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Following the call to explore what leadership theory could be applicable in temporary organizations, the purpose of this study was to develop an integrative model linking the effects of paternalistic leadership styles (i.e. authoritarian, benevolent and moral) on the behavioral integration (BI) of top management teams (TMTs) in megaproject settings.

The performance of the research model was tested based on empirical data collected from a sample of 43 megaproject TMTs.

The results show that the moral leadership style can significantly stimulate the BI of TMTs, whereas authoritarian leadership has a negative impact and benevolent leadership has no significant impact. Furthermore, trust in leader plays a partial mediating role between paternalistic leadership and BI, and the power distance value of TMT positively moderates the links between authoritarian and moral leadership styles and BI.

The TMT sample was drawn from China's megaprojects, most of which have global influence (e.g. Hong Kong–Zhuhai–Macao Bridge and Shanghai Expo), but the sampling approach limits the generalizability of the research findings to other contexts.

This study introduces the concept of BI into the realm of megaproject management and provides a novel perspective (i.e. paternalistic leadership) for exploring its antecedents. The findings, therefore, contribute to the literature by broadening the megaproject management research with a microfoundation perspective and by extending the extant paternalistic leadership in the context of temporary organizational settings.

Industries’ projects are associated with large amounts of data throughout the project lifecycle. As the size of the projects grows, so does the data associate with the projects. To generate useful information from Big Data, appropriate predictive analysis and data visualisation tools are required. Therefore, the use of visualisation techniques will target this expected evolution of big data. Thus, this study aims to give an overview of the migrations of an existing computer-based application, used to analyse multidata sources of enterprises, to a web-based application. Essential development aspects were concerned with the process of application development, platform development, software utilisation, and efficient display interface according to the enterprise’s requirement. Two solutions such as Microsoft Power Business Intelligence (BI) and the Dynamic Web System have been presented that proven to be widespread because these solutions have met the enterprises’ requirements in terms of expenses, policy, security, maintenance, and interactive interface. Also, an assessment of these solutions and challenges to adopting has been presented. Eventually, the system developed on the web overcomes computer-based systems in solving their problems such as deploying and maintaining applications and providing efficient and richer user interfaces for users. The web-based visualisation application has wide beneficial features; it provides high-performance real-time data analysis, data multimodal visualisation, and friendly to use. Web-based applications will increase confidence in decision-making based on data visualisation, which will positively reflect on comprehensive data analysis processes for project success.

Central to problems affecting effective university–business collaboration (UBC) is the lack of intensive communication in addition to some administrative issues. This paper aims to resolve this issue by use of a uniquely designed “UBC system.” It suggests establishing a unified business analytics portal as one of the most convenient ways of facilitating UBC. This research paper describes the development and functioning of the “UBC system,” which is capable of supporting universities and businesses in terms of the COVID-19 crisis and in enabling the implementation of innovations in their activities.

Several dozen organizations and students and graduates of different universities were selected to test the “UBC system.” This research was conducted in several phases. The “UBC system” was developed on the basis of Microsoft 365, which is a solution made on a single platform with the integrated operation of several applications (SharePoint [Easy-Quiz and Survey], Outlook, Teams, Power Automate and Power BI). The system collects, processes and compares the data; schedules online interviews; conducts intelligence quotient testing and surveys; and its business analytic reports and dashboards are shared on the internet and are accessible from any location and from any device.

The results of the given study suggest that establishing reliable and convenient online coordination through the “UBC system” can provide help in enabling efficient collaboration between universities and businesses – something that has gained special importance in the time of the COVID-19 pandemic. This paper provides a number of conclusions and recommendations to improve online cooperation between universities and businesses.

The system can be administered by state entities (such as the Ministry of Education) and by career development centers within universities. The use of these kinds of systems can become a permanent part of effective UBC. The “UBC system” will not only help overcome employment problems in times of crisis but also make it easier to analyze the real situation and to introduce and develop innovative trends by both businesses and universities through mutual cooperation in an automated mode.

The proposed “UBC system” platform was developed by the authors.

Analytics is the science of examining raw data with the purpose of drawing conclusions about that information and using it for decision-making. Before the formal written language, there were pictures which shared ideas, plans, and history. Most of the knowledge that we have of our ancestors is from these pictures drawn on caves or monuments. In today’s world, visualizations in the form of bar charts, scatter plots, or dashboards are essential tools in business intelligence as they help managers to absorb information and take apt decisions quickly. Dashboards in particular are very helpful for managers as multiple charts and graphs giving the latest information about sales, returns, market share, etc. keep them up to date on the latest developments in the company. There are a number of visualization software in the market which are easy to learn and communicate the analyzed data in an easily understood form; the leading ones being Tableau, QlikView, etc. with each one having its positives. This chapter also looks at the pairing of visualization tools with different measurements of data.

Explore the use of Gender-Fair Language (GFL) by influencers on Instagram.

The clustering methodology. A digital Bag-of-Words (BoW) Method called GFL Clustering BoW Methodology to identify whether an inclusive marketing (IM) strategy can be used. Thus, this research has a methodological and practical contribution to increasing the number of marketing technology tools.

This study is original as it proposes an inclusive digital marketing strategy and contributes with methods associated with digital transfers in order to improve marketing strategies, tactics and operations for inclusive content with a data integrity approach.

Due to the limitations of the application programming interface (API) of the social network Instagram, a limited number of text data were used, which allowed for retrieving the last 12 publications of each studied profile. In addition, it should be considered that this study only includes the Spanish language and is applied to a sample of influencers from Chile.

The practical contribution of this study will lead to a key finding for the definition of communication strategies in both public and private organizations.

The originality of this work lies in its attractive implications for nonprofit and for-profit organizations, government bodies and private enterprises in the measurement of the success of campaigns with an IM communicational strategy and to incorporate inclusive and non-sexist content for their consumers so as to contribute to society.

本研究擬探究有影響力的人士在使用即時電報 (Instagram) 時、如何使用性別中立語言。

研究使用了聚類分析法;具體來說, 研究人員採用一個叫 GFL聚類詞袋法的數位詞袋分析法, 去確定研究可否使用信息管理策略。因此, 本研究在行銷科技方面、添加了一個工具, 就此而言, 本研究在學術的研究法和實務方面、均作出貢獻。

本研究建議了一個包括一切的數位行銷策略;研究亦構建了若干與數位傳輸有關的方法, 以能利用數據完整性的理念, 為行銷策略、行銷戰術和市場營銷, 在內容的全面包含度方面取得改善。

因為社交網站即時電報的應用程式介面有其局限, 故使用了少量的文本數據, 這可使每個被探討的傳略的最後12個發佈能被撿回。另外需注意的是、本研究只涵蓋西班牙語, 而且, 研究使用的樣本只是來自智利有影響力的人士。

本研究在實務方面的貢獻是、它為探討在公共機構和私營機構內使用的溝通策略的定義上、帶來重要的啟發和發現。

本研究的原創性在於它給營利和非營利組織、政府機關和私人企業帶來頗具吸引力的啟示。而這些啟示是與測量以包括一切的行銷溝通策略進行的專門活動是否成功有關的。另外, 涵蓋一切和無性別歧視的內容被納入供消費者使用, 以此為社會帶來裨益。

This chapter presents findings from a recently conducted process for obtaining Accounting Advisory Board (AAB) input related to Master of Accountancy curriculum of one university. Board members represent both large and small public accounting firms as well as corporate offices of Fortune 500 companies and non-profit organizations. AAB input includes perceptions of the relative importance of over 160 candidate topics for the courses making up the program’s infrastructure, as well as written comments noting other potential topics and pedagogical approaches to consider. Comparisons of topic rankings reveal a strong level of consistency among Board member types for the traditional accounting courses with structured content, as opposed to those courses involving more systems-related topics or having a wider range of specialized topics. Furthermore, the authors compare Board perceptions regarding topic necessity to those of faculty and note faculty reactions. Specifically, the authors find that faculty ranking consistency with the Board is weak, illustrating the importance of seeking curricular Board input on an ongoing basis. To “close the loop,” faculty incorporated many curriculum changes, involving both the topics to be covered and the overall approach to the course.

This chapter discusses the growing importance of research-related information in the face of increased complexities and competitiveness within higher education environments globally. It provides some reflections on the importance of institutional research cultures to effectively address these challenges, focussing on the African context, and the role of effective research support through institutional structures such as a dedicated research office. The increasingly strategic role of research management has led to the need for a more active and visionary role in the positioning of institutions by supporting decision-making and contributing to the development and visibility of institutional research portfolios. The authors provide their insights into the scope of research-related information, the need for research offices to perform this strategic function, how these information sets can be applied in reports, evidence-based decisions, institutional showcasing, and enhanced research support. The chapter includes aspects to consider when establishing a research-related information management function within institutions.