Search results

The purpose of this paper is to outline the origins and nature of the pop up retail phenomenon, examine the development and characteristics of pop up shops within the UK and offer some reflections on the impact of pop up shops within the UK’s town and city centres and on the role of pop up shops within the wider retail economy.

The paper begins with a brief review of the pop up retail phenomenon and this is followed by an examination of the development and characteristics of pop up shops in the UK. The information on which the paper is based is drawn from the corporate websites of pop up shop operators and property management companies and agencies.

The paper reveals that pop up shops have been developed in a variety of formats and locations within the UK and a number of factors driving pop up shop development are identified including high retail vacancy rates in shopping centres, relaxations in planning regulations, the opportunity for retailers and entrepreneurs to market test products and brands and changes in customer behaviour and consumer culture. Looking to the future pop up shops may make but a small physical contribution to increasing the number of retail units on the High Street but by enhancing the experiential environment for consumers, they may make an important contribution to the quality of shopping.

The paper provides an accessible review of the origins, development and possible impact of pop up shops within the UK and as such will interest property professionals, academics and students interested in changes in the retail environment.

The purpose of this paper is to explore the influence of brand interaction in pop-up shops on consumers’ perceptions of luxury fashion retailers.

Adopting an exploratory, inductive research design, semi-structured interviews were undertaken with female respondents, consistent with the profile of both typical pop-up and “new luxury” customers, who had recently visited a luxury fashion pop-up shop.

Factors influencing consumers’ perceptions of the luxury brands whose pop-up shops were visited are identified relating to three key characteristics of pop-up retailing identified from a review of relevant literature, termed the temporal dimension, the promotional emphasis, and the experiential emphasis.

This study explores the perceptions of pop-up shops qualitatively from a consumer’s perspective, providing new insights into the personal and complex motivations and attitudes of new luxury consumers.

The purpose of this paper is to explore relationships between consumer innovativeness, market mavenism, shopping enjoyment, and beliefs, attitude, and patronage intentions toward pop‐up retail.

A survey technique using a national sample of consumers resulted in 869 usable responses. Structural equation modeling is used to test the hypothesized relationships among variables.

Findings show that consumer innovativeness and shopping enjoyment influence beliefs about the importance of hedonic elements of pop‐up retail (novelty/uniqueness factor) and attitude toward pop‐up retail, which affects patronage intentions.

Findings provide support for the effectiveness of pop‐up retail, an experiential marketing strategy, at enhancing the appeal of a retail venue to consumers exhibiting higher tendencies in innovativeness and shopping.

This paper provides an investigation of consumer psychographic characteristics and their effect on attitude and behavioral intentions towards a new experiential marketing format, pop‐up retail. This paper demonstrates empirically how consumer innovativeness and shopping enjoyment, noted as growing tendencies among consumers, affect beliefs, attitude, and behavioral intentions towards pop‐up retail.

The purpose of this paper is to examine the desired benefits affecting consumer’s attitude and attitude’s consequent influence on behavioral intentions toward pop-up retail, an experiential marketing practice emerging in Taiwan, and to explore the effect of individual differences (consumer innovativeness and materialism) on desired benefits and the moderating effect of cultural values (independent self/interdependent self-construal).

A survey containing modified scales, distributed to college students from various majors in ten Taiwanese universities, produced 902 useable responses. Structural equation modeling was employed to investigate the hypothesized relationships.

Hedonic benefits and a new utilitarian benefits variable (self-enhancement (SE)) influenced Taiwanese consumers’ attitude toward pop-up retail, and attitude affected patronage intentions. Consumer innovativeness and materialism affected desired benefits. Interdependent self-construal moderated the relationship between materialism and the perceived utilitarian benefit of SE.

Respondents from one narrow, but appropriate, demographic group in one non-western society were examined. Comparison across demographic groups and non-western and western societies would reveal the prevalence of SE associated with pop-up retail acceptance.

Pop-up shop design that emphasizes hedonic experience and social status of consumers could lead to successful experiential marketing in Taiwan and perhaps other Chinese societies.

This appears to be the first empirical study in English examining consumer acceptance of pop-up retail in a non-western society. It verifies the importance of the perceived utilitarian benefit (self-enhancement), absent in previous pop-up retail studies, and the impact of individual differences and cultural values on Taiwanese consumer behavior.

This study aims to understand how retailscape of pop-up stores could influence young Chinese tourists’ emotional response and their subsequent shopping intention in the context of luxury retailing.

A quantitative approach was chosen. Building on the theoretical framework of the stimulus–organism–response (S–O–R) theory, a pop-up store retailscape behavior model was developed to explore the effect of retailscape on young Chinese tourists’ emotional response and patronage intention in a luxury retail setting. In total, 226 structured questionnaires were collected onsite.

The multiple regression analysis reveals that a luxury pop-up store’s retailscape has a positive influence on young Chinese tourists’ emotional response, but it only has a partial influence on their patronage intention. In addition, the result suggests that young Chinese tourists’ emotional response positively influences their patronage intention in luxury pop-up stores.

The study reveals how retailscape influences behavior among the younger generation, and the results provide important references for the luxury retailers in future design and management of pop-up stores so as to attract and retain the interest of the younger generation.

This study puts retailscape effect under scrutiny in the context of luxury pop-up stores which attract young Chinese tourists, who are regarded as one of the major patrons supporting exclusive retail brands in the world. The stimuli element in the S–O–R model is, thus, reexamined in the context of luxury pop-up stores.

This study aims to examine how the effect of pop-ups on an omnichannel brand’s subsequent online sales is moderated by the brand’s online price and premium promotions, paid search and popularity signaling.

Using a difference-in-differences approach, this study appraises variations in two similar Chinese apparel brands’ online sales before and after one of the brands’ implementations of its pop-ups and how the brand’s online promotions modify the pop-ups’ effect.

Unique, interactive pop-ups boost brands’ subsequent online sales. Online price promotions negatively moderate the effect; online premium promotions and paid search positively moderate it. Moreover, the product’s popularity diminishes the extent to which a pop-up stimulates online demand. These findings can be partially generalized to other categories, such as utilitarian products.

Only certain online strategies enhance the effect of pop-ups on brands’ online sales, so practitioners should strategically select appropriate promotion combinations when they operate pop-ups and allocate resources across channels. In addition, the moderating influence of online promotions on pop-ups depends on the type of product being promoted.

Pop-ups offer proven abilities to deliver sensory experiences to online shoppers, reinforce brand awareness and loyalty and boost online sales. This study extends prior research by examining how various online promotions moderate pop-ups’ effects.

The purpose of this paper is to further theorize the concept of the “sustainable temporary store” and explore benefits and challenges for slow fashion retailers using temporary stores to promote a new value proposition and develop a business model.

The theoretical part combines the findings from marketing and human geography literature to theorize pop-up retailing from the slow fashion SME perspective. The empirical part uses a critical case study and a qualitative method approach (primary sources, half standardized interviews, ethnographic observation).

The study provides theoretical insights into five success criteria for the “sustainable temporary store” across geographies. Empirical findings allow for further conclusions about challenges in regards to spatial requirements and business modeling for slow fashion retail entrepreneurs in the Netherlands.

Limitations of the study are the geographical scope of exiting literature on the global north and the restricted sample size. However, by selecting a critical case, careful geographically restricted generalizations can be made.

The study provides useful information for slow fashion entrepreneurs who want to use cheap temporary space to develop their retail business model.

The results show that there is placemaking value (social value creation) in temporary slow fashion retailing.

The study provides a relevant contribution to the theory of pop-up retailing and more precisely to the concept of the “sustainable temporary store.” It also delivers a replicable empirical research design for other geographies.

The purpose of this paper is threefold: first, to establish the role of the pop-up store within the international location strategy of fashion retailers, second, to identify the factors influencing pop-up store location choice and the importance retailers ascribe to it and third, to assess how pop-up locations are sourced and selected.

A multiple case study was adopted. Research was conducted using secondary data sources, observation and semi-structured interviews with senior executives with strategic responsibility for store/brand development internationally. Manual content analysis was conducted.

Key findings cover the role of Pop-up stores within international retail location strategy, notably features, forms and function, with the latter highlighting the importance of opportunistic market testing and trial, reduced risk, regeneration, ROI- and CRM-driven decisions; the factors impacting location choice and selection, specifically the trade-offs between reactive and proactive approaches and the importance of networks and intuition, and future pop-up directions.

Due to the chosen research approach, the results may lack generalization outside of the given sector and marketplaces. Several avenues for future research are elucidated including exploration of pop-up transformations including pop-up rebrand, technology enabled, experiential and third place.

The study contributes to the nascent field of research by providing new insight into the role of pop-ups within international location strategy, the factors influencing location choice and selection and offers a pop-up location taxonomy.

The “pop-up” epithet has become a synonym for virtually any temporary event in a range of commercial, non-commercial and cultural contexts within the urban spatial arena. This paper aims to discuss the role of the pop-up concept within urban space, to address the question articulated in the Call for Papers for this special issue, of whether “everywhere needs to become a marketplace”.

The authors review a range of sources – both academic, popular press and practitioner publications and reports – to inform our critique of the use of the pop-up activities in urban space.

The authors identify four ways in which the pop-up concept can be valorised – pop-up stores and experiences, pop-up agglomerations, pop-up service facilities and pop-up space brokerage services.

Adopting a critical perspective, the authors address pop-up’s implications, especially the impact on urban places and the people within them. This study concludes by discussing the potential for an increased use of pop-up within urban spaces impacted by the COVID-19 pandemic, which could be focused as much on social as economic value.