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The youth (especially students) with their values have major influence on further value system of society in general in the future. Exploring the values and value systems focused on youth, students in the field of economic science are in the interest of this study. Pedagogical interest for the research of values among youth can be double‐natured: the authors want to find out how much students manage to adapt to validity system of a certain society, or they want to find out what values in which youth can bring to future generation as a special group of people. The aim of this research is to find out whether there are differences in the hierarchical values and the value system between the Economics university students from EFST (Croatia) and GUF (Germany) or not.

In order to find out if there are values in general and also a value system of the youth, the research was conducted using questionnaires at Universities in Split and Frankfurt. The questionnaire was constructed based on psychometric Likert‐analytical methods. The collected statistical data are entered and stored in the file of the statistical package SPSS.

The value system of the youth is an important indicator for a specific trend of the society, because young people represent the future backbone of the society. The current situation in society affects the formation of confounding value attitudes to a greater or lesser impact on the actual behavior of young people. Based on obtained results it can be concluded that the Economics students of the University of Split and Frankfurt have a statistically significant difference in the assignment of significance values and the value system as a whole.

This study primarily examines the value systems of students who live in very different social environment. Social environment has affected their value system.

The purpose of this paper is to identify and characterize different work value patterns empirically. Furthermore, it is analyzed how these patterns are distributed in different countries and how they change in the course of time.

Latent class analysis as an advanced clustering procedure was applied. The empirical analysis is based on data from the International Social Survey Program from three time periods (1989, 1997 and 2005), covering five countries (USA, Great Britain, West Germany, Norway and Hungary).

The analysis reveals four distinct work value patterns among employees: “moderate demanders”, “high demanders”, “post modern demanders” and “income and security demanders.” The affiliation to these patterns depends on gender, generational membership, education, occupation and nationality. The historical analysis reveals considerable variety in cross-national developments.

The work value patterns identified have implications for recruitment, employee motivation and international HRM strategies. Management needs to be aware of work value patterns in the workforce in order to avoid mismatches and their negative consequences. If mismatch is unavoidable, the paper highlights the need to proactively manage mismatches between work value patterns and workplace situation.

The authors argue that different work values are not independent of each other. Instead, they seem to have systematic interrelations and exist in specific patterns. Accordingly different segments within the labor force can be characterized by specific combinations of work values. This is highly relevant because it could help to customize HR instruments and incentives.

Shows that the post‐modern perspective has valuable implications for managing organizational and other change. In arguing for this claim, explains the starting point ‐ that post‐modernism is philosophical scepticism. Analyses the meaning of Derrida’s post‐modern view of justice, and explains why it is consistent with scepticism. Indicates that this view opposes domination and privileges hesitancy in imposing solutions. Discusses the nature and some uses of what is described as the “in‐between”. Post‐modern scepticism, justice as hesitation and acting in the in‐between are shown to constitute a post‐modern perspective which opens up prospects and vistas in an age where non‐hierarchical and multicultural interactions are useful. Opposing domination, for instance, translates into liberating previously marginalized voices, like those of subordinates, women, minorities, the sexually policed and the economically dominated.

Up to the moment consumer intelligence on kids and young people seems to be an increasing obsession these days for brand owners and advertising agencies. They're seemingly desperate for insider information and intelligence on the life of the latest generation — referred to as everything from N‐Geners to Millenials — who rather than challenge society like their forbears seem to define it, in these youthful times. Nowadays everyone from the President (be he Gore or Bush), to Hip‐Hop artists wears Levis and Gap. The last decade saw the commercialization of youth culture (how alternative is a bank sponsored dance lent at an MTV festival?), the alternative and underground became mainstream and the social construct, which stated that you were only young between the ages of 16–24, has been disproved. Teenagers, whilst being in the spotlight as never before, have increasingly had their culture stolen from under their noses by older (and younger) people, whilst ten year olds are demonstrating brand adoption and rejection attitudes that we'd have associated with a fifteen year old, only a short time ago. To clarify the current Life of Kids it is therefore necessary to gain the latest real‐life case histories and learning's, as opposed to mere statistics that give us huge amounts of cold data re: population demographics, growth rates, income levels, behaviour patterns and the like. Therefore, the first global kids marketing conference was held in Lisbon in October, where leading industry figures from the brand owner and agency sides came together to share information. Speakers included those from MTV, Leo Burnett, BMRB International, Cartoon Network, Polaroid, Informer, Chupa Chups, Applied Research & Consulting, B2B, Pokemon and the author.

The purpose of this paper is to ascertain the factors that led to Cape Town’s gay village to transform from a “gaytrified” tourism mecca to a “heterosexualised” urban space, from a gay leisure space owner perspective.

Empirical observations of the six remaining gay leisure space owners in De Waterkant (population) are taken into account by using semi-structured interviews. All narratives are analysed in Altas.ti – qualitative data analysis software – to identify applicable factors, which participants believe are contributing to the “de-gaying” of Cape Town’s gay village.

From the conducted analyses, it becomes apparent that Western theorisation of the “de-gaying” of gay villages is not universally applicable as certain factors contributing to De Waterkant’s demise appear to be location-specific, suggesting that Western theory is insufficient to explain gay spatial realities in non-Western contexts such as South Africa. The identified factors responsible for the “de-gaying” of De Waterkant adversely affect Cape Town’s status as a gay capital and its ability to market this gay neighbourhood to attract the gay tourism market. This may result in lost socio-economic opportunities considering the financial contribution of gay travellers to the local tourist economy.

This study is the first of its kind to use first-hand narratives of the six remaining gay business owners in De Waterkant and marks the first attempt to investigate the factors, from a non-Western perspective, which led to the “de-gaying” of Africa’s only gay village. Taking into account the socio-economic value added by gay tourism, the findings provide the first non-Western perspective on the demise of Africa’s and South Africa’s only gay neighbourhood from a gay leisure space owner perspective, including the possible repercussions on Cape Town’s local tourist economy. Some tactical considerations and recommendations are suggested to ensure the continuation of gay tourism in the city.

The purpose of this paper is to tackle some of the concepts and ideas that the intellectual and business community can learn from Chomsky's thinking in relation with a new global responsible management education environment. The first part of the work will present some of the key elements about Chomsky and education that the authors would like to emphasize. These are relating management education, critical thinking, and systems theory in the twenty‐first century business milieu.

An insight on post‐colonial theory and education will, afterwards, incorporate the hermeneutical tradition into the mainframe of critical thinking theory. The paper incorporates a decentred approach to education questioning presuppositions and moral values from “fundamentalist market theory.” Cultural studies and non‐western thinkers in this field are another important contribution to back up Chomsky's ideas on business and education.

When the paper relates social and economic performance concepts to critical thinking business education some questions arise about how to improve the responsible perception and understanding of the global environments and how the authors have to rethink education in a competitive profit‐oriented business community. The ideas of Chomsky can help them to deal with these issues departing from his political vision and his thinking on university education.

Critical management has been questioning in the last years different management models to put forward a responsible paradigm for business organizations and educational institutions. Post‐colonial theory has been another important intellectual ground for critical thinking in the business educational environment, opening up the debate about how to reconcile performance and responsible practices.

Chomsky's committed political views open up the way for many educational institutions and business organizations to become responsible in a technological business environment severely damaged by greed and personal interest. Management schools will have learned from his contributions and the actions of many international organizations engaged in changing for the better attitudes and material values in favour of management for globally responsible practices and the construction of new learning objectives.

In business studies, comparative, critical, cross‐cultural, and diversity management many scholars have been dealing with some of the subjects of serious concern by the Massachusetts Institute of Technology leftist professor presented in this study. The paper has to take into consideration a transversal approach of business education in relation to the concept of cross‐cultural performance, already developed in the work on cross‐cultural and diversity management.

There are a number of broad trends across rich democracies that show a growing disconnects between citizens and their respective governments. Similar trends are apparent in democracies in poorer nations as well. Given these similarities, it is plausible that trans-national forces are at work. The chapter develops a theoretical argument to account for these trends.

The focus of the argument is on the rapid increase in societal mobilization and loss of elite control that has accompanied globalization and the rapid worldwide expansion of science and higher education. The argument develops the point that these forces have led to a weakening of support for political institutions as they are currently constituted across democratic societies.

The purpose of this paper is to explore self-management among informal tourism employees in urban China with the theoretical basis of Jianghu and reveal the forming process and operation mechanism of China’s urban informal organizations’ self-management.

This paper adopts process–event analysis of informal tourism photographers surrounding Guangzhou Tower. Conducting field inspection and in-depth interviews, the forming process is analyzed and typical events are captured to unveil this self-management mechanism.

The self-management of informal tourism employees in China is based on the Jianghu theory, which specifies the role, obligation and responsibility of a member. These above rely on word-of-mouth order or implicit ways to treat newcomers, realize internal communication and deal with public affairs. Brotherhood, benevolence and etiquette make up the core values of the Jianghu theory that advises strategies in dealing with different events. This self-management, based on the Jianghu theory, has not only effectively solved internal conflicts, but has also achieved the goal of social management.

Informal employees’ self-management is extremely important due to the high cost of government intervention. Through China’s urban informal tourism employees’ Jianghu-styled self-management, the paper shows that the government should not crack down on this group indiscriminately. Instead, it should, through the management agent, set up effective Jianghu rules to realize regular control over this group.

This paper looks at the phenomenon of Nintendo Kids and presents findings from academic studies, Europe‐wide research projects and academic market and trend researchers. Mental characteristics are analysed and essential marketing and communication conclusions are drawn.

The purpose of this paper is to present and discuss information accessibility in today’s world alongside the accompanying demise of corporate invisibility. This is an ever-present communications reality for businesses and consumers in the twenty-first century.

This paper reviews the relevant extant literature relating to economic, social and technological developments and their impact on the post-modern world of marketing communications. It discusses the rip tides of change that impact on that world. Discussion focuses on the changing global environment as a backdrop to observing new trends in the marketplace underpinned by an information explosion. Consumer typologies and their significance are considered generationally in terms of X, Y and Z and explored in the context of postmodernism.

The pace of change in marketplaces and market-spaces everywhere is continuous and accelerating. Inexorably – and perhaps inevitably – marketing communications are changing shape, metamorphosing into new configurations and forms as a result of underlying technological changes and in the face of ongoing recessionary influences. For the first time in history, people are exerting more influence and control over marketing processes. Medias are moving in tandem with the technological drivers, implying that managers, brands and companies should all be proactive in taking advantage of the changing times.

Different communications are needed for different markets, but always based on a sound understanding of the dynamics of the markets they address. Not only is an understanding of the needs and wants of different generations important, but also the different economic, social and cultural settings in which consumption takes place.

Constant technological change is here to stay and has consequences for the ways companies design and implement marketing communications.

This paper is original in its assessment of the problems of creating effective marketing communication and in highlighting the issues facing companies in today’s post-modern world. Using generational types presents an interesting way of examining and addressing different markets with different needs.