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Public relations activities as they relate to the roles of the circulation librarian in an academic library are discussed. The position of the circulation librarian as the public relations officer of his or her library in fulfilling the objectives of the institution and the library are also discussed. Services must be acceptable and the only way to make them acceptable is through public relations activities. The quality of the circulation librarian is highlighted for good public relations results. The services of the circulation librarian who uses public relations tools to function are also discussed as well as the ways the impact can be felt. This discussion highlights the similarity of the activities of the circulation librarian and the public relations officer of any establishment, and how they affect their organisation in positive ways.

This study aims to explore the use of public relations and publicity (PRP) by the public libraries. It also intends to create awareness among the information professionals regarding the use of PRP.

The qualitative design, based on the interview method as data collection technique, was used to get the opinions and perceptions of the selected public librarians. The content analysis of the responses was made to answer the research questions.

The findings revealed that PRP are hardly used by the public libraries in Lahore.

It will serve as a guideline for further research in quantitative and qualitative manner, as it has addressed an untouched area.

It is likely that it will raise awareness among the public librarians regarding the use of PRP for creating and maintaining a strong positive image.

It will serve as a guideline for further research in quantitative and qualitative manner, as it has addressed an untouched area and reports original research.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

The purpose of this paper is to increase the understanding of what public relations in university libraries encompasses. This is especially important in the digital age. Information has economic value and requires an information marketplace in which such value can be exchanged. The paper also aims to educate librarians, information managers/analysts and the library clientele/public about the various benefits associated with public relations and marketing of library services.

After a literature review of available resources (academic literature, journal articles, and books) the benefits associated with public relations in organizations – libraries being client‐oriented organizations – are investigated by means of a questionnaire survey administered to 180 students at Obafemi Awolowo University, Ile‐Ife, Osun State, Nigeria.

From the findings contained in 150 returned questionnaires, it was discovered that some 40 per cent of students do not know where to locate materials in their disciplines within the University's Hezekiah Oluwasanmi Library. An even higher number have a poor opinion of the library staff competences. This points to the fact that the library's marketing and promotional efforts were not enough to attract the attention of the library patrons. The library needs to take on a greater role in this respect and use its ICT capabilities more.

The paper increases the understanding of what public relations encompasses and how it can be utilized by librarians and information managers/analysts in discharging their mandate of information provision. The ideas and discussions put forth may give the librarians/managers new insights into the provision of public relations services in their libraries. The study makes recommendations concerning the marketing of library resources in order to create awareness and enhance the library's visibility. It also advocates that the library's web site should be used in promoting library services and activities.

In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.

Research into the library as place investigates the role of public library buildings as destinations, physical places where people go for various reasons ranging from making use of the library's resources and services or seeking to fulfill an information or reading need to less easily identified reasons that may include using the library's building as a place to make social or business contacts, to build or reinforce community or political ties, or to create or reinforce a personal identity. This study asks: How are one rural US public library system's newly constructed buildings functioning as places? The answer is derived from answers to sub-questions about adult library users, user, and staff perceptions of library use, and observed use of library facilities. The findings are contextualized using a framework built of theories from human geography, sociology, and information studies.

This case study replicates a mixed-methods case study conducted at the main public libraries in Toronto and Vancouver in the late1990s and first reproduced in Halifax, Nova Scotia in 2006. It tests methods used in large urban settings in a rural, small-town environment. This study also expands on its antecedents by using thematic analysis to determine which conceptualizations of the role of the public library as place are most relevant to the community under investigation.

The study relies on quantitative and qualitative data collected via surveys and interviews of adult library users, interviews of library public service staff members, structured observations of people using the libraries, and analysis of selected administrative documents. The five sets of data are triangulated to answer the research sub-questions.

Thematic analysis grounded in the conceptual framework finds that public realm theory best contextualizes the relationships that develop between library staff members and adult library users over time. The study finds that the libraries serve their communities as informational places and as familiarized locales rather than as third places, and that the libraries facilitate the generation of social capital for their users.

The aim of this study is to investigate the nature and extent of public relations activities in academic libraries in Gulf Cooperation Council (GCC) countries. The focus is on understanding how academic libraries conduct and provide their public relations products and services.

The study reported here used the survey method, done in two phases. The first phase consisted of a questionnaire survey and the second phase was a focus group discussion based on the results of the survey.

Although all libraries indicated that public relations are important, a clear majority (72.2 percent) does not have a public relations unit or division, they have a very small number of staff involved in public relations work, and half of the responding libraries (50 percent) do not have full‐time staff for public relations. Library web site, traditional mail, displays and bulletin boards and library guides/brochures are major channels of communication. The study also reported on the main problems that prevent academic libraries from performing effective PR activities.

The results have implications for the planning and development of public relations programs and activities in academic libraries in GCC countries. It also indicates existing obstacles, suggestion and recommendations for further development.

This study reports the results of one of the few studies of public relations in academic libraries in developing countries. It increases the understanding and awareness of what public relations encompasses and how it can be utilized. It also advocates that the social media should be used in promoting library resources and services.

The benefits of public libraries as perceived by adults in everyday activities, in cultural activities and in career are modeled by multivariate techniques. The paper aims to discuss these issues.

The survey data are based on a representative sample of 1,000 Finnish adults ranging from 15 to 79 years. The perceived benefits were modeled by linear regression analysis and by path analysis.

The models explain 27-32 percent of the variation in the three benefit types observed. The role and the explanatory power of the factors included in the models vary to a certain extent between the benefit types.

The results are generalizable at least to small, wealthy welfare states with a well-developed public library system.

It seems that the public library functions relatively more as a source of information for everyday activities in older age groups, whereas more as a source of information for career in younger age groups. The public library should profile its services accordingly.

This is first study to model the factors associated with the benefits adults derive by using the public library in the major areas of life.