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Article
Publication date: 8 May 2017

Kyung-Ah Byun, Mayukh Dass, Piyush Kumar and Junghwan Kim

The purpose of this paper is to examine the role of playfulness on innovative consumers’ pre-order behavior for new products.

1187

Abstract

Purpose

The purpose of this paper is to examine the role of playfulness on innovative consumers’ pre-order behavior for new products.

Design/methodology/approach

Drawing upon self-congruity theory and early adoption literature, the effects of playfulness and innovativeness on pre-order behavior and the role of self-congruity are tested using four experimental studies that are analyzed using generalized linear model (GLM) and structural equation modeling.

Findings

Results indicate that playfulness amplifies the advance-purchasing propensity, especially when the pre-launch information cues come from a credible source.

Originality/value

This paper refines playfulness measurement scales and proposes how both enjoyment- and creativity-based playfulness amplify the purchase intention among innovative consumers. The results assist product managers in developing advanced marketing plans before a new product is launched.

Details

Journal of Consumer Marketing, vol. 34 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 1 March 1992

Michael L. Nitz

Describes a project and the process that was created to overcomethe problems incurred to make the CAT ME Plus micro enhancer work as atool for acquisitions at a public library′s…

Abstract

Describes a project and the process that was created to overcome the problems incurred to make the CAT ME Plus micro enhancer work as a tool for acquisitions at a public library′s acquisitions and cataloguing department. Reviews the problems posed by batching pre‐order searches, the limitations of CAT ME Plus, and how these were overcome.

Open Access
Article
Publication date: 30 April 2019

Erno Salmela and Janne Huiskonen

The purpose of this paper is to promote decision-making structures between the customer and the supplier in a highly uncertain environment. This phenomenon of demand-supply chain…

2668

Abstract

Purpose

The purpose of this paper is to promote decision-making structures between the customer and the supplier in a highly uncertain environment. This phenomenon of demand-supply chain synchronisation includes sharing of high-quality and timely demand and supply information in order to improve the quality and speed of decision-making.

Design/methodology/approach

The study was carried out as an abductive case study, which started from empirical observations that did not match the prior theoretical framework. Through abductive reasoning and empirical experiments, the prior framework was extended to a new synchronisation model and tools that better accommodate the observed need.

Findings

A new co-innovation toolbox was developed to create common understanding of demand-supply chain synchronisation between the customer and the supplier. The toolbox includes Demand Visibility Point-Demand Penetration Point, Supply Visibility Point–Supply Penetration Point and Integrative Synchronisation tools.

Research limitations/implications

The study extends the current models and tools of demand-supply chain synchronisation. With the new toolbox, the development needs of decision-making structures can be identified more comprehensively than with the current tools.

Practical implications

The developed visual toolbox helps partners create a common understanding of problems and development possibilities in demand-supply chain synchronisation in a highly uncertain environment. Common understanding is a starting point for changing decision-making structures to improve the overall performance of a demand-supply chain.

Originality/value

The new toolbox is both more comprehensive and more detailed than the previous tools.

Details

International Journal of Operations & Production Management, vol. 39 no. 4
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 16 August 2013

Clara Ruttenberg

The article aims to examine how the University of Maryland, College Park, evaluated two specific task management software packages that could make the pre‐order workflow for…

Abstract

Purpose

The article aims to examine how the University of Maryland, College Park, evaluated two specific task management software packages that could make the pre‐order workflow for electronic resources more transparent to library staff.

Design/methodology/approach

The results from an electronic resources gap analysis done at the University of Maryland, College Park, were used as a basis to evaluate and select task management systems.

Findings

Two electronic resource management systems, CORAL and License Manager, were selected. They were evaluated in the areas of task, license and vendor information management.

Originality/value

This paper provides criteria that could be used to evaluate tools that support license management for electronic resources.

Details

OCLC Systems & Services: International digital library perspectives, vol. 29 no. 3
Type: Research Article
ISSN: 1065-075X

Keywords

Article
Publication date: 5 September 2016

Miranda Mirosa, Harriet Munro, Ella Mangan-Walker and David Pearson

Social marketing and other types of targeted behaviour change interventions should appeal to an individual’s personal values in order to improve their effectiveness. However…

3620

Abstract

Purpose

Social marketing and other types of targeted behaviour change interventions should appeal to an individual’s personal values in order to improve their effectiveness. However, there is currently little understanding of what these values are in relation to food waste. The purpose of this paper is to identify the values underpinning the specific behaviour of plate waste created in a residential foodservice setting.

Design/methodology/approach

In semi-structured interviews (n=50) laddering techniques were used to identify links from behaviours through individual’s rationalisation for that behaviour to their personal values. The aim of the questioning was to uncover underlying drivers that lead to plate waste as well as those barriers to reducing it.

Findings

The values identified as being most important are hedonism and self-direction. The specific aspects of these values for plate waste reduction interventions are not compromising on the individual’s enjoyment of the meal and meeting their health goals. Effective interventions include pre-ordering meals, reducing food options provided, reducing plate size, removing food tray and finally, information campaigns to raise awareness.

Originality/value

The study provides insights into the personal values that influence behaviours resulting in plate waste. The study is the first to determine the links between this behaviour, rationalisations for that behaviour and personal values.

Details

British Food Journal, vol. 118 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 August 2000

Leo R. Vijayasarathy and Joseph M. Jones

The use of print catalogs for direct marketing has a long history of success. Today, telecommunication networks, such as the Internet, offer the potential to reach a larger market…

6325

Abstract

The use of print catalogs for direct marketing has a long history of success. Today, telecommunication networks, such as the Internet, offer the potential to reach a larger market through the use of online catalogs that could be dynamic, flexible, and consumer‐responsive. This paper reports the results of an empirical study that compared individuals’ attitudes and intentions to shop using print and Internet catalogs. The findings suggest that individuals perceived differences between the two catalog media on the shopping factors of reliability, tangibility, and consumer risk. Further, product value, pre‐order information, post‐selection information, shopping experience, and consumer risk emerged as the factors that influenced attitudes and intentions to shop using print and Internet catalogs.

Details

Internet Research, vol. 10 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 14 March 2008

G. Anand and Rambabu Kodali

In recent years, many manufacturing companies are attempting to implement lean manufacturing systems (LMS) as an effective manufacturing strategy to survive in a highly…

4861

Abstract

Purpose

In recent years, many manufacturing companies are attempting to implement lean manufacturing systems (LMS) as an effective manufacturing strategy to survive in a highly competitive market. Such a process of selecting a suitable manufacturing system is highly complex and strategic in nature. The paper aims to how companies make a strategic decision of selecting LMS as part of their manufacturing strategy, and on what basis such strategic decisions are made by the managers.

Design/methodology/approach

A case study of a small‐ and medium‐sized enterprise is presented, in which the managers are contemplating on implementing either computer integrated manufacturing systems (CIMS) or LMS. To supplement the decision‐making process, a multi‐criteria decision making (MCDM) model, namely, the preference ranking organisation method for enrichment evaluations (PROMETHEE) is used to analyse how it will impact the stakeholders of the organisation, and the benefits gained.

Findings

An extensive analysis of PROMETHEE model revealed that LMS was the best for the given circumstances of the case.

Research limitations/implications

The same problem can be extended by incorporating the constraints (such as financial, technical, social) of the organisation by utilising an extended version of PROMETHEE called the PROMETHEE V. Since, a single case study approach has been utilised, the findings cannot be generalized for any other industry.

Practical limitations/implications

The methodology of PROMETHEE and its algorithm has been demonstrated in a detailed way and it is believed that it will be useful for managers to apply such MCDM tools to supplement their decision‐making efforts.

Originality/value

According to the authors’ knowledge there is no paper in the literature, which discusses the application of PROMETHEE in making a strategic decision of implementing LMS as a part of an organisation's manufacturing strategy.

Details

Journal of Modelling in Management, vol. 3 no. 1
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 19 June 2009

Chantola Kit, Toshiyuki Amagasa and Hiroyuki Kitagawa

The purpose of this paper is to propose efficient algorithms for structural grouping over Extensible Markup Language (XML) data, called TOPOLOGICAL ROLLUP (T‐ROLLUP), which are to…

1858

Abstract

Purpose

The purpose of this paper is to propose efficient algorithms for structural grouping over Extensible Markup Language (XML) data, called TOPOLOGICAL ROLLUP (T‐ROLLUP), which are to compute aggregation functions based on XML data with multiple hierarchical levels. They play important roles in the online analytical processing of XML data, called XML‐OLAP, with which complex analysis over XML can be performed to discover valuable information from XML.

Design/methodology/approach

Several variations of algorithms are proposed for efficient T‐ROLLUP computation. First, two basic algorithms, top‐down algorithm (TDA) and bottom‐up algorithm (BUA), are presented in which the well‐known structural‐join algorithms are used. The paper then proposes more efficient algorithms, called single‐scan by preorder number and single‐scan by postorder number (SSC‐Pre/Post), which are also based on structural joins, but have been modified from the basic algorithms so that multiple levels of grouping are computed with a single scan over node lists. In addition, the paper attempts to adopt the algorithm for parallel execution in multi‐core environments.

Findings

Several experiments are conducted with XMark and synthetic XML data to show the effectiveness of the proposed algorithms. The experiments show that proposed algorithms perform much better than the naïve implementation. In particular, the proposed SSC‐Pre and SSC‐Post perform better than TDA and BUA for all cases. Beyond that, the experiment using the parallel single scan algorithm also shows better performance than the ordinary basic algorithm.

Research limitations/implications

This paper focuses on the T‐ROLLUP operation for XML data analysis. For this reason, other operations related to XML‐OLAP, such as CUBE, WINDOWING, and RANKING should also be investigated.

Originality/value

The paper presents an extended version of one of the award winning papers at iiWAS2008.

Details

International Journal of Web Information Systems, vol. 5 no. 2
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 8 November 2016

Frank C. Butler and John A. Martin

This paper aims to examine the automotive industry and how it ripe for disruption. By examining the current state of the industry and how technology will shape the future of the…

3097

Abstract

Purpose

This paper aims to examine the automotive industry and how it ripe for disruption. By examining the current state of the industry and how technology will shape the future of the car, this paper outlines why the automotive industry is ready to be disrupted and provides insights as to whom the major players may be in the future and why.

Design/methodology/approach

This paper uses examples from companies and the media to identify how the automotive industry is ready to be disrupted.

Findings

This paper identifies that the automotive industry is ready to be disrupted. With Tesla having secured over 400,000 pre-orders for its new Model 3 sedan, there is a movement that will pave the way to a new era of the automobile.

Practical implications

This paper demonstrates that a new way of thinking is needed for top managers at traditional automakers. In this paper, a new way of thinking about the future of the car is presented.

Originality/value

This paper takes a new perspective on what the future of the automobile may resemble and the companies that will likely be involved as a result of the disruption in the industry.

Details

Strategic Direction, vol. 32 no. 11
Type: Research Article
ISSN: 0258-0543

Keywords

Open Access
Article
Publication date: 26 November 2020

Mahmud Hassan and Rumman Hassan

Waiting is associated with pain and stress that leads to frustration. However, consumer narratives may help cope with the stress associated with such waiting. This study aims to…

2051

Abstract

Purpose

Waiting is associated with pain and stress that leads to frustration. However, consumer narratives may help cope with the stress associated with such waiting. This study aims to understand consumer waiting behaviours within online communities.

Design/methodology/approach

Data was gathered following a netnographic approach from a Facebook brand community (FBC) by downloading and archiving the threads related to members’ waiting behaviours. This resulted in 91 pages of data, with 438 individual comments and 179 distinct threads.

Findings

The data revealed that members of the sampled FBC exercised waiting behaviour. The authors confirm that waiting for a product is associated with both negative outcomes (frustration, boredom, etc.), but positive ones (create stronger ties with the brand and fellow members, etc.). Members of the FBC exhibited reduced consumer anxiety and stress during the waiting period.

Research limitations/implications

This study found 13 waiting behaviours within the FBC and supports the idea that new value-creating behaviours are noticed within the context of FBCs.

Originality/value

This study focuses on waiting within a goods-based context (waiting to be served has been examined predominantly within the service sector). The study explored the behaviours of consumers who use social media to complain about extended waiting periods to receive the product along with other consumer reactions to these waiting crowds to reduce the emotional pain associated with such delays.

Propósito

La espera se asocia con el dolor y el estrés, lo que lleva a la frustración. Sin embargo, el relato de otros consumidores puede ayudar a hacer frente al estrés asociado a dicha espera. Este trabajo busca entender el comportamiento de espera de los consumidores dentro de las comunidades online.

Diseño/metodología/enfoque

Los datos fueron recopilados siguiendo un enfoque netnográfico de una comunidad de marca en Facebook (CMF) mediante la descarga de mensajes; sólo los hilos relacionados con los comportamientos de espera de los miembros fueron descargados y archivados. Esto resultó en 91 páginas de datos con 438 comentarios individuales y 179 hilos distintos.

Hallazgos

Los datos revelan que en Facebook se dan comportamientos de espera. Confirmamos que la espera de un producto no sólo está asociada a resultados negativos (frustración, aburrimiento, etc.), sino también a resultados positivos (crear lazos más fuertes con la marca y los compañeros). Además, se comprueba que los miembros de la CMF reducen la ansiedad y el estrés del consumidor durante el período de espera.

Limitaciones/implicaciones de la investigación

Este trabajo encuentra 13 comportamientos de espera dentro de una CMF

Originalidad/valor

Este trabajo se centra en la espera dentro del contexto basado en los bienes (la espera para ser atendido ha sido examinada principalmente dentro del sector de servicios). Además, no sólo nos centramos en los consumidores que utilizan los medios sociales para quejarse de una espera más larga en la recepción del producto, sino también en la reacción de otros consumidores a estas esperas para reducir el dolor emocional asociado a dicho retraso.

1 – 10 of 417