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This paper aims to investigate the transience of management fads in the academic and the practitioner-oriented communities to shed light on their roles in the diffusion of fads.

This study traces the lifecycles of the following fads in practitioner-oriented and academic journals over more than 50 years: balanced scorecard, business process reengineering, design thinking, knowledge management, learning organization, management by objectives (MBO), matrix organization and total quality management (TQM).

Contrary to the academic–practitioner gap lamented in the literature, this study indicates no such gap regarding these fads in general, but finds differences in the intensity with which the fads are dealt with. The two communities stimulate, sustain and abandon fads collectively, as the lifecycles of most of the fads were found to mirror each other in both communities. This provides evidence of a contemporary form of popularization with a dynamic exchange of knowledge between academic and practitioner-oriented journals, rather than the traditional one-way transfer of knowledge from academia to practice.

This paper is the first to study multiple fads simultaneously in academic and practitioner-oriented journals in a historical comparison to investigate their roles in the diffusion of fads.

In times of crisis, such as the Covid-19 global pandemic, journalists who write about biomedical information must have the strategic aim to be clearly and easily understood by everyone. In this study, we assume that journalistic discourse could benefit from language redundancy to improve clarity and simplicity aimed at science popularization. The concept of language redundancy is theoretically discussed with the support of discourse analysis and information theory. The methodology adopted is a corpus-based qualitative approach. Two corpora samples with Brazilian Portuguese (BP) texts on Covid-19 were collected. One with texts from a monthly science digital magazine called Pesquisa FAPESP aimed at students and researchers for scientific information dissemination and the other with popular language texts from a news Portal G1 (Rede Globo) aimed at unspecified and/or non-specialized readers. The materials were filtered with two descriptors: “vaccine” and “test.” Preliminary analysis of examples from these materials revealed two categories of redundancy: paraphrastic and polysemic. Paraphrastic redundancy is based on concomitant language reformulation of words, sentences, text excerpts, or even larger units. Polysemic redundancy does not easily show material evidence, but is based on cognitively predictable semantic association in socio-cultural domains. Both kinds of redundancy contribute, each in their own way, to improving text readability for science popularization in Brazil.

The purpose of this paper is to present the findings from the research carried out among the directors of Croatian public libraries about cooperation between public libraries and the academic community and about promotion of science in Croatian public libraries. Owing to their number, strategic position in society and the skills and knowledge of librarians, public libraries have an opportunity to cooperate more intensively with the scientific community, expand their holdings with science‐related content and to offer new services. Some already cooperate with the Croatian scientific community by participating in joint research projects and in promoting science. Although cooperation with the scientific community is not among their priorities, Croatian public libraries are enthusiastic to continue with this type of activity.

The first part of the paper offers an introduction followed by a short review of the current position of public libraries in society and possibilities for strengthening their position by cooperating with the scientific community (in the second part of the paper). The third part introduces the research among the directors of Croatian public libraries followed by the presentation of the findings of the same research. An online survey consisting of 19 closed questions was used as a method of research. An e‐mail invitation to participate in the research was sent to all public libraries in Croatia.

The outcome of the research may serve as an orientation to the members of the Croatian academic community when planning new cooperation with public libraries and vice versa. The findings of the research may also serve as an orientation to the directors of Croatian public libraries when considering expansions of their holdings with new material related to science and in the development of new offline and online services.

The strategic position of public libraries in society makes them of interest for promotion of results of developments in many areas of human endeavour, including science, by using their holdings, services and premises. According to the research findings, public libraries participate actively in popularisation of science by using their existing holdings and services. Public libraries in Croatia are promoting science actively and are participating in scientific projects led by scientific institutions. Their holdings contain popular science titles, and they offer services to facilitate access to scientific information. Public libraries included in the survey plan to continue with the promotion of science, as they believe that this activity is important for them.

The paper aims to advance understanding of the role of public libraries in Croatia and their role in promotion of science, and contributes to the growth of library and information science literature on topics related to public libraries.

Under emerging social media technology, mobile learners' behavior analysis and legality education have important practical significance. The research aims to detect the mobile learning (M-learning) learners' behavior in legality education under the background of the Internet era and improve the learning and teaching effect of online legality education and law popularization.

This paper proposes a model based on deep learning (DL) fuzzy clustering analysis (FCA), and bidirectional encoder and decoder (ENDEC) of converter model to detect the mobile learners' behaviors in online legality education under the current social media. Then, the effectiveness of the proposed model is tested. The proposed model expects to be applied to multimedia teaching and law popularization activities and provides some theoretical reference and practical value for improving the effectiveness of online teaching.

The experimental results show that in the learner behavior detection process of M-learning-oriented online legality education, the model's accuracy can reach 99.8%. The response time is shorter than other algorithms. Overall, the application effect of the proposed model and algorithm is good and can be applied in practice.

The research results may lack universality due to the selected research methods. Therefore, researchers are encouraged to test the proposed methods further. In the future, it is necessary to expand the type and scale of text data to improve the accuracy of data detection.

The research results provide a specific theoretical reference and practical significance for improving the learning effect of online M-learning-oriented legality education.

This paper meets the needs of mobile learner behavior analysis based on social media.

The purpose of this paper is to develop a capacitance vehicle weighing device. The key part of this device is the capacitance vehicle weighing sensor. This paper discusses the static and dynamic performance test of capacitance vehicle weighing sensor with emphasis, and provides theoretical analysis, in order to provide the tests and theoretical basis for the popularization and application of the vehicle weighing device.

The paper gives an introduction to the weighing sensor in respects of the structure design and measuring principles, with the emphasis on the static and dynamic performance of the testing processes. Then, the paper provides the corresponding testing processes and data with theoretical analysis.

This weighing sensor can be applied to static as well as dynamic tests thus the capacitance vehicle weighing device is practical and worthy of promotion and popularization.

The capacitance vehicle weighing device is characterized by its simple structure, simple measuring circuits, strong reliability in anti‐interference, small size and low cost. The static performance is of little repetitive error, and the use of software may efficiently solve the problems of non‐linearity and hysteresis. In dynamic measurement, the speed, acceleration and vibration of the vehicle produce little effect on the result, which can be neglected, thus being able to overcome the disadvantages of the traditional weighing method which is of low speed and great errors.

This paper aims to investigate farmers' willingness to adopt new rice varieties and the factors influencing their seed‐selection behaviors.

The Logit model was used to analyze farmers' willingness and the determinants of the behaviors in selecting and using new varieties. A total of 402 farming households in the main rice‐producing areas of Sichuan Province were surveyed.

The results indicate that rice yield and sales, agro‐technicians' popularization, kith and kin's seed purchase behaviors have a positive impact on farmers'choice, while the present production income has a negative effect. But previous seed purchasing behaviors, soil characteristics, media publicity, seed companies' recommendation and age of farmer have either positive or negative impact on farmers' choice.

The paper is however unable to explain the general situation of China so it considers Sichuan province as a case. Increased sample quantities may be necessary in further research.

The paper proposes an hypothesis of farmers' willingness and determinants in choosing new rice varieties and verifies it by Logit model. It first analyzes the farmers'decision‐making behavior in choosing new rice varieties in Sichuan, and investigates the farmers' behavior more scientifically.

This paper circulates around two major questions: what is the character of prizes as a media product? And how do the specifics of media prizes relate to the understanding of organizations with respect to a given aspect of their activities? The purpose of this paper is to bring forward theoretical arguments that show the significance of media preferences and values as central in how media prizes and awards are created and operated by discussing these questions.

The paper draws on a variety of literature – mainly within management and media/communication studies – that is interested in the construction of different assessment tools such as prizes and rankings.

The paper addresses three particular characteristics of media prizes relevant for the understanding of how media evaluate organizations: the forming and spreading of stereotypical representative or behavior within a specific category or field; the simplification of status through the creation of “winners”; and the popularization of public measures for success in business life.

This is a conceptual paper and as such it needs more systematic empirical testing to validate the findings.

The paper suggests three different roles media prizes have in evaluating organizations’ performance and their social status. The findings suggest that the qualities/aspects emphasized by the prizes are framed in such a way that they follow the rational or logic of media, and that they as such bear witness should be regarded with certain critical scrutiny.

The paper discusses an expanding area of journalistic practice – i.e. production and proliferation of media prizes. These prizes have a significant effect on how the authors conceptualize and understand different aspects of the life – in the case business practices such as entrepreneurship. The authors suggest here how media prizes can come to shape the perceptions of reality through processes of simplification, stereotypification and popularization.

Up to now there are few studies focusing on media as a producer of assessments central for building normative and cognitive bases on which organizations are evaluated. The conceptual arguments in this paper highlight a number of areas that can serve as a starting point for future inquiry.

People are living in the age of an information explosion. They are led to a crisis of confusion when they attempt to select required information needed to achieve their long cherished goal of understanding reality and to live in peace. It is at this juncture that the science of cybernetics uniquely offers the necessary concepts which have to be popularised and which enable all people to achieve their concern ‐ the reality and peace.

This study aims to analyze the construction of gamification service in university libraries in China and to help university libraries improve service and user experience.

This study took 147 university libraries in China as research object, analyzed the gamification services announced by these libraries on official websites, Weibo, WeChat and other platforms during the period from July 1, 2021 to August 20, 2022, and investigated the gamification services from the four aspects of functions, forms, game elements and mechanisms.

The results show that the gamification service of university library in China is often used in the popularization of scientific and cultural knowledge, information literacy education, reading promotion, library service promotion and library entrance education. Questions and answers, points contests, passing the game level and treasure hunting are common forms of games. At the same time, many gamification services combine game elements such as points, leaderboards and grades with the game mechanism to enhance readers’ participation.

This study investigates gamification services of university libraries in China and provides suggestions for optimizing gamification services, which can provide reference for libraries in China and other countries.

The online Question and Answer community is full of a large number of science and technology topics, the discussion and dissemination of which play an important role in promoting the popularization of new technologies and cultivating public enthusiasm for science. However, the spread of false information and rumors weakens the community's positive effect, making the community more difficult for people to obtain useful information on such topics. Research on the influencing factors and governance of the spread of false information on science and technology topics has become the key to the spread of popular science.

Therefore, this paper uses the Elaboration Likelihood Model as the theoretical framework to examine the role of the factors influencing the spread of false information on science and technology topics in Zhihu community on the information persuasion and the impact on public behavior attitude from the core path and the edge path. This paper compiles a crawler program to capture 12,893 response information under the “Metaverse” topic in Zhihu community as an empirical sample and uses text mining and conducts visual correlation analysis to explore the key factors affecting the persuasive transmission path of information on science and technology topics.

The research finds that the content specialization, content consistency and content coherence of science and technology topics affect personal judgment from the aspect of information content through the core path and have a positive correlation with information persuasion; the number of comments, the length of the text and the publishing authors' influence from the edge image characteristics through the edge path are positively correlated with the information persuasion. Then, from the perspective of topic platform, government and topic participants, this paper puts forward a general plan to improve the information persuasion of science and technology topics so as to deal with false information.

Compared with the small data set of the traditional questionnaire survey, the research based on community empirical big data is more reliable. The model takes into account the attitude and behavior of users and is more suitable for the research on the transmission path of scientific and technological information in the internet era. This research provides a direction for analyzing the text characteristics and development trends of information in the field of science and technology and is conducive to promoting the optimization of the network information environment and building a good ecology, with the spread of rumors about science and technology topics curbed and the governance of false information strengthened.