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HOUSING AND ENVIRONMENTAL CONDITIONS IN POST-COMMUNIST COUNTRIES

This study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human place bonds (place attachment and place identity) and the moderating effect of the socio-demographic characteristics of the host community in this relationship is specifically examined.

The theoretical direct–indirect–moderation relationships are examined using structural equation modeling and moderated-mediation or condition process analysis (Hayes and Preacher, 2013). Data were collected from 472 residents living in Belgrade (Serbia).

The findings support the contention that place attachment and place identity mediate the relationship between place image and commitment. The study further shows that the conditional indirect relationship of place image with commitment through place attachment and place identity is significant for age. Age and place of birth are found to moderate the relationship between place image and place attachment.

A stimulating avenue for future research is to explore the effect of culture (individualist, short-term oriented and low on power distance vs collectivist, long-term oriented and high on power distance cultures) on model’s relationships as well as on commitment specifically.

To enhance their residents’ commitment, place marketers should focus on two levels of action. The first lever is to assess how residents perceive the image of the place where they live as it can serve as a strategic outline to explore their level of support and address the possible negative feelings they may have toward any development project. The second level of action is developing bottom up strategies that are likely to enhance residents’ commitment which aims at transforming residents into active place ambassadors and actors of the public life of the city.

To the best of authors’ knowledge, this study is one of the first in the place branding research domain to examine the role of human place bonds in the relationship between place image and commitment using mediation, moderation, and moderated-mediation analyses. Moreover, place branding literature is underdeveloped regarding the current issues most post-communist countries face.

The paper aims to analyze actual issues of the corporate social responsibility (CSR) practices in monofunctional towns in Russia, Slovakia and Poland. The process of social investment restructuring is obviously under way in these countries. However, there can be identified a few examples where the dominant employer with the long tradition (from the soviet period, even longer) has initiated and directly influenced by the social policy the local and regional development. The paper analyzes their development during the past decades, with the special emphasis on social issues. It identifies its strengths and weaknesses and defines future research areas.

The first part of the paper defines the CSR with focus on the social sphere and relationships between local dominant employer, local government and community. Refer to the theory, the paper adopts a case study methodology to explore the specifics of CSR with a focus on monotowns, especially the role of local dominant employer and its relationship with local government and community in three selected post-communist nations – Russia, Slovakia and Poland. The research uses also the secondary data (the strategic documents, statistical data) and own observation during the study visits to the selected cities. The authors analyze the town’s development during the past decades, with the special emphasis on the social issues.

It is shown that maintenance and development of essential living conditions in many monofunctional towns depends upon the direct participation of large dominating companies. The paper argues that there is a principal difference between the current social policy conducted by these dominant local employers and the policy that was conducted in the past. What is more, most of the engagement of large in the social affairs in monotowns refers to the CSR concept. The paper summarizes the common features and differences in functioning monotowns in selected states, from the perspective of social responsible behaviors of dominant companies, suggests the practical implications and identifies future research areas.

The paper maps the specific kind of social responsibility interconnected with the issue of local and regional development – monotowns in Russia, Poland and Slovakia – in the countries with common political and social history. It brings in the form of case studies the detailed overview of the selected examples from Russia, Ukraine and Poland dealing with the CSR. Based on the collected data, it summarizes the advantages and disadvantage of these towns and opens the new research areas.

The purpose of this paper is to identify and explore how different stakeholders represent communist and revolution heritage for tourism, with a case-study on Bucharest, the capital city of Romania. The research attempts to identify gaps and tensions between representation makers on communist heritage tourism.

The research employs a range of qualitative methods in order to explore communist heritage tourism representation from different perspectives: content analysis of secondary data in the form of government, industry and media destination promotional material; interviews with a range of representation producers (government, industry and media); focus groups with potential tourists; and content analysis of user generated content under the form of blogs by actual visitors to Bucharest.

Findings reveal that there are gaps between the “official” or government representations of communism and revolution heritage and “unofficial” or industry, media and tourists’ representations. The research confirms and builds on Light’s (2000a, b) views that communist heritage is perceived as “problematic” by government officials and that attempts have been made to reinterpret it in a different light. The process of representation is made difficult by recent trends such as the increase in popularity of communism heritage tourism in countries such as Germany or Hungary. The potential of communist and revolution heritage to generate tourism is increasingly being acknowledged. However, reconciliation with “an unwanted” past is made difficult because of the legacy of communism and the difficulties of transition, EU-integration, economic crisis or countless political and social crisis and challenges. The “official” and “unofficial” representations successfully coexist and form part of the communism and revolution heritage product.

The research attempts to look at the representation of communism heritage from different angles, however, it does not exhaust the number of views and perspectives that exist on the topic. The research only records the British and Romanian perspectives on the topic. The topic is still in its infancy and more research is needed on communism heritage tourism and representation.

The research identifies and explores gaps, agreements and disagreements over the representation of communist and revolution heritage in Bucharest, Romania.

The purpose of this paper is to focus on social representations of Warsaw (Poland) as a tourist destination of 210 first visitors from seven EU and extra-EU countries (France, Germany, Italy, Spain, Poland, United Kingdom and United States of America) interviewed before and after their visit. In the framework of the social representations theory, the “cultural baggage”, rooted in the collective and social memory, forms anticipatory representations of the imagined places that may undergo transformations after the visit. How does this transformation occur?

The authors consider the transformation of social representations as detected by means of a self-administered questionnaire that comprised the following tools: scales to measure the strength of various information sources about Warsaw (school, literature, movies, songs, internet, press, tourist guides, documentaries, interpersonal communication and other); associative networks (de Rosa, 2002) with the stimulus word “Warsaw”; a list of adjectives describing the city and its centre, as well as a list of the most important places in Warsaw. The questionnaires were coded to ensure anonymity of participants while enabling the researcher to administer them for the second time (after the visit). According to the modelling approach to social representations (de Rosa, 2013a), the research was guided by three related hypotheses concerning transformation of social representations of Warsaw.

The results confirmed the hypotheses of potential changes in the representations that shift the focus from Warsaw as “communist” to “green” capital city, and of the role of the Polish language as a “communicative barrier” for recalling specific names of city-places after their visit.

Social representations exist in people’s minds, and they include images that are further interpreted (Howarth, 2011). Especially when visitors are asked about places, it is likely that they recall specific images, but not their names. Since the questionnaires required them to write down the answers, words often did not correspond to the volatile and dynamic images that the human mind creates. In spite of recalling a specific park or fountain, participants resorted to general categories and simply wrote “park” or “fountain”. However, this limitation is familiar to the majority of social psychological researchers and very difficult, if not impossible, to overcome. The new research directions launched to integrate the research line of field studies with investigations based on new media offer complementary insights and opportunities (de Rosa and Bocci, 2014).

Destination branding has numerous practical implications. According to Ekinci and Hosany (2006), developing efficient communication methods is crucial to launching a distinctive and attractive destination personality. Hosany et al. (2006) have demonstrated that personality traits are ubiquitous in consumers’ evaluations of tourism destinations and therefore promotional campaigns should emphasize the distinctive personality of tourism destinations, based on the emotional components of destination image. European capital cities compete for visitors in the mature and saturated market, where brand strength is positively related to tourism intensity (Mikulić et al., 2016).

Examining how social representations of a city are transformed by the visit from the perspective of the supra-disciplinary theory of Moscovici constitutes an original way to link imagery and tourist practices. The major cultural issues, such as history, language, art and traditions affect the theory and practice of urban tourism. For the first time, this theoretical framework is being used in case of a post-communist European destination such as Warsaw.

Since the 1990s transition period and especially since 2000 public space in Croatia has repeatedly been violated by private interest. This is visible in coastal regions, rural landscapes, urban green areas, parks, squares, and streets which have been completely or partly privatized. Urban actors (economic, political, civil, and professional) play different roles in these changes, and there is a hierarchy in their relations: economic and political actors are very powerful and have a prominent place in urban and suburban spatial transformations. Civil society actors and professionals, on the other hand, have very little control or influence. Urban actors have different interests and conflicting opinions. The results of our research (qualitative research method of semi-structured interviews with various experts) show that today spatial changes are mostly dictated by economic actors in a close alliance with political actors. It is therefore vital that in future we clearly define public space and public interest and educate society about their importance. Only then can inadequate private intervention in public space be prevented and a balance between private and public interest be restored with all actors making decisions together. This is, after all, a real, participatory democracy that all transition societies (including Croatia) aim to achieve.

This paper aims to investigate theoretically and empirically the interactions between smart economic development (SED) and competitiveness in Central and Eastern European (CEE) countries. The main argument to uphold here is that smartness approach has been traditionally more focused on smart urban planning and smart specialization.

An evaluation by index, correlation and significance analysis is used to present original empirical evidence from six CEE countries.

Smartness approach integration into economic development justifies the identification of SED determinants: basics (welfare, digitality, environmental, social responsibility) and enhancers (learning, networking, agility, innovations and knowledge-driven). The interaction between SED and countries’ competitiveness in CEE countries might be described by two approaches, namely, focus-based (several most important basics and enhancers) and balance-based (equal importance of basics and enhancers).

The limitations relate to the particular sample of CEE countries and gathering opportunities of statistical data.

The combination of SED-Index sub-indices and WEF GCI might aid a more accurate ex ante measurement. Despite common global challenges, each country should choose its own combinations for smartness determinants to achieve long-term competitiveness.

The findings are important for fostering smartness approach in economic development for long-term competitiveness.

This paper contributes to economic development literature by discovering basics and enhancers for SED. By linking well-known term of competitiveness and economic development with a concept of smartness, the new approaches, namely, focus-based and balance-based, to policy making in CEE countries emerged.

Given the ways in which the research pressures on university staff are becoming seemingly ever greater, an issue of the European Journal of Marketing that is given over to a survey of the kinds of research initiatives which are currently being carried out is timely. The study which provides the basis for this was conducted between December 1994 and February 1995, with questionnaires being sent to staff in universities throughout Europe. At the time the final selection was made, a total of 150 responses had been received from 18 countries.

Accession of Bulgaria to the European Union is expected to result in increases in the prices of all types of real estate, these changes are expected to differ across the segments of the national real estate market. Real estate prices have been influenced primarily by local demand, government policies and the perception that EU accession is promoting investment. It is likely that prices of flats will further differentiate, the market for office space will stabilize, demand from retail sector will strengthen the market for urban development sites, provision of infrastructure will importantly influence prices in holiday resorts and industrial estates, and agricultural land prices will initially upsurge.