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This paper aims to examine the discursive constitution of leadership identities by senior women leaders working in the City of London. This study draws on postfeminism as a critical concept to explore this constitution, as it has produced the cultural conditions for the reconfiguration of masculine and feminine gender norms in leadership.

In a qualitative study, 13 women leaders in positions of power in the City of London were interviewed. Discourse analysis techniques were used to unpack the postfeminist shaping of leadership identities

At the heart of the leadership identities that senior women leaders construct is a gendered hybridity that is a multifaceted calibration of masculine and feminine attributes and behaviours. Postfeminist discourses of individualism, choice and self-improvement are entangled with discourses of authenticity, relatability and connectivity as particular leadership assets. The gendered hybridity of leadership identities unfolds the possibility for a fundamental makeover of leadership by opening-up space for a transformative change that accommodates women leaders.

To the best of the authors’ knowledge, this study is among the very few studies that foreground the leadership identities that women leaders construct within the confines of postfeminist gender regimes. It shows how these women invoke authenticity, unfolding possibilities for the transformational change of and political challenge to traditional gendered leadership in their organizations.

The purpose of this paper is to interrogate the “double-jeopardy” in widely adopted women’s leadership development interventions aimed at “fixing” women, explore critical feminist coaching (CFC) perspectives and practices and offer more equitable and just alternatives for developing women leaders.

This paper includes a literature review of post-feminist and critical feminist perspectives and a critical examination of coaching for women leaders from each perspective.

Postfeminist approaches in organizations are little scrutinized because of the dominant postfeminist discourse that women's subordination and oppression have been “resolved” through neoliberal, individualistic interventions, such as postfeminist coaching programs. Infusing the message of “fixing women” through emphasizing “4 C’s” – confidence, control, courage and competition – postfeminist coaching programs have been submitting women leaders to “double jeopardy.” The authors critique this postfeminist coaching paradox from a critical feminist perspective foregrounding “4 R’s” – reflecting, reforming, raising and rebuilding – promising more equitable, just development.

To the best of the authors’ knowledge, this is the first attempt to describe CFC and presentation of a conceptual and practical model of the process. The authors define postfeminist coaching as the disavowal of feminist values and failure to challenge gender hegemony in the coaching process. The authors propose a model of CFC defined as the explicit embrace of feminist values and challenge of gender hegemony in the coaching process. The authors offer alternatives for developing women leaders amid paradoxical, complex, capitalist systems, with a critical lens challenging postfeminism.

This paper critically examines how female students at a Finnish business school understand gender in management.

The analysis is based on female students' learning diaries from a basic management course.

The findings show how students respond to the topic of gender inequality through a neoliberal postfeminist discourse. The students' discourse is structured around three discursive moves: (1) rejecting “excessive” feminism, (2) articulating self-reliant professional futures and (3) producing idealized role models through successfully integrating masculinity and femininity.

This article contributes to current understanding of the role of postfeminist sensibilities in shaping student participation in the management profession. Awareness of students' responses to gender-equality initiatives offers management educators insight into the inclusion of equality topics in teaching in ways that support equal gender socialization in the management profession.

In this paper, women entrepreneurs are seen as leaders and women leaders as entrepreneurial, making both groups an easy target of postfeminist expectations, governed by calls to embody the entrepreneurial self. Acknowledging that the entrepreneurial self has its roots in the universal, rational and autonomous subject, which was shaped in a male form during the Enlightenment, the purpose of this study is to conceptualise feminist resistance as a process through which the autonomous subject can be de-stabilised.

Empirically, this study draws on an extensive research project on women’s rural entrepreneurship that includes 32 in-depth interviews with women entrepreneurs in rural Sweden. This study interpreted expressions of resistance from the women by using an analytical framework the authors developed based on Jonna Bornemark’s philosophical treatise.

Feminist resistance unfolds as an interactive and iterative learning process where the subject recognises their voice, strengthens their voice and beliefs in a relational process and finally sees themselves as a fully fledged actor who finds ways to overcome obstacles that get in their way. Conceptualising resistance as a learning process stands in sharp contrast to the idea of resistance as enacted by the autonomous self.

This study helps researchers to understand that what they may have seen as a sign of weakness among women, is instead a sign of strength: it is a first step in learning resistance that may help women create a life different from that prescribed by the postfeminist discourse. In this way, researchers can avoid reproducing women as “weak and inadequate”.

Through the re-writing of feminist resistance, the masculine entrepreneurship discourse including the notion of the autonomous self is challenged, and a counternarrative to the postfeminist entrepreneurial woman is developed. Theorising resistance as a learning practice enables a more transforming research agenda, making it possible to see women as resisting postfeminist expectations of endless competition with themselves and others.

This study offers a lens for exploring women leaders’ production of resistance through postfeminist discourses. Through the case study of Bozoma Saint John, a high-profile Black C-Suite executive, this study examines micro-acts of subversion and considers the extent they can promote feminist thinking in the corporate world and the implications for feminist theorising about women in leadership.

Interviews with Saint John were collected from YouTube and examined using feminist critical discourse analysis informed by intersectionality, feminist poststructuralism and Foucault’s notion of “reverse discourse”.

Saint John reproduces elements of the postfeminist confidence discourse to defy stereotypes of Black women, while simultaneously reversing the individualistic conception of confidence in favour of corporate and collective action. This has the potential to facilitate positive change, albeit within the boundaries of the confidence culture.

Combining reverse discourse, intersectionality and feminist poststructuralism with a micro-level analysis of women leaders’ language use can help to capture the ways postfeminist concepts are given new subversive meanings.

Whereas existing studies have focused on how elite women’s promotion of confidence sustains the status quo, this study shifts the research gaze to the resistance realised through rearticulations of confidence, illustrating how women-in-leadership research can advance feminist theorising without vilifying senior women even as they participate in postfeminist logics of success.

The purpose of this paper is to look back since the first edition of what was then Women in Management Review as a way of looking forward to suggest a future potential.

The paper draws on some historical work on issues central to the literature and practices associated with women/gender in management. It also draws on feminist theories to outline what the author calls “testings” – theoretical, conceptual and activist challenges – to some of that early thinking.

The paper emphasises the importance of differentiating women in order to understand the complexity of inequalities, and white middle class women's part in reproducing inequality. In addition, the different theoretical turns have emphasised the multiple and intersecting sources of discrimination – economic, cultural, psychosocial, social, linguistic and ideological.

The paper offers insights into gender in management, histories and futures.

The purpose of this short commentary reflects upon how feminist theory might be used to advance the contemporary gendered critique of women’s entrepreneurship. Drawing from gender theory, a diverse and complex critique has arisen to challenge the discriminatory discourse of entrepreneurship that fundamentally disadvantages women. To progress debate, the author suggests that greater attention should be afforded to feminist theories as explanatory analyses for such subordination and particularly to challenge contemporary postfeminist ideas which fuel a false promise of entrepreneurship for women.

A conceptual paper drawing upon extant literature to develop suggestions for future research .

Conceptual arguments challenging current approaches to analysing the relationship between women, gender and entrepreneurship.

Somewhat controversially, it is suggested that such a critique might encourage us to refocus research such that it challenges, rather than seeks to confirm, the axiom that under current conditions, entrepreneurship is “good” for women and society so ergo, we need more women entrepreneurs. Greater acknowledgement of feminist theory will also facilitate a stronger intersectional analysis, vital if we are to acknowledge how socio-economic and contextual diversity constrains or enables entrepreneurial behaviour.

This article challenges contemporary researchers to reconsider current thinking regarding the value of entrepreneurial activity for women.

The commentary concludes by identifying how the next generation of scholars might take such ideas forward to build upon established foundations.

to examine consumers' perceptions of retail brand representations of gender-oriented and/or sexuality-oriented identities. The authors explore the value of developing more progressive, inclusive brand values to support more effective retail brand communications and imagery.

Photo elicitation, utilising LGBTQIA+/sexuo-gendered imagery from retail brand marketing communications, facilitated discussion within focus groups representing various genders, age generations and sexualities.

Younger generations indicate a preference for fluid gender and sexuality and endorse retail brands that represent this progressive understanding. Gender and age moderate preferences for representative imagery, with older males more resistant to sexuo-gendered messages and females of all ages more accepting.

The research is limited in generalisability, geography and demographics. The focussed approach did, however, enable collection of rich, insightful data to underpin evaluations of communicative brand values.

The inclusion of diverse and fluid sexuo-gendered identities within the brand values of retailers would enable effective targeting of consumers across a range of more traditional cohorts.

The evolving ideology towards inclusiveness, identified within the generational cohorts, demonstrates social change through progressive acceptance of more fluid gendered and sexual identities.

The research adopts a novel approach to examining diverse, sexuo-gendered imagery within gendered and generational cohorts, offering qualitative examples of a progressive social ideology.

Professor Ruth Simpson has been a key contributor to the field of gender and organization studies (GOS) over the past 25 years. She has influenced debates on women in management, the gender of management education, masculinity and management and the “doing” of gender in organizational life. In this paper i review our joint work – informed by a poststructuralist feminist perspective – which considers the complex struggles around normativity in relation to management and entrepreneurship.

This review is based on a consideration of four pieces of work completed between 2005 and 2012, including (Simpson and Lewis, 2005, 2007) and (Lewis and Simpson, 2010, 2012).

Drawing on the concepts of voice and visibility, the research examines how the ability to exemplify the norm in relation to management and entrepreneurship must be constantly secured and how processes of inclusion and exclusion in relation to the norm are characterised by relentless agitation and turmoil.

We (Ruth and Patricia) developed the conceptual framework of the (In)visibility vortex as a means of connecting the individual to organizational processes, discourses and cultural norms

This study aims to focus on the dynamics in influencer-consumer relationships to understand how Generation Z consumers’ identification and social comparison with influencers shape their response to influencers’ branded posts. Specifically, this study investigates how perceived similarity and wishful identification lead to distinct social comparison mechanisms that affect Generation Z consumers’ self-improvement motives, which, in turn, drive their message engagement, brand attitudes and purchase intentions.

An online survey was conducted with 295 college students who are digital natives and whose purchase decisions are heavily influenced by social media influencers.

The study findings confirmed that perceived similarity positively influenced assimilative comparison emotions of optimism, admiration and aspiration while negatively influenced contrastive comparison emotions of envy, depression and resentment. Wishful identification positively affected both assimilative and contrastive comparison emotions. Both types of social comparison emotions further affected consumers’ motivations to follow the influencer for self-improvement, thereby enhancing their brand attitude, purchase intention and engagement behaviors.

This study is one of the earliest attempts to investigate the relationship dynamics between influencers and consumers from the lens of social comparison. The study examines the antecedents of perceived similarity and wishful identification, the mediators of upward comparison emotions and self-improvement motives and the brand evaluation outcomes of message engagement, brand attitude and purchase intention.