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In recent decades, higher education institutions (HEIs) have increasingly adopted marketing-oriented approaches. While the adoption of marketing was slower in Europe and Spain, it has become a vital tool for HEIs, both to stay competitive in a changing socio-economic context and to face the challenges posed by the transition to the University 2.0 model. This study aims to analyse the historical evolution of communication techniques used by universities, bringing into focus the relevance of social networks in the most recent decades.

This research methodology consists of two components. Firstly, a comprehensive analysis of the available data is conducted to investigate the earliest marketing and communication actions involving universities, as well as their evolution over time, contextualizing this within the significant shifts in the social, political and technological background. Secondly, a specific focus is placed on the contribution of social media, particularly Twitter, as a powerful tool in creating a university brand and effectively promoting educational institutions, especially during the last stage of this historical evolution. To identify and analyse these trends, Natural Language Processing is used, specifically by leveraging topic modelling techniques.

The results of this analysis offer insights into the evolution of marketing communication applied by Spanish universities and show the increasing importance of social networks and the use of specific topics and contents to enhance their impact on engagement.

This study contributes to the literature by using a novel methodological approach to the research on the historical development of communication in universities in Spain, providing guidance to manage their social media strategy to differentiate themselves, increase engagement and foster brand loyalty.

Psychosocial risks in the workplace include occupational risks such as stress, harassment, burnout, and workplace violence that affect the physical integrity and mental health of employees (Bunker et al., 2003). Work-related psychosocial risks are relevant to the design and management of the job and its social and organizational contexts (Leka, Griffiths, & Cox, 2003). In this study, it was investigated which factors are effective in the psychosocial risk assessments of blue-collar workers in Turkey and whether there is a significant effect of gender in these assessments. The sample of the research consists of 663 employees working in a production facility in Tekirdag. The results showed that cognitive demands, the meaning of work, and development opportunity variables differed by gender from psychosocial risks. Women evaluate lower scores than men in expressions related to cognitive demands, the meaning of work, and development opportunities. Quantitative demands, emotional demands, burnout, and job satisfaction did not differ significantly by gender. The findings provide an understanding of the potential risks in the working conditions of blue workers in Turkey and provide the basis for future research.

This article analyzes the relationships between different conceptions of time, socioeconomic development and cultural values.

We focus on three major aspects of time, namely, 1) duration, 2) orientation and 3) tempo. Furthermore, we draw on modernization theory to distinguish between agrarian/traditional and industrial/modern societies and their respective cultural values.

Analyses indicate that agrarian/traditional societies with cultural values such as collectivism, survival, religiosity and hierarchical structures are marked by subjective/cyclical/inaccurate, past-oriented and slow-paced conceptions of time. In contrast, industrial/modern societies with cultural values such as individualism, self-expression, secularism and egalitarianism are marked by objective/linear/accurate, future-oriented and accelerated conceptions of time.

This paper introduces an original conceptualization of the three dimensions of time – duration, orientation and tempo – previously overlooked in the literature. Additionally, it provides an in-depth and comprehensive analysis of the relationships between time, culture and socioeconomic development.

The purpose of this paper is to review and analyse the literature on psychological contract (PC) phenomena to date as well as give future research directions in this research area.

The authors have conducted a bibliometric analysis of 33 years of research on PC. The bibliometric findings have identified various perspectives by drawing the landscape and developmental trajectory of PC research over time. A specific bibliographic analysis and visualization tool VOSviewer was employed to evaluate and process 1999 publications in the Scopus and Web of Science (WoS) database from 1989 to 2022, also author citation analysis, journal co-citation analysis, reference analysis and analysis of 100 milestone articles.

The authors detected and visualized the landscape of PC area and track how this landscape has developed. Secondly, the authors present the findings emerged from this study’s bibliometric review, with emphasize on future research directions and implications.

This paper presents bibliometric analysis of more than 1,000 research articles from main databases and review of 100 most prominent papers on PC research topic. This article offers academicians and researchers a more sophisticated understanding of the intellectual and conceptual framework of the research body. The authors are providing insights about its structural body of knowledge through an overview of the current state of scholarly development in the field of PC.

This study aims at offering a comprehensive thesis about the relationship between different cultural values and innovativeness.

Building on the human emancipation perspective and using data from Hofstede’s, Schwartz’s, and Inglehart’s cultural frameworks, the authors conduct a cross-national investigation into the effects of cultural values on national innovativeness.

The analyses show that emancipatory cultural dimensions such as rationality, secularity, self-expression, individualism, low uncertainty avoidance, long-term orientation, mastery and autonomy have significantly positive associations with national innovativeness. The opposing cultural values, such as traditionalism, religiosity, survival, collectivism, high uncertainty avoidance, short-term orientation, harmony and conservatism, have negative associations with national innovativeness.

This study contributes to the literature by putting forward a comprehensive and theory-driven explanation of the relationship between cultural values and innovativeness, by using all of Hofstede’s, Schwartz’s and Inglehart’s dimensions, by incorporating ethnic, linguistic and religious diversities and by applying alternative measures of the national innovativeness.

For social inclusion, it is necessary to have a sense of belonging to society, whether having a job or not. Experience of belonging means feeling a part of something beyond oneself. It can be a place, a moment, a situation or a group of people.

The authors study how unemployed people experience their place in a society; more specifically, the authors analyse which emotions and affects encourage (and discourage) the sense of belongingness among the unemployed. Emotions and affects were examined in 10 focus group interviews collected in Finland between 2016 and 2017. The data was analysed using qualitative content analysis.

The results demonstrate that sense of belonging is enhanced by affects such as being needed, being accepted and experiencing equal treatment. To achieve these affects, promotion of social contacts, participation and contribution to the common good are important.

Previous studies have mostly ignored the role of emotions and affects in the experience of unemployment. The findings emphasize the importance of emotions and affects in promoting and eroding the sense of belonging among unemployed people.

A large part of the most recent studies in innovation focuses on the need to investigate the cultural differences between countries. Many of the approaches used focus on Hofstede as the most recognized perspective in international business. The Hofstede perspective requires a deeper analysis of the most profound components in the countries, such as values and beliefs. The purpose of this study is identify the drivers in creating innovation trajectories over time, focusing on different values that influence the innovation processes. These trajectories allow investigating the comparability in the innovation performance of the countries.

Time-series analysis is performed to achieve the research’s goal, considering the innovation inputs and people’s values and influence on innovation output. The Global Innovation Index and the World Value Survey (WVS), which comprise data from countries on different continents, were used in this investigation. The trajectories analysis technique examines differences in innovation trajectory among countries with cultural orientations toward traditional, secular, survival and self-expression values.

In the literature, it can be found that in more socially open societies, the results in innovation are higher than in societies with opposite values, as is the case of traditional vs secular rationale. On the other hand, societies with a tendency toward self-expression will be characterized by a constant search for individual liberties that promote the search for scientific and technological alternatives for problem-solving, contrary to those with survival characteristics.

Considering the results obtained in the study about the values and their relationship with innovation at the country level, the main limitation is the WVS information. This limitation is based on the need to complement the information obtained with other sources of information that allow comparisons to be made from the different cultural approaches that exist.

The findings allow us to contemplate a more general vision of the cultural factors that affect the social dynamics and, therefore, the industrial and commercial dynamics of a country. The managers can use this type of results in the design of strategies that allow them to contemplate adaptation processes that are more appropriate to the cultural contexts in which they operate are worked on in this research.

One of the main contributions is related to the possibility of understanding the relationship between the cultural dynamics of a country and the results in innovation, especially in the time.

The trajectory analysis, specifically Inglehard’s perspective concerning cultural dimensions and innovation, has not been used in the literature. This type of analysis will make it possible to have studies that allow subsequent comparisons to be made with other perspectives, especially at the country level.