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1 – 10 of over 15000Yen-Han Lee, Timothy Chiang and Ching-Ti Liu
China launched a comprehensive health reform in 2009 to improve healthcare quality. Because preventive care utilization in China has not been frequently discussed, the purpose of…
Abstract
Purpose
China launched a comprehensive health reform in 2009 to improve healthcare quality. Because preventive care utilization in China has not been frequently discussed, the purpose of this paper is to focus on the association between education level and preventive care before and after the initiation of the reform. Education has been referred to as the best health outcome indicator and China’s educational reform has been progressive, such as the health reform.
Design/methodology/approach
The authors analyzed data from four China Health and Nutrition Surveys (CHNS): 2004 (n=9,617); 2006 (n=9,527); 2009 (n=9,873); and 2011 (n=9,430). Variables were selected based on Andersen’s healthcare utilization model (predisposing, enabling and need factors). Multivariable logistic regression models, odds ratios (ORs) and 95 percent confidence intervals (95 percent CI) were conducted and reported.
Findings
In the adjusted multivariable logistic regression models, the authors found that general education was associated (p<0.05) with access to preventive care in 2004, 2009 and 2011, but not in 2006. Individuals with higher education had higher ORs for utilizing preventive care, compared with lower education (primary school education or none).
Practical implications
Policy implications include providing educational protocols regarding preventive care’s significance to residents educated at lower level schools, especially younger individuals.
Originality/value
To the authors’ knowledge, this is the first comparative assessment on education level and preventive care utilization before and after the implementation of the Chinese health reform.
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The purpose of this paper is to identify how need for service, enabling factors and pre-disposing characteristics influences access to service. In addition, the authors seek to…
Abstract
Purpose
The purpose of this paper is to identify how need for service, enabling factors and pre-disposing characteristics influences access to service. In addition, the authors seek to examine the moderating influence of pre-disposing variables on the relationship between insurance and health services utilization.
Design/methodology/approach
The authors utilize data from a major metropolitan hospital in the USA to test and extend the behavioral model of health care.
Findings
Results indicate that insurance and pre-disposing variables have a direct impact on type of health service utilization. However, the insurance effect is found to vary by demographic factors.
Research limitations/implications
This paper is limited to secondary data. Future work can incorporate both attitudinal and behavioral measures to obtain a more comprehensive evaluation of services access.
Practical implications
The research offers a tactical framework for management to segment consumer markets more effectively.
Social implications
Through the framework, management will have the requisite knowledge to target segmented populations based on need, insurance, and pre-disposing variables which will help improve access to services and clinical outcome.
Originality/value
The findings of this paper will serve as a basis for future research exploring the influence of insurance on access to services.
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Gwyn C Jones and Phillip W Beatty
This study examined use of preventive health care services, for working-age adults with mobility limitations (uses mobility aids, has difficulty walking, difficulty standing for…
Abstract
This study examined use of preventive health care services, for working-age adults with mobility limitations (uses mobility aids, has difficulty walking, difficulty standing for extended periods of time, or difficulty climbing steps) and for working-age adults reporting no mobility limitation, in order to identify similarities and disparities between the two populations. We analyzed data from the 1994 National Health Interview Survey Disability Supplement and NHIS Year 2000 file with cross-tabulation and logistic regression procedures to examine the relationship between mobility limitation and use of health screenings, immunizations, and health behavior counseling. Results were mixed, but disparities in preventive service use were identified.
Jessica Mayer, Nadia Zainuddin, Rebekah Russell-Bennett and Rory Francis Mulcahy
The purpose of this paper is to understand the role of perceived threat, brand congruence, and social support on consumer coping strategies for a preventative health service.
Abstract
Purpose
The purpose of this paper is to understand the role of perceived threat, brand congruence, and social support on consumer coping strategies for a preventative health service.
Design/methodology/approach
An online survey of 570 women aged over 50 in one Australian state was conducted (users and non-users of the service). The data were analyzed using structural equation modeling.
Findings
A competing models approach reveals that threat on its own is associated with avoidance coping; however, when brand congruence is high, there is an association with active coping. Social support appears to have a buffering effect on threat and is associated positively with active coping and negatively with avoidance coping.
Originality/value
The study findings suggest that threat appeals should be used with caution in increasing participation in transformative preventative health services due to its double-edged sword effect (increasing both avoidance and active coping). When consumers have social support, this results in active coping and buffers avoidance coping. This research offers useful insights for social marketing and transformative service research.
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Farhan Sarwar, Hassan Imam, Hafiz Tahir Jameel, Siti Aisyah Panatik and Donald E. Brannen
Despite the established relationship between the public's trust in government and their adoption of preventive behaviour, lesser is known about the underlying mechanism that…
Abstract
Purpose
Despite the established relationship between the public's trust in government and their adoption of preventive behaviour, lesser is known about the underlying mechanism that explains trust in government—preventive behaviour nexus. This study adopted the health belief model to propose five types of health perceptions as a mediator between trust in government and the public's voluntary adoption of recommended preventions for COVID-19.
Design/methodology/approach
To collect primary quantitative data, a web survey was conducted using snowball sampling from Malaysia (N = 343) and Pakistan (N = 321). Measures were adopted from the existing studies. Structural equation modelling-partial least square through SmartPLS was used to analyse the proposed framework and hypotheses testing.
Findings
Results revealed that trust is a significant predictor of perceived barriers, benefits and self-efficacy in both countries. Mediation analysis indicated that perceived benefits and self-efficacy to be mediators in both samples. In the Pakistani sample, perceived barriers were also a mediator. Importance-performance analysis showed that the Malaysian public has a greater trust in their government to tackle the pandemic issue, while the trust was a relatively more important predictor of voluntary precautionary behaviour in Pakistan. A full mediation model depicted that coping health belief are an imperative link between trust and prevention.
Originality/value
Although developing the public's trust is related to good governance and public opinion, during a health crisis, authorities can effectively utilize the communication media and design interventions to influence health appraisals leading to higher adoption of prevention.
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Amalia E. Maulana and Hadist Genta Pradana
The purpose of this paper is to investigate the factors that drive or impede the intention of Indonesian consumers to perform regular medical checkup (MCU).
Abstract
Purpose
The purpose of this paper is to investigate the factors that drive or impede the intention of Indonesian consumers to perform regular medical checkup (MCU).
Design/methodology/approach
This study begins with an ethnographic study to ascertain the determinant factors that motivate or hinder an individual from performing regular MCU. The study involved stakeholders in various health services providers, including patients and medical professionals. The quantitative part of this study focuses on “preventive” segment of consumers. A survey was conducted covering 303 respondents, consisting of two sub-segments of people labelled “healthy lifestyle” and “unhealthy lifestyle”.
Findings
Consumer behaviour with regards to needs for MCU must be categorised not based on demographics, but their health status – preventive or curative. The “preventive” group was found to have differences in triggers and barriers between the healthy vs unhealthy lifestyle subgroups. For the “healthy lifestyle” subgroup, the determining factors for a regular MCU are the perceived benefit of action, social deviance, and cost perception. For the “unhealthy lifestyle” subgroup, the determining factors for a regular MCU are the social deviance, disease heritage, belief in traditional medicine, no urgency and cost perception.
Research limitations/implications
The qualitative study part indicated the differences between two segments: preventive vs curative. The quantitative study part is only conducted in the preventive segment and not covering the curative segment. It would be interesting to see the differences between these two segments.
Practical implications
Implication of study: to create contextual marketing communication in each stakeholders/segments – to reach the marketing objectives. Different segment has different issues to handle and need a different marketing communication programme.
Originality/value
Previous studies have focused on analysing the differences in groups based on their demographics, which does not illustrate a homogenous need for an MCU. This study contributes by addressing that researchers must differentiate between “preventive” and “curative” groups. Additionally, the study of triggers and barriers has interestingly found that the determinant factors for healthy and unhealthy lifestyle are not the same.
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Jacquie McGraw, Rebekah Russell-Bennett and Katherine M. White
The purpose of this paper is to investigate the role of masculine identity in generating value destruction and diminished well-being in a preventative health service.
Abstract
Purpose
The purpose of this paper is to investigate the role of masculine identity in generating value destruction and diminished well-being in a preventative health service.
Design/methodology/approach
This research used five focus groups with 39 Australian men aged between 50 and 74 years. Men’s participation in the National Bowel Cancer Screening Program informed the sample frame. In total, 12 Jungian male archetypes were used to identify different masculine identities.
Findings
Thematic analysis of the data revealed three themes of masculinity that explain why men destroy value by avoiding the use of a preventative health services including: rejection of the service reduces consumer disempowerment and emasculation, active rejection of resources creates positive agency and suppressing negative self-conscious emotions protects the self.
Research limitations/implications
Limitations include the single context of bowel cancer screening. Future research could investigate value destruction in other preventative health contexts such as testicular cancer screening, sexual health screening and drug abuse.
Practical implications
Practical implications include fostering consumer empowerment when accessing services, developing consumer resources to create positive agency and boosting positive self-conscious emotions by promoting positive social norms.
Originality/value
This research is the first known study to explore how value is destroyed in men’s preventative health using the perspective of gender identity. This research also is the first to explore value destruction as an emotion regulation strategy.
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Jacquie McGraw, Rebekah Russell-Bennett and Katherine M. White
Preventative health services are keen to identify how to engage men and increase their participation, thus improving health, well-being and life expectancy over time. Prior…
Abstract
Purpose
Preventative health services are keen to identify how to engage men and increase their participation, thus improving health, well-being and life expectancy over time. Prior research has shown general gender norms are a key reason for men’s avoidance of these services, yet there is little investigation of specific gender norms. Furthermore, masculinity has not been examined as a factor associated with customer vulnerability. This paper aims to identify the relationship between gender norm segments for men, likely customer vulnerability over time and subjective health and well-being.
Design/methodology/approach
Adult males (n = 13,891) from an Australian longitudinal men’s health study were classified using latent class analysis. Conditional growth mixture modelling was conducted at three timepoints.
Findings
Three masculinity segments were identified based on masculine norm conformity: traditional self-reliant, traditional bravado and modern status. All segments had likely customer experience of vulnerability. Over time, the likely experience was temporary for the modern status segment but prolonged for the traditional self-reliant and traditional bravado segments. The traditional self-reliant segment had low subjective health and low overall well-being over time.
Practical implications
Practitioners can tailor services to gender norm segments, enabling self-reliant men to provide expertise and use the “Status” norm to reach all masculinity segments.
Originality/value
The study of customer vulnerability in a group usually considered privileged identifies differential temporal experiences based on gender norms. The study confirms customer vulnerability is temporal in nature; customer vulnerability changes over time from likely to actual for self-reliant men.
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Thouraya Gherissi Labben, Joseph S. Chen and Hyangmi Kim
This research attempts to understand how individuals prevent themselves from exposure to COVID-19 when dining out at a restaurant and what situational factors shaping their…
Abstract
This research attempts to understand how individuals prevent themselves from exposure to COVID-19 when dining out at a restaurant and what situational factors shaping their COVID-19 preventive behavior (CPB) are. It collects 303 questionnaires responded by restaurant patrons in the United Arab Emirates. The resultant data reveals the ranks of the relative importance among the five CPBs proposed by this study that wearing a mask is considered the most critical CPB. In contrast, wearing gloves is the least desirable CPB. Concerning five health-risk factors under investigation, there is no difference in CPB between the vaccinated and non-vaccinated. People suffering from issues with their immune system show a significant inclination to stress social distancing compared to those without any immune issues. Those having an inflected family member are apt to wear gloves. Further, individuals bearing risk factors concerning chronic illness, an immune problem, and an infected family member are inclined to wash their hands and wear gloves. Lastly, this research finds six situational factors affecting an individual's CPB.
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Joe Cangelosi, Terry Stringer Damron and David Kim
As consumer health-care spending increases, so does the need for effective communication of preventive health-care information (PHCI) with the potential to prompt lifestyle…
Abstract
Purpose
As consumer health-care spending increases, so does the need for effective communication of preventive health-care information (PHCI) with the potential to prompt lifestyle changes. Through proactive, effective dissemination of PHCI, health-care service providers can minimize and prevent costly health conditions while improving the efficiency of a traditionally reactive health-care system. Taking into account the considerable time consumers spend on social media and networks (SM&N) and hefty health-care spending among Baby Boomer and Generation X consumers, this study aims to address critical questions concerning the importance of SM&N for gathering PHCI, SM&N preferences for gathering PHCI and the types of behavioral changes consumers have pursued in response to PHCI.
Design/methodology/approach
Designed as a generational cohort analysis, this study is based on the responses of 936 Baby Boomer and Generation X respondents to a questionnaire containing 200 items related to PHCI and social/digital media as a vehicle for acquiring both general and preventive health information. Crosstab analysis was used to examine differences in the characteristics of the generational cohorts. Analysis of variance (ANOVA) was used to assess differences in the degree of importance Baby Boomer and Generation X health consumers assign to 28 SM&N sites as delivery systems of PHCI. The researchers used ANOVA to determine generational differences in behavioral changes associated with a healthier lifestyle as a result of exposure to PHCI.
Findings
There are significant differences in the characteristics of Baby Boomer and Generation X cohorts. Generation X health-care consumers assign greater importance to SM&N sites as PHCI delivery systems. Additionally, Generation X health-care consumers report greater behavioral change resulting from exposure to PHCI.
Research limitations/implications
New information is provided concerning health-care consumer perceptions of SM&N as a source of PHCI and the behavioral changes consumers pursue as a result of PHCI exposure.
Practical implications
This paper measures the effectiveness of interactive health-care marketing activities, explaining the role of SM&N as an effective source of PHCI and providing marketers with insights useful for PHCI content management and dissemination.
Social implications
Effective dissemination of PHCI via SM&N may help prevent illness among Baby Boomer and Generation X consumers and, accordingly, improve quality of life while easing the increasing pressure on the US health-care system.
Originality/value
Study results evidence the value of SM&N sites to health service providers as they endeavor to improve and extend consumer lives through dissemination of PHCI. Ideas and insights within this paper will inform and enhance social media marketing management practices within pharmaceutical and health-care organizations.
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