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The aim of this research is to investigate how local company web sites can contribute towards the value and characteristics of city brands online, particularly where post‐industrial cities are concerned, and to establish a predictive model for this.

Interviews were conducted to gain an understanding of how post‐industrial city brands can be influenced by local companies, leading to the notion of a “constructed” city brand. An overarching brand model was developed based on the works of Christodoulides et al. and Merrilees and Fry and a survey of company web sites conducted. Structural equation modelling was then fitted to these data.

Trustworthiness, responsiveness, online experience and emotional connection were confirmed as dimensions of company online brand value. It was further shown that company brand and constructed city brand are influenced by customer perceptions of brand value. Company brand was not, however, related to constructed city brand for the case study of Bradford, UK, which has a pervading negative reputation.

A model incorporating company brand and city brand has been developed and validated for a typical post‐industrial city that is in decline. The influence that local companies can exert on these brands via their web sites and behaviours was established. It is further demonstrated that company brands become disassociated from a city if it has a negative brand image.

More research is needed to consider residents’ perceptions prior to hosting large-scale events. This paper contributes new insight on residents’ perceptions of placemaking analysed by considering awareness, enthusiasm and participation prior to hosting a large-scale event. Placemaking is becoming increasingly important and this insight can help planners understand how locals perceive change and event planning preparations.

454 residents of Rijeka, Croatia completed a survey (seven-point Likert scale) of 17 placemaking principles, asked in three ways: (1) how you feel; (2) how you believe people near you feel and (3) if you feel that planning/preparing for ECoC 2020 has made a difference. The data analysis considers socio-demographics and the significance of awareness, enthusiasm and participation as factors affecting residents’ perceptions of placemaking.

The study found respondents originally from Rijeka expressed statistically significant higher level of agreement. Where statistically significant differences exist, female respondents expressed statistically significant higher levels of agreement. For six statements, the distribution of results was not similar for all age groups. Awareness and enthusiasm seems to influence placemaking principles to a greater extent than participation in this study, but all have proven to have statistically significant positive impacts on the placemaking principles assessed.

Planners need to focus on effective promotional activities aimed at awareness and enhance enthusiasm to help increase perceptions of placemaking and increase local quality of life.

explores perceptions of “self” and “how others feel” by assessing principles of placemaking associated with the case of Rijeka. This allows researchers to explore understandings of how people perceive the attitudes of their fellow residents.

This paper aims to explore the effectiveness of a key branding campaign, based on a case study of Liverpool as the 2008 European Capital of Culture. Branding is a popular practice adopted by many cities in the context of intensified tourism competition.

This study looks at quantitative data collected from an on-street face-to-face survey in 2008. In total, 611 questionnaires were distributed to and collected from local residents, visitors from the immediate hinterland, domestic tourists and overseas visitors.

The analysis is done, first by investigating respondents’ impression on the Liverpool 08 brand and the branding campaign, and then by exploring the effects of the campaign. The positioning of Liverpool compared with other similar cities is addressed in the end.

Event marketers need to be aware that visitor perceptions of the event’s branding are unlikely to be homogeneous. This could have significant implications on the design of brand and branding campaign and, then, affect whether the city could be effectively marketed.

In port cities with declining industries, waterfront redevelopment is one major part of the competitive agenda. The increasing economic importance of service, leisure, and tourism industries created an opportunity to reuse urban waterfront areas no longer considered profitable. Parque das Nações in Lisbon is a product of such a process: It’s a newly built mixed-use waterfront neighborhood, planned, and developed, first and foremost, to be the site of Expo ’98. This former industrial and port area has been emerging in the last 15 years as a “showcase” for Lisbon: a piece of the competitive strategy of the Portuguese capital. Its public spaces are an important part of that strategy and have been managed in order to remain particularly safe and clean.

On one hand, Parque das Nações is a socially homogenous elite residential neighborhood, on the other hand, it is emerging as a new metropolitan centrality characterized by an intense mobility and by an increasing concentration of urbanites carrying on work and leisure related activities. It is the coexistence of these two complementary and contradictory dynamics that shapes the interactive logic of public life in the area.

This chapter explores the use, appropriation, and interaction patterns afforded by the public spaces of Parque das Nações. I discard both the idealized conception of public spaces that characterizes them as havens of diversity and accessibility and the more contemporary idea of public spaces as empty spaces that no longer promote encounters with others, serving exclusively as marketing tools for real-estate developers. Instead, I argue that the production of urban areas such as Parque das Nações is a socially unequal process resulting in excessively planned and controlled public spaces. However, when they attract different populations for different reasons, these spaces might foster unexpected, emergent, or even transgressive uses and interactions that promote public space vitality.

This paper's main objective emphasizes the importance of waterfront design in coastal cities. It reveals that a location is associated with the activities it hosts to become attractive for people or, in other words, to be a destination. In this respect, it proposes students' concept projects for the selected waterfront field study in Istanbul.

This study's conceptual framework is designed according to the qualities compiled from the place-diagram and the power of 10+ (plus) concepts of the PPS (project for public spaces). Accordingly, a fieldwork study based on the qualitative and quantitative research method was conducted as fieldwork in the Istanbul Sarayburnu waterfront, where historical and touristic sight-seeings of the Golden Horn meet with the Bosphorus coastal line. In addition to photo-video recordings, survey questions were also prepared during the field study.

Survey questions inquiries multi questions searching for the place-diagram qualities provide suggestions of 90 people who responded in situ. Results of the case study highlight six alternative proposal projects for the fieldwork prepared based on the power of 10+ concept by the third grade students of the School of Architecture of Istanbul Sabahattin Zaim University (IZU). Based on the survey questions and literature review findings, 10 sub-spatial qualities of waterfronts were disaggregated at the end of the study.

The power of 10+ concept in the study provides a gauge for architects and urban planners; it gives them an excellent tool for assessing the quality of public spaces for placemaking in waterfronts.

Previous studies have generally been based on the PPS's place-diagram qualities with little mention of the interaction with the power of 10+ concept in placemaking. The proposed sub-qualities in the paper's conclusion contribute to architects and urban planners considering a model approach derived from those PPS concepts.

The purpose of this paper is to explore the conceptualisation of the Smart Sustainable City (SSC) with new concepts of resilience thinking in relation to urgent societal challenges facing the built environment. The paper aims to identify novel methodologies for smart reuse of heritage sites with a pluralist past as integral to inclusive urban development.

SSC concepts in the global literature are studied to define a new reference framework for integrated urban planning strategies in which cultural resilience and co-creation matter. This framework, augmented by UNESCO’s holistic recommendation on the Historic Urban Landscape (HUL), was tested in two investigative projects: the historic centre of South Africa’s capital Tshwane and the proximate former Westfort leprosy colony.

The research confirms that SSC concepts need enlargement to become more inclusive in acknowledging “cultural diversity” of communities and engaging “chrono-diversity” of extant fabric. A paradigm shift in the discourse on integrated urban (re)development and adaptive reuse of built heritage is identified, influenced by resilience and sustainability thinking. Both projects show that different architectural intervention strategies are required to modulate built fabric and its emergent qualities and to unlock embedded cultural energy.

Together with a critical review of SSC concepts and the HUL in relation to urban (re)development, this paper provides innovative methodologies on creative adaptation of urban heritage, reconciling “hard” and “soft” issues, tested in the highly resilient systems of Tshwane.

Studies of the city traditionally posit a division between a city’s economy and its culture, with culture subordinate in explanatory power to “work.” However, post-industrial and globalizing trends are dramatically elevating the importance of culture. Cultural activities are increasingly crucial to urban economic vitality. Models to explain the growth of cities from the era of industrial manufacturing are outmoded. Loss of heavy industry impacts the dynamics of urban growth, increasing the relative importance of the city both as a space of consumption and as a site for “production” which is distinctly symbolic/expressive. Some have seen globalization, the wired city, and electronic communication as destroying cities as proximity should decline in importance. This may be correct for some production concerns, but this in turn raises questions about consumption versus production decisions affecting urban growth and dynamics. Even in a former industrial power like Chicago, the number one industry has become entertainment, which city officials define to include tourism, conventions, restaurants, hotels, and related economic activities. Citizens in the postindustrial city increasingly make “quality of life” demands, treating their own urban location as if tourists, emphasizing aesthetic concerns. These practices impact considerations about the proper nature of amenities that post-industrial cities can sustain. The city increasingly becomes an Entertainment Machine, leveraging culture to enhance its economic well being. The entertainment components of cities are actively and strategically produced through political and economic processes. Entertainment becomes the work of many urban participants. We elaborate this theme in general and illustrate its force with case study materials from Chicago and a national study of U.S. mayors in cities over 25,000 in population.

In the post-industrial economies of large urban centers, redevelopment has become the primary engine of economic growth. Redevelopment projects are designed to encourage investment, attract tourism and bring new residents to the city. This form of city building is driven by a neoliberal urban agenda that embraces privatization, and is controlled by the economic interests of private business. In this chapter, we argue that city building under a neoliberal rubric is also a gendered political process, the outcome of which is the redevelopment of urban space in ways that reflect a masculinist and corporatist view of city life. Moreover, both the form of redevelopment and the process itself function to limit public participation in the life and growth of cities, particularly for women and other marginalized groups. In the first section of this chapter, Gendered spaces of redevelopment, we examine how the results of such a process are made manifest in the built form of Canada's largest city, Toronto, with a population of 2.5 million. The city is experiencing a major process of redevelopment and city building that is evident in a massive wave of condominium construction. We suggest that condominium projects, as a particular form of redevelopment, create privatized spaces and encourage privatized services that articulate neatly with a neoliberal urban agenda.

This chapter outlines the book’s rationale and approach in addition to its general argument. It introduces the reader to what the author has described as a ‘paradox’ of parkour, whereby parkour and freerunning is hyper-conformist to the values of consumer capitalism whilst its free practice is excluded and marginalised from urban space. Before offering methodological commentary on the book’s ethnographic approach and outlining the structure of the book, it looks how this paradox is a product of late-capitalism’s own making – making reference to processes of deindustrialisation, neoliberalism and the rise of consumer capitalism.