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Management response to consumer comments has become a widely adopted marketing strategy to address the undesirable effects caused by negative remarks. Yet, when and what management response is more effective and under what circumstances remains under-researched. This study aims to fill this gap.

In three experiments using five different products, the authors manipulate psychological construal level (psychological distance: distant vs proximal) and management response (response of primary vs secondary features) and thereafter assess their bearings on consumer psychological and behavioral reaction toward products of two distinctive natures (hedonic vs utilitarian).

At a psychological distance, consumers show a preferable reaction to management response of primary over secondary features. In contrast, when the psychological distance is proximal, consumers react more positively to management response of secondary than primary features. In addition, these effects vary as a function of product nature, hedonic vs utilitarian.

The findings of this research bring a significant contribution to marketing communication literature and extend the construal level theory.

A better understanding of the relative effectiveness of distinct types of management response to negative consumer comments is essential for more targeted and effective marketing strategies.

Little research has documented the effects of distinct types of management response. How psychological distance might underpin these effects has not been explored. In addition, whether the interaction effect of management response and psychological distance varies with differences in product nature, namely, hedonic and utilitarian, remains unanswered until this research.

The purpose of this study is to propose differential marketing tactics for high-quality products versus low-price products by building on construal level theory.

Two studies were conducted, one using students and another using data collected from more than 7,000 online auctions.

When consumers consider high-quality products, they use more abstract mental models, and when they consider low-price products, they use more concrete mental models. Differentiation based on primary features product is more effective for products that are positioned on quality, while differentiation based on the secondary features is more effective for products that are positioned on price. Also, marketing efforts to attract attention are more effective for products positioned on quality than those positioned on price.

This research focused on how consumers use different mental models for considering high-quality versus low-price product offerings but did not examine whether a given segment/consumer uses different models in considering high-quality versus low-price alternatives.

Managers wishing to reinforce a high-quality position should focus on marketing efforts compatible with consumers’ high level construal by enhancing and highlighting the primary features, and drawing consumers’ attention to their product offerings. Managers wishing to reinforce a low-price positioning should focus on marketing efforts that are compatible with consumers’ low level construal by enhancing and highlighting secondary features.

This research makes an important theoretical link between construal theory and brand positioning.

While each genre and gender has been revealed as significant moderators for esports gameplay intention, exploring the interaction effects between genre and gender could broaden our understanding of the drivers’ relative effects on esports gameplay intention. Thus, the purpose of this study is to examine the interaction effects of gender and genre in the relationship between esports gameplay intention and its drivers (i.e. hedonic motivation, habit, price value, effort expectancy, social influence and flow).

The hypothesized model was examined using data from a sample (N = 1,194). For the purposes of data analysis, confirmatory factor analysis and structural equation modeling were used to examine the hypothesized model. Then, a series of structural invariance tests were conducted to compare the interrelationship between the six determinants and esports gameplay for the six-group model.

The results of the six-group model comparison indicated that the interaction between gender and genre moderates the relationship between drivers and esports gameplay intention. In particular, the following moderation effects were observed: (1) “social influence-esports gameplay intention” between “male-physical enactment” and “female-physical enactment”; (2) “habit-esports gameplay intention” and (3) “effort expectancy-esports gameplay intention” between “female-imagination” and “female-physical enactment”; (4) “hedonic motivation-esports gameplay intention” and (5) “effort expectancy-esports gameplay intention” between “female-physical enactment” and “female-sport simulation.”

The findings of this current study contributed to clarifying the genre and gender effects in esports gameplay intention and thus the extension of the Esports Consumption (ESC) model (Jang et al., 2020a) and the technology adoption literature. Since the ESC model grounded the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the improvement of the ESC model extended UTAUT2. In consumer behavior research in the esports context, this current study contributed to the extension of UTAUT2 on the new moderating mechanisms by adding the interaction between gender and esports game genre.

The purpose of this study was to determine faculty preferences and attitudes regarding reference management software (RMS) to improve the library’s support and training programs.

A short, online survey was emailed to approximately 272 faculty.

Survey results indicated that multiple RMS were in use, with faculty preferring Zotero over the library-supported RefWorks. More than 40 per cent did not use any RMS.

The relatively short length of the survey precluded a more detailed investigation of faculty attitudes. The 20 per cent response rate, although typical of surveys of this type, may over-represent those faculty who have strong attitudes toward RMS. These findings support the necessity of doing more research to establish the parameters of the RMS environment among faculty, with implications for support, instruction and outreach at the institutional level.

Surveys should be conducted to establish local faculty RMS usage and preferences, as they may differ from both published findings and local expectations. Because it is unlikely that faculty will overwhelmingly use one RMS, libraries should plan to support multiple RMS.

This study is among the first to investigate the issue of RMS faculty preferences in a liberal arts setting.

This chapter discusses successful practices within inquiry-based learning in the humanities and arts. The focus remains on an example of interdisciplinary inquiry conducted in an American Studies core course taught at the undergraduate level: “Memory and Dissent in American Culture: Remembering Nat Turner.” This chapter addresses the course design and in particular, its casebook assignment sequence, devoting central attention to the manner in which the casebook model supports students in becoming more adept and autonomous in framing responses to questions of their own devising.

Study on knowledge-based systems for scientific publications is growing very broadly. However, most of these studies do not explicitly discuss the knowledge management (KM) component as knowledge management system (KMS) implementation. This background causes academic institutions to face challenges in developing KMS to support scholarly publication cycle (SPC). Therefore, this study aims to develop a new KMS conceptual model, Identify critical components and provide research gap opportunities for future KM studies on SPC.

This study used a systematic literature review (SLR) method with the procedure from Kitchenham et al. Then, the SLR results are compiled into a conceptual model design based on a framework on KM foundations and KM solutions. Finally, the model design was validated through interviews with related field experts.

The KMS for SPC focuses on the discovery, sharing and application of knowledge. The majority of KMS use recommendation systems technology with content-based filtering and collaborative filtering personalization approaches. The characteristics data used in KMS for SPC are structured and unstructured. Metadata and article abstracts are considered sufficiently representative of the entire article content to be used as a search tool and can provide recommendations. The KMS model for SPC has layers of KM infrastructure, processes, systems, strategies, outputs and outcomes.

This study has limitations in discussing tacit knowledge. In contrast, tacit knowledge for SPC is essential for scientific publication performance. The tacit knowledge includes experience in searching, writing, submitting, publishing and disseminating scientific publications. Tacit knowledge plays a vital role in the development of knowledge sharing system (KSS) and KCS. Therefore, KSS and KCS for SPC are still very challenging to be researched in the future. KMS opportunities that might be developed further are lessons learned databases and interactive forums that capture tacit knowledge about SPC. Future work potential could identify other types of KMS in academia and focus more on SPC.

This study proposes a novel comprehensive KMS model to support scientific publication performance. This model has a critical path as a KMS implementation solution for SPC. This model proposes and recommends appropriate components for SPC requirements (KM processes, technology, methods/techniques and data). This study also proposes novel research gaps as KMS research opportunities for SPC in the future.

Archaeological heritage tourism has great potential for development in numerous destinations. However, literature on archaeological heritage tourism is scarce and empirical data are minimal. This paper aims to identify the main themes shared in online reviews by tourists, as well as identify factors known as satisfiers and dissatisfiers based on Herzberg’s two-factor theory among tourists who visited Petra UNESCO heritage site.

The research used content analyses to analyse 1,419 tourist’s online reviews on TripAdvisor. Leximancer software provided computer-assisted qualitative data analysis that pinpoint the dominant themes, after which further qualitative analysis found the main narratives associated with different satisfaction groups.

Successively, seven themes were revealed: entrance, trip, monastery, buildings, animal, carriage and safe. Furthermore, a four-dimensional model was postulated to help understand the components and flow of visitors’ experiences in an archaeological heritage site. In addition, the findings of the study revealed that tourists who scored their experience as 4 (very good) or 5 (excellent) (satisfiers) commonly shared perceptions about architecture, buildings, safe, temples, monasteries, tours, tombs and helpful. Contrarily, reviewers that rated their experience as 1 (terrible) or 2 (poor) (dissatisfiers) shared narratives around concepts such as expensive, animals, carriages, locals and shops.

The results offer valuable understandings of cultural heritage tourists’ overall experiences based on TripAdvisor reviews and facilitate the identification of the dominant themes associated with drivers of tourists’ satisfaction/dissatisfaction.

The purpose of this paper is to present a review of selected mobile technology literature and to inform librarians about the following seven mobile initiatives: Library Web sites; SMS Reference; MOPACs (Mobile OPACs) and Integrated Library Systems; Mobile Collections; eBooks and Mobile Reading; Mobile Instruction; Mobile Audio/Video Tours.

A literature review is gathered from periodical articles as well as a number of well‐known blogs discussing mobile initiatives in libraries.

Listed in order of importance to most patrons, the seven initiatives examined were chosen because their widespread discussion in the literature, at presentations, and on blogs suggests that they are moving beyond mere trends and are becoming best practices. The development and implementation of these mobile services can range from work‐intensive and expensive to scalable, inexpensive solutions.

The information may be used by libraries seeking to add mobile technologies in order to enhance their traditional services, making them not only more available, but also more relevant to their users. In addition, the examinations provide, where possible, the author's recommendations for libraries seeking to implement such initiatives and suggest directions for future applications.

This paper aims to examine the impact an individual’s long-term orientation (a cultural dimension) has on their attitude, behavioral intention and actual voluntary security actions taken in the context of the dangers related to poor account access management.

The paper relied upon survey data and actual usage information from a culturally diverse sample of 227 individuals who were introduced to the specific security problem and the accepted solution of using a password manager application.

The paper provides empirical evidence that the effect of positive attitudes increased when individuals were more long-term oriented, but the effect was reversed for average/negative attitudes toward the voluntary security behavior. Furthermore, participants with high long-term orientation and strong positive attitudes toward the security action actually adopted password manager applications 57 per cent more than the average adoption rate across the sample.

Due to the research approach (survey data), security context and sample population, the research results may lack generalizability.

The findings suggest that security awareness messaging and training should account for differences in long-term orientation of the target audience and integrate the distinctly different types of messages that have been shown to improve an individual’s participation in voluntary security actions.

The paper addresses previous research calls for examining possible cultural differences that impact security behaviors and is the only study that has focused on the impact of long-term orientation, specifically on voluntary security actions.

The purpose of this paper is to investigate the development of mathematics teachers’ pedagogical content knowledge (PCK) over successive cycles of lesson study. Utilising the framework of mathematical knowledge for teaching (MKT) (Ball et al., 2008), this research classifies features of PCK as utilised by post-primary mathematics teachers in their planning and reflection conversations in lesson study. The development of these features of PCK is then traced over successive cycles.

In total, 12 teachers in two Irish post-primary schools participated in this research. Over the course of one academic year, these two groups of teachers completed a number of cycles of lesson study and qualitative data were generated through audio recordings of all lesson study meetings and through individual interviews with participants.

Analysis of teacher dialogue reveals distinct features of knowledge of content and students (KCS) and knowledge of content and teaching (KCT) incorporated by these teachers in their planning and reflection conversations, providing empirical evidence of MKT in lesson study. The occurrence of these features of KCS and KCT in lesson study conversations increased over successive cycles, demonstrating teacher learning.

This research contributes to the literature in expanding the theoretical underpinnings of teacher learning in lesson study. It also provides further empirical evidence of MKT (Ball et al., 2008) in teacher practice, specifically related to post-primary mathematics teachers.