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Working creatively as a researcher should be a core foundation in doctoral studies, though it may be an isolating, even risky, endeavour. The purpose of this paper is to share the author’s journey through the “darkness” of innovation in research methodology.

At the heart of this research journey was Portraiture (Lawrence-Lightfoot, 1983), which emerged early in the post-modern evolution of qualitative research. While exploring Portraiture, the author found researchers used this methodology in varying ways: application, appropriation and interpretation. In stumbling through Portraiture, the author discovered patchwork as their bricoleur’s toolbag. Patchwork provided a torch that gave light to the darkness of the research process enabling interpretation of Portraiture for alignment of method and research problematic[1].

Looking back at the research journey, the author recognises the steps into post-qualitative research and the need for methodological innovators to share their journeys for inspiration, to develop understanding and open the way to greater creativity and innovation during the research process.

This paper provides an original view to Portraiture along with the addition of patchwork as a way of engaging with methodology as well as data.

The authors have systematically reviewed 534 corporate social responsibility communication (CSRC) papers, updating the current debate about the ontological and epistemological paradigms that characterize the field, and providing evidence of the interactions between these paradigms and the related methodological choices. The purpose of this paper is to provide theoretical and methodological implications for future research in the CSRC research domain.

The authors used the Scopus database to search for titles, abstracts and related keywords with two queries sets relating to corporate social responsibility (e.g. corporate ethical, corporate environmental, social responsibility, corporate accountability) and CSRC (e.g. reporting, disclosure, dialogue, sensemaking). The authors identified 534 empirical papers (2000–2016), which the authors coded manually to identify the research methods and research designs (Creswell, 2013). The authors then developed an ad hoc dictionary whose keywords relate to the three primary CSRC approaches (instrumental, normative and constitutive). Using the software Linguistic Inquiry and Word Count, the authors undertook an automated content analysis in order to measure these approaches’ relative popularity and compare the methods employed in empirical research.

The authors found that the instrumental approach, which belongs to the functionalist paradigm, dominates the CSRC literature with its relative weight being constant over time. The normative approach also belongs to the functionalist paradigm, but plays a minor yet enduring role. The constitutive approach belongs to the interpretive paradigm and grew slightly over time, but still remains largely beyond the instrumental approach. In the instrumental approach, many papers report on descriptive empirical analyses. In the constitutive approach, theory-method relationships are in line with the various paradigmatic traits, while the normative approach presents critical issues. Regarding methodology, according to the findings, the literature review underlines three major limitations that characterize the existing empirical evidence and provides avenues for future research. While multi-paradigmatic research is promoted in the CRSC literature (Crane and Glozer, 2016; Morsing, 2017; Schoeneborn and Trittin, 2013), the authors found no empirical evidence.

This is the first paper to systematically review empirical research in the CSRC field and is also the first to address the relationship between research paradigms, theoretical approaches, and methods. Further, the authors suggest a novel way to develop systematic reviews (i.e. via quantitative, automated content analysis), which can now also be applied in other literature streams and in other contexts.

Interviews with 120 residents of Southport are examined, suggesting that the general public does not subscribe to the image of librarians often given by the media, as evidenced by the more positive epithets frequently used to describe library staff. However, staff of reference libraries are not always held in such high esteem and it is recommended that this aspect of service should be addressed with a view to breaking down the reluctance of members of the public to avail themselves of staff assistance.

From the standpoint of a novice researcher, the author has examined how blogging as a literacy practice enables one to explore and understand self in relation to analysing data and making meaning. The purpose of this paper is to discuss how blogging can be used as a reflective and critical tool and explore the notion of blogging as transgressive, or stumble data.

The theoretical underpinnings of blogging as a literate critical practice are congruent with the work of Freire. Thinking about research through this paradigm thus becomes transformative because it enables one to do data differently. This paper also considers and interrogates different approaches to the analysis of data, and frames blogging as a way to inquire more subjectively.

In this paper, blogging is represented as uncoded data; a concurrent and seemingly unstructured method of analysis. To this end, the definition of data is questioned in terms of what is legitimate, and what counts. Subjectivity puts blogging into a relevant context, as one’s positioning and experiences become a layered foundation upon which to understand one’s research more closely and meaningfully. Self-representation is deeply entwined with self-documentation, which can enable the identity of the writer/researcher to attain greater definition.

Flirting with data in unconventional ways and inhabiting a space of unknowing enabled original thinking and creative processes to enter the research space. Reading and writing are framed as methods of inquiry and analysis that are separate, or an alternative, to coding data.

The purpose of this paper is to investigate the benefits of tasting as a projective technique (PT) in explicating consumers' thoughts and feelings towards food and beverage products.

In total, ten focus groups were conducted with 35 consumers, 14 wine producers, and 13 mediators. The mediator category included those involved in marketing, wholesaling, retailing, and judging wine. Participants in each focus group were given the same four wines to taste. Initially they were invited to discuss their views on wine quality. The participants were then presented with the wines and asked to discuss their responses to them, particularly their perceptions of the quality of the wines.

The primary findings related to: the changes in apparent certainty levels amongst professionals and high‐involvement informants; exposure of real and contradictory preferences; role of cognitive, affective, and sensory responses to wine; and interpretation of the language of tasting.

Tasting as a PT has the potential to generate additional and insightful data that can increase our appreciation of the complexities involved in consumption experiences. In particular, it can reveal the uncertainty that can affect consumers' product evaluations and explicate the multiple evaluation pathways that can be used by consumers of food and beverage products.

The paper is of value in showing that the ability of PTs to yield both stated and actual preferences provides insight into the salient external factors that impact on consumption decisions and gives an indication of where marketers could most effectively focus their product development and promotional attention.

Despite several concerted efforts and directives, Indian organizations have a long road to travel with respect to the inclusion of persons with disabilities in the workforce. Disability taking different forms often impacts organizational decisions on employment and inclusion of persons with disabilities. Acknowledging the role of employers in improving their employment prospects, the purpose of this paper is to examine key factors that direct the decisions regarding targeted recruitment of persons with various types of disabilities.

The exploratory study is based on thematic analysis of senior executives' accounts to examine the factors that direct their decisions pertaining to employment of persons with varied types of disabilities.

Findings highlight organizational determinants that enable/disable employment of persons with varied types of disabilities. The organizational determinants reported are: knowledge about type of disability; work characteristics; accommodations based on type of disability; accessibility of physical infrastructure and external pressures; whereas, persons with orthopedic, vision, hearing and intellectual disabilities are represented in the employee base.

The present study contributes to employer perspectives on workplace disability inclusion toward understanding the nuances of organizational dynamics and human perceptions. Future studies could explore perspectives of other key stakeholders and the conditions under which organizational determinants are perceived as enabling or disabling.

The present study highlights how disability type influences leaders' views on recruitment of persons with disabilities, in an under-researched study context of Indian organizations.

Market analysis has established its usefulness in many businesses and represents a major advance in marketing methodology. Computer power generates an information system of enormous importance to the marketer. Market analysis unifies and integrates marketing activity in a way that has previously proved elusive.

This paper aims to examine if compliance with the Japanese Stewardship Code by institutional investors is related to the earnings quality of their investee companies. It extends the study by Lu et al. who considered this question for large UK companies with high-quality board governance and a rich information environment. This study provides new insights by exploiting the contrasting Japanese setting.

The association between Code-compliant institutional investor shareholding and discretionary accruals is examined for Japanese companies in the Nikkei 225 Index. The study period is from the introduction of the Code in 2015 to 2017.

A negative association is found between the level of institutional investor Code-compliant shareholding and discretionary accruals, which is robust to tests that address endogeneity. The findings suggest Code-compliant institutional investor shareholding mitigates opportunistic income-increasing earnings management and promotes conservative accounting. Consistent results are found for benchmark beating and accruals quality as alternative earnings quality measures.

This study offers new insights regarding the efficacy of the Stewardship Code’s policy approach. The findings suggest the stewardship regulatory model is effective when internal governance is weak and external monitoring by institutional investors is a viable substitute or complement.

The purpose of this paper is to examine an organization’s operational alignment in the process of alliance formation.

A literature study was conducted on the strategic importance of assessing and aligning organizations’ operations for alliancing. Furthermore, an instrumental case study was conducted to provide insight in the degree of operational alignment required for a maritime organization to form a service alliance.

Managers indicate a complex set of organizational capabilities required for improving operating process to successfully execute their alliance strategy. Two improvement trajectories were found to be used by alliance managers for aligning operations with alliance strategy: development of a corporate alliance infrastructure, and nurturing a collaborative business culture.

The research is limited to one public organization establishing a vertical service alliance with one of its suppliers.

The paper introduces a new conceptual model of the alliance formation process, addressing the cyclical character of the pre-formation stage in which intra- and interorganizational management considerations alternate.

Originally undertaken on behalf of a national multiple food retailing chain concerned about a 50 per cent fall off in sales at a new store within six months of its opening, this research includes a comparative study of two other supermarkets in the same town. Interviews were conducted with 321 store customers and 189 people at random locations elsewhere and a standard questionnaire completed to determine the store features important in attracting their patronage, including price, layout, selection and variety of goods, opening hours, parking facilities and convenience of location. It was established that there was nothing radically wrong with the client company′s store and subsequent implementation of recommended “fine tuning” of a number of its features has led to its developing a comparably favourable level of popularity. However, it is concluded that marketing research should be commissioned at the initial planning stage, with particular reference to suitability of location, rather than as a means of sorting out deficiencies which become apparent only after completion and opening.