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Book part
Publication date: 1 February 2007

Deepa Chandrasekaran and Gerard J. Tellis

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Review of Marketing Research
Type: Book
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ISBN: 978-0-7656-1306-6

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Book part
Publication date: 1 January 2006

Donald R. Lehmann

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1305-9

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Book part (2)
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