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Hybrid nanofluids are of significant engrossment for their considerable heat transport rate. The steady flow of an incompressible viscous electrically conducted hybrid nanofluid is considered over a rotating disk under a magnetic field. Titanium oxide (TiO₂) and ferrous (CoFe₂O₄) nanoparticles are used with their physical properties and water is considered as host liquid. The purpose of this paper is to analyze how hydrothermal integrity varies for hybrid nanosuspension over a spinning disk in the presence of magnetic orientation.

Governing equations with boundary conditions are transformed by similarity transformations and then solved numerically with RK-4 method. A comparison of linear and nonlinear thermal radiation for the above-mentioned parameters is taken and the efficiency of nonlinear radiation is established, the same over nanofluid and hybrid nanofluid is also discussed. Heat lines are observed and discussed for various parameters like magnetic field, concentration, suction and injection parameter, radiation effect and Prandtl number.

Suction and increasing nanoparticle concentration foster the radial and cross-radial velocities, whereas magnetization and injection confirm the reverse trend. The rate of increment of radial friction is quite higher for the usual nanosuspension. The calculated data demonstrate that the rate for hybrid nanofluid is 8.97 percent, whereas for nanofluid it is 15.06 percent. Double-particle suspension amplifies the thermal efficiency than that of a single particle. Magnetic and radiation parameters aid the heat transfer, but nanoparticle concentration and suction explore the opposite syndrome. The magnetic parameter increases the heat transport at 36.58 and 42.71 percent for nonlinear radiation and hybrid nanosuspension, respectively.

Nonlinear radiation gives a higher heat transport rate and for the radiation parameter it is almost double. This result is very significant for comparison between linear and nonlinear radiation. Heat lines may be observed by taking different nanoparticle materials to get some diverse result. Hydrothermal study of such hybrid liquid is noteworthy because outcomes of this study will aid nanoscience and nanotechnology in an efficient way.

The purpose of this paper is to discuss the flow and heat transference of unsteady nanofluid thin film flow due to linear stretching velocity over a horizontally placed stretching sheet in corporation of aligned magnetic field and non-uniform heat source/sink.

Leading equations of the course have been normalized via similarity approach and unraveled the resulting non-linear equations numerically by consuming RK-4 shooting practice to execute flow analysis.

A close agreement of two sets (for two different base fluids – polyvinyl alcohol and water) of result is perceived. The authors find that inclined magnetic field and nanoparticles concentration curbed velocity distribution which, in turn, causes enrichment of system of temperature distribution.

The paper acquires realistic numerical explanations in form of rapidly convergent series. The influence of emergent flow parameters on specific flow are made appropriately via graphs and charts. An unbiased result scrutiny of the existing section with formerly conveyed result is provided.

The purpose of this paper is to focus on the influence of multiple slips on MHD Williamson nanofluid flow embedded in porous medium towards a linearly stretching sheet that has been investigated numerically. The whole analysis has been carried out considering the presence of nth-order chemical reaction between base fluid and nanoparticles.

A similarity transformation technique has been adopted to convert non-linear governing partial differential equations into ordinary ones and then they are solved by using both the RK-4 method and Laplace transform homotopy perturbation method. The consequences of multiple slip parameters on dimensionless velocity, temperature and concentration and heat and mass transfer rates have been demonstrated using tabular and graphical outline.

The investigation explores that the Nusselt number reduces for escalating behaviour of velocity slip and thermal slip parameter. Fluid’s temperature rises in the presence of generative reaction parameter.

A fine conformity of the current results has been achieved after comparing with previous literature studies. Considering destructive chemical reaction, reduced Nusselt number is found to decrease, but reverse consequence has been noticed in the case of generative chemical reaction. Mass transport diminishes when the order of chemical reaction amplifies for both destructive and generative reactions.

The focus of the paper is only on the contributions toward the use of entropy generation of non-Newtonian Casson fluid over an exponential stretching sheet. The purpose of this paper is to investigate the entropy generation and homogeneous–heterogeneous reaction. Velocity and thermal slips are considered instead of no-slip conditions at the boundary.

Basic equations in form of partial differential equations are converted into a system of ordinary differential equations and then solved using the spectral quasi-linearization method (SQLM).

The validity of the model is established using error analysis. Variation of the velocity, temperature, concentration profiles and entropy generation against some of the governing parameters are presented graphically. It is to be noted that the increase in entropy generation due to increase in heterogeneous reaction parameter is due to the increase in heat transfer irreversibility. It is further noted that the Bejan number decreases with Brinkman number because increase in Brinkman number reduces the total entropy generation.

This paper acquires realistic numerical explanations for rapidly convergent temperature and concentration profiles using the SQLM. Convergence of the numerical solutions was monitored using the residual error of the PDEs. The resulting equations are then integrated using the SQLM. The influence of emergent flow, heat and mass transfer parameters effects are shown graphically.

Marketing, Marketing environment, Marketing strategy.

Post Graduate (MBA), Executive Education Program.

The present case study deals with the marketing strategies of Punascha (meaning re-beginning), a publisher of Bengali non-textbooks based in Kolkata, India. This case is suitable for teaching in Marketing Management course in a Post Graduate Program in Business Management. It could also be taken up for an executive program in marketing strategy. The case study is a live case study, which was based on in-depth interviews with the company people and company site visit. The case study discusses how Punascha started from a humble beginning in 1988 and became one of the leading publishers of Bengali books in India. The key focus of the case is on how a company can use marketing tools effectively (and uniquely) and become successful.

Understanding the basics of 4Ps of marketing and how they are used in synchronisation with each other to achieve the marketing objectives. Understanding the role of marketing environment in marketing strategy. Realizing the need of a new product development strategy. Assessing the need of non-traditional modes of marketing communications and its role in product promotion.

Teaching notes.