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1 – 10 of over 2000
Article
Publication date: 20 September 2019

Sony Kusumasondjaja

The purpose of this paper is to examine the strategic importance of visual aesthetics and presentation modality for consumer responses to fashion luxury brand content posted on…

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Abstract

Purpose

The purpose of this paper is to examine the strategic importance of visual aesthetics and presentation modality for consumer responses to fashion luxury brand content posted on Instagram.

Design/methodology/approach

A content analysis of 40,679 posts on the official Instagram accounts of 15 global luxury brands was conducted.

Findings

Brand posts using expressive aesthetic image received more likes and comments on Instagram than those with classical aesthetics. Brand video content received more likes and comments than static content. There was also a significant interaction between visual aesthetics and presentation modality in generating likes and comments. Brand content adopting expressive aesthetic and audio-visual modality generated more responses when using audio-visual modality, while content using classical aesthetics produced more responses in a visual-only format.

Practical implications

As visual aesthetics and modality resulted in different responses to Instagram ads, luxury marketers should consider using appropriate approaches when creating brand posts on Instagram.

Originality/value

This is one of the few studies examining the effectiveness of visual aesthetics and presentation modality in Instagram advertising, especially in luxury fashion brand context.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 24 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 18 May 2021

Seedwell Sithole, Ragini Datt, Paul de Lange and Meredith Tharapos

The purpose of this study is to investigate the effectiveness of diagrammatic visualisation techniques versus sentential learning contexts in an accounting subject using the…

Abstract

Purpose

The purpose of this study is to investigate the effectiveness of diagrammatic visualisation techniques versus sentential learning contexts in an accounting subject using the theoretical lens of cognitive load theory (CLT).

Design/methodology/approach

The present study used four groups of students; two groups completed a task using diagrammatic visualisation learning materials, with one of the groups undertaking their leaning activities collaboratively and another on an individual basis, whereas two comparison groups were given a sentential learning context without diagrams, with one group undertaking their leaning activities collaboratively and the other individually. In addition to performance grades, cognitive load self-report scores were also elicited from participants.

Findings

The findings of this study indicate support for diagrammatic visualisation techniques for students working collaboratively. Compared with sentential learners, the authors find significantly improved test performance for students who work collaboratively in a diagrammatic visualisation environment. Students in the visualisation environments obtained higher grades than those in the sentential group. In terms of mental effort, students in the visualisation conditions reported the lowest cognitive load.

Practical implications

The authors conclude that diagrammatic visualisation learning techniques enhance student performance outcomes, particularly for those who work collaboratively. CLT assists in the understanding of the mental processes involved in learning. Instructional designers need to consider CLT when developing diagrammatic visualisation material to enable students to obtain the best possible learning outcomes.

Originality/value

This study addresses a gap in the literature by examining the use of diagrammatic visualisation materials as an alternative to text when learning accounting. The study explores the effect of visualisation material on students’ cognitive load by analysing their mental effort. The study contributes useful findings on visualisation as a conduit to enhancing the understanding of accounting using CLT principles.

Details

Accounting Research Journal, vol. 34 no. 4
Type: Research Article
ISSN: 1030-9616

Keywords

Article
Publication date: 26 May 2023

Tseng-Lung Huang, Henry F.L. Chung and Xiang Chen

The purpose of this study is to clarify the role of various levels of modality richness [text-visual, audiovisual and augmented reality interactive technology (ARIT)] on vivid…

Abstract

Purpose

The purpose of this study is to clarify the role of various levels of modality richness [text-visual, audiovisual and augmented reality interactive technology (ARIT)] on vivid memories (visual sensory detailed, emotionally intense, first-person perspective and coherent) and exploratory behavior. To clarify which modality richness online retailers use is more appropriate to create a virtual reality simulation experience to fill a significant gap in the sensory interactive marketing paradigm.

Design/methodology/approach

A task-based laboratory study was conducted to provide users with private try-on space. A total of 429 valid questionnaires were collected, and partial least squares path modeling was adopted to test hypotheses.

Findings

The results indicate that various levels of modality richness (text-visual, audiovisual and ARIT) positively affect vivid memories (visual sensory detailed, emotionally intense, first-person perspective and coherent), and vivid memories successfully induce exploratory behavior.

Practical implications

The study results could also help retailers and brands with clear guidance in designing and creating simulation experience services and choosing the best way to present products. With the results of this research, retailers will also be able to grasp better the critical points of introducing innovative technology into the service experience and then create the benefits of digital economic growth.

Originality/value

Exploring which digital interactive technology online retailers use is more appropriate to create a virtual reality shopping experience to fill a significant gap in the sensory interactive marketing paradigm. Exploring the antecedents of vivid memories in a digital sensory interactive experience contributes to the body schema literature and the script theory. We draw from construal level theory (CLT) to clarify the impact of various levels of modality richness on driving the difference in sensory simulation schema to break through the limited findings of previous studies, namely using CLT to interpret psychological distance.

Details

Journal of Research in Interactive Marketing, vol. 17 no. 6
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 3 July 2017

Taejun (David) Lee

The economic downturn and financial meltdown in the changing retirement savings and pension landscape in the US placed individual investors and financial companies at risk…

Abstract

Purpose

The economic downturn and financial meltdown in the changing retirement savings and pension landscape in the US placed individual investors and financial companies at risk. Recognizing the need for more financial literacy among investors, the US financial services companies for retirement plans and investment options (i.e. the retirement financial services providers (RFSPs)) have stepped up consumer marketing, particularly through creation of corporate websites. Seeing their potential for increasing literacy and aiding consumer financial decisions, a majority of RFSPs are promoting websites and a large number of consumers use them. With this backdrop, the purpose of this paper is to examine the use of these websites and their conformity to existing regulations regarding design and structure.

Design/methodology/approach

The present study used a quantitative content analysis to examine the types of disclosure information presented on the corporate websites of RFSPs during 2013-2015. It also examined the adherence to the Federal Trade Commission’s (FTC) clear and conspicuous standards (CCS) disclosure guidelines over the three-year period. Finally, this study examined the levels of financial literacy activities employed on 164 RFSPs’ websites over the three-year period.

Findings

This study shows that RFSPs are increasingly providing disclosure information for target consumers via their websites. Although problems still exist with the presentation of that material in terms of the FTC’s suggestions for prominence, there have been some improvements in compliance with proximity of disclosures. In addition, just under one-fourth of the RFSPs were providing tactics and features on their websites to potentially aid in the creation and maintenance of critical financial literacy and acumen.

Practical implications

The key point emerging from this analysis is that financial services providers, regulators, advocacy groups, and policymakers should continue to address varying levels of financial literacy activities to promote the deliberation and discussion of the retirement issues and topics across media while facilitating the provision and dissemination of financial information and data in a clear and conspicuous manner.

Originality/value

This is the first study to explore the content of RFSPs’ websites with regard to disclosure information, adherence to FTC CCS disclosure guidelines, and the use of techniques related to various levels of financial literacy from 2013-2015.

Details

International Journal of Bank Marketing, vol. 35 no. 5
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 13 October 2020

Gianluigi Guido, Marco Pichierri, Cristian Rizzo, Verdiana Chieffi and George Moschis

The purpose of this study is to review scholarly research on elderly consumers’ information processing and suggest implications for services marketing.

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Abstract

Purpose

The purpose of this study is to review scholarly research on elderly consumers’ information processing and suggest implications for services marketing.

Design/methodology/approach

The review encompasses a five-decade period (1970–2018) of academic research and presents relevant literature in four main areas related to information processing: sensation, attention, interpretation and memory.

Findings

The study illustrates how each of the aforementioned phases of the information processing activity may affect how elderly individuals buy and consume products and services, emphasizing the need for a better comprehension of the elderly to develop effectual marketing strategies.

Originality/value

The study provides readers with detailed state-of-the-art knowledge about older consumers’ information processing, offering a comprehensive review of academic research that companies can use to improve the effectiveness of their marketing efforts that target the elderly market.

Details

Journal of Services Marketing, vol. 35 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 30 November 2005

Adel Elsayed and Roger Hartley

Learning can be viewed as a communication process that puts the learner in contact with concepts created by others. A result of communication is that an act of interpretation…

Abstract

Learning can be viewed as a communication process that puts the learner in contact with concepts created by others. A result of communication is that an act of interpretation starts, which invokes a process of conceptualization. According to Mayes, successful conceptualization will need the support of learning activities. Hence, machine mediated communication is important for creating online e‐Learning opportunities; not only for relaying communication content, but also for supporting the cognitive processes associated with the necessary learning activities required for conceptualization. In Laurillard’s conversational theory, a communication loop should be established between learners and teachers. The articulation element in this loop is necessary for engaging the learner in a collaborative activity, which is essential for developing further the conceptualization process. This paper discusses the acts of communication, conceptualization and articulation within a machine mediated multimodal communication, and it proposes a framework within which a supporting set of cognitive activities can be developed.

Details

Interactive Technology and Smart Education, vol. 2 no. 4
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 1 April 2002

Uri Fidelman

It is suggested that the left hemispheric neurons and the magnocellular visual system are specialized in tasks requiring a relatively small number of large neurons having a fast…

Abstract

It is suggested that the left hemispheric neurons and the magnocellular visual system are specialized in tasks requiring a relatively small number of large neurons having a fast reaction time due to a high firing rate or many dendritic synapses of the same neuron which are activated simultaneously. On the other hand the right hemispheric neurons and the neurons of the parvocellular visual system are specialized in tasks requiring a relatively larger number of short term memory (STM) Hebbian engrams (neural networks). This larger number of engrams is achieved by a combination of two strategies. The first is evolving a larger number of neurons, which may be smaller and have a lower firing rate. The second is evolving longer and more branching axons and thus producing more engrams, including engrams comprising neurons located at cortical areas distant from each other. This model explains why verbal functions of the brain are related to the left hemisphere, and the division of semantic tasks between the left hemisphere and the right one. This explanation is extended to other cognitive functions like visual search, ontological cognition, the detection of temporal order, and the dual cognitive interpretation of the perceived physical phenomena.

Details

Kybernetes, vol. 31 no. 3/4
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 9 December 2011

Janice Murray and Juliet Goldbart

Working memory (WM) is a key component of effective and efficient communication in typical communicators, with, potentially, even greater significance for those who benefit from…

Abstract

Purpose

Working memory (WM) is a key component of effective and efficient communication in typical communicators, with, potentially, even greater significance for those who benefit from augmentative communication. This study aims to explore the emergence of WM strategies in children with complex communication needs who may be reliant on aided communication strategies.

Design/methodology/approach

A quasi‐experimental repeated measures, multi‐factorial research design, comparing 30 children with complex communication needs (CCN) aged three to six years and 30 age‐matched typically developing peers. Picture stimuli representing verbs and adjectives in three categories: control words, long words and phonologically similar words are presented visually or silently in sequences of increasing length to establish each participant's memory span.

Findings

Articulatory rehearsal does not appear to be used as a memory strategy with verb material. With adjective material, there is limited evidence of emerging articulatory rehearsal at age six. Input modality does not influence rehearsal of either verbs or adjectives.

Research limitations/implications

The study is small scale and exploratory, but there are suggestions that both groups of participants handle verb and adjective material differently to noun material.

Practical implications

Emerging WM skill in children with CCN needs to be considered in relation to the use of speech generating technology.

Originality/value

This paper contributes to understanding of the development and potential influence of WM in efficient aided communication.

Details

Journal of Assistive Technologies, vol. 5 no. 4
Type: Research Article
ISSN: 1754-9450

Keywords

Article
Publication date: 2 February 2015

D. Battini, M. Gamberi, A. Persona and F. Sgarbossa

The paper aims to focus on in-house part logistics design and management for assembly systems in which supermarket storage is adopted and coupled with an automated transportation…

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Abstract

Purpose

The paper aims to focus on in-house part logistics design and management for assembly systems in which supermarket storage is adopted and coupled with an automated transportation system. In this context, this work aims to assess the transportation mode selection problem to speed up the preliminary design phase.

Design/methodology/approach

The paper is divided into two main parts. The first one provides and discusses a new conceptual framework derived from the authors’ experience in the field and from previous published works. The framework aims to support managers in problem comprehension by setting three problem sub-phases, key input parameters and qualitative guidelines without losing sight of the big picture. The second part focuses on the transportation mode selection sub-phase by assessing an analytical study followed by a multi-scenario analysis.

Findings

The final outcome of this work is a decision support matrix capable of setting technical guidelines that are helpful to managers and practitioners to speed up the transportation mode selection problem in the preliminary phases.

Originality/value

This work is beneficial for supporting managers in understanding the main decisional steps involved in the design of a part-feeding system with a supermarket by discussing the three problem sub-phases and key input parameters and providing both qualitative and quantitative guidelines. Moreover, this study explores the transportation mode selection problem, which is not yet largely explored in the published literature.

Details

Assembly Automation, vol. 35 no. 1
Type: Research Article
ISSN: 0144-5154

Keywords

Article
Publication date: 30 October 2023

Matt Hopkins, Meng-Hsien Lin and Angeline Nariswari

This study explores collaborative technology's effectiveness in facilitating learning in a hybrid (synchronous face-to-face and asynchronous virtual) context. In particular, the…

Abstract

Purpose

This study explores collaborative technology's effectiveness in facilitating learning in a hybrid (synchronous face-to-face and asynchronous virtual) context. In particular, the study explores the critical role of students' feeling-at-ease, including its drivers and impact on their perception of the technology.

Design/methodology/approach

The study included a classroom intervention in which a collaborative technology, i.e. VoiceThread, was implemented in a hybrid learning context. Online surveys, which included quantitative and qualitative components, were administered at the start and end of the semester to capture student perceptions and experiences with the technology.

Findings

Students who felt more at ease assessed the collaborative technology more positively. While extraversion was marginally associated with initial feeling at ease, technology anxiety was not. When using the technology to post content, students who felt more at ease preferred using audio or video over text. Students' perception of the importance of technology in facilitating their learning was a key mediator in the relationship between feeling less at ease and future intention to use the collaborative technology.

Originality/value

The paper investigates the implementation of a collaborative technology in a hybrid learning context, highlighting the critical role of feeling at ease in impacting its acceptance.

Details

International Journal of Educational Management, vol. 37 no. 6/7
Type: Research Article
ISSN: 0951-354X

Keywords

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