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The aim of this chapter is to examine and problematize the taken-for-granted conceptual understanding of risk practices in sport cultures. By inspecting the mainstay, and one might argue relatively stagnant, constructions of risk in the sociological study of sport, a case for attending to a wider range of risk-based ideologies and cultural practices is presented. The chapter ventures away from viewing risk as predominantly physical in sport settings and constructing athletes as oppressed agents who naively acquiesce to practices of self-injury and self-alienation in sport cultures. Emphasis is given to a broad spectrum of risks undertaken in the practice of sport, and the reflexive, personal nature by which risk may be understood by sports and physical culture participants.

In the first part of the chapter, the relatively simplistic or unidimensional construction of risk in sociological research in sport is reviewed. In the second part, the complexity of the concept of risk is then discussed alongside case examples that push the analytical boundaries of how risk is a multidimensional construct of athletes’ minds, bodies, selves, beliefs, values, and identities in a host of relational contexts.

Risk is best understood as a set of practices and belief that exists on a continuum in sport and physical cultures. Risk-taking in sport, however, can be personally injurious and detrimental along a number of lines but is also often calculated, personally/group satisfying and existentially rewarding at times. If the concept of risk is to be applied and interrogated in sport and physical cultures, it should be done so, therefore, in radically contextual manners.

This chapter illustrates the need for new and exploratory theoretical understandings of what risk means to athletes and other participants in sport and physical culture. New substantive topics are proposed, as are methodological suggestions for representations of the unfolding risk in the process of “doing” sport.

The purpose of this paper is to review the past 75 years of sports tourism and explore the potential of the next 75 years.

This is a personal perspective paper that reflects upon the emergence and development of the field of sport tourism, contemporary challenges and future pathways.

Research must extend to wider manifestations of sport, and sport-related tourism, in response to the growth of participation and pleasure sports and the increasingly important roles of those sports in addressing the growing social and environmental challenges of contemporary life.

This paper offers insights into the future of sports tourism.

Since the appearance of Simon Rottenberg's seminal paper on the baseball players' labour market in the Journal of Political Economy (1956), the literature on the economics of professional team sports has increased rapidly, fuelled by major changes in the restrictive rules which had pervaded these sports, themselves a consequence of battles in the courts and the collective bargaining arena. These changes have not been limited to North America, to which most of the literature relates, but also apply to Western Europe and Australia in particular. This monograph surveys this literature covering those various parts of the world in order to draw out both theoretical and empirical aspects. However, to argue that the existence of what is now an extensive literature “justifies” such a survey on professional team sports clearly begs a number of questions. Justification can be found in at least two major aspects.

Identifies performance sport as a phenomenon which has received relatively little conceptual or management analysis. The management of excellence in performance sport is conceptualized as an input‐treatment‐output‐system. Focuses on an evaluation of the key elements of an integrated system and compares these against current provision in the UK. Identifies a failure to distinguish between community recreation and performance sport and a dearth of knowledge about talent identification as significant weaknesses. Concludes that there is an absence of co‐ordinated management and structure, and that investment in education and training is necessary to sustain progress.

This study aims to examine the “external effect” of a migrated star player on their domestic sport industries. By exploring the new aspect of star power, this study provides important insight and critical implication to many relevant stakeholders in the professional sports league. Particularly, this is critical under the recent circumstance where the globalization of sports products becomes the central strategic issue of the world-class leagues.

In this paper, the external effect of star players migrated from three Asian leagues (Japan, Korea and Taiwan) to Major League Baseball in the USA, the world-class baseball league, on their domestic league attendance demand was empirically investigated. For the analysis, comprehensive historical data from various reliable sources from each league were collected.

The findings of the paper strongly support the external effect of migrated stars significantly existing in all the three leagues. The effect is consistent across various measurements of migrated star players. More interestingly, the effect was found to be mixed across different leagues; for example, migrated star players increases in domestic league attendance in Japan, while it decreases in Korea and Taiwan. This indicates that the external effect of migrated star players depends on the characteristics of the domestic leagues. In addition, it was found that the external effect was substantial enough to compare to the effect of major demand drivers such as team winning, competitive balance and star power. For managerial implications, this study also provides revenue projections induced by the impact of migrated star players.

This study opens a new chapter related to star power topic and immediately calls for future studies regarding this external effect, particularly, theoretical and behavioral approaches.

This paper analyses the media ownership of professional sports teams. The theory of vertical integration is used to identify internal efficiency gains, lower uncertainty and increased market power as general explanations. The industryspecific reasons are examined, particularly the importance of securing access to broadcasting rights. The potential implications for teams, leagues and fans are discussed. It is suggested that media ownership of teams may undermine the sporting and financial viability of leagues thus necessitating intervention by sports administrators and government regulators.

Despite the privatization of its various components, the bidding process and the preparations for the Olympics are still initiated and tightly managed by central governments. Moreover, intentionally and unintentionally, governments use mega sports events such as the Olympics as a soft power medium in which to pursue their goals such as economic development and social integration and a lot of literature has already reviewed the economic and sociocultural impact of hosting the event. This chapter argues that the Olympics have been used as the medium to assist in the formation of legitimacy for a weakened authoritarian leader in the early phase of democratization in Korea. In addition, the chapter tries to explain how the bureaucracy contributed to the success of the national event and how it eventually impacted political modernization and the attitude of bureaucrats. To these ends, first, this chapter explores the influence of soft power on international competition by providing an empirical statistical analysis. Specifically, the chapter analyzes the process by which countries compete with one another for the privilege of hosting the Olympic Games as an important field of global interaction between political actors Further, the chapter discusses which components of soft power can affect international competition. To investigate the explanatory power and concrete applicability of soft power theory, the chapter looks at the influence of democratic and government dimensions of soft power on the selection of Olympic host cities and the role of bureaucracy during that process.

The purpose of this paper is to examine the elective affinity between sport science and elite football by situating it first, within the wider political economy of football and second, within the dynamics of the market and work situation faced by elite players in the modern game.

The methodology underpinning this paper continues this movement by considering the impact on market and work situation of elite footballers due to wider social structures and the distribution of social power peculiar to the football industry. It is premised on the view that observed events and contingent relations and processes are linked to more enduring social structures and that knowledge must take account of all three.

The resulting impact of sport science on elite football is contradictory, facilitating, on the one hand, the development of football as an aesthetic experience, while on the other hand, threatening to transform the football spectacle into a mundane exercise in the search for increased functional peak performance for its own sake.

The value of this paper is that it considers salaries and player power to determine value by exploring the impact on market and work situation of elite footballers set in the context of wider social structures and the distribution of social power peculiar to the football industry.

Elite footballers yield immense power over their market situation, which sport science has the potential to enhance and sustain by fine honing peak fitness. The football club’s relative lack of control of the player’s market situation necessitates the appliance of sport science to help maximize control over the player’s work situation.

The paper demonstrates that sport science develops elite footballers to peak fitness, while also developing footballers as commodities; and this latter aspect if taken too far may potentially transform football into a mundane exercise in the search for increased functional peak performance for its own sake.

The paper draws together the relatively neglected analysis of the football labour process with the increasing interventions of sport science to football and sets this within a broader political economy of football.

While steroid use in the sports context has already been extensively studied by academic researchers, its patterns and implications in the prison context have received scant attention. Why do inmates use androgenic–anabolic steroids (AAS)? How does this use relate to sports activities, in particular fitness training, and what does it mean vis-à-vis the body image that is promoted in this environment? Does it even relate to fitness or sport? How do prison authorities regulate or prevent prisoners' AAS use? This empirical study is based on 28 interviews with 19 inmates and nine staff members (guards, managers) of four Belgian prisons. We showed that steroid use is largely connected with fitness activities and that it has an instrumental, goal-oriented dimension. AAS are used for athletic/performance purposes, e.g. increasing muscular strength. They also help gain or maintain a satisfactory body (self-)image, which has implications on the own identity, prestige and power relations within the prison community. In jail, the body is a major type of symbolic capital that is intended to reinforce status and cope with the difficulties and actual conditions of incarceration. We also observed differences in the perceived legitimacy of the various drugs that are used in prison. While guards are more tolerant towards AAS than other drugs, prisoners are less prone to openly confess to using AAS. Admitting to using AAS would damage the inmate's reputation, the legitimacy of his muscled body, and the subsequent goals of individual power and prestige.