnaire. To solve this, the researcher had to spend more time to collect data as opposed to if the students were free and ready to participate in the study without any pressure.

Practical implications

The findings can be used as a basis for further research to widen the scope that can help bring a wider perspective to the topic. The results can also inform policy guidelines on the topic and also contribute to the body of knowledge.

Social implications

The topic touches on social phenomena that are affecting a number of young people and their information-seeking habits in the era of digital revolution. The way the young generation seek and use information should be of interest not only to academic staff but also to policymakers.

Originality/value

The paper is original based on primary data that was collected by the researcher from the respondents. It is backed by secondary data to bridge the gap between theory and practice.

Details

Journal of Information, Communication and Ethics in Society, vol. 19 no. 4
Type: Research Article
ISSN: 1477-996X

Keywords

Article
Publication date: 1 September 1998

Daniela Luzi

E‐print archives are a new model for the diffusion of scientific information which exploits the interactive characteristics of networked communication. The aim of this paper is to…

Abstract

E‐print archives are a new model for the diffusion of scientific information which exploits the interactive characteristics of networked communication. The aim of this paper is to outline current trends in their production and distribution, taking into consideration institutions which provide them and the submission procedures they use. Special attention is attached to differences in the down loading of documents and the updating of archives, as well as the way in which issues such as copyright and peer review are addressed by each archive.

Details

Interlending & Document Supply, vol. 26 no. 3
Type: Research Article
ISSN: 0264-1615

Keywords

Article
Publication date: 27 November 2018

Hyungki Kim, Moohyun Cha, Byung Chul Kim, Taeyun Kim and Duhwan Mun

The purpose of this study is the use of 3D printing technology to perform maintenance on damaged parts on site. To maintain damaged parts, the user needs experience in the parts…

Abstract

Purpose

The purpose of this study is the use of 3D printing technology to perform maintenance on damaged parts on site. To maintain damaged parts, the user needs experience in the parts design and 3D printing technology. To help users who have little or no experience on 3D printing, a part library-based information retrieval and inspection framework was proposed to support the process of manufacturing replaceable parts using a 3D printer.

Design/methodology/approach

To establish the framework, 3D printing-based maintenance procedure was first defined, comprising retrieval, manufacturing and inspection steps, while identifying the technical components required to perform the procedure. Once the technical components are identified, part library-based information retrieval and inspection framework was defined based on the technical components and the relationships between the components. For validation of the concept of the framework, prototype system is developed according to the proposed framework.

Findings

The feasibility of the proposed framework is proved through maintenance experiments on gaskets and O-rings.

Originality/value

The main contribution of this study is the proposal of the framework, which aims to support the maintenance of damaged parts for the user who has little or no experience in part design or does not know how to operate a 3D printer.

Details

Rapid Prototyping Journal, vol. 25 no. 3
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 1 April 1983

Virginia Hayden

One of the tasks of the special librarian is to facilitate current awareness: services are set up to encourage user groups to keep up‐to‐date with developments in their own and…

Abstract

One of the tasks of the special librarian is to facilitate current awareness: services are set up to encourage user groups to keep up‐to‐date with developments in their own and related subject areas. The librarian advocates current awareness as an essential prerequisite for members of that user group to remain effective practitioners, researchers or teachers within their subject area. The librarian encourages and advocates because unfortunately some of those practitioners, researchers and teachers are either unconvinced of the need for current awareness or haven't the time/are not interested/cannot be bothered.

Details

Library Management, vol. 4 no. 4
Type: Research Article
ISSN: 0143-5124

Article
Publication date: 1 January 1989

Linda Bills and Linda Helgerson

Laser disk databases containing MARC records that can be retrieved, edited, and used to print cards and labels and/or to produce machine‐readable catalog records in some…

55

Abstract

Laser disk databases containing MARC records that can be retrieved, edited, and used to print cards and labels and/or to produce machine‐readable catalog records in some transferable form are compared for seven vendors: Gaylord Information Systems, General Research Corporation, The Library Corporation, OCLC, Solinet, Utlas, and the Western Library Network. Major areas of exploration include: database characteristics, access, display, editing, new records, hard copy products, hardware, and price.

Details

Library Hi Tech, vol. 7 no. 1
Type: Research Article
ISSN: 0737-8831

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