Search results

1 – 8 of 8
To view the access options for this content please click here
Book part
Publication date: 3 September 2015

Preethi Krishnan and Mangala Subramaniam

The practices and arrangements within a family can create grounds for violence. Although we agree that family processes are important, we think that these explanations…

Abstract

Purpose

The practices and arrangements within a family can create grounds for violence. Although we agree that family processes are important, we think that these explanations downplay the structure of families (nuclear, extended) and thereby the ways in which gender relations are organized. In this paper, domestic violence is explored as an intra-family dynamic that extends beyond the intimate partner relationship and which seeps into court rulings of cases of such violence.

Methodology/approach

Using archival data from 164 Supreme Court case decisions on domestic violence in India for the period 1995–2011, we examine both the patterns of conviction and the complexities of gender relations within the family by systematically coding the Court’s rulings.

Findings

Analysis of court rulings show that mothers-in-law were convicted in 14% cases and the husband was convicted in 41% cases. We call attention to the collective nature of the domestic violence crime in India where mothers-in-law were seldom convicted alone (3% of cases) but were more likely to be convicted along with other members of the family. Two dominant themes we discuss are the gendered nature of familial relations beyond the intimate partner relationship and the pervasiveness of such gendered relationships from the natal home to the marital family making victims of domestic violence isolated and “homeless.”

Research limitations/implications

Future research may benefit from using data in addition to the judgments to consider caste and class differences in the rulings. An intersectionality perspective may add to the understanding of the interpretation of the laws by the courts.

Social implications

Insights from this paper have important policy implications. As discussed in the paper, the unintended support for violence from the natal family is an indication of their powerlessness and therefore further victimization through the law will not help. It is critical that natal families re-frame their powerlessness which is often derived from their status as families with daughters. Considering that most women in India turn to their natal families first for support when they face violence in their marriages, policy must enable such families to act and utilize the law.

Originality/value

By examining court rulings on cases of domestic violence in India we focus on the power exerted by some women particularly within extended families which is central to understanding gender relations within institutions. These relations are legitimized by the courts in the ways they interpret the law and rule on cases.

Details

Violence and Crime in the Family: Patterns, Causes, and Consequences
Type: Book
ISBN: 978-1-78560-262-7

Keywords

To view the access options for this content please click here
Book part
Publication date: 12 November 2018

Soma Chaudhuri, Preethi Krishnan and Mangala Subramaniam

Over the past few years, the electronic media, as represented by the internet version of print media and independent blogs of journalists, has become a major player in the…

Abstract

Over the past few years, the electronic media, as represented by the internet version of print media and independent blogs of journalists, has become a major player in the coverage of incidents related to violence against women. While this has brought forward issues of violence and specifically rape prominently into the public sphere, the media portrayal of women has often been as victims or victims who are somehow responsible for the violence against them. Such portrayal has been repeatedly challenged by feminists. Using data from 572 national and international English media reports for a six-month period (from December 2012 to April 2013) the coverage of the protests about the 2012 case of gang rape and eventual death of Jyoti Singh Pandey in India’s capital city, New Delhi, is examined in this chapter. Drawing from past research, three main frames are discerned in the portrayal of women in the reports: mainstreaming gender, endangered woman, and the ungendered woman. Media portrayals of these three frames by three broadly categorized actors most prominently covered by the media reports are analyzed: activists, state representatives or political actors, and ordinary citizens. The findings suggest that while some reports allude to women’s agency and rights particularly when they cover feminist activists, women’s agency is marginalized in the debates around safety and protection for women when other actors (such as state representatives or political actors, and ordinary citizens) are considered. Indian women’s rights have been reduced to passive messages negating the broader politics of the contemporary women’s movement.

Details

Gender and the Media: Women’s Places
Type: Book
ISBN: 978-1-78754-329-4

Keywords

To view the access options for this content please click here
Book part
Publication date: 12 November 2018

Vasilikie Demos and Marcia Texler Segal

This introduction locates the 11 chapters of the volume under three headings: Agency-Affirming Places, Overtly Hostile or Agency-Denying Places, and Covertly Negating…

Abstract

This introduction locates the 11 chapters of the volume under three headings: Agency-Affirming Places, Overtly Hostile or Agency-Denying Places, and Covertly Negating Places. Each chapter is summarized briefly, detailing its methods and key findings. Following the summaries, the editors point to common themes among the chapters and discuss the relationship between media and physical and symbolic gender-based violence as illustrated in the chapters.

Details

Gender and the Media: Women’s Places
Type: Book
ISBN: 978-1-78754-329-4

Keywords

To view the access options for this content please click here
Book part
Publication date: 12 November 2018

Abstract

Details

Gender and the Media: Women’s Places
Type: Book
ISBN: 978-1-78754-329-4

To view the access options for this content please click here
Book part
Publication date: 3 September 2015

Abstract

Details

Violence and Crime in the Family: Patterns, Causes, and Consequences
Type: Book
ISBN: 978-1-78560-262-7

To view the access options for this content please click here
Book part
Publication date: 3 September 2015

Abstract

Details

Violence and Crime in the Family: Patterns, Causes, and Consequences
Type: Book
ISBN: 978-1-78560-262-7

To view the access options for this content please click here
Book part
Publication date: 3 September 2015

Abstract

Details

Violence and Crime in the Family: Patterns, Causes, and Consequences
Type: Book
ISBN: 978-1-78560-262-7

To view the access options for this content please click here
Article
Publication date: 18 July 2016

Tulsi Jayakumar

The purpose of this paper is to understand the behavioral lessons and managerial implications of deep discount strategies used by e-commerce firms to gain a competitive…

Abstract

Purpose

The purpose of this paper is to understand the behavioral lessons and managerial implications of deep discount strategies used by e-commerce firms to gain a competitive advantage over rivals. The paper seeks to understand the behavioral aspects of consumer and competitor response to such online sales, particularly with reference to e-satisfaction and e-loyalty. The case study seeks to: understand the behavioral aspects of utility and customer satisfaction; understand the behavioral aspects influencing customer attitudes, preferences and choice; understand heuristics involved in consumer decision-making; and understand possible firm strategies based on a thorough analysis of behavioral influencers of customer decisions.

Design/methodology/approach

The paper follows a case study approach. Secondary data sources from the library, company website and newspaper articles have been used to build a case which would encourage students to discuss and analyze the application of principles of behavioral economics to marketing problems faced especially by e-retailers. It uses Flipkart’s botched-up Big-Billion Day sale to drive home lessons in behavioral economics to marketers.

Findings

With growing internet penetration, e-retail presents high potential in India along with its BRICS peers. However, the task of grabbing customer mindshare, as also a share of wallet of the growing Indian purchasing power through monster discounts and deals by e-tailers may not work. Firms such as Flipkart may strategize using principles of behavioral economics including confirmatory bias, framing effects, reference points, principles of loss aversion, heuristics and the peak–end rule to influence customer decision-making in their favor. They must also guard against any incidents/events which invoke the representativeness heuristic or negative confirmatory biases towards e-commerce portals.

Practical implications

E-tailers in countries like India should understand the behavioral implications of deep discount strategies and deals offered by them as a means of gaining competitive advantage. Attention to e-service outcome quality and e-service recovery is important.

Originality/value

The case is unique in its applications of behavioral economics principles to e-retailing in India. It seeks to apply behavioral principles to a major e-commerce marketing event in India. With the e-commerce industry likely to boom in India, the case study provides unique insights into competitive pricing strategies adopted by e-retailers and the feasibility thereof.

1 – 8 of 8