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A growing stream of consumer research has examined the family dynamics and consumption practices that come from the changing life stages. This study aims to better understand the narratives surrounding power struggles emanating from continued parental food provision upon the stages of adulthood. The study illustrates the contestations within the family as well as the strategies that recipients use to alleviate these tensions within the context of adult Greek daughters and sons.

The study used in-depth narrative interviews with 17 Greek consumers together with photo elicitation to examine consumers’ power struggles in experiencing continued food provision within the family.

The study demonstrates that continued food provision affects the stages of adulthood. The adult children go through a journey of negotiation and struggles of power arising within parental food provision practices. The study demonstrates four power-based struggles and four negotiation strategies to cope with and alleviate the contestations.

Such exploration allowed insights to emerge in relation to the narratives of sons and daughters themselves. However, there are two other relational partners – the food providers and the partners of the food recipients – whose perspectives were not captured but would further aid understanding if captured in future research.

The authors show that consumption practices at home can be a source of friction; thus, food related practices outside the family home can be encouraged to mitigate tensions. The findings could inform advertising campaigns and marketing strategies regarding the loving yet challenging family relationship.

The authors encourage mothers to be reflective on the tendency towards continued provision, as the food provision contributes to the daughter and son’s sense of protracted adulthood stages. Insights from the study are applicable to family tensions in other contexts such as the boomerang generation.

This study focuses on a stage of family life and from a perspective of the recipient, both areas which have been previously under explored. The theoretical perspectives of power are used to contribute to areas of food and family consumption by showing how the provision of food marks meanings of love, but also reveals sources of power and contention. The study also contributes by exploring the role of food consumption in the protraction of adulthood.

Trade promotions are manufacturer incentives directed to retailers rather than to consumers, aiming at influencing retailer's sales, prices and merchandising practices. Although they are a growing element in the promotional mix of food manufacturers worldwide, trade promotions often raise concerns about their impacts on performance and coordination in the food supply chain, which in turn affect retail food prices. This paper aims to measure the influence of market power on the outcomes of trade promotions negotiated between food manufacturers and supermarkets.

The paper employs Rangan's conceptual model to develop hypotheses about the links between three dimensions of market power (size, brand and institutional power) and trade promotion budgets and their allocation between discount‐ and performance‐based types. The paper employs trade promotion data collected from 36 supermarkets in the USA to statistically test these links.

The results suggest that brand, size, and institutional power of food manufacturers and retailers affect trade promotion budgets and their allocation among discount‐ and performance‐based types. Food manufacturers have relatively more control over their trade promotion budgets whereas retailers may have more influence on the allocation decisions.

The findings can help food manufacturers and retailers identify institutional, brand and size variables that may help them leverage trade promotion negotiations. The results are relevant to policymakers, in particular for the study of antitrust and performance issues in the food distribution system.

With the improvement of consumers' health consciousness, healthy food has attracted great attention in daily consumption. Previous research into the sense of power often distinguishes it into high and low level, ignoring the impact of different construal of power on consumption behaviors. This article divides power into dual construal (responsibility vs opportunity) and aims to examine the differential impacts of the construal of power on healthy food preference.

Two pretests and three formal experiments were conducted to examine the effect of the construal of power on the consumer's healthy food preference, the mediation of self-discipline perception and the moderation of the relative strength of prevention over promotion focus (i.e. RSPPF).

Results indicate that individuals who construe power as responsibility (vs opportunity) exhibit higher self-discipline perception, which in turn leads to greater healthy food preference. However, the main effect above can be weakened among the low-power group. Moreover, the above mediating effect of self-discipline perception is stronger for individuals with higher RSPPF.

First, based on the binary-construal perspective, this study refines the classification of high power and introduces it into the antecedent research of healthy food preference. Second, this paper reveals the self-discipline perception as the inner mechanism underlying the effect of the construal of power on healthy food preference, while RSPPF as the boundary condition for this mediating mechanism. Moreover, this research also provides practical implications for healthy food enterprises that the construal of power, self-discipline perception and regulatory focus should be taken into consideration in advertising design and healthy product promotion.

Today's environment imposes traceability compliance on food firms. Power within the interorganisational relationships in the food supply chain may hinder the integration necessary for that traceability to be effective. The purpose of the present study is to define the configuration of power in food industry‐distribution relationships from the food industry perspective.

The variables of power configuration considered in this study have been classified as mediated and non‐mediated power sources, in accordance with the criteria used by French and Raven. The Rasch model employed in the treatment of the values given by the food industries to the construct perceived power (mediated and non‐mediated power sources) permit a unidimensional measurement of that construct. Thus, the model estimated using this methodology explains power‐shaping in the food industry‐distribution relationships in the Canary Islands.

The results obtained are mostly based on the distributors' use of mediated power sources; they describe a situation that does not contribute to a high level of commitment in such relationships, since the negative effects of this type of power do not favour the climate required for the implementation of active traceability.

The data applied in this study were gathered prior to the implementation of traceability as a legal requirement, and consequently it would be advisable and useful to conduct a post‐implementation.

The paper adopts a business management approach, aimed at improving relations in the food supply chain. The methodology employed allows food firms to establish suitable chain integration strategies, facilitating the effective implementation of traceability. The paper presents a conceptual framework and analytical methodology which sustain the present study and subsequent work.

Food marketing has long been recognized to influence food preferences, consumption and health, yet little is known about the nature and extent of food marketing to young adults – especially with respect to their real-world encounters with food marketing and the appeals they find persuasive. This study aims to engage young adults to explore the persuasive power of food marketing and its platforms of exposure.

Participatory research with 45 young adults, who used a specially designed mobile app to capture the food marketing they encountered for seven days, including information on brand, product, platform and “power” (i.e. the specific techniques that made the advertisement persuasive).

A total of 618 ads were captured for analysis. Results revealed the dominance of digital platforms (especially Instagram, comprising 43% of ads), fast food and beverage brands (48% of ads) and the top persuasive techniques of visual style, special offer and theme.

This study uniquely draws from framing theory to advance the notions of selection and salience to understand food marketing power. It is the first study of its kind to provide a comprehensive look at the platforms and persuasive techniques of food marketing to adults as selected, captured and tagged by participants. It provides timely insights into young adults and food marketing to adults, including where it is encountered, the (generally unhealthy) brands and products promoted and how it is made meaningful.

During the last years, the Italian pasta chain has been strongly affected by some events such as CAP reforms in the durum wheat sector that have progressively reduced government intervention in the market and a case of anti-competitive practices against pasta makers was identified and sanctioned by the Italian Antitrust Authority. The purpose of this paper is to detect the presence of market power in the different phases of the Italian pasta supply chain.

The authors applied the “first-pass” test proposed by Lloyd et al. (2009) on a set of monthly price indexes series from 2000 to 2013 in order to estimate if market power exists along Italian pasta chain.

Estimated results suggest that market power exists in the Italian pasta supply chain. Precisely, the presence of market power is detected for semolina producers in 2000–2004, for pasta makers in 2005–2008 as already identified by Italian antitrust and, finally, for retailers in 2008–2013.

The method is a “first pass” test that only allows researchers to identify the presence of market power, but it is unable to estimate the intensity of this power.

The paper gives a contribute on estimation of market power in a food supply chain affected by CAP reform and antitrust intervention.

The purpose of this paper is to explore the dark side of supermarket-driven sustainable dairy supply chains. This paper raises questions about the unintended consequences of implementing sustainable supply chain management in the dairy food supply chain. It critically questions whether unintended consequences were actually, anticipated, as the course of action taken by retailers reinforces the dominant profitability discourse.

Through a critical management studies approach, this paper challenges the dominant discourse to shed light on the social consequences of the win-win sustainable supply chain management in the dairy food supply chain. The focus of this paper is on the experiences of farmers, taking their viewpoint of sustainable supply chains rather than taking the perspective of the multinationals who have traditionally been the focus of supply chain management research (e.g. McCarthy et al., 2018; Quarshie et al., 2016).

The study illuminates how retailers have bolstered their dominant position through using sustainable supply chains to exert further control over their suppliers. The management of sustainable supply chains has been a further catalyst in economically and socially dividing rural communities and creating tensions between dairy farmers.

This paper uses an ethnographic study to provide in-depth stories of the changes that took place within one farming community. It exposes the hidden ways in which the introduction of a sustainable dairy supply chain has created social and economic division, further reducing the collective power of dairy farmers through creating a dual supply chain.

Focuses on the changing nature of retail competition and the way it affects local consumer choice in the UK grocery sector. Integrates relevant literature on the economic aspects of competition with work on the changing corporate geographies of retailers. Links vertical market power (relative to suppliers) and multiple retailers’ ability to compete horizontally (relative to other retailers) in a given trading locality, and argues that this interaction has fundamentally altered the nature of competition. The increase in retail power that has resulted has served to redefine local consumer choice. Smaller retailers are disadvantaged by this shift because it has directly affected the store and product choices of consumer groups depending on their relative mobility. Argues for empirical work to ground and validate these assertions.

To identify the key determinants of successful vendor managed inventory (VMI) and strategic supply chain relationships for industries characterised by oligopolistic competition.

The study used action research in the New Zealand (NZ) food industry supported by a literature review, triangulation and case studies from other industries and countries.

Seven key industry‐level factors impacting the success of VMI and strategic supply chain relationships were identified. These were integrated into a step‐wise framework that provides a path for practitioners to follow when establishing VMI and strategic supply chain relationships in the NZ food industry.

This research was conducted using action research in the NZ food industry; hence, the research findings may need to be modified and further adapted before applying to other, less concentrated, industries.

A step‐wise framework provides a path for practitioners to follow when establishing VMI and strategic supply chain relationships in the NZ food industry. Detailed practical guidelines are provided for practitioners who wish to improve the profitability of their supply chain.

The key outcome was a working model that identifies the key determinants of successful VMI and strategic supply chain relationships in the NZ food industry, at an industry‐level. A secondary outcome was the contribution to knowledge from an action research perspective.

Data on the food system's impact on environment, society and health point to a policy mismatch between current food consumption trends and long term viability. The role of public policy in this state of affairs requires critical attention. Public policy is generally weak and still dominated by a fixation on productionism and failing to integrate equally pressing concerns. Instead the facilitating power and responsibilities of the state are too often side-stepped. A new public policy approach is required that addresses the multi-criteria nature of how we assess contemporary food systems and their challenges. The role of the state is key to any transformation but states have been weak to support the creation of better infrastructure that would normalise what society and ecosystems really need namely sustainable diets from sustainable food systems. A genuinely systemic policy approach is required for urban populations, one which gives equal emphasis to all sector of food supply chains, not just primary production. The chapter explores ideological and practical logjams which hinder the pursuit of twenty-first-century progress. These include a reluctance to confront limitations in mainstream economics and uncritical acceptance of consumer power. Only the state has the potential legitimacy to facilitate a food system transformation and to provide the foundational economy which would normalise low impact living and eating.