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The current study aims to examine the joint impact of consumers' need for status (NFS), celebrity's star power and consumer-celebrity image match on consumers' attitudes toward the celebrity endorsement.

A factorial design was employed to test the research model. Consumer-celebrity image match was manipulated, and consumers' NFS and celebrity's star power was captured using existing measurement scales. A total of 365 responses were collected via Qualtrics. Hayes's (2013) PROCESS procedure was used to analyze the data and test hypotheses.

Results indicate that consumers with high (vs low) NFS have more favorable attitudes toward the endorsed brand. More importantly, consumers high in NFS, in an endorsement where celebrity-consumer image matches, have more favorable attitudes toward the brand endorsed by a celebrity with more (vs less) star power. In contrast, in an endorsement where celebrity-consumer image mismatches, they react the same regardless of the endorser's star power.

This study offers suggestions to hospitality marketing professionals in strategically using celebrity endorsers in their marketing campaigns and strategies that allows firms to further formulate positive and enduring brand images while encouraging favorable consumer behaviors.

While most hospitality studies have focused on the traits of celebrity endorsers, little attention has been paid to the impact of consumers' characteristics on celebrity endorsement. This study advances the growing literature on hospitality celebrity endorsement by providing empirical evidence to delineate the relationship among celebrities, endorsed brands and consumers.

This study aims to explore how source type can influence organizational assets proposed by source credibility theory (SCT) when paired with matched situational crisis communication theory (SCCT) strategies for accidental, preventable, and victim crises. Crisis communication delivered online provides an invaluable outlet for organizations to disperse information to stakeholders quickly. It has been shown that receivers of this information have motivational assumptions about sources having their own agenda for producing content. Thus, it is important to explore how sources tasked with delivering crisis responses can influence perceptions of the sincerity and credibility of the message.

The researchers conducted a 3 (crisis response: matched accidental, matched preventable, matched victim) × 3 (source type: organization, CEO, The New York Times) online between-subjects experimental design (N = 623).

By identifying how the source disseminating crisis responses influences message perceptions, findings from this study recognize how the crisis response is situated in a greater context. Since perceived sincerity and credibility were found to influence message acceptance and reputation, making intentional decisions that acknowledge both within a crisis communication strategy may benefit both future practice and research applications.

The current study advances understandings afforded by SCCT, along with SCT, by experimentally testing the influence of these variables within crisis responses on outcomes such as account acceptance and organizational reputation.

This research aims to explores consumers' motives and attitudes toward misinformation (fake reviews), its characteristics and its impact on individuals, brands and firms.

A thematic analysis was undertaken to meet the research objectives by analyzing qualitative data from in-depth interviews with a diverse sample (N = 48).

The findings indicate that altruism, impression management, matching ideologies, message appeal and perceived source power are the critical motivations for individuals to share misinformation. Misinformation leads to conflicts and avoidance among individuals and harms brand's reputation.

This study utilizes thematic analysis to extend and contribute to the literature on misinformation. The current research provides an overarching framework to decode the misinformation phenomenon for researchers and practitioners.

This study offers valuable insights to marketers to develop strategies to tackle the menace of false information to safeguard brand reputation.

The fluctuations that occurred between the power requirements have shown a higher range of voltage regulations and frequency. The fluctuations are caused because of substantial changes in the energy dissipation. The operational efficiency has been reduced when the power grid is enabled with the help of electric vehicles (EVs) that were created by the power resources. The model showed an active load matching for regulating the power and there occurred a harmonic motion in energy. The main purpose of the proposed research is to handle the energy sources for stabilization which has increased the reliability and improved the power efficiency. This study or paper aims to elaborate the security and privacy challenges present in the vehicle 2 grid (V2G) network and their impact with grid resilience.

The smart framework is proposed which works based on Internet of Things and edge computations that managed to perform an effective V2G operation. Thus, an optimum model for scheduling the charge is designed on each EV to maximize the number of users and selecting the best EV using the proposed ant colony optimization (ACO). At the first, the constructive phase of ACO where the ants in the colony generate the feasible solutions. The constructive phase with local search generates an ACO algorithm that uses the heterogeneous colony of ants and finds effectively the best-known solutions widely to overcome the problem.

The results obtained by the existing in-circuit serial programming-plug-in electric vehicles model in terms of power usage ranged from 0.94 to 0.96 kWh which was lower when compared to the proposed ACO that showed power usage of 0.995 to 0.939 kWh, respectively, with time. The results showed that the energy aware routed with ACO provided feasible routing solutions for the source node that provided the sensor network at its lifetime and security at the time of authentication.

The proposed ACO is aware of energy routing protocol that has been analyzed and compared with the energy utilization with respect to the sensor area network which uses power resources effectively.

Since the performance of vehicular users and cellular users (CUE) in Vehicular networks is highly affected by the allocated resources to them. The purpose of this paper is to investigate the resource allocation for vehicular communications when multiple V2V links and a V2I link share spectrum with CUE in uplink communication under different Quality of Service (QoS).

An optimization model to maximize the V2I capacity is established based on slowly varying large-scale fading channel information. Multiple V2V links are clustered based on sparrow search algorithm (SSA) to reduce interference. Then, a weighted tripartite graph is constructed by jointly optimizing the power of CUE, V2I and V2V clusters. Finally, spectrum resources are allocated based on a weighted 3D matching algorithm.

The performance of the proposed algorithm is tested. Simulation results show that the proposed algorithm can maximize the channel capacity of V2I while ensuring the reliability of V2V and the quality of service of CUE.

There is a lack of research on resource allocation algorithms of CUE, V2I and multiple V2V in different QoS. To solve the problem, one new resource allocation algorithm is proposed in this paper. Firstly, multiple V2V links are clustered using SSA to reduce interference. Secondly, the power allocation of CUE, V2I and V2V is jointly optimized. Finally, the weighted 3D matching algorithm is used to allocate spectrum resources.

Users' voluntary forwarding behavior opens a new avenue for companies to promote their brands and products on social networking sites (SNS). However, research on voluntary information disseminators is limited. This paper aims to bring an in-depth understanding of voluntary disseminators by answering the following questions: (1) What is the underlying mechanism by which some users are more enthusiastic to voluntarily forward content of interest? (2) How to identify them? We propose a theoretical model based on the Elaboration-Likelihood Model (ELM) and examine three types of factors that moderate the effect of preference matching on individual forwarding behavior, including personal characteristics, tweet characteristics and sender–receiver relationships.

Via Twitter API, we randomly crawled 1967 Twitter users' data to validate the conceptual framework. Each user’s original tweets and retweeted tweets, profile data such as the number of followers and followees and verification status were obtained. The final corpus contains 163,554 data points composed of 1,634 valid twitterers' retweeting behavior. Tweets produced by these core users' followees were also crawled. These data points constitute an unbalanced panel data and we employ different models — fixed-effects, random-effects and pooled logit models — to test the moderation effects. The robustness test shows consistency among these different models.

Preference matching significantly affects users' forwarding behavior, implying that SNS users are more likely to share contents that align with their preferences. In addition, we find that popular users with lots of followers, heavy SNS users who author tweets or forward other-sourced tweets more frequently and users who tend to produce longer original contents are more enthusiastic to disseminate contents of interest. Furthermore, interaction strength has a positive moderating effect on the relationship between preference matching and individuals' forwarding decisions, suggesting that users are more likely to disseminate content of interest when it comes from strong ties. However, the moderating effect of perceived affinity is significantly negative, indicating that an online community of individuals with many common friends is not an ideal place to engage individuals in sharing information.

This work brings about a deep understanding of users' voluntary forwarding behavior of content of interest. To the best of our knowledge, the current study is the first to examine (1) the underlying mechanism by which some users are more likely to voluntarily forward content of interest; and (2) how to identify these potential voluntary disseminators. By extending the ELM, we examine the moderating effect of tweet characteristics, sender–receiver relationships as well as personal characteristics. Our research findings provide practical guidelines for enterprises and government institutions to choose voluntary endorsers when trying to engage individuals in information dissemination on SNS.

This study aims to offer a hybrid stand-alone system for electric vehicle (EV) charging stations (CS), an emerging power scheme due to the availability of renewable and environment-friendly energy sources. This paper presents the analysis of a photovoltaic (PV) with an adaptive neuro-fuzzy inference system (ANFIS) algorithm, solid oxide fuel cell (SOFC) and a battery storage scheme incorporated for EV CS in a stand-alone mode. In previous studies, either the hydrogen fuel of SOFC or the irradiance is controlled using artificial neural network. These parameters are not controlled simultaneously using an ANFIS-based approach. The ANFIS-based stand-alone hybrid system controlling both the fuel flow of SOFC and the irradiance of PV is discussed in this paper.

The ANFIS algorithm provides an efficient estimation of maximum power (MP) to the nonlinear voltage–current characteristics of a PV, integrated with a direct current–direct current (DC–DC) converter to boost output voltage up to 400 V. The issue of fuel starvation in SOFC due to load transients is also mitigated using an ANFIS-based fuel flow regulator, which robustly provides fuel, i.e. hydrogen per necessity. Furthermore, to ensure uninterrupted power to the CS, PV is integrated with a SOFC array, and a battery storage bank is used as a backup in the current scenario. A power management system efficiently shares power among the aforesaid sources.

A comprehensive simulation test bed for a stand-alone power system (PV cells and SOFC) is developed in MATLAB/Simulink. The adaptability and robustness of the proposed control paradigm are investigated through simulation results in a stand-alone hybrid power system test bed.

The simulation results confirm the effectiveness of the ANFIS algorithm in a stand-alone hybrid power system scheme.

This study aims to explore whether top management team (TMT) faultlines affect corporate digitalization and what the impact mechanism is, thus effectively promoting the digital transformation of enterprises from the perspective of optimizing TMT structure.

This study sampled companies that were listed in China between 2011 and 2020. Using the two-way fixed effect model, it empirically tests the impact of TMT faultlines on the digital transformation of enterprises.

TMT task-related faultline significantly positively impacts enterprise digital transformation, while the bio-demographic faultline has a significant negative effect. The regulatory role played by Chief Executive Officer (CEO) power intensity in the relationship between the bio-demographic faultline and digital transformation is a negative one. The above relationship is strongly influenced by industry technical sophistication, corporate location and listing board.

The research has promoted the development of the upper echelons theory in the context of digitalization. Moreover, it enlightens the research of digital transformation’s influencing factors and mechanisms. However, no suitable mediating variable was found.

This research has significant implications for managers to optimize the internal structure of the TMT according to different enterprises’ business strategies in order to establish an efficient management team.

This study provides a new theoretical framework for TMT’s role in enterprise digital transformation. Further, it makes a beneficial exploration of the boundary and situational conditions of their relationship.

Artificial intelligence (AI) allows the brand to co-create value with young customers through mobile apps. However, as many brands claim that their mobile apps are using the most updated AI technology, young customers face app fatigue and start questioning the authenticity of this touchpoint. This paper aims to study the mediating effect of authenticity for the value co-creation of AI-powered branded applications.

Drawing from regulatory engagement theory, this study conceptualize authenticity as the key construct in customers’ value experience process, which triggers customer value co-creation. Two scenario-based online experiments are conducted to collect data from 444 young customers. Data analysis is performed using ANOVA and Process Hayes.

The results reveal that perceived authenticity is an important mediator between media richness (chatbot vs AI text vs augmented reality) and value co-creation. There is no interaction effect of co-brand fit (high vs low) and source endorsement (doctor vs government) on the relationship between media richness and perceived authenticity, whereas injunctive norms (high vs low) strengthen this relationship.

The finding provides insights for marketing managers on engaging young customers suffering from app fatigue. Authenticity holds the key to young customers’ technological perceptions.

This research highlights the importance of perceived authenticity in encouraging young customers to co-create value. Young customers consider authenticity as a motivational force experience that involves customers through the app’s attributes (e.g. media richness) and social standards (e.g. norms), rather than brand factors (e.g. co-brand fit, source endorsement).

This research aims to propose a model for the complex decision-making involved in the ecological restoration of mega-infrastructure (e.g. railway engineering). This model is based on multi-source heterogeneous data and will enable stakeholders to solve practical problems in decision-making processes and prevent delayed responses to the demand for ecological restoration.

Based on the principle of complexity degradation, this research collects and brings together multi-source heterogeneous data, including meteorological station data, remote sensing image data, railway engineering ecological risk text data and ecological restoration text data. Further, this research establishes an ecological restoration plan library to form input feature vectors. Random forest is used for classification decisions. The ecological restoration technologies and restoration plant species suitable for different regions are generated.

This research can effectively assist managers of mega-infrastructure projects in making ecological restoration decisions. The accuracy of the model reaches 0.83. Based on the natural environment and construction disturbances in different regions, this model can determine suitable types of trees, shrubs and herbs for planting, as well as the corresponding ecological restoration technologies needed.

Managers should pay attention to the multiple types of data generated in different stages of megaproject and identify the internal relationships between these multi-source heterogeneous data, which provides a decision-making basis for complex management decisions. The coupling between ecological restoration technologies and restoration plant species is also an important factor in improving the efficiency of ecological compensation.

Unlike previous studies, which have selected a typical section of a railway for specialized analysis, the complex decision-making model for ecological restoration proposed in this research has wider geographical applicability and can better meet the diverse ecological restoration needs of railway projects that span large regions.