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Previous studies have found that a proactive market orientation (PMO) has a positive effect on product differentiation and innovation and that the effect is contingent on various factors. However, the influence of logistics on the positive relationship between PMO and product differentiation has received scant attention in marketing research. To fill this research gap, this paper aims to introduce the concept of postponement as a basic logistics strategy, currently used by many firms, and examine the interaction effect of PMO and postponement on new product differentiation.

Drawing on the exploration–exploitation literature, the authors considered PMO and postponement as types of exploration and exploitation, respectively. The authors hypothesized that postponement hampers the positive effect of PMO on product differentiation. The authors tested the hypotheses empirically by applying ordinary least squares regression to a sample of 187 brand managers in the Japanese apparel industry.

PMO is positively related to product differentiation, although the relationship is weakened when design and production systems are postponed, that is, when postponement hinders product differentiation.

Previous studies have examined market orientation and postponement (logistics) separately. However, referring to the exploration–exploitation literature, the authors built a conceptual and empirical bridge between market orientation and logistics management and proposed that this configuration is important for product differentiation.

The present work seeks to determine the optimal delivery schedule of equipment at a project site in the backdrop of limited storage space, at a minimum cost, and without disturbing the overall project schedule. In addition, the optimized delivery schedule helps in minimizing the fluctuating requirements of space at the project site across the entire project lifespan.

The study is carried out at a Steel plant operating in a constrained space but undergoing a production capacity expansion. The problem motivated us to explore the possibility of postponing the delivery dates of certain equipment closer to the erection dates without compromising on the project schedule. Given the versatility of linear programming models in dealing with such schedule optimization problems, the authors formulated the above problem as a Zero-One Integer Linear Programming problem.

The model is implemented for all the new equipment arriving for two major units – the Hot Strip Mill (HSM) and the Blast Furnace (BF). It generates an optimized delivery schedule by delaying the delivery of some equipment by a certain number of periods, without compromising the overall project schedule and at a minimum storage cost. The average space utilization increases by 25.85 and 14.79% in HSM and BF units respectively. The fluctuations in space requirements are reduced substantially in both units.

The study shows a timeline in the form of a Gantt chart for the delivery of equipment, storage of equipment across different periods, and the number of periods for which the delivery of certain equipment needs to be postponed. The study uses linearly increasing storage costs with the increase in the number of periods for storage of the equipment in the temporary shed.

1. Determined the optimal delivery schedule of the equipment in a project environment in the backdrop of limited storage space in the project site.

2. Formulated the above problem as a Zero-One Integer Linear Programming (ILP) problem.

3. The average space utilization has increased by 25.85 and 14.79% in HSM and BF units respectively.

4. The optimized delivery schedule helps in reducing the fluctuations in space requirements substantially across the entire lifespan of the project.

5. The timeline of delivery of equipment, storage of equipment across different periods and periods of postponement of the equipment are shown in the form of a Gantt Chart.

Determined the optimal delivery schedule of the equipment in a project environment in the backdrop of limited storage space in the project site.

Formulated the above problem as a Zero-One Integer Linear Programming (ILP) problem.

The average space utilization has increased by 25.85 and 14.79% in HSM and BF units respectively.

The optimized delivery schedule helps in reducing the fluctuations in space requirements substantially across the entire lifespan of the project.

The timeline of delivery of equipment, storage of equipment across different periods and periods of postponement of the equipment are shown in the form of a Gantt Chart.

Comparative studies have confirmed that the current types of cohabitation (defined as living together as a couple without being married) and the meanings attached to them differ across Europe. This variation could reflect differences in the levels of progress or the stages countries have reached in a common developmental process, as suggested by the theory of the Second Demographic Transition and Kiernan’s stage model of cohabitation. However, it may also indicate that countries are on different developmental paths, as suggested by path dependency theories. To examine whether changes in the prevalence of cohabitation follow a common script, this study analyses types of cohabitation within emerging family formation patterns over cohorts and across countries.

For this purpose, sequence methodology is applied to analyze cohort-specific family trajectories in France, western Germany, Norway, and Italy. In particular, using data from the German National Educational Panel Study (NEPS) and the Generation and Gender Survey (GGS), patterns of union status and co-residence with (own) children between ages 15 and 35 among the 1935–1969 birth cohorts (for Germany, among the 1940–1974 birth cohorts) are compared.

Our findings provide some support for the claim that there were common patterns of change. However, also country-specific variations in family trajectory patterns were detected, which suggests that general processes of change were mediated through country-specific institutions (path dependencies). The empirical evidence for convergence as well as for divergence indicates that both theoretical strands add to our understanding of the spread of cohabitation in European countries.

This research aims to specialise in the investigation of risk management for service-oriented manufacturing supply chains via two stages, highlighting its differences from manufacturing. The research article is commenced by executing an encyclopedic review of earlier research to ascertain the distinctive traits of service-oriented manufacturing supply chains and identify prevalent risks. Secondly, an empirical study in the construction field, amongst the industry hardest struck in the mist of the COVID-19 epidemic, is conducted to thoroughly inspect the resonant effect of these risks on service-oriented manufacturing supply chain performance.

In this study, to validate the resonant effect mechanism, a thorough assessment is undertaken by juxtaposing theoretical model to a newly constructed comparative model that encompasses the single effects of risks on supply chain performance.

63% variance of service-oriented manufacturing supply chain performance was showcased by the resonant effect model, compared with 46.3% in the comparative model. Moreover, each risk exerts a more glaringly significant impact on supply chain performance, asserting the mechanism of the resonant influence. Another noteworthy result involves the demand risk possessing a low effect on supply chain performance, thus emphasising the superiority of service-oriented manufacturing supply chains.

Future research endeavours should hinge on the optimal “resonant” model explosion, thereby foreseeing and alleviating worst-case scenarios to guarantee the robustness and resilience of supply chain networks.

Indubitably, reducing the intensity of the resonant effect revolves around lowering the coefficient of “a,” thereby restricting/eliminating the link among risks. Therefore, the suggested resonant impact model might thus serve as “a road map”. In light of the aforementioned considerations, it is advisable that supply chain executives employ supply chain management tactics namely avoidance, prediction, and postponement, but only after meticulous consideration the costs and benefits of adopting such strategies.

The service-oriented manufacturing supply chain features and advantages have been analysed and explained throughout the article. The data gathered during the COVID-19 pandemic is a captivating and topical point of this paper.

This study aims to examine the implementation of agile practices in Industry 4.0 to assess the financial performance measurements of manufacturing firms. It also investigates the relationship between supply chain performance and financial performance.

The study is based on an experimental research design by collecting data from 329 responses from key officials of manufacturing firms. The analyses are carried out to explore this modern concept with the help of the SPSS program, which is used to conduct a confirmatory factor and reliability analysis and Smart-partial least square (PLS) version 4.0 with structural equation modeling.

This research demonstrates the positive effect agile supply chain strategies in Industry 4.0 may have on manufacturing companies' financial performance as a whole. Everything throughout the supply chain in Industry 4.0, from the manufacturers to the end users, is taken into account as a potential performance booster. The values obtained from the model's study show that it is both dependable and effective, surpassing the threshold for such claims. The research is supported by factors like customer involvement (CUS), continuous improvement (CI), integration (INT), modularity (MOD), management style (MS) and supplier involvement (SI) but is undermined by factors including postponement (PPT).

According to the findings of the study, Industry 4.0 firms' financial performance and overall competitiveness are significantly improved when their supply chains are more agile. A more agile supply chain helps businesses to more rapidly adapt to shifts in consumer demand, shorten the amount of time it takes to produce a product, enhance product quality and boost customer happiness. As a consequence of this, there will be an increase in revenue, an improvement in profitability and continued sustainable growth.

There are literary works available on agile practices in various fields, but the current study outlines the need to understand how supply chains perform financially under the mediating effect of agile supply chains in Industry 4.0 which contribute most to the organization's success. The study will aid companies in understanding how agile practices will further the overall performance of the organization financially.

This chapter aims to document the increase in cohabitation in the Southern Cone (Argentina, Chile, and Uruguay) between 2010 and 2021, to analyze the role played in it by certain associated factors such as changes in the educational level of the population, age structure, and income distribution, and to evaluate the importance of people’s preferences (in terms of ideas or values) for cohabitation versus marriage. The results suggest that the models of nuptiality identified in previous studies coexist in the region: the traditional and the modern one, while there is a convergence of the prevalence of cohabitation among social groups within countries. Furthermore, although the prevalence of cohabitation as a springboard to marriage cannot be rejected, there are indications that suggest the presence of perceptions and ideas favorable to cohabitation as an alternative form of family organization, closer to the predictions of the theory of the second demographic transition than to the postponement of the age of entry into marriage and the birth of children.

The learning outcomes of this case study are to understand and apply the PESTLE framework with a special focus on sociocultural nuances of a conservative society, appreciate the role of innovation and effective leadership in the success of entrepreneurial ventures, understand the bricolage theory to critically evaluate the role of entrepreneurs as agents of social change and develop monetization strategies for digital start-ups and recommend strategies that would help social enterprises to strike the right balance between their social aspirations and commercial goals.

In March 2020, Kanwal Ahmed, founder of the much-lauded Facebook group Soul Sisters Pakistan (SSP), was posed with a critical situation. SSP’s first face-to-face member meetup, which had been hyped up by Pakistanis residing in Canada for months, had to be called off due to the advent of COVID-19. What worried Ahmed was not just the immediate impact of the postponement; rather, she was more concerned about how her social enterprise would sustain in the longer run. The new normal had changed the way businesses operated; tried and tested revenue generation strategies of SSP would neither be feasible in a COVID-stricken world nor reap the same results. Ahmed knew that her social enterprise could have a far-reaching impact in a pandemic-stricken world. However, she was unsure about how to monetize her business model so as to ensure steady revenue generation streams that would keep the enterprise afloat. Ahmed knew that the clock was ticking, and she had to act quickly and think of ways to ensure SSP’s long-term sustenance.

This case study is suitable for undergraduate students enrolled in courses of entrepreneurship and strategy.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship.