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As consumer health-care spending increases, so does the need for effective communication of preventive health-care information (PHCI) with the potential to prompt lifestyle changes. Through proactive, effective dissemination of PHCI, health-care service providers can minimize and prevent costly health conditions while improving the efficiency of a traditionally reactive health-care system. Taking into account the considerable time consumers spend on social media and networks (SM&N) and hefty health-care spending among Baby Boomer and Generation X consumers, this study aims to address critical questions concerning the importance of SM&N for gathering PHCI, SM&N preferences for gathering PHCI and the types of behavioral changes consumers have pursued in response to PHCI.

Designed as a generational cohort analysis, this study is based on the responses of 936 Baby Boomer and Generation X respondents to a questionnaire containing 200 items related to PHCI and social/digital media as a vehicle for acquiring both general and preventive health information. Crosstab analysis was used to examine differences in the characteristics of the generational cohorts. Analysis of variance (ANOVA) was used to assess differences in the degree of importance Baby Boomer and Generation X health consumers assign to 28 SM&N sites as delivery systems of PHCI. The researchers used ANOVA to determine generational differences in behavioral changes associated with a healthier lifestyle as a result of exposure to PHCI.

There are significant differences in the characteristics of Baby Boomer and Generation X cohorts. Generation X health-care consumers assign greater importance to SM&N sites as PHCI delivery systems. Additionally, Generation X health-care consumers report greater behavioral change resulting from exposure to PHCI.

New information is provided concerning health-care consumer perceptions of SM&N as a source of PHCI and the behavioral changes consumers pursue as a result of PHCI exposure.

This paper measures the effectiveness of interactive health-care marketing activities, explaining the role of SM&N as an effective source of PHCI and providing marketers with insights useful for PHCI content management and dissemination.

Effective dissemination of PHCI via SM&N may help prevent illness among Baby Boomer and Generation X consumers and, accordingly, improve quality of life while easing the increasing pressure on the US health-care system.

Study results evidence the value of SM&N sites to health service providers as they endeavor to improve and extend consumer lives through dissemination of PHCI. Ideas and insights within this paper will inform and enhance social media marketing management practices within pharmaceutical and health-care organizations.

In this paper the authors seek to compare lay (consumer) and professional (physician) discourse structures in answers to diabetes‐related questions in a public consumer health information website.

Ten consumer and ten physician question threads were aligned. They generated 26 consumer and ten physician answers, constituting a total dataset of 717 discourse units (in sentences or sentence fragments). The authors depart from previous LIS health information behaviour research by utilizing a computational linguistics‐based theoretical framework of rhetorical structure theory, which enables research at the pragmatics level of linguistics in terms of the goals and effects of human communication.

The authors reveal differences in discourse organization by identifying prevalent rhetorical relations in each type of discourse. Consumer answers included predominately (66 per cent) presentational rhetorical structure relations, those intended to motivate or otherwise help a user do something (e.g. motivation, concession, and enablement). Physician answers included mainly subject matter relations (64 per cent), intended to inform, or simply transfer information to a user (e.g. elaboration, condition, and interpretation).

The findings suggest different communicative goals expressed in lay and professional health information sharing. Consumers appear to be more motivating, or activating, and more polite (linguistically) than physicians in how they share information with consumers online in similar topics in diabetes management. The authors consider whether one source of information encourages adherence to healthy behaviour more effectively than another.

Analysing discourse structure – using rhetorical structure theory – is a novel and promising approach in information behaviour research, and one that traverses the lexico‐semantic level of linguistic analysis towards pragmatics of language use.

The purpose of this paper is to describe the use of ICT to disseminate preventive health care information to combat the AIDS epidemic in India. The role of information professionals in various libraries and information centres and the challenges they are facing to increase HIV/AIDS awareness are discussed. Finally, recommendations are given and the conclusion is drawn that libraries and information professionals must develop AIDS literacy programmes to cater to the growing health information needs of the community.

Literature search, web site information and personal interaction with the key persons associated with various HIV/AIDS awareness projects.

Lack of knowledge about AIDS, its modes of transmission and ways to avoid infection, are major challenges in India. Staff in ICT‐based library and information centres can make a high impact on the local community by developing community‐based AIDS literacy programmes and hopefully save the society from an AIDS epidemic. There is a perceived need for providing health information services through public libraries to the illiterate rural population who are increasingly making themselves vulnerable to HIV/AIDS. However, awareness of e‐channels is low, especially in rural India; one solution is to increase take‐up and run AIDS awareness campaigns through electronic media.

A summary is provided of ICT‐based projects and initiatives by libraries and other agencies to disseminate AIDS information. Few multi‐type consortia have been formed in the USA and UK to develop AIDS databases and e‐learning modules are listed. These can be used as examples by Indian libraries with limited resources wishing to enhance community awareness through ICT. The concerted efforts amongst stakeholders are emphasized with the objectives of enhancing information professionals' skill in the AIDS information dissemination process.

Briefly discusses the impact of information technology on medicine and health care. Introduces the concept of an integrated health information system, and details its functions and its benefits, especially for developing countries. Defines telemedicine and describes its origin, scope and functioning. Details its advantages, namely the expansion and export of skills, and explains its use in fetal telemedicine, teleendoscopy, telemedical education and telepathology.

The purpose of this paper is to present a summary report of the 35th Social Science Congress deliberations held in December 2011 at MGAHV, Wardha, India.

The report includes selected presentations and provides a review of some of the events of the ISSA's 35th Social Science Congress. The author's observation/participation and discussion on vital areas, namely, peaceful co‐existence and just world, created an insight to prepare this report.

The Indian Academy of Social Science (ISSA) was established on August 15, 1974 at Allahabad, with the vision to discover, develop and disseminate the science of Nature‐Humans‐Society with a view to enable people of India to enjoy higher quality of material, social and cultural life while living in peace and harmony with nature. Today corruption has taken center stage in India and at this juncture the discussion on the theme is most appropriate to evolve a blueprint for peaceful co‐existence and a just world. The congress programs were designed to help participants tackle current issues and prepare them for future challenges. The theme generated a lot of discussion on what is a just world and what is the right pathway towards working for peaceful co‐existence.

The 35th Social Science congress report will be of interest to every member of the society on a global scale to understand the challenges, issues, and opportunities for peaceful co‐existence with special reference to poor and disadvantaged populations.

Where do members of the public pick up what they know about food? And where would they go to find what they consider to be reliable information about nutrition? Jacqueline McCluney BSc, SRD, describes a survey carried out at the Food Policy Research Unit to discover more about public views of health and nutrition information sources

The purpose of this paper is to find the key innovative principles for evaluating the long-term care (LTC) cloud system by exploring contradictory and complex points in its development.

The theory of inventive problem solving (TRIZ) and the decision-making trial and evaluation laboratory (DEMATEL) approaches are integrated to resolve complex contradictions in the system. The heuristic reasoning of TRIZ is applied to obtain innovation principles for an LTC cloud mining system. However, the importance and feasibility of these innovative principles require further assessment. In this study, DEMATEL is employed to clarify the complex relationships among the principles and evaluate their key influences.

This paper identifies six primary contradictions and derives 25 innovative principles for the resolution of these conflicts. Further analysis confirms three key innovative principles. First, the government should consider the overall planning of the cloud system platform, followed by the participation of other medical and LTC institutions. Second, the information capability of LTC institutions should be unified by recording the pathology data of care recipients to create an information exchange system. Third, LTC institutions should act in cooperation with medical institutions to provide professional medical capabilities.

The contributions of this paper are two-fold. First, this study provides an integrated methodology integrating the TRIZ and DEMATEL approaches to resolve LTC problems. Second, this research identifies the key innovative principles for developing an LTC cloud system in Taiwan.

The article aims to illuminate this issue by applying the cultural capital theory to the processes of health production and distribution. It questions social marketing’s role in addressing cultural resources as barriers to and/or facilitators of behavioural change. Social marketing is often criticized for its limited ability to enhance social goals and for aiding the reproduction of social inequalities.

The theoretical framework of this conceptual paper is based on the French sociologist Pierre Bourdieu’s theory of human capital forms. It establishes an association between cultural capital and social marketing in solving social problems.

All social marketing interventions affect cultural resources that people might use in the field of health. The findings endorse the utilization of cultural capital as a strategic analytical tool in social marketing.

The article demonstrates how Bourdieu’s capital theory can be applied to help social marketers make important strategic decisions. In particular, it argues that using specific notions of embodied cultural capital and objectified cultural capital can inform decisions on adopting a downstream, midstream or upstream approach.

A relatively neglected concept in the social marketing field is introduced: cultural capital. It aims to contribute to the theoretical debate with regard to strategic social marketing orientations.

The purpose of this paper is to report on recent performance measurement and impact evaluation progress made in Brazil, India, Indonesia, Moldova, Turkey and Vietnam as part of the last phase of the Global Libraries Initiative.

The country reports are presented as a series of case studies, in some cases supplementing those reported earlier in this journal.

Recent country-specific survey findings are reported and some conclusions are offered.

This paper demonstrates how the adoption of a common approach to library service evaluation across several countries can strengthen research practice at country level beyond the Global Libraries Initiative itself.

This paper shares Global Libraries IPA learning at country level with people in other countries who may be contemplating public library evaluation at regional, national or local levels or who are interested in performance measurement and impact evaluation.

The paper shows how focusing on the impact of public library services on users can enhance the understanding of community requirements and inform the development of more effective services to library users and communities.

These case studies reflect concentrated impact evaluation and performance measurement work at country level across a range of countries over more than 18 years.

A key development in South Africa's response to the HIV/AIDS epidemic has been the recognition that there are a number of external factors in the socio-economic and physical environment in which people live that are central to the spread of the epidemic. A growing body of evidence suggests that poverty, inequality, inadequate shelter, overcrowding and other symptoms of underdevelopment are fundamental drivers in undermining people's ability to practice and negotiate safe sex, thereby enhancing vulnerability to HIV infection. Similarly, these factors affect the ability of individuals, households and communities to cope with the subsequent health and socio-economic effects of infection. In a context where large numbers of South Africans live in poverty, without adequate shelter and access to basic resources and services, HIV/AIDS will thus have far reaching and serious impacts, not only on citizens and communities but also for and on the state.

The South African government has shifted its approach to housing development from the provision of housing to a sustainable human settlements approach, as encapsulated in its 2004 development plan ‘Breaking New Ground’. This paper explores the conceptual and theoretical links between this sustainable human settlements agenda and HIV/AIDS. It argues that the creation of sustainable and integrated human settlements is potentially a crucial component in the response to HIV/AIDS. However, this can only be achieved if HIV/AIDS becomes an explicit component of sustainable human settlements planning, development and management. In light of this, the paper discusses key characteristics of integrated, sustainable human settlements and reviews the current instruments for the implementation of a sustainable settlement agenda in South Africa in relation to the dynamics and implications of HIV/AIDS both for the South African state and its people. The paper concludes with a set of policy recommendations to make HIV/AIDS an integral component of the sustainable human settlements agenda.